SXSW throws up a lot of interesting questions around the future of marketing...and while we couldn't be there to witness it...we've gone ahead and presented our ideas on what could be round the corner for brands.
What is the future of CRM? It dawned on us that the customer/brand relationship will not change, but the what, when, where, why and how we manage the relationship will. This presentation helps explain why.
Brands create an expectation in our heads about how they should act, and the experiences we should have. They set the standard for other brands, irrespective of category.
Remarkable Matters: Remarkable Mobile DesignTable19
This document discusses mobile devices and marketing. It provides statistics on mobile phone and smartphone usage, how mobile has become important for businesses, and how people engage with mobile marketing. It also describes contents of a presentation or package related to making work and experiences more remarkable through mobile technologies.
Delivering a Remarkable Customer Experience in 2016Table19
Table19 looks at six major trends influencing customer experience this year.
Please follow us on Twitter at WeAreTable19
Sign up to our weekly trends report, SpotTable19, at http://goo.gl/VqOLir
New opportunities exist in mobile marketing as people increasingly use their mobile phones and spend more time on them than desktop computers. While phone calls take up a small portion of mobile usage, accessing social networks, games, email and apps see greater time. As mobile and social media overlap continues growing, games are the largest app category and mobile transactions rose 81% in 2012 to $25 billion.
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
The document discusses how travel and hospitality businesses can take advantage of digital technologies and mobile devices to improve the customer experience. It emphasizes that customers now expect 24/7 access to information across multiple devices as part of their "customer journey." While this presents challenges, it also provides opportunities to gather large amounts of customer data and gain insights into customers. The key is using this data to develop a complete, personalized understanding of each individual customer and their needs at every step of their journey in order to improve brand loyalty and increase spending.
SXSW throws up a lot of interesting questions around the future of marketing...and while we couldn't be there to witness it...we've gone ahead and presented our ideas on what could be round the corner for brands.
What is the future of CRM? It dawned on us that the customer/brand relationship will not change, but the what, when, where, why and how we manage the relationship will. This presentation helps explain why.
Brands create an expectation in our heads about how they should act, and the experiences we should have. They set the standard for other brands, irrespective of category.
Remarkable Matters: Remarkable Mobile DesignTable19
This document discusses mobile devices and marketing. It provides statistics on mobile phone and smartphone usage, how mobile has become important for businesses, and how people engage with mobile marketing. It also describes contents of a presentation or package related to making work and experiences more remarkable through mobile technologies.
Delivering a Remarkable Customer Experience in 2016Table19
Table19 looks at six major trends influencing customer experience this year.
Please follow us on Twitter at WeAreTable19
Sign up to our weekly trends report, SpotTable19, at http://goo.gl/VqOLir
New opportunities exist in mobile marketing as people increasingly use their mobile phones and spend more time on them than desktop computers. While phone calls take up a small portion of mobile usage, accessing social networks, games, email and apps see greater time. As mobile and social media overlap continues growing, games are the largest app category and mobile transactions rose 81% in 2012 to $25 billion.
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
The document discusses how travel and hospitality businesses can take advantage of digital technologies and mobile devices to improve the customer experience. It emphasizes that customers now expect 24/7 access to information across multiple devices as part of their "customer journey." While this presents challenges, it also provides opportunities to gather large amounts of customer data and gain insights into customers. The key is using this data to develop a complete, personalized understanding of each individual customer and their needs at every step of their journey in order to improve brand loyalty and increase spending.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
Customer Experience Trends for 2017 that will influence how consumers want to...Chantel Botha
What experiences will customers demand from you in future? Lets look at the current trends and speculate about how people will meet their needs in future and how this will impact the design of your brand experience.
View more about what we do on www.brandlove.co.za
Email us hello@brandlove.co.za
Come to our trends workshop!
Trends Innovation Workshop - 14 Feb - Cape Town
http://www.brandlove.co.za/product/customer-experience-cx-trends-2017-beyond/
Trends Innovation Workshop - 16 Feb - Johannesburg
http://www.brandlove.co.za/product/2017-customer-experience-trends-innovation-workshop-johannesburg/
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
The document discusses several topics from Day 4 of the 2015 Mobile World Congress recap:
1) Developing markets are immediately adopting technologies like Google, Facebook, and Wikipedia, not just SMS services. Users in developing countries are joining the global conversation quickly.
2) Mobile banking helps solve issues with securing cash transactions and allows money transfers globally regardless of provider. Speakers called for more ubiquitous mobile banking systems.
3) PayPal outlined the four dominant mobile payment types including in-app, in-store, mobile point-of-sale, and hybrid online/in-store purchases.
4) The CEO of AVG believes trust is the new currency and is under threat. Simpler code,
The Necessity of Mobile App Marketing by App PromoPutra Utama
The document summarizes the findings of a survey conducted with 102 mobile app developers. It found that most developers focus on iPhone, iPad, and Android, develop multiple apps, and price apps free or $0.99. Only 20% of developers make $5,000-$50,000 in revenue, and 68% make $5,000 or less. However, the 12% of "top earners" who spend more time and money on marketing average over $50,000 in revenue per app. The document provides a checklist for app marketing strategies and concludes that dedicated marketing is necessary for app success.
Chinese New Year Reaches Mobile Tipping PointApp Annie
Long-held traditions enter the mobile age — and with that, a new opportunity for app publishers. Using App Annie’s Store Stats, we showcase how Chinese New Year has become a significant opportunity for mobile app publishers, and how a few of the most impactful developments in the app economy have fundamentally changed this holiday in critical areas such as transportation and payment.
Mobile is becoming the primary internet access method in India, with more people accessing the internet via mobile than desktop. As mobile traffic surpasses desktop traffic, mCommerce is growing significantly. Mobile users are increasingly making purchases on their smartphones, especially for gadgets, clothes, and books. A mobile-optimized website and app can help businesses connect with customers, drive sales and engagement, and increase customer retention in this dynamic mobile market.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
Brian Ferrario of Drawbridge, Inc. session at the Seattle Interactive Conference 2014.
Over 90% of consumers use multiple devices sequentially to accomplish online tasks, yet advertisers continue to have disjointed conversations with their customers by taking a siloed approach to digital advertising. Brands who are early adopters of smart, scalable cross-device advertising solutions have a head start in establishing and maintaining a seamless conversation with customers.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
Presentatie Steven van Belleghem @ B2B Goes Social - Presentationb2bgs
This document discusses the rise of word-of-mouth marketing and its evolution into world-of-mouth with the help of social media. It argues that companies need to become "Conversation Managers" by integrating word-of-mouth into their marketing strategies. This involves three steps: leveraging brands to create affiliation, activating communications to engage customers, and managing conversations across social networks. The goal is to start and facilitate discussions that promote the brand.
