Le cool
| Company type | Limited |
|---|---|
| Industry | Media, publishing |
| Founded | 2003 |
| Headquarters | Barcelona, Spain |
Key people | René Lönngren (founder, CEO), Andrew Losowsky (editorial director) |
| Products | Online magazines, custom publishing, guidebooks |
| Website | www.lecool.com |
Le cool is an independent publishing company based in Barcelona, Spain.
Founded in 2003 by Swedish emigrant René Lönngren,[1] the company publishes content concerning unusual events and places within European cities.
Its main products are weekly online magazines detailing cultural activities under the name le cool magazine and a series of Weird and Wonderful Guides to five cities in Europe. It also produces publications for clients, including the inflight magazine Ling for the Spanish airline Vueling, which won a gold medal in the 2008 awards of the American-based Society of Publication Designers.[2]
Le cool sends weekly emails to around 200,000 subscribers in nine European cities[3] (Barcelona, Budapest, Dublin, Istanbul, Lisbon, London, Madrid, Rome and Moscow) and published a guidebook to Barcelona in 2006 and to Amsterdam, Lisbon, London and Madrid in 2008.[4]
Its guidebook series is unusual for the quality of its design,[5] in particular for working with local designers in each city.
The editor of le cool's London email magazine and guidebook, Mat Osman, is the bass guitarist in Suede.[citation needed]
Le Cool has expanded to include the Le Cool Agency, a content agency that helps agencies and their clients to connect better with their customers through supporting their communication with great content.[citation needed]
References[edit]
- ^ "The flavour of cool", The Economist, 26 July 2007, retrieved 12 July 2008
- ^ "Non-Newsstand Illustration, Gold medals", SPD Awards, archived from the original on 18 May 2008, retrieved 12 July 2008
- ^ "Too le cool for school", Yeah Baby, archived from the original on 4 February 2010, retrieved 12 July 2008
- ^ "A series of weird and wonderful guidebooks". le cool. Retrieved 12 July 2008.
- ^ "LE COOL City Guidebooks". We Heart Stuff. Archived from the original on 28 August 2008. Retrieved 12 July 2008.