Take the online video course on Udemy:
https://www.udemy.com/course/the-best-startup-investor-pitch-deck/?referralCode=A5ED0FBD65120A93A16E
3.5+hrs of video content, walking step by step each part of the pitch, with personal VC stories, examples, and advice.
The "Best" Startup Investor Pitch Deck is an aggregation of some of the best pitch decks and wisdom from some of the top angels, VCs, and entrepreneurs including my own person insight/experience. The slide deck includes a template for entrepreneurs to use to present to investors, with details on what should be addressed on each slide. There are also additional slides on how best to pitch to investors effectively, how to design and format slides, and what to do before the pitch.
How To Make The Perfect Startup Pitch DeckBarcinno
Preparing for an investor presentation can be a pretty daunting task. Whether it’s your first time sending a pitch deck to investors or you’re presenting at Techcrunch Disrupt in front of 5.000 people, a solid structure is fundamental for a coherent and commanding presentation.
Communicating your message with clarity is everything. Given that you have limited time to present and captivate investors, presenting with passion, simplicity and power is paramount. We suggest that you organize your pitch deck in the following order as a general guideline. Remember, you only have a short amount of time for this pitch so practice until it’s perfect and stay focused!
Read the Complete Guide To Creating The Perfect Startup Pitch Deck here:
http://www.barcinno.com/10-slides-for-a-perfect-startup-pitch-deck/
The Ultimate Investor Pitch Deck TemplateCrowdfunder
Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup.
There’s a formula for pitching your startup that has helped startup founders raise millions.
In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.
The document provides tips for pitching venture capitalists (VCs) to obtain funding. It outlines 10 essential elements to include in a pitch, such as an elevator pitch, problem description, solution, market size, business model, proprietary technology, competition, marketing plan, team, and funding needs/milestones. It emphasizes making the pitch memorable, obvious, and fun while demonstrating an unfair advantage, large market opportunity, and achievable milestones that will increase company value. Graphics, customer testimonials, and working demos or screenshots are highly recommended to capture attention and showcase the product or solution.
This document provides tips and guidance for creating an effective startup pitch deck. It discusses the purpose of a pitch deck, sample deck structure and slide content, tips for each slide, common mistakes to avoid, and next steps after completing the deck. The overall goals are to get meetings with investors, move forward in the fundraising process, and ultimately raise capital. Building an effective pitch deck is positioned as an important exercise that will help founders articulate their opportunity and address key questions.
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
This document provides an outline for a pitch deck template from Sequoia Capital, including sections to cover company purpose, problem, solution, market opportunity, competition, product, business model, team, and financials. The template is meant to clearly communicate the problem being solved, how the solution addresses it, market size and competitors, as well as the qualifications of the founding team in seeking funding. Additional resources are provided to help create a successful pitch deck.
This impressive pitch deck helped Rewind AI founder Dan Siroker close a $350M Series A with top-tier VC investors in 2023. The deck provides a textbook example of a clear, concise, and compelling pitch deck. Every startup founder working on their pitch deck will learn something from this deck. Kudos to Rewind founder, Dan Siroker. Includes Dan's presentation transcript plus what's to love (and copy) for each slide.
REWIND PITCH DECK HIGHLIGHTS:
> 29 slides
> 7 mins 48s duration
> 443 words (transcript)
> 2nd Grade reading level
REWIND PITCH DECK SLIDES:
> Intro
> Founder Origin Story
> Problem (3 slides)
> Vision
> Team
> Solution (What it is)
> Solution (How it works)
> Demo
> What makes Rewind unique?
> Why now?
> Ideal Customer Profile
> Who uses Rewind?
> How do they use Rewind?
> Go To Market Strategy
> Product-Led Growth
> Pricing
> Metrics: Conversion & Retention
> Huge Market
> Traction
> Unit Economics
> Capital Efficiency
> Roadmap
> Problem Recap
> How to Invest
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
How to make an investor pitch deck that really worksDeck Rooster
In sales, a well established principle is, before one starts pitching to a customer, one should listen to what the customer has to say. That is because if you listen carefully he will lay out his needs in front of you, letting you present your solution in a way that fits into his needs perfectly.
The principle should be equally useful while pitching to an investor while raising funds. I can’t see a reason why it won’t be. But no one seems to be suggesting “you should listen more and talk less during an investor pitch”. Probably it is assumed that we already know what investors look for in a business. Is it a rockstar team; or may be a huge market size or is it traction or a break-through technology? Or may be different investors look for different combination of those things.
Actually all of those are means towards an end. They help investors figure out something more specific and quantitative that all investors look for in a startup before investing. But what is it?
A 10x return on their investment. That is it.
That number may vary from an early stage investor to a growth stage one, but you get the point, right? Not everyone says it out loud, because it makes them look money hungry, but that is what an investor business is all about.
But, now with that knowledge, how do you tweak your pitch and your pitch deck to make an investor feel that you are offering him an investment opportunity that could deliver a 10x return? And more importantly, can your business even deliver 10x return?
The above presentation by Deck Rooster answers those questions and offers a structure (not a template) for an investor pitch deck for startups. Check it out.
How To Make The Perfect Startup Pitch DeckBarcinno
Preparing for an investor presentation can be a pretty daunting task. Whether it’s your first time sending a pitch deck to investors or you’re presenting at Techcrunch Disrupt in front of 5.000 people, a solid structure is fundamental for a coherent and commanding presentation.
Communicating your message with clarity is everything. Given that you have limited time to present and captivate investors, presenting with passion, simplicity and power is paramount. We suggest that you organize your pitch deck in the following order as a general guideline. Remember, you only have a short amount of time for this pitch so practice until it’s perfect and stay focused!
Read the Complete Guide To Creating The Perfect Startup Pitch Deck here:
http://www.barcinno.com/10-slides-for-a-perfect-startup-pitch-deck/
The Ultimate Investor Pitch Deck TemplateCrowdfunder
Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup.
There’s a formula for pitching your startup that has helped startup founders raise millions.
In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.
The document provides tips for pitching venture capitalists (VCs) to obtain funding. It outlines 10 essential elements to include in a pitch, such as an elevator pitch, problem description, solution, market size, business model, proprietary technology, competition, marketing plan, team, and funding needs/milestones. It emphasizes making the pitch memorable, obvious, and fun while demonstrating an unfair advantage, large market opportunity, and achievable milestones that will increase company value. Graphics, customer testimonials, and working demos or screenshots are highly recommended to capture attention and showcase the product or solution.
This document provides tips and guidance for creating an effective startup pitch deck. It discusses the purpose of a pitch deck, sample deck structure and slide content, tips for each slide, common mistakes to avoid, and next steps after completing the deck. The overall goals are to get meetings with investors, move forward in the fundraising process, and ultimately raise capital. Building an effective pitch deck is positioned as an important exercise that will help founders articulate their opportunity and address key questions.
A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList).
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
This document provides an outline for a pitch deck template from Sequoia Capital, including sections to cover company purpose, problem, solution, market opportunity, competition, product, business model, team, and financials. The template is meant to clearly communicate the problem being solved, how the solution addresses it, market size and competitors, as well as the qualifications of the founding team in seeking funding. Additional resources are provided to help create a successful pitch deck.
This impressive pitch deck helped Rewind AI founder Dan Siroker close a $350M Series A with top-tier VC investors in 2023. The deck provides a textbook example of a clear, concise, and compelling pitch deck. Every startup founder working on their pitch deck will learn something from this deck. Kudos to Rewind founder, Dan Siroker. Includes Dan's presentation transcript plus what's to love (and copy) for each slide.
REWIND PITCH DECK HIGHLIGHTS:
> 29 slides
> 7 mins 48s duration
> 443 words (transcript)
> 2nd Grade reading level
REWIND PITCH DECK SLIDES:
> Intro
> Founder Origin Story
> Problem (3 slides)
> Vision
> Team
> