Design Driven Development (TechPeaks - Trento, Italy - June 21st, 2013)
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My slides from Design Driven Development talk at TechPeaks on startup pitching fundamentals. cc @techpeaks
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Design Driven Development (TechPeaks - Trento, Italy - June 21st, 2013)
- 1. DESIGNDRIVEN DEVELOPMENT VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER June 2013
- 2. “Artislikemasturbation.Itisselfishand introvertedanddoneforyouandyoualone... www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 3. ...Designislikesex.Thereissomeoneelse involved,theirneedsarejustasimportantas yourown,andifeverythinggoesright,both partiesarehappyintheend.” ColinWright @colinismyname www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 4. DESIGN≠ART www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 5. VitalyM.Golombentrepreneur/designer mentor/advisor Founder/CEO KYIV, UKRAINEKYIV, UKRAINE DECEMBER 4-5, 2013DECEMBER 4-5, 2013 E U R O P E VENTURE SUMMIT E U R O P E VENTURE SUMMIT previously www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 6. “Good”Design DieterRamsINDUSTRIALDESIGNGURU www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 7. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 8. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 9. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 10. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 11. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 12. DieterRams TenPrinciples ofGoodDesign www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 13. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 1.ISINNOVATIVE TAKESADVANTAGEOF NEWTECHNOLOGY Gooddesign...
- 14. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 2.MAKESAPRODUCT MOREUSEFUL USEDICTATESFORM Gooddesign...
- 15. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 3.ISAESTHETIC ONLYWELL-EXECUTED OBJECTSCANBEBEAUTIFUL Gooddesign...
- 16. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 4.MAKESAPRODUCT UNDERSTANDABLE MAKESAPRODUCTTALK Gooddesign...
- 17. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 5.ISUNOBTRUSIVE NEUTRAL,OPENTOUSER SELF-EXPRESSION Gooddesign...
- 18. 6.ISHONEST DOESN’TMAKEPROMISES THATCANNOTBEMET Gooddesign... www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 19. 7.ISLONG-LASTING FASHIONABLEDESIGN DATESQUICKLY Gooddesign... www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 20. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 8.ISTHOROUGH LEAVESNOTHINGTOCHANCE, DOWNTOTHELASTDETAIL Gooddesign...
- 21. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 9.ISENVIRONMENTALLY- FRIENDLY USESONLYWHATISNEEDED Gooddesign...
- 22. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 10.ISASLITTLE DESIGNISPOSSIBLE SIMPLEANDPURE Gooddesign...
- 23. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 24. CONSISTENT www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 25. howimportant isperception? www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 26. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER trustuswithyour bankinglogins
- 27. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 60-80%markupon dirt,oil,wax,andfragrance
- 28. sohowmuchis “design”worth? www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 29. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER +100-350%
- 30. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER +200-400%
- 31. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER +100-500%
- 32. +800-1000% www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 33. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER +200-5600%
- 34. “Designisnotjustwhatitlookslike. Designishowitworks.” SteveJobs www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 35. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 36. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 37. INTERFACE LOGIC 99%OFTHEWORLDDOESNOTUNDERSTAND THEMAGICOFPROGRAMMING YOURAPPLICATION DATA INTERFACE HOWUSERSSEEIT MAGIC www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 38. “Asfarasthecustomerisconcerned, theinterfaceistheproduct.” JefRaskin CreatorofAppleMacintosh www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 39. designdisciplines www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 40. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER GRAPHICDESIGN BRANDING ILLUSTRATION TYPOGRAPHY IMAGEMANIPULATION
- 41. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER userexperience GRAPHICDESIGN PSYCHOLOGY KNOWLEDGEOFMEDIUM SENSEINTENT
- 42. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER ui/visual SUBSETOFUX& GRAPHICDESIGN DESIGNPRINCIPALS FORGIVENOS SURFACEFUNCTIONALITY
- 43. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER front-enddeveloper DESIGNEYE EXECUTEUX/UI BRIDGETOENGINEERING
- 44. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER marketing COPYWRITING SALES VOICEOFTHECUSTOMER
- 45. Designdisciplines www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER UI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING
- 46. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER “Gooddesignisobvious. Greatdesignistransparent.” JoeSparano @joesparano
- 47. user-centricdesign www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 48. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 49. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 50. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER NOSUCCESSFULPRODUCTHAS EVERCOMEOUTOFAFOCUSGROUP
- 51. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER "IfIhadaskedpeoplewhattheywanted, theywouldhavesaidfasterhorses." HenryFord
- 52. designsuccess formula... www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 53. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER Vision + Feedbackfromcustomers/users + Culture(consistency&expectations) + Techniques JaredSpool/UIE @jmspool
- 54. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER JaredSpool/UIE@jmspool DesignParadigms Unintentional
- 56. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER JaredSpool/UIE@jmspool DesignParadigms Unintentional self genius activity- focused
- 57. designdriven Development www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 58. designgoesfirst www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 59. PROBLEM DEFINITION WIREFRAMES +PROTOTYPES USER INTERFACE DESIGN ARCHITECTURE APPLICATION DEVELOPMENT FRONT-END DEVELOPMENT MARKETING CUSTOMER FEEDBACK RINSE&REPEAT www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 60. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER “Designisintelligencemadevisible.” DonNewgren
- 61. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER definetheproblemandlet designersdotheirjobs
- 62. workingwith designers www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 63. whatdo designersneed? www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 64. hint: it’snotmoremoney www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 67. ASeatatTheTable
- 68. howwouldyoulikeyourdesign? picktwo www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 69. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER FAST CHEAP GREAT FREE UGLY, RUSHED,AND CARELESS NEVERONTIME DOESNOT EXIST YOUGET WHATYOU PAYFOR DOESNOT EXIST TRASH DOESNOT EXIST
- 70. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER BUSINESS DESIGN ENGINEERING YOUR STARTUP
- 71. designiscore www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 72. thanksfor yourattention www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 73. wanttheslides? follow@vitalyg www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER