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Data Capabilities

Business-level Authentic Intent™ enhanced with highly scalable Company Intelligence.

data-capabilities
Not all first-party intent data is created equal. Some are more equal than others.

With SWZD, you get the best, most reliable first-party tech intent data that goes both deep and wide into the account. By capturing multiple engagement signals across multiple touch-points we ensure a quality and diversity of data that is truly best-in-class.

Our Authentic IntentTM covers:

50

intent segments

3.5M

monthly community
buying activity

Across

33

major industries

15.5M

monthly unique visitors across properties

data-capabilities
Data-driven experiences to understand buyer behavior.

Unlike other providers, our business intent data is not just determined by what our audience reads, but also by other actions that they take online and behind the firewall — from activity in tools and apps, to discussion on blogs and forums and product review comparisons. So you get nuanced, continuous data signals from the server room to the boardroom and more precise intent to purchase insights. That’s what we call Authentic IntentTM.

Authentic IntentTM powers a more complete picture of the business sentiment and mindset for you to deliver an unbeatable customer experience. Engage accounts that are actually interested in what you’re selling with the right content, at the right time with intent data that:

  • is credible, original, and safe
  • is gathered from contextually relevant engagement with B2B audiences who are in a work mindset
  • goes deep into the account, providing insights across multiple members of the buying committee
  • further enriches the accuracy by overlaying firmographic and technographic details
  • connects the intent signals back to the account
Authentic Intent™ - Data that provides timely, actionable insights on buyer behavior
Authentic Intent™ - Data that provides timely
Data Capabilities
Spiceworks Ziff Davis offers unprecedented insights into business-level intent across the entire buying committee.
Get access to unmatched scale, quality, and diversity of data
Get access to unmatched scale, quality, and diversity of data.

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen to provide the most comprehensive B2B intent data and give you an unprecedented view into the entire buying collective. The combined force of SWZD’s first-party and Aberdeen’s third-party intent data promises to offer you a more powerful, expansive, and diverse set of intent signals across multiple B2B segments, including IT, marketing, HR, and finance.

Discover how you can activate this expansive data set across your ABM campaigns to prioritize and engage accounts based on their propensity to buy.

Our data capabilities can fuel your sales and marketing efforts.

Learn How