What is online reputation? An increasing number of people are asking themselves this question due to the emergence of search engines and the importance of having a clean online reputation in the eyes of your stakeholders.
Who is searching for you?
The answer to this question depends on the circumstance and whether you are a brand or an individual. The more prominent figure you are, the more your name will be searched. Think about politicians; reporters and opposition members will search for your name on search engines to find some dirt. For individuals, the people searching for you can be human resources employees, people who may be interested in hiring you, or even customers if you are a key decision-maker in a company.
For brands, various people can search for your branded search terms. Maintaining a clean online reputation with potential customers, suppliers, and partners is essential since it will make people think a certain way about you. It is up to you to ensure all the information is positive and accurate.
What do you do if you get a negative online result?
If you have this problem on your search engine result page, you have a few options. The first step is to look at the negative result and who wrote it. If it is a customer, contacting them and rectifying the situation is best. Show the public just what you are willing to do in these cases. Be as transparent as possible to let them know what kind of company you are in.
Suppressing the negative result is possible if the negative content is much more serious than customer reviews and hurts your sales figures. Optimizing the content showing up just under the negative impact will get the job done. This requires a lot of content and hours of labor to execute the job properly. The third choice people have is to get the content removed completely. It is important to remember that this can only be done if you can prove the content posted about you is untrue. The site would not have a choice but to take it down. This is done with the help of a lawyer.