Infographic: 31 CX stats and quotes for 2018Clicktale
An infographic containing 31 compelling statistics and thought-provoking quotes to add to presentations, raise at meetings or share with your colleagues to show the true value of experience.
From industry leaders, research houses and brands alike, the following quotes are more relevant for CX strategies than ever before.
Hot off the Crowd // January 2016 FABERNOVEL's watch based on crowdfunding a...Fabernovel
ASSISTED HUMANS, AUTONOMOUS OBJECTS
This Hot Off the Crowd edition was fueled by months of investigation and daily discoveries on the leading crowdfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt, Crunchbase…
At FABERNOVEL, we truly believe that we all need to monitor the latest technological gems, trends and developments from these sites, it’s the most useful way to understand what’s going on before taking action.
11 Trends That Are Changing the Marketing WorldInside Social
Mobile technology is driving significant growth in digital marketing spending. As mobile usage increases, especially among younger demographics, marketers are shifting more budgets to mobile channels like in-app ads, mobile websites, and messaging platforms. Visual content like photos and videos are also becoming increasingly important across social networks as high-quality cameras become ubiquitous. Marketers are leveraging new technologies to create more personalized experiences for consumers through targeted ads, personalized push notifications, and real-time marketing tied to current events.
The document summarizes Somo's top 7 mobile tech trends for 2017.
1. Conversational UI and voice search will redefine engagement through advances in speech recognition and increased consumer adoption of voice assistants.
2. Everyday accessible proactive assistants will see companies focus on integrating services within voice assistants and new players may launch their own assistants.
3. Messaging apps will become an important new social marketing channel as brands experiment with chatbots and advertising within popular apps like WhatsApp and Facebook Messenger.
4. Instant apps have the potential to revamp progressive web ambitions by improving discoverability, onboarding and monetization for transactional apps.
5. The Internet of Things
The document outlines the key principles of N&M Customer Service Philosophy. It discusses establishing a policy statement that pledges commitment to customer satisfaction. It also discusses defining employee behaviors and attitudes to create an exceptional customer experience. The four platforms for achieving service excellence are described as service agility, positive customer experience, customer delight, and service leadership. Positive customer experience is defined as the sum total of interactions a customer has with a company's products, services, people and processes.
Google, Starbucks, Nordstrom, and Apple all have remarkably impeccable corporate cultures that translate to exceptional customer experiences, loyal fans, and profits. The secret to gaining market share lies in how flawless a company's customer experience is consistently. This document discusses how to create an impeccable customer service culture within a business to obtain repeat customers, referrals, and increased profits without raising costs. It provides an overview of a presentation on this topic, including what attendees will learn about defining and measuring impeccability, and creating exceptional customer experiences tailored for their industry.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
Customer Experience Trends for 2017 that will influence how consumers want to...Chantel Botha
What experiences will customers demand from you in future? Lets look at the current trends and speculate about how people will meet their needs in future and how this will impact the design of your brand experience.
View more about what we do on www.brandlove.co.za
Email us hello@brandlove.co.za
Come to our trends workshop!
Trends Innovation Workshop - 14 Feb - Cape Town
http://www.brandlove.co.za/product/customer-experience-cx-trends-2017-beyond/
Trends Innovation Workshop - 16 Feb - Johannesburg
http://www.brandlove.co.za/product/2017-customer-experience-trends-innovation-workshop-johannesburg/
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
The document discusses several topics from Day 4 of the 2015 Mobile World Congress recap:
1) Developing markets are immediately adopting technologies like Google, Facebook, and Wikipedia, not just SMS services. Users in developing countries are joining the global conversation quickly.
2) Mobile banking helps solve issues with securing cash transactions and allows money transfers globally regardless of provider. Speakers called for more ubiquitous mobile banking systems.
3) PayPal outlined the four dominant mobile payment types including in-app, in-store, mobile point-of-sale, and hybrid online/in-store purchases.
4) The CEO of AVG believes trust is the new currency and is under threat. Simpler code,
The Necessity of Mobile App Marketing by App PromoPutra Utama
The document summarizes the findings of a survey conducted with 102 mobile app developers. It found that most developers focus on iPhone, iPad, and Android, develop multiple apps, and price apps free or $0.99. Only 20% of developers make $5,000-$50,000 in revenue, and 68% make $5,000 or less. However, the 12% of "top earners" who spend more time and money on marketing average over $50,000 in revenue per app. The document provides a checklist for app marketing strategies and concludes that dedicated marketing is necessary for app success.
Chinese New Year Reaches Mobile Tipping PointApp Annie
Long-held traditions enter the mobile age — and with that, a new opportunity for app publishers. Using App Annie’s Store Stats, we showcase how Chinese New Year has become a significant opportunity for mobile app publishers, and how a few of the most impactful developments in the app economy have fundamentally changed this holiday in critical areas such as transportation and payment.
Mobile is becoming the primary internet access method in India, with more people accessing the internet via mobile than desktop. As mobile traffic surpasses desktop traffic, mCommerce is growing significantly. Mobile users are increasingly making purchases on their smartphones, especially for gadgets, clothes, and books. A mobile-optimized website and app can help businesses connect with customers, drive sales and engagement, and increase customer retention in this dynamic mobile market.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
Brian Ferrario of Drawbridge, Inc. session at the Seattle Interactive Conference 2014.
Over 90% of consumers use multiple devices sequentially to accomplish online tasks, yet advertisers continue to have disjointed conversations with their customers by taking a siloed approach to digital advertising. Brands who are early adopters of smart, scalable cross-device advertising solutions have a head start in establishing and maintaining a seamless conversation with customers.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
Presentatie Steven van Belleghem @ B2B Goes Social - Presentationb2bgs
This document discusses the rise of word-of-mouth marketing and its evolution into world-of-mouth with the help of social media. It argues that companies need to become "Conversation Managers" by integrating word-of-mouth into their marketing strategies. This involves three steps: leveraging brands to create affiliation, activating communications to engage customers, and managing conversations across social networks. The goal is to start and facilitate discussions that promote the brand.
Infographic: 31 CX stats and quotes for 2018Clicktale
An infographic containing 31 compelling statistics and thought-provoking quotes to add to presentations, raise at meetings or share with your colleagues to show the true value of experience.
From industry leaders, research houses and brands alike, the following quotes are more relevant for CX strategies than ever before.
Hot off the Crowd // January 2016 FABERNOVEL's watch based on crowdfunding a...Fabernovel
ASSISTED HUMANS, AUTONOMOUS OBJECTS
This Hot Off the Crowd edition was fueled by months of investigation and daily discoveries on the leading crowdfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt, Crunchbase…
At FABERNOVEL, we truly believe that we all need to monitor the latest technological gems, trends and developments from these sites, it’s the most useful way to understand what’s going on before taking action.
11 Trends That Are Changing the Marketing WorldInside Social
Mobile technology is driving significant growth in digital marketing spending. As mobile usage increases, especially among younger demographics, marketers are shifting more budgets to mobile channels like in-app ads, mobile websites, and messaging platforms. Visual content like photos and videos are also becoming increasingly important across social networks as high-quality cameras become ubiquitous. Marketers are leveraging new technologies to create more personalized experiences for consumers through targeted ads, personalized push notifications, and real-time marketing tied to current events.
The document summarizes Somo's top 7 mobile tech trends for 2017.
1. Conversational UI and voice search will redefine engagement through advances in speech recognition and increased consumer adoption of voice assistants.
2. Everyday accessible proactive assistants will see companies focus on integrating services within voice assistants and new players may launch their own assistants.
3. Messaging apps will become an important new social marketing channel as brands experiment with chatbots and advertising within popular apps like WhatsApp and Facebook Messenger.
4. Instant apps have the potential to revamp progressive web ambitions by improving discoverability, onboarding and monetization for transactional apps.
5. The Internet of Things
The document outlines the key principles of N&M Customer Service Philosophy. It discusses establishing a policy statement that pledges commitment to customer satisfaction. It also discusses defining employee behaviors and attitudes to create an exceptional customer experience. The four platforms for achieving service excellence are described as service agility, positive customer experience, customer delight, and service leadership. Positive customer experience is defined as the sum total of interactions a customer has with a company's products, services, people and processes.
Google, Starbucks, Nordstrom, and Apple all have remarkably impeccable corporate cultures that translate to exceptional customer experiences, loyal fans, and profits. The secret to gaining market share lies in how flawless a company's customer experience is consistently. This document discusses how to create an impeccable customer service culture within a business to obtain repeat customers, referrals, and increased profits without raising costs. It provides an overview of a presentation on this topic, including what attendees will learn about defining and measuring impeccability, and creating exceptional customer experiences tailored for their industry.
The document discusses customer delight and expectations. It notes that diversity is a universal quality and no two opinions are alike. It emphasizes that to delight customers, companies must be available where and when customers want, and customers expect to be treated as partners who can provide feedback and advice to improve the business. Achieving the highest level of partnership and viewing customers as consultants satisfies the highest level of customer expectation.
The following trends will discuss 2011, and how brands and customers will interact with each other through static, interactive, and human touch points. It looks particularly at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable.
Customer Expectation and Service Excellence - FinalSid Gupta
Sid Gupta has over 20 years of experience in the Indian Armed Forces and private sector business leadership roles. He has served as Commander in the Indian Armed Forces and held executive roles such as Group CEO and Business Director for technology companies. Currently he works as a business consultant, helping companies improve customer service and business operations.
This document discusses behavior change and provides examples of intervening with remarkable experiences. It begins with an overview of behavior change and outlines three questions to consider: 1) How do we want people to behave? 2) Why aren't they already behaving this way? 3) How can we intervene with a remarkable experience? Examples are then provided for BlackRock, Virgin Active, and Internet Matters that analyze specific moments of truth and outline potential remarkable experiences. The document concludes with an exercise asking groups to devise remarkable experiences to encourage blood donation among 17-30 year olds.
Customer expectations are beliefs about the level and quality of service that will be provided, which act as standards against which customer satisfaction is judged. These expectations are influenced by word of mouth, personal needs, past experiences, and advertising. Customer expectations fall along a zone of tolerance, with adequate service being the minimum accepted, desired service being the goal, and anything exceeding expectations delighting the customer.
Bridging Cross-Functional Systems Using PPDM Well StandardMunira Gandhi
The document discusses how Chevron used the PPDM Well Standard to integrate cross-functional well data sources and develop a Waterflood Reservoir Management Solution. It implemented a Well Head Stream and Well Reporting Stream based on the PPDM standard to bridge master and transactional data from different systems. This approach helped address challenges around a common identifier, integrating diverse needs, and bridging data while ensuring scalability, commonality, and minimizing complexity and effort.
The document outlines a 5-phase IT awareness project run by Techno Cottage Nepal at HUC Nepal in Koteshwor. The phases include lessons on computer hardware, typing practice and assignments, empowering winners to help others, installing and using software, and a typing skills test and competition with incentives. It then provides profiles for 10 student participants, listing their name, school, and grade.
Donald Getz is seeking a position to monitor and maintain public lands. He has a bachelor's degree in Environmental Studies from Western State Colorado University with a 3.9 GPA and expects to graduate in December 2016. His qualifications include knowledge of environmental laws and water law, as well as skills in environmental monitoring, mapmaking, and project management. His work experience includes positions in general contracting, cooking, restaurant management, oilfield operations, and lifeguarding. He has strong work ethic and interests in hunting, mechanics, and outdoor activities.
Opleiding Mediacoach - Maken:computational thinking in de bibliotheekFers
Presentatie bij de Opleiding Mediacoach binnen het nieuwe aanbod Innovatie 1: De mediacoach als makerscoach (creëren, editen en programmeren)
Empower doelgroepen door ze zelf media-inhouden te leren creëren, beelden te editen, games te bouwen en de basis van het programmeren te beheersen.
Grafico diario del dax perfomance index para el 09 08-2012Experiencia Trading
Este documento presenta un análisis técnico del índice Dax Performance del 9 de agosto de 2012. Incluye un gráfico que representa varias medias simples como líneas de soporte y resistencia potenciales. Explica que si el índice mantiene el nivel de 6.500 puntos puede moverse al alza hasta 7.000-7.200 puntos o lateralmente entre 6.500-7.000 puntos, mientras que si pierde los 6.500 puntos podría caer a 6.300-6.200 puntos. La resistencia clave se encuent
Digital is Now: How the Market has Changed (and what to do about it). A panel discussion at I Love APIs 2015 with Chris Hewertson (Glh Hotels), Jim Bailey (Accenture), Ben Kepes (Diversity Limited), and Bryan Kirschner (Apigee)
This document discusses RD Fresh, a product that uses natural minerals to extend the shelf life of foods and reduce refrigeration costs. It claims RD Fresh is a low-cost, recyclable solution that has won awards. The document discusses how scientists have sought such a solution for over 50 years to reduce food waste and spoilage. It provides examples showing how RD Fresh has extended the shelf life of foods like berries, meat, and produce in tests. The document argues RD Fresh can help reduce methane emissions from food waste in landfills and addresses why larger companies were previously unable to achieve what RD Fresh has with its specific mineral formulation.
The document summarizes a natural foods promotion at a grocery store. It notes that the advertisement features organic and natural food options. Upon entering the store, customers find the exact products advertised prominently displayed near the entrance. Placing organic juices on sale drew the customer further into the store to browse other organic produce selections. However, the store is often very busy and crowded, though effective advertising is bringing many customers in.
The document provides a crash course on account-based marketing (ABM), outlining 9 steps to an effective ABM program, including positioning ABM strategically, staffing up for success, agreeing on goals with sales, prioritizing accounts, understanding accounts, fueling sales and marketing alignment, orchestrating campaigns, measuring success, optimizing over time, and gaining executive support. ABM is a collaborative strategy that engages sales, marketing, and other teams to create well-orchestrated campaigns for key client accounts based on deep insights into their business and goals.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Payment Week - Andrew Barnes, Managing Director___WePayAndrew Barnes
The document discusses several topics related to mobile payments and commerce:
- HouseTab launches a new mobile app aimed at socializing bar and nightlife scenes by allowing groups to easily split payments via their phones.
- An interview covers trends in mobile analytics, location-based technologies like beacons, and the importance of responsive design for merchants. Video and app partnerships may be growing trends.
- The upcoming Mobile Shopping Conference in October will focus on attribution, location, and personalization for improving mobile commerce. Speakers will share lessons on analytics, in-store offers, and incentivizing customer location tracking.
Technology marketing is changing rapidly due to unpredictable consumer behaviors and the rise of artificial intelligence. Marketers must adopt new techniques like AI-powered optimization, programmatic advertising, chatbots, conversational marketing, personalization, video marketing, influencer marketing, using social messaging apps, visual search, and addressing micro-moments to stay competitive. These trends require understanding customers in more sophisticated ways and interacting with them through their preferred channels and communication styles.
Digital marketing trends are moving fast as technology changes how consumers behave. Marketers must adopt new strategies like AI-powered optimization to understand customers, programmatic advertising to target audiences more efficiently, and chatbots, conversational marketing, and personalization to interact with customers in their preferred methods. Other emerging trends include increased use of video marketing, influencer marketing, social messaging apps, visual search capabilities, and addressing consumers' micro-moments of intent.
The TMI team played host to a group of customer experience professionals. The purpose was to get together to discuss key trends, share best practice and identify any emerging needs
over the next 12 months.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
The 7 Key Mobile Marketing Moments According to MobextXiklab Digital
To succeed in this mobile-first marketing era, brand's need to be able to create meaningful content and experiences across the seven key mobile marketing moments.
Retailers are increasingly using artificial intelligence and machine learning to personalize the customer experience and combat competition from Amazon. These technologies allow retailers to gain insights from customer data to send highly targeted communications through email and product recommendations. Experts predict that retailers who can offer the most personalized experiences will see faster revenue growth and greater customer loyalty in 2018.
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
This document discusses emerging digital marketing trends for 2016. It finds that the top trend is the rise of video across digital platforms, as consumers are increasingly consuming video content on websites, social media, and in online ads. It also discusses other trends like influencer marketing, increased "buy now" functionality on social media, using social listening to inform brand decisions, and mapping cross-device consumer journeys. The overarching theme is that all of these trends are focused on putting consumers at the center of marketing strategies. Brands will need to respond by soliciting consumer input and feedback to better understand and meet consumer needs.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
Travel distribution summit 2010 real-time and geolocationclairehiggins
The document discusses the rise of real-time web and geo-location technologies and their implications for marketing. Key points include:
- People increasingly share information in real-time online through social media and their location. This creates expectations for immediate responses from brands.
- Real-time search and feeds allow brands to engage audiences at scale but personally by responding quickly to trends and conversations.
- Successful examples include companies responding to customer feedback in real-time and launching targeted local campaigns using geolocation.
- For marketers, this means always listening, responding and distributing content where audiences are through their mobile devices in real-time.
Advertising Trends in Digital and Traditional Media Channels Can J. Ogan
The customer is getting bombarded with more and more advertisements every day. While the techniques and technology are changing rapidly, it is becoming harder to build brand awareness and engage with potential customers today.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Similar to Delivering a remarkable customer experience in 2016 (20)
2018 will see consumers continuing to question their values, priorities and purchasing decisions. Table19 takes a look at some of the consumer trends that are set to shape our world this year.
The document discusses trends that may occur in 2017. It predicts the rise of geek TV shows, increased biometric identification, and unusual health foods. It also mentions outdoor playgrounds for adults, groundbreaking healthcare discoveries, and bizarre predictions like Hillary Clinton resigning from politics. The rest of the document focuses on trends around trust, ease, and excitement in customer engagement. It suggests that building trust through transparency, making things easier through automation and personal assistance, and creating excitement will help brands connect with customers.
Table19's Remarkable Round Up of Cannes Lions 2016Table19
The Cannes Lions festival was founded in 1954 and sees over 15,000 delegates attend annually. In 2016, Samsung was named Creative Marketer of the Year. A new Entertainment Lions category was added to recognize creativity that blurs the lines between advertising and entertainment. Technological achievements like Google DeepMind's AlphaGo and ING Bank's The Next Rembrandt project were highlights. Direct marketing and socially responsible campaigns also took many innovative forms at the 2016 Cannes Lions festival.
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
SXSW always throws up interesting questions on the future of marketing, which is why we've delved into several key topics we think will have a big impact on brands in the near future.
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
8 tips to achieve email marketing greatnessTable19
Here's a little taster of some of the work that were doing to increase our knowledge (and our Clients) of email best practice, with 8 tips that can help you move your emails away from the ordinary and towards the remarkable.
The document discusses two major events that occur every four years - Cannes Lions and the World Cup - and how brands leverage these events for creativity and marketing. It highlights examples from Cannes Lions of brands that inspire change, useful brand extensions, and combining data and emotion. Examples of how brands engaged with the 2014 World Cup through social media, technology, and different levels are provided. Predictions for 2015 include brands leading change through technology, interactive outdoor ads, and data-driven personalization.
Big data and creativity in marketing strategyTable19
The document discusses how data has become highly relevant in today's digital world. It notes that the average person generates a massive amount of data daily through emails, searches, social media posts, and other online activities. The document then examines how companies are utilizing customer data to personalize marketing and tailor unique experiences for individuals based on their interests and preferences gleaned from their digital behaviors and transactions. It also looks at some of the challenges companies face in effectively managing large datasets and keeping pace with rapidly growing amounts of customer data.
