Helen Coetzee: Why it’s great to be in B2B media right now
Tech and data excite Helen Coetzee, founder and CEO of London-based consultancy MPG. As does good content. At the recent Mx3 Barcelona event, Helen spoke to Adri Kotze about niche… (more)
Adenike Aloba: Lessons from Nigerian media’s ‘state of emergency’ in record elections year
A new report paints a bleak picture of the state of the media in Africa's most populous nation. The Media's Agenda-setting Role: Insights from the Coverage of Nigeria's 2023 Elections… (more)
Sharon Waxman: Elon Musk is not ‘a very stable thinker’
TheWrap launched just over 15 years ago, when the world was reeling from the financial crisis and the media was on the brink of radical change. Sharon Waxman, founder of… (more)
The Shift’s Sam Baker: How to make your own media (and conquer advertisers’ menopause fear)
Sam Baker never wanted to be a spokesperson for menopause. But with advertisers and magazines avoiding the issues midlife women experience, she wrote a 'menopause memoir', started a podcast for… (more)
Mx3 Barcelona buzz: Brands, personalities, specialism and optimism
For two days, media professionals and insiders got together at the Mx3 Innovation in Media event in Barcelona to share their knowledge, expertise and insight. Many told of their ups… (more)
The Telegraph’s Michelle Brister: Why bridge roles are essential in media organisations
If news organisations continue to do everything the way we’ve always done things, there might not be a future in news, warns Michelle Brister, head of audience development at The… (more)
From Millennials to Gen Z (and Gen Alpha): How Her Campus Media capture the hottest markets one college woman at a time
Her Campus Media is a college media empire for women, by women. It is a platform for students who want careers in media, gives young women a sense of community,… (more)
Niche at the forefront of news: The story of agrarheute and Germany’s farmers’ protests
Specialist publications are uniquely positioned to give insight into highly emotive current affairs developments. They can also build bridges, agrarheute's Simon Michel-Berger tells Adri Kotze. Current affairs developments can provide… (more)
News avoiders: How can we change refuseniks into audiences?
Why are millions of people avoiding the news? News consumption is declining, interest in news is down, and the social contract between journalism and much of the public is fraying.… (more)
A century after fact checking’s humble (female) beginnings, it may just save journalism
In 2024, the world will go to the ballot box. From the USA to the UK, India, Russia, Indonesia, Taiwan, Ukraine and South Africa will hold elections. But how will… (more)
Boom saloon’s membership banishes the gloom
Rachel Arthur is refreshingly optimistic. She is opening her newsroom to members – and she believes in doing good, portraying hope, and giving a voice to creative minds who don't… (more)
B2B Marketing’s Richard O’Connor on what’s hot right now, generosity of spirit, and navel-gazing
It is Brighton and Hove Albion’s brilliant Italian coach, Roberto de Zerbi, that B2B Marketing CEO Richard O’Connor name-checks when he talks about the lessons he learned in his own… (more)
Beautiful goats and captivating content: A Dutch publisher’s udderly fascinating success story
There is much to learn from the affable Jean-Paul Reparon, a publisher based in the agricultural university town Wageningen in the Netherlands. The only way to navigate a highly emotive… (more)
Seeking truth in the online maelstrom: 7 fact-checkers to follow on Israel-Hamas war
The American supermodels Bella and Gigi Hadid have long had their every word about Israel and Palestine pored over and dissected. Their father, Mohamed Hadid, is a Palestinian-American real estate… (more)
Gen Z and the 2024 elections: Why brands should take a stand
Gen Z is changing everything, blurring the lines between content and commerce, entertainment and education. And they will have a big say in elections in 2024, determining presidents and prime… (more)
The quest for a news platform: Is LinkedIn the panacea after Twitter chaos and Facebook decline?
As the platform formerly known as Twitter becomes increasingly hostile for news organisations to use, journalists are looking for new spaces to share, gather and publish news. Is LinkedIn, the… (more)
The New Statesman’s Chris Stone: How to beat AI, draw in your audience and make money with podcasts
In a very crowded field, it takes constant change (and sometimes a gamble) to make it in podcasting. The New Statesman, winner of the 'Best Commercial Strategy' for the second… (more)
David vs Goliath: Why one U.S. hyperlocal publisher took on Google
It takes a brave publisher to accuse a company worth $1,492Bn that they “kick the living sh*t out of publishers for advertising revenue” but a small hyperlocal community publisher in… (more)
How an innovative Armenian platform battles news fatigue with solutions journalism
A key cause of news fatigue and media avoidance is the relentless gloom and doom of the news cycle. Solutions journalism aims to change this - for the better -… (more)