Design Driven Development (Bitspiration - Krakow, Poland - June 24th, 2013)
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The document discusses the importance of design-driven development and user-centric design. It summarizes Vitaly Golomb's presentation on these topics, highlighting that design should come before development by defining problems, creating wireframes and prototypes, and gaining user feedback. Good design is highlighted as a core part of any successful business.
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Design Driven Development (Bitspiration - Krakow, Poland - June 24th, 2013)
- 1. DESIGNDRIVEN DEVELOPMENT VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER June 2013
- 2. “Artislikemasturbation.Itisselfishand introvertedanddoneforyouandyoualone... www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 3. ...Designislikesex.Thereissomeoneelse involved,theirneedsarejustasimportantas yourown,andifeverythinggoesright,both partiesarehappyintheend.” ColinWright @colinismyname www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 4. DESIGN≠ART www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 5. VitalyM.Golombentrepreneur/designer mentor/advisor Founder/CEO KYIV, UKRAINEKYIV, UKRAINE DECEMBER 4-5, 2013DECEMBER 4-5, 2013 E U R O P E VENTURE SUMMIT E U R O P E VENTURE SUMMIT previously www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 6. “Good”Design DieterRamsINDUSTRIALDESIGNGURU www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 7. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 8. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 9. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 10. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 11. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 12. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 13. DieterRams TenPrinciples ofGoodDesign www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 14. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 1.ISINNOVATIVE TAKESADVANTAGEOF NEWTECHNOLOGY Gooddesign...
- 15. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 2.MAKESAPRODUCT MOREUSEFUL USEDICTATESFORM Gooddesign...
- 16. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 3.ISAESTHETIC ONLYWELL-EXECUTED OBJECTSCANBEBEAUTIFUL Gooddesign...
- 17. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 4.MAKESAPRODUCT UNDERSTANDABLE MAKESAPRODUCTTALK Gooddesign...
- 18. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 5.ISUNOBTRUSIVE NEUTRAL,OPENTOUSER SELF-EXPRESSION Gooddesign...
- 19. 6.ISHONEST DOESN’TMAKEPROMISES THATCANNOTBEMET Gooddesign... www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 20. 7.ISLONG-LASTING FASHIONABLEDESIGN DATESQUICKLY Gooddesign... www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 21. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 8.ISTHOROUGH LEAVESNOTHINGTOCHANCE, DOWNTOTHELASTDETAIL Gooddesign...
- 22. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 9.ISENVIRONMENTALLY- FRIENDLY USESONLYWHATISNEEDED Gooddesign...
- 23. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 10.ISASLITTLE DESIGNISPOSSIBLE SIMPLEANDPURE Gooddesign...
- 24. ANDNOW SOMEBADDESIGN... www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 27. Mirror
- 31. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 32. CONSISTENT www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 33. howimportant isperception? www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 34. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER trustuswithyour bankinglogins
- 35. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 60-80%markupon dirt,oil,wax,andfragrance
- 36. sohowmuchis “design”worth? www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 37. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER +100-350%
- 38. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER +200-400%
- 39. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER +100-500%
- 40. +800-1000% www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 41. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER +200-5600%
- 42. “Designisnotjustwhatitlookslike. Designishowitworks.” SteveJobs www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 43. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 44. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 45. INTERFACE LOGIC 99%OFTHEWORLDDOESNOTUNDERSTAND THEMAGICOFPROGRAMMING YOURAPPLICATION DATA INTERFACE HOWUSERSSEEIT MAGIC www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 46. “Asfarasthecustomerisconcerned, theinterfaceistheproduct.” JefRaskin CreatorofAppleMacintosh www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 47. designdisciplines www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 48. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER GRAPHICDESIGN BRANDING ILLUSTRATION TYPOGRAPHY IMAGEMANIPULATION
- 49. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER userexperience GRAPHICDESIGN PSYCHOLOGY KNOWLEDGEOFMEDIUM SENSEINTENT
- 50. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER ui/visual SUBSETOFUX& GRAPHICDESIGN DESIGNPRINCIPALS FORGIVENOS SURFACEFUNCTIONALITY
- 51. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER front-enddeveloper DESIGNEYE EXECUTEUX/UI BRIDGETOENGINEERING
- 52. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER marketing COPYWRITING SALES VOICEOFTHECUSTOMER
- 53. Designdisciplines www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER UI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING
- 54. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER “Gooddesignisobvious. Greatdesignistransparent.” JoeSparano @joesparano
- 55. user-centricdesign www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 56. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 57. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 58. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER NOSUCCESSFULPRODUCTHAS EVERCOMEOUTOFAFOCUSGROUP
- 59. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER "IfIhadaskedpeoplewhattheywanted, theywouldhavesaidfasterhorses." HenryFord
- 60. designsuccess formula... www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 61. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER Vision + Feedbackfromcustomers/users + Culture(consistency&expectations) + Techniques JaredSpool/UIE @jmspool
- 62. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER JaredSpool/UIE@jmspool DesignParadigms Unintentional
- 64. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER JaredSpool/UIE@jmspool DesignParadigms Unintentional self genius activity- focused
- 65. designdriven Development www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 66. designgoesfirst www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 67. PROBLEM DEFINITION WIREFRAMES +PROTOTYPES USER INTERFACE DESIGN ARCHITECTURE APPLICATION DEVELOPMENT FRONT-END DEVELOPMENT MARKETING CUSTOMER FEEDBACK RINSE&REPEAT www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 68. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER “Designisintelligencemadevisible.” DonNewgren
- 69. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER definetheproblemandlet designersdotheirjobs
- 70. workingwith designers www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 71. whatdo designersneed? www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 72. hint: it’snotmoremoney www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 75. ASeatatTheTable
- 76. howwouldyoulikeyourdesign? picktwo www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 77. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER FAST CHEAP GREAT FREE UGLY, RUSHED,AND CARELESS NEVERONTIME DOESNOT EXIST YOUGET WHATYOU PAYFOR DOESNOT EXIST TRASH DOESNOT EXIST
- 78. www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER BUSINESS DESIGN ENGINEERING YOUR STARTUP
- 79. designiscore www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 80. thanksfor yourattention www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
- 81. wanttheslides? follow@vitalyg www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER