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Rema (musician)

From Wikipedia, the free encyclopedia

Rema
Rema walking stylishly and facing upward
Rema catwalk for UK apparel brand Tokyo James in 2019
Born
Divine Ikubor

(2000-05-01) May 1, 2000 (age 24)[1]
Benin City, Edo, Nigeria
Other names
CitizenshipNigerian
Occupations
  • Rapper
  • singer
  • songwriter
Years active2019–present
WorksDiscography
AwardsFull list
Musical career
OriginLagos, Nigeria
Genres
Instruments
  • Vocals
  • Keyboard
Labels
YouTube information
Channel
Years active2017–present
Genres
Subscribers4.17 million[5]
Total views1.630 billion[5]

Last updated: 9 July 2024
Websiteheisrema.com

Divine Ikubor (born May 1, 2000), known mononymously as Rema, is a Nigerian rapper and singer-songwriter. An influential figure in popular music, he has been credited with popularizing the Afrorave subgenre in Afrobeats music.[6] Gaining recognition after posting a viral freestyle on Instagram in 2018, set to D'Prince's song "Gucci Gang", Rema began his professional music career in 2019 with the release of his debut single, "Dumebi".[7] He followed up with the extended plays Rema (2019) and Rema Freestyle (2019).

Rema's debut studio album, Rave & Roses, released in 2022, was met with commercial success, debuting at number 81 on the Billboard 200. It spawned the hit single "Calm Down" and its remix featuring Selena Gomez, peaking at number three on the US Billboard Hot 100 chart.[8] The song spent a record-breaking 58 weeks at number one on the U.S Bilboard Afrobeats Songs chart.[9] His fourth commercial EP, Ravage, was released in 2023 and broke Spotify Nigeria's First-Day Streaming Record, also spawning the hit single "Trouble Maker". His career has been marked by periods of mainstream success, including chart-topping hits and sold-out tours. He has also been involved in the promotion of cultural practices and traditions, using his platform to raise awareness and celebrate his heritage.[10]

Early life[edit]

Divine Ikubor was born into a Christian family in Benin City, Edo State, Nigeria.[11] He discovered his passion for music during his secondary school days at Ighile Group of Schools in Edo State, where he began singing and rapping.[12] After losing his father and elder brother, Rema was raised by his mother, who played a significant role in shaping his life.[1]

Career[edit]

Rema started his music career performing in churches with his collaborator Alpha P. in 2019. He gained recognition after posting a viral freestyle on Instagram to D'Prince's song "Gucci Gang". Impressed by his talent, D'Prince flew him to Lagos and offered him a record deal with Jonzing World, a subsidiary of Mavin Records owned by music executive and producer Don Jazzy.[13][14] In 2019, Rema released his self-titled debut EP Rema, which topped Apple Music's Nigerian charts.[15][16] The music video for "Dumebi", a breakout song from the EP, was released on 21 May 2019, featuring a cameo appearance from Diana Eneje and has since gained 75 million views on YouTube.[17] Later that summer, another popular song from the EP was featured on former United States President Barack Obama's annual summer playlist.[12] In September 2020, Rema's songs were included on the FIFA 21 official soundtrack.[18][19] In September 2021, he was unveiled as a brand ambassador for Pepsi, alongside his label mate Ayra Starr.[20]

Toya Delazy, a South African music producer and artist, originated the genre "Afrorave" in 2019, combining elements of garage, Zulu lyrics, and other African styles.[21][22] In May 2021, Rema adopted the term "Afrorave" to describe his own music, which blends Afrobeats with Arabian and Indian influences. This distinct sound has resonated with fans, earning him a dedicated fanbase known as Ravers.[23][24]

2022–present: Rave & Roses and Ravage EP[edit]

After releasing three EPs, Rema debuted his first album, Rave & Roses, on 25 March 2022, under Jonzing World.[25] The album features 16 tracks, including collaborations with 6lack, Chris Brown, AJ Tracey, and Yseult.[26] It charted 10 songs on the US Billboard Afrobeats Chart in its debut week.[27] The single "Calm Down" gained international recognition after a remix with Selena Gomez, reaching number three on the Billboard Hot 100 and breaking multiple records.[28][29][30][31] Rema received various awards, including the MTV Video Music Award for Best Afrobeats Video and the Billboard Music Award for Top Afrobeats Song and many other awards.[32][33][34] On 7 November 2022, he was awarded for achieving 1 billion streams worldwide during his London concert.[35] In February 2023, he won the Digital Artist of the Year award at the Soundcity MVP Awards held at the Eko Convention Centre in Lagos.[36] In April 2023, he released Rave & Roses Ultra, which became the first African album to cross two billion streams on Spotify.[37] On 26 October 2023, Rema released the Ravage EP,[38] and on 30 October 2023, he performed at the Ballon d'Or ceremony held Theatre du Châtelet in Paris, France.[39]

Personal life[edit]

On 28 September 2020, Rema tweeted accusations against the Peoples Democratic Party (PDP) regarding their involvement in the death of his father, Justice Ikubor, a former chieftain of the party.[40][41] Although Rema gained admission to study at the University of Lagos in 2022, he was forced to leave the institution in 2023 due to the ongoing ASUU teaching union strike.[42][43]

Impact[edit]