The document discusses trends from the 2014 SXSW conference, including the future of the internet, security, encryption, virtual currency, wearable technology, 3D printing, and robotics. Key topics included the debate around privacy online, the rise of secure messaging apps, Bitcoin, how wearables can enhance communication and health, and how 3D printing may transform manufacturing and bioprinting.
Mobile devices have become people's most important source of information and are used over 150 times per day. They enable on-the-go internet access, shopping assistance, and filling of idle moments. Marketers are increasingly using mobile channels like push notifications, apps, and beacons for targeted campaigns. New social platforms are also emerging, led by visual networks like Instagram and Snapchat that appeal especially to younger audiences.
This document provides a summary of highlights from the 2014 Consumer Electronics Show (CES). Key points include: the future of 4K Ultra HD and curved TVs; the growing "internet of things" and smart home devices like refrigerators that can be controlled by text; new wearable technologies like smartwatches and fitness trackers; devices promising to improve life through health and wellness monitoring; and some unusual innovations like drones, 3D food printers, and an anti-snoring bed. The CES continues to be a proving ground for new consumer technologies.
Direct mail continues to be an effective marketing channel. Over 92% of direct mail is opened and nearly half of UK adults took an action after receiving direct mail last year. Direct mail delivers a higher return on investment than digital marketing. It can engage multiple senses and reach populations that are less engaged with digital channels, such as those over 65 years old. While email and direct mail can both be effective, direct mail elicits a stronger response due to the physical interaction of opening and reading mail. Marketers are now blending digital and physical elements in direct mail campaigns to improve engagement.
The document discusses strategies for running effective mobile marketing promotions. It covers how consumer behavior has shifted to being increasingly online and mobile. Marketers now have multiple ways to reach mobile audiences, including through embedded packaging or direct messages. The document emphasizes staying consumer-centric and optimizing for mobile to provide the best user experience possible. It also explores how retailers can encourage in-store mobile use to both add value for customers and reward their behaviors.
The document discusses the evolution and current state of the mobile app market. It defines apps as computer programs designed for specific activities. The app market has grown tremendously since the first apps in the early 1990s and app stores launched in 2008. Currently, there are millions of apps available generating billions in revenue each year. The future of apps is very promising as mobile devices and app usage continue to grow significantly around the world.
Staying Agile for Realtime Marketing SuccessTable19
The document discusses the concept of real-time marketing and how technology and customer expectations are driving the need for more agile marketing approaches. Real-time marketing aims to provide the most appropriate offer to a specific customer at a given time and place through dynamic decision-making. It also discusses how consumers now expect interactions and responses anytime, anywhere, across multiple devices. The document provides examples of companies responding quickly to current events through social media. It argues that in order to meet rising customer expectations driven by new technologies, marketing needs to become more agile by constantly learning and improving through collaboration and relevant, timely campaigns.
Mobile usage is growing rapidly, with over half of UK consumers owning smartphones. People are using their phones everywhere and checking them frequently. Key trends in mobile include increased local search, voice search, mobile commerce, video viewing, gaming, social networking, and geolocation services. Marketers need to ensure their sites are optimized for mobile to take advantage of these trends and changes in consumer behavior.
How the Digital and Physical worlds are merging. Table19
This presentation discusses how the digital and physical worlds are colliding. It explains that while digital technologies have benefits, not everything translates well to an online experience. Sometimes physical interactions are preferable. The presentation suggests that merging digital and physical by enhancing experiences with both mediums could be successful. It provides examples of companies that have done this well and explains that people still have a strong preference for real-world social interactions and events compared to digital alternatives. The key lessons are to consider all customer touchpoints, create value through both digital and physical, learn how things work through hands-on experimentation, and learn from others in person rather than just online.
The document discusses 5 key trends in the future of TV: 1) Today's technology like internet-enabled TVs and apps, 2) Social aspects like social media and shared experiences, 3) Personalization using data and recognition technologies, 4) Screens and surfaces becoming bigger, movable to any surface, and touch-enabled, and 5) Seamless experiences and interaction across devices. It predicts TVs will know users and tailor content, users will control TVs with voice and gestures, and shopping/viewing will converge on a single interface allowing instant purchases.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Dear Readers,
Client service management encompasses a range of functions aimed at ensuring optimal client satisfaction and fostering long-term relationships. Key functions include client support, where issues and inquiries are addressed promptly and effectively, and client on boarding, which involves guiding new clients through the initial setup and integration processes. Account management is another crucial function, involving regular communication and updates to keep clients informed and engaged. Additionally, client service management involves monitoring and analyzing client feedback to continuously improve services and address any emerging needs. Overall, these functions work together to create a positive client experience and drive business growth.
Here are few function explanation for better understanding.
Happy learning
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
17. Late 2014, the autonomous-drive systems
disengaged every 785 miles. By the end of
2015, the cars turned control over to the
driver every X miles
53 test cars have logged more than 1.3m
miles in California and Texas. X minor
accidents with other vehicles
18. Late 2014, the autonomous-drive systems
disengaged every 785 miles. By the end of
2015, the cars turned control over to the
driver every 5,300 miles
53 test cars have logged more than 1.3m
miles in California and Texas. 17 minor
accidents with other vehicles
30. Improving a customer experience from
merely average to something that wows
the consumer can lead to a 30-50% in
measures such as likelihood to renew or
buy another product.
McKinsey
By 2020, customer experience
will overtake price and product
as the key brand differentiator.
Walker
31. Which proves our Remarkable positioning will still be very relevant
this year…
Remarkable
54. Vacation rental company, HomeAway, mocks Airbnb in its latest TV
ad by showing you all the gross/weird things that can happen when
you’re sharing a home with someone.
58. Unmade (formerly
Knyttan) is a knitwear
company that lets
customers personalise the
design of jumpers and
scarves online with the
final product being made
from scratch in store.
Atom Bank wants its customers to
tailor their mobile experience - from
being able to choose their own logo
and bank name (e.g. Seb’s Bank) to
changing the colour palette of the
app.
Genu is a skincare brand that uses
customers’ DNA results to inform the
specifications of their anti-ageing skin
creams. It doesn’t get more
personalised than that.
59. 7 mins. That’s how long it takes financial-technology start-up Kabbage to approve a
small business loan – nearly 5,000 faster than the 20 days it takes a typical bank.
60.
61.
62. At CES this year, WeChat demonstrated how
you could control elements of a hotel room
through the app.
