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Denise Shull (born September 17, 1959 in Akron, Ohio) An American neuroeconomist, author, expert in human[[motivation, and motivational speaker. Her work is considered 'radical' in the psychology of risk and human performance fields. She is known for her unconventional ideas and effective application techniques for the leverage of human feelings and emotions in high-pressure decision making professions - finance professionals, athletes, and executives. Through her work and experience Shull discovered that decision makers in ambiguous environments display unconscious transference to not only humans but to their environments. She has demonstrated how adult subjective experiences contain fractal perceptual elements in the same manner as fractal geometry.

Education[edit]

MA Neuropsychology at University of Chicago
Executive Education at Harvard University Kennedy School of Government

Career[edit]

1983-1988 Marketing Representative at IBM
1994-2006 President at Rossiter Capital
1994-2009 Commodities Trader at Edison Trading
2003–Present Principal, Keynote Speaker, Author at The ReThink Group

Publications[edit]

McGraw-Hill released her first book, "Market Mind Games- A Radical Psychology of Investing, Trading and Risk" on January 13, 2012. Her book is currently being translated into Chinese for a 2013 release.

Denise Shull writes articles for a number of print-media outlets; Shulls first article 'Freud's Path to Profits" was published in SFO magazine in 2004. Denise has written pieces for AR-Absolute Return, Thompson Reuters, CME Group, and All About Alpha. Shull also writes a blog on the subject of "Psychological Capital".

Media Appearances[edit]

Denise Shull has appeared as a guest on CNBC, PBS Nightly Business Report, Marketwatch, Cavuto, ABC News Now, Fox Money for Breakfast, and the Discovery Channel. Denise Shull has been profiled by the Financial Times, Bloomberg Business Week, and the Wall Street Journal.

Known Affiliations[edit]

• The Association for Psychological Science
• The Social and Affective Neuroscience Society
• The Authors Guild

External links[edit]

• http://www.psychologytoday.com/experts/denise-k-shull-ma
• http://allaboutalpha.com/blog/2008/03/06/emotion-radical-neuroscience-alpha/
• http://www.ft.com/intl/cms/s/0/080a7f76-bc42-11de-9426-00144feab49a.html#axzz20cmvyBt3
• http://www.cmegroup.com/company/history/magazine/Spring2009/guestcolumn.html
• http://video.cnbc.com/gallery/?video=3000107292
• http://www.cnbc.com/id/15840232?video=1183547408&play=1
• http://www.cnbc.com/id/15840232?video=1217014433&play=1
• http://traderpsyches.com/documents/path2profits.pdf
• http://traderpsyches.com/blog

References and footnotes[edit]

DEFAULTSORT:Shull, Denise Category:American writers Category:American motivational speakers Category:Living people Category:1959 births Category:1959 births