Rolling Stone said "Rema has undoubtedly and proudly become an emblem of Afrobeats global rise."[44] Writing for Business Day Anthony Udugba remarked Rema has "expanded the horizons" of African musical impact on the global stage.[45] The Guardian Nigeria opined "As the Afrobeats landscape continues to flourish, Rema’s success sets a high standard, showcasing the global appeal and dominance of Nigerian music on the international stage."[46] The Native stated "It’s impossible to erase the mark he has left on Afrobeats history."[47] Victor Okpala said "Rema’s sound has cemented his place as a true musical trailblazer."[48] Many critics have praised him for breaking barriers and inspiring other African music artists.[49][50][51]

Discography[edit]

Studio albums[edit]

Awards and nominations[edit]

Year Award Category Nominee/Work Result Ref
2019 The Headies Song of the Year "Dumebi" Nominated [52]
Viewer's Choice Himself Nominated
Next Rated Won
City People Music Awards Most Promising Act of the Year Nominated [53][54]
Revelation of the Year Won
Best New Act of the Year Nominated
2020 BET Awards Best New International Act Nominated [55]
The Future Awards Africa Young Person of the Year Nominated [56][57]
Music Won
MTV Europe Music Award Best African Act Nominated [58]
2021 MTV Africa Music Awards Best Male Pending [59]
The Headies Hip Hop World Revelation of the Year Nominated [60]
Best Pop Single "Lady" Nominated
Net Honours Most Played Pop Song "Woman" Nominated [61]
African Entertainment Awards USA Song of the Year Nominated [62]
Edison Award Edison Jazz/World – World Rema Compilation Nominated [63]
2022
Odeón Awards 2022 [es] Best urban song "44"
(with Bad Gyal)
Nominated [64]
2023
Soundcity MVP Awards Digital Artist of the Year Himself Won [65]
The Headies Best Male Artist Himself Won [66]
African Artist of the Year Won
Digital Artist of the Year Won
Album of the Year "Rave and Roses" Nominated
Song of the Year "Calm Down" Nominated
MTV Video Music Awards Best Afrobeats "Calm Down (Remix)"
(featuring Selena Gomez)
Won [67][68]
Best Collaboration Nominated
Song of the Year Nominated
Best Afrobeats Video Nominated [citation needed]
AFRIMMA Crossing Boundaries with Music Award Himself Won [69]
Artist of the Year Himself Won
Trace Awards Song of the Year "Calm Down (Remix)"
(featuring Selena Gomez)
Won [70]
Best Global African Artist Himself Won
Best Male Artist Himself Nominated [citation needed]
BreakTudo Awards International Rising Artist Himself Pending [71]
MTV Europe Music Awards Best Afrobeats "Calm Down (Remix)"
(featuring Selena Gomez)
Won [citation needed]
Best Song Nominated [citation needed]
Billboard Music Awards Top Afrobeats Song "Calm Down (Remix)"

(featuring Selena Gomez)

Won
Top Afrobeats Artist Himself Nominated
Top Collaboration "Calm Down (Remix)"
(featuring Selena Gomez)
Nominated
Top Global 200 Song "Calm Down (Remix)"

(featuring Selena Gomez)

Nominated
iHeartRadio Music Awards Best Music Video "Calm Down (Remix)"

(featuring Selena Gomez)

Nominated
2024 Brit Awards International Song of The Year "Calm Down (Remix)"

(featuring Selena Gomez)

Nominated
iHeartRadio Music Awards Best Collaboration "Calm Down (Remix)"

(featuring Selena Gomez)

Won
Song of The Year Nominated
Pop Song of The Year Nominated
Best New Pop Artist Himself Nominated
Afrobeats Artist of The Year

References[edit]

  1. ^ a b "Is Rema dead?: Divine Ikubor aka Rema never die, na fake news dey fly upandan - Rema Manager". BBC News Pidgin. February 1, 2020. Archived from the original on November 19, 2021. Retrieved June 16, 2020.
  2. ^ BN (August 1, 2019). "Rema Call's himself Remi Boy, covers Tush magazine latest issue". BN. Retrieved July 9, 2024.
  3. ^ "Rema AKA Rave Lord is Back". Trybe Coterie. June 18, 2024. Retrieved July 9, 2024.
  4. ^ Nwafor (March 23, 2019). "Don Jazzy signs record deal with D'Prince's Jonzing World". Vanguard News. Archived from the original on November 21, 2022. Retrieved November 21, 2022.
  5. ^ a b "About Rema". YouTube.
  6. ^ Anthony, Udugba (August 16, 2023). "Rema's Billboard record spotlights journey of Nigerian music on world stage". Business Day. Retrieved July 9, 2024.
  7. ^ Bella, Naija (December 10, 2019). "Rema caps off an Amazing Year with Features on Rolling Stone & Pitchfork's Best Songs of 2019 Lists with 'Dumebi'". BellaNaija. Retrieved March 6, 2024.
  8. ^ tolsen (January 2, 2013). "Billboard Hot 100". Billboard. Archived from the original on November 25, 2021. Retrieved June 13, 2023.
  9. ^ Anderson, Trevor (October 19, 2023). "Tyla's 'Water' Hits No. 1 on U.S. Afrobeats Songs Chart – Stopping the 58-Week Run of Rema & Selena Gomez's 'Calm Down'". Billboard. Archived from the original on October 28, 2023. Retrieved October 28, 2023.
  10. ^ Ayo, Ademola (February 4, 2024). "Rema sold more albums than Wizkid, Davido, Burna Boy". Western Post. Retrieved July 9, 2024.
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  33. ^ Woerner, Meredith (September 12, 2023). "Taylor Swift Wins Big at MTV VMAs, Plus Full List of Winners". Variety. Retrieved September 14, 2023.
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External links[edit]