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Fangchengbao

From Wikipedia, the free encyclopedia
Fangchengbao
Product typeAutomobiles
OwnerBYD Auto
CountryChina
Introduced2023
MarketsChina
Websitefangchengbao.com
Chinese name
Simplified Chinese方程豹
Traditional Chinese方程豹
Literal meaningFormula leopard

Fangchengbao (Chinese: 方程豹; lit. 'formula leopard'), also spelled Fang Cheng Bao and trademarked in English as Formula Bao[1] is a Chinese luxury electric car brand owned by BYD Auto and marketed by Shenzhen Fangchengbao Auto Sales Co., Ltd. The brand was introduced in June 2023, and mainly produces performance-oriented SUVs aimed at the off-road and track-focused segments. The brand operates its own direct sales stores, in contrast with BYD that relies on a dealership network.[2]

Products[edit]

The Fangchengbao brand was announced on June 9, 2023.[3][4] On August 16, 2023, Fangchengbao released its first model, the Bao 5. It debuted at the Chengdu Auto Show and based on an Fangchengbao-specific body-on-frame platform called DMO (Dual Mode Off-road).[2]

Concept models[edit]

See also[edit]

References[edit]

  1. ^ USPTO. "FORMULA BAO - Byd Company Limited Trademark Registration". USPTO.report. Retrieved 2024-02-23.
  2. ^ a b Opletal, Jiri (2023-11-09). "BYD's Fang Cheng Bao Bao 5 SUV launched and proved BYD's incredible cost control". CarNewsChina.com. Retrieved 2023-11-16.
  3. ^ Petkovic, Dalibor (2023-11-13). "BYD's Fang Cheng Bao Bao 5 gets over 10,000 orders in three days of sales". CarNewsChina.com. Retrieved 2024-01-20.
  4. ^ Zhang, Phate (November 8, 2022). "BYD finalizes Chinese name for its premium car brand". CnEVPost.