To speed up legal proceedings, a courtroom in China
conducted their first trial via WeChat. The trial was
concluded in 90 mins.
KLM is now available on WeChat. The airline is
broadening the number of social apps and
channels through which it can deal with customer
service enquiries.
Burberry has been using WeChat to
connect with Chinese consumers.
Shoppers can stream runway shows
live, request bespoke items as they
appear on the catwalk, access
exclusive information about
products, watch VIP events and
unlock exclusive audio content.
Hailing a cab through WeChat is
extremely popular in China. The
service has been available since
the start of 2014.
63.
64. Facebook has just partnered with Uber
to bring ride hailing to its app. It will
soon partner with rival taxi service, Lyft.
Messenger for Business enables brands to offer
more personal and efficient customer service.
Payments in Messenger simply requires
you to link you debit card (if you have a
US bank account) so you can make
instant P2P payments.
65. Closing the
expectation gap
What can we do to help clients understand the
expectations of their customers and deliver a
Remarkable experience that meets and exceeds them?
75. Dom is Domino’s in-app virtual assistant
to help you place pizza orders.
The North Face uses IBM Watson to deliver a highly personalised
interactive shopping experience on its website.
ReThink is an anti-bullying software which can be
downloaded to smartphones. It analyses text for
harmful messages and asks the sender if he/she to
reconsider what they’re sending.
Hello Barbie uses AI to have
human-like conversations with
those who talk to her. She’s been
designed to have natural, free-
flowing discussions with children.
76.
77. If VPAs start making decisions for you, then our
industry, which is fundamentally about
marketing to the pre-frontal cortex, will begin to
market towards an algorithm.
Mark Holden, PHD Media’s worldwide director of Strategy and Planning
83. 1: The ability to identify moments through various forms of data
analysis, including path-to-purchase data and monitoring of
social media
2: The ability to target consumers in those moments through
technology – for example through programmatic buying or
through location-based messaging.
97. Case study videos …
https://www.thinkwithgoogle.com/interviews/airbnb-uses-mobile-to-give-tourists-a-local-experience.html
98. “At 4:20 a.m., we started seeing a lot of conversations like this: ‘Has anyone got any tips for getting
a baby to sleep through the night?’ ‘My ten-month-old had me up six times last night, but can’t sleep
now,’” explained Vineet Mehra, President, global marketing services, Johnson & Johnson. “Things
spike up right around the same time all around the world, when baby goes to sleep.”
99. “At 4:20 a.m., we started seeing a lot of conversations like this: ‘Has anyone got any tips for getting
a baby to sleep through the night?’ ‘My ten-month-old had me up six times last night, but can’t sleep
now,’” explained Vineet Mehra, President, global marketing services, Johnson & Johnson. “Things
spike up right around the same time all around the world, when baby goes to sleep.”
Using data and technology, Johnson & Johnson had found a new opportunity to connect with
mothers. It had found a ‘moment’ of opportunity.
101. There’s a growing ability to link consumers straight to a purchase opportunity, for
example through online ‘buy buttons’ – making every single piece of media (whether
that’s owned, paid or earned) transactional.
102. Micro-Moments
How can we help our clients identify the key
moments or touchpoints where they'll be able to
make a Remarkable difference?
109. Faster broadband, widespread free
Wi-Fi and cheaper data plans make
watching videos less challenging,
whether in or out of home, on TVs,
desktops, laptops, tablets and
smartphones.
110. There’s a golden opportunity to use video
to add value to the customer
experience…and drive revenue:
Consumers who watch videos while
shopping online are 1.9 times more likely
to buy than non-viewers.
Invodo, “Video Commerce Benchmarks Report 2014
119. Seeing (hearing,
touching, smelling) is
experiencing
Is there an opportunity for us to deliver a multi-sensory
experience for our clients in order to leave more of a
lasting impression on their customers?
120. Case study videos …
https://www.thinkwithgoogle.com/case-studies/coca-cola-meets-consumers-in-the-moment-on-mobile.html
130. Tales of authenticity and heritage are leaving a bad taste in
consumer’s mouths as brands mercilessly misappropriate
these values and divest them of meaning
131. 2016 will see more brands
‘humanising’ their marketing efforts
with a people first approach built
on real substance and purpose.
132. Currently, customers are seeking more
engagement from brands. This trend will continue
with customers becoming more demanding in their
expectation of transparency. Genuine brands – the
ones that “walk the talk” and create real value –
will be rewarded.
forbes.com Top 10 trends for 2016
139. Authenticity
(Actions speak louder
than words)
What can we do to bring our clients’ values to life in a
way that their customers can relate to and believe in?
Space Mining notes
What do you think of when you see the moon? Small circle in the Sky?
Naveen Jain, founder of space/moon mining startup Moon Express sees quadrillions of dollars worth of valuable minerals, more than a million tonnes of fusion fuel and some prime business estate and he wants to own it!
Helium 3 an ideal candidate fuel for nuclear fusion. Very rare on Earth because of our magnetic field. But the Moon is estimated to have enough to meet global energy demand for more than a millenia!
Might start to get first lunar samples back this year, but the first producing Moon mine won’t be established for another 10 years or so…
Last year, card sales surpassed notes and coins for the first time. 1 in 10 card transactions are now contactless… is this the start of a post-money economy?
The death of the password… Google and Yahoo have introduced secondary device authentication, (use smartphone to verify log-in), fingerprint sensors are standard on better smartphones and facial recognition tech is baked into Windows 10
Cyber threat
Threat landscape has changed dramatically in recent years. Enterprises once worried about lone hackers. Now we face organized cyber-criminals, nation states and ever changing regulations. Meanwhile internal threats have proliferated with the rise of BYOD and BYOA (bring your own apps). Vulnerabilities exist in apps, networks, mobile operating systems, connected devices/homes and various other elements within the cloud
… no hacker in history has been as successful at disrupting power to American homes as the squirrel that scampered into a sub station in California and caused a power cut for 45,000 people
Theresa May has signed her intent to push through ‘The Snooper’s Charter’ mandating service providers to make customer’s browsing data available to security services
Could create significant distrust among privacy-conscious customers about what will happen to the data companies hold about them – will it push people towards encrypted services and web browsers such as TOR that mask their identity and location?
Cyber threat
Threat landscape has changed dramatically in recent years. Enterprises once worried about lone hackers. Now we face organized cyber-criminals, nation states and ever changing regulations. Meanwhile internal threats have proliferated with the rise of BYOD and BYOA (bring your own apps). Vulnerabilities exist in apps, networks, mobile operating systems, connected devices/homes and various other elements within the cloud
… no hacker in history has been as successful at disrupting power to American homes as the squirrel that scampered into a sub station in California and caused a power cut for 45,000 people
Theresa May has signed her intent to push through ‘The Snooper’s Charter’ mandating service providers to make customer’s browsing data available to security services
Could create significant distrust among privacy-conscious customers about what will happen to the data companies hold about them – will it push people towards encrypted services and web browsers such as TOR that mask their identity and location?
Investment in Hollywood – Wanda Group acquired Legendary Pictures
The transaction, for about $3.5 billion, gives the Chinese conglomerate control of the production and financing operation behind Hollywood blockbusters such as “300,” “The Dark Knight” and “The Hangover” films. More importantly, it is the most obvious bow by a U.S. content generator to the power of Chinese capital and the tractor-beam allure of the fast-expanding Chinese market.
Change in visa regulations - visitors are normally issued with a six-month tourist visa at a cost of 85 pounds. The new scheme will, for the same price, issue a two-year tourist visa that allows the holder to leave and return without the need for fresh paperwork. The number of Chinese tourists visiting Britain has more than doubled over the last five years to 185,000 in 2014. The government estimates that whilst in Britain they contribute 500 million pounds annually to the economy - with each visitor spending an average of 2700 pounds per visit.
Hyper-personalisation
Unmade knitting company
Atom Bank
Has created 1.4 million logos (GET IMAGE) in order tailor the customer experience. Personalised logo, and colour pallete, and call the bank whatever they want to (within reason, Jenny’s bank, or Peter’s bank etc).
Customers will be able to use face and voice biometrics to log on to the app, which has been developed using the gaming platform Unity (involving 3D animation and sound to engage customers).
Gene Onyx
Hyper-personalised moisturiser based on your DNA!
Hyper-personalisation
Unmade knitting company
Atom Bank
Has created 1.4 million logos (GET IMAGE) in order tailor the customer experience. Personalised logo, and colour pallete, and call the bank whatever they want to (within reason, Jenny’s bank, or Peter’s bank etc).
Customers will be able to use face and voice biometrics to log on to the app, which has been developed using the gaming platform Unity (involving 3D animation and sound to engage customers).
Gene Onyx
Hyper-personalised moisturiser based on your DNA!
Closing the expectation gap
Our expectations as consumers have changed thanks to the likes of Uber, Deliveroo, Amazon Prime, WhatsApp, AirBnB…ApplePay
Consumers already demand convenience and instant gratification, thanks to the number of apps that offer quick response services, such as food delivery services and taxis. These expectations are now permeating all product categories. Retailers will have to either decide to offer faster services or risk consumers going elsewhere
Brands are having to act to ‘get closer’ to meeting our altered expectations or face the fact that we might go elsewhere to have our Needs satisfied
Importance of messaging apps
4 out of the 6 biggest social platforms in the world are messaging apps (Messanger, WhatsApp, WeChat & QQ). Perhaps biggest shift in social media will be the skyrocketing importance of these apps and the opening up of new ways to reach millions of customers
Facebook Messanger
Gone from 300m to 800m active users and now has over a billion downloads. Uber partnership, order a taxi from messanger
Still playing catch up to WeChat from China though (tie-up with Didi Dache, local taxi firm saw 21m rides in first month!). While their CES display had a room where users could make reservations, check in, change the music and shut the curtains all from within the app.
Other uses for the app:
KLM partnership (booking, check-in, ticketing, airport experience…)
Clothing (order a dress from 6 months ago in a different colour just by asking for it, or discuss new options with a personal stylist
Any brand could move its customer service and eCommerce business to the platform and maintain and ongoing dialogue
‘M’ quietly launched test product which is Facebook’s take on Siri. M appears as a contact which you can ask to help you with just about anything – from booking a table, to doing some shopping or even (in Buzzfeed’s case) getting a live parrot delivered to someone’s office
Importance of messaging apps
4 out of the 6 biggest social platforms in the world are messaging apps (Messanger, WhatsApp, WeChat & QQ). Perhaps biggest shift in social media will be the skyrocketing importance of these apps and the opening up of new ways to reach millions of customers
Facebook Messanger
Gone from 300m to 800m active users and now has over a billion downloads. Uber partnership, order a taxi from messanger
Still playing catch up to WeChat from China though (tie-up with Didi Dache, local taxi firm saw 21m rides in first month!). While their CES display had a room where users could make reservations, check in, change the music and shut the curtains all from within the app.
Other uses for the app:
KLM partnership (booking, check-in, ticketing, airport experience…)
Clothing (order a dress from 6 months ago in a different colour just by asking for it, or discuss new options with a personal stylist
Any brand could move its customer service and eCommerce business to the platform and maintain and ongoing dialogue
‘M’ quietly launched test product which is Facebook’s take on Siri. M appears as a contact which you can ask to help you with just about anything – from booking a table, to doing some shopping or even (in Buzzfeed’s case) getting a live parrot delivered to someone’s office
Importance of messaging apps
4 out of the 6 biggest social platforms in the world are messaging apps (Messanger, WhatsApp, WeChat & QQ). Perhaps biggest shift in social media will be the skyrocketing importance of these apps and the opening up of new ways to reach millions of customers
Facebook Messanger
Gone from 300m to 800m active users and now has over a billion downloads. Uber partnership, order a taxi from messanger
Still playing catch up to WeChat from China though (tie-up with Didi Dache, local taxi firm saw 21m rides in first month!). While their CES display had a room where users could make reservations, check in, change the music and shut the curtains all from within the app.
Other uses for the app:
KLM partnership (booking, check-in, ticketing, airport experience…)
Clothing (order a dress from 6 months ago in a different colour just by asking for it, or discuss new options with a personal stylist
Any brand could move its customer service and eCommerce business to the platform and maintain and ongoing dialogue
‘M’ quietly launched test product which is Facebook’s take on Siri. M appears as a contact which you can ask to help you with just about anything – from booking a table, to doing some shopping or even (in Buzzfeed’s case) getting a live parrot delivered to someone’s office
Importance of messaging apps
4 out of the 6 biggest social platforms in the world are messaging apps (Messanger, WhatsApp, WeChat & QQ). Perhaps biggest shift in social media will be the skyrocketing importance of these apps and the opening up of new ways to reach millions of customers.
Contacting brands through message platforms is more ‘natural and frictionless’ than email
Facebook Messanger
Gone from 300m to 800m active users and now has over a billion downloads. Uber partnership, order a taxi from messanger
Still playing catch up to WeChat from China though (tie-up with Didi Dache, local taxi firm saw 21m rides in first month!). While their CES display had a room where users could make reservations, check in, change the music and shut the curtains all from within the app.
Other uses for the app:
KLM partnership (booking, check-in, ticketing, airport experience…)
Clothing (order a dress from 6 months ago in a different colour just by asking for it, or discuss new options with a personal stylist
Any brand could move its customer service and eCommerce business to the platform and maintain and ongoing dialogue
IBM Watson – predictive technology, which can already detect some cancers nearly twice as successfully as human doctors
A.I. is no longer just for science fiction films, it’s now in the mainstream. And it’s helping consumers with everything from customer service queries to finding the right type of coat for the environment they live in. All without the time (and cost) involved in interacting with a human
IBM Watson – has been utilised by Softbank to help better inform their automated customer service offering
Mattel A.I. Barbie
Domino’s Dom -
Something to help address cyber-bullying. ReThink, a free app, uses context-sensitive filtering to detect when a user is about to post something offensive on social media. It then prompts them to reconsider. Research shows that the willingness of an average adolescent to post an offensive message drops from 71% to 4% when they use ReThink
IBM Watson – which can already detect some cancers nearly twice as successfully as human doctors, and has been utilised by…
North Face beta-launched Expert Personal Shopper an online shopping platform powered by IBM’s machine learning system Watson. The platform asks users a series of questions to help them find the perfect coat for their climate, activity level and more. North Face say there is a 60% click-through rate to the product suggested by the platform
Amazon Echo – play music, respond to questions, deliver a weather report and add items to your shopping basket, all via voice recognition
‘M’ quietly launched test product which is Facebook’s take on Siri. M appears as a contact which you can ask to help you with just about anything – from booking a table, to doing some shopping or even (in Buzzfeed’s case) getting a live parrot delivered to someone’s office
This is the interesting thing: if VPAs start making decisions for you, then our industry, which is fundamentally about marketing to the pre-frontal cortex, will begin to market towards an algorithm. Mark Holden, PHD Media’s worldwide director of Strategy and Planning
Mattel A.I. Barbie
Domino’s Dom -
Something to help address cyber-bullying. ReThink, a free app, uses context-sensitive filtering to detect when a user is about to post something offensive on social media. It then prompts them to reconsider. Research shows that the willingness of an average adolescent to post an offensive message drops from 71% to 4% when they use ReThink
IBM Watson – which can already detect some cancers nearly twice as successfully as human doctors, and has been utilised by…
North Face beta-launched Expert Personal Shopper an online shopping platform powered by IBM’s machine learning system Watson. The platform asks users a series of questions to help them find the perfect coat for their climate, activity level and more. North Face say there is a 60% click-through rate to the product suggested by the platform
Amazon Echo – play music, respond to questions, deliver a weather report and add items to your shopping basket, all via voice recognition
‘M’ quietly launched test product which is Facebook’s take on Siri. M appears as a contact which you can ask to help you with just about anything – from booking a table, to doing some shopping or even (in Buzzfeed’s case) getting a live parrot delivered to someone’s office
This is the interesting thing: if VPAs start making decisions for you, then our industry, which is fundamentally about marketing to the pre-frontal cortex, will begin to market towards an algorithm. Mark Holden, PHD Media’s worldwide director of Strategy and Planning
Amazon Echo – play music, respond to questions, deliver a weather report and add items to your shopping basket, all via voice recognition
‘M’ quietly launched test product which is Facebook’s take on Siri. M appears as a contact which you can ask to help you with just about anything – from booking a table, to doing some shopping or even (in Buzzfeed’s case) getting a live parrot delivered to someone’s office
This is the interesting thing: if VPAs start making decisions for you, then our industry, which is fundamentally about marketing to the pre-frontal cortex, will begin to market towards an algorithm. Mark Holden, PHD Media’s worldwide director of Strategy and Planning
If brands can identify micro-moments, programmatic buying and location-based targeting offer opportunities to serve online ads so that consumers see them at that moment.
A trend that could see us move beyond the current world of retargeting where ominous cable-knit jumpers stalk us across the Internet…
“At 4:20 a.m., we started seeing a lot of conversations like this: ‘Has anyone got any tips for getting a baby to sleep through the night?’ ‘My ten-month-old had me up six times last night, but can’t sleep now,’” explained Vineet Mehra, President, global marketing services, Johnson & Johnson.
“Things spike up right around the same time all around the world, when baby goes to sleep. Social networks start to pop up because mom is finally taking a moment to connect back to the world after being completely immersed in this little child’s life for the last six hours.” Using data and technology, Johnson & Johnson had found a new opportunity to connect with mothers. It had found a ‘moment’ of opportunity.
It concluded that the middle of the night was ‘tablet time’, and developed video content optimised to those devices. “The usage, and the way consumers engage in video in those different channels, is very different. So the device is absolutely critical,” said Mehra. “The message and the medium must come together; they must be united.”
• Big communal ‘moments’, such as sporting events, national holidays or religious festivals. These are fixed points in the calendar where brands spot an opportunity to gain cultural relevance.
• Micro-moments, such as the point at which a consumer runs out of toothpaste, joins a conversation on social media, or enters a store.
The growing ability to link consumers straight to a purchase opportunity, for example through online ‘buy buttons’ – making every single piece of media – whether that’s owned, paid or earned – transactional.
All the major social networks are helping brands close the gap between a moment and purchase opportunity.
Seeing is experiencing
2016 will be the year that consumers enjoy more immersive brand experiences thanks to accessibility of Virtual Reality (Oculus Rift, Google cardboard, Samsung Gear, which already has over 300 pieces of brilliant content) and 360 video
Brands ranging from William Hill and M&S to Audi, Qantas and Dior have already experimented with VR, proving that it’s far from just the preserve of the Gaming community. And with facebook supporting 360 video surely it’s just a matter of time before we all find ourselves delving into new visual worlds
See Mintel report for further details & examples…
Another thing to potentially mention in this category is the emergence of live streaming tech such as periscope and the continued rise in popularity of snapchat to experience live events (such as MTV VAs?)…
How the world of pure digital is trying to connect more deeply through physical manifestations…
After decades of deception, spin and deceit from slick marketing campaigns we’ve become very skilled at deciphering when a brand’s claim seems to good to be true.
Tales of authenticity and heritage are leaving a bad taste in consumer’s mouths as brands mercilessly misappropriate these values and divest them of meaning
After decades of deception, spin and deceit from slick marketing campaigns we’ve become very skilled at deciphering when a brand’s claim seems to good to be true.
Tales of authenticity and heritage are leaving a bad taste in consumer’s mouths as brands mercilessly misappropriate these values and divest them of meaning