Competitive intelligence

Competitive intelligence is the systematic collection of information by a company on its industry, business environment, competitors, products, and consumers. Insights are then used to help the company develop its strategy or improve its competitive position. Competitive intelligence can be assessed according to seven elements: sector intelligence, market intelligence, competitive intelligence, innovation intelligence, sales intelligence,...

As renowned philosopher and educator John Dewey succinctly stated, "If we teach today's students as we taught yesterday's, we rob them of tomorrow." Artificial Intelligence (AI) has an indisputable influence on today's technology-driven world, infecting every field, including education. OpenAI's ChatGPT is one AI tool that is getting a lot of attention. The debate over…

Too many executives use data to confirm what they already think.

Leveraging Social Media Capabilities and Applications to Develop Competitive Advantage – Three Current Social Media Mega-Trends Part One – Leveraging Social Insights & Intelligence to formula…

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Emerging technologies and trends on the Gartner 2023 Impact Radar reveal market opportunities for product leaders.

Your guide to demonstrate the impact of Competitive Intelligence on the key functions of a business, and to prepare the launch of your project

A comparable company analysis is a process that enables the identification of similar organizations to be used as a comparison to understand the business and financial performance of the target company. In short, we want to select companies, which present the same features as our target firm. The objective, then, is to understand the competitive...

Market and competitive intelligence management is a discipline focused on delivering quality decision support to marketing, sales and product management. Structured research and analysis are the major activities embedded in this discipline.

It is so important to know your competitors’ online prices at all times. It's critical to your competitive pricing and the success of your online retail business.