- The ability to tailor products and services to individuals, or targeted clusters of individuals, is one of the key competitive advantages for a media company. The objectives of this project are to develop techniques and tools for industry partners to better identify individual customer behaviour ... moreThe ability to tailor products and services to individuals, or targeted clusters of individuals, is one of the key competitive advantages for a media company. The objectives of this project are to develop techniques and tools for industry partners to better identify individual customer behaviour and need, to better identify and target clusters of customer behaviour and need, and to apply these tools and techniques directly to improved products and services.
Notes: This project will develop techniques of Web Personalisation services with the data mining and information retrieval techniques.(The ability to tailor products and services to individuals, or targeted clusters of individuals, is one of the key competitive advantages for a media company. The objectives of this project are to develop techniques and tools for industry partners to better identify individual customer behaviour and need, to better identify and target clusters of customer behaviour and need, and to apply these tools and techniques directly to improved products and services.<br /><br />Notes: This project will develop techniques of Web Personalisation services with the data mining and information retrieval techniques.)edit
In the scope of this study, ‘performance measurement’ includes the collection and presentation of relevant information that reflectsprogress in achieving organisational strategic aims and meeting the needs of stakeholders such as... more
In the scope of this study, ‘performance measurement’ includes the collection and presentation of relevant information that reflectsprogress in achieving organisational strategic aims and meeting the needs of stakeholders such as merchants, importers, exporters and other clients. Evidence shows that utilising information technology (IT) in customs matters supports import and export practices and ensures that supply chain management flowsseamlessly. This paper brieflyreviews some practical techniques for measuring performance. Its aim is to recommend a model for measuring the performance of information systems (IS): in this case, the Customs Information System (CIS) used by the Royal Malaysian Customs Department (RMCD).The study evaluates the effectiveness of CIS implementation measures in Malaysia from an IT perspective. A model based on IS theories will be used to assess the impact of CIS. The findingsof this study recommend measures for evaluating the performance of CIS and its organisational impacts in Malaysia. It is also hoped that the results of the study will assist other Customs administrations evaluate the performance of their information systems.
This paper attempts to develop a theoretical acceptance model for measuring Web personalization success. Key factors impacting Web personalization acceptance are identified from a detailed literature review. The final model is then cast... more
This paper attempts to develop a theoretical acceptance model for measuring Web personalization success. Key factors impacting Web personalization acceptance are identified from a detailed literature review. The final model is then cast in a structural equation modeling (SEM) framework comprising nineteen manifest variables, which are grouped into three focal behaviors of Web users. These variables could provide a framework for better understanding of numerous factors that contribute to the success measures of Web personalization technology. Especially, those concerning the quality of personalized features and how personalized information through personalized Website can be delivered to the user. The interrelationship between success constructs is also explained. Empirical validations of this theoretical model are expected on future research.