Brand communication

Brand, Branding & Brand Identity are words used incorrectly way too much. Let's dig deep and learn what each one is and how you can make them work for you.

The use of brand essence wheel is a marketing format created by Bates (1995) for capturing and communicating the conceptual refinements of a brand. From the brand essence wheel business individuals…

Build a brand strategy that works with our step-by-step guide to identify your brand's beliefs, voice, messaging, visual identity, and more.

A brand identity kit is essential for any company, big or small. This is the number one document which will keep your content creation team on brand.

My analogy continues: Just as a marketplace is made up of various vendors, the Digital Marketplace is comprised of “vendors” as well. Thus far, we have mentioned social media, photo/vid…

Why does Apple’s brand mean so much to so many people? How is it that they seem to sell their products almost effortlessly while other manufacturers are constantly clamoring for our attention and we give them no heed? When it comes to innovation, invention is only half of the equation. With every great invention you [...]

The Tone of Voice Roadmap gives you the steps needed to determine your business's tone of voice and how you "speak" to your audience.

Want to create content and stories that will help your brand stand out? Start byidentfying your brand messaging pillars (with real-world examples).

To be adjusted (draft) The difference between brand identity and brand image Based on Aaker´s definitions ( Source: Building strong brands) Image it is how the brand it is currently percieve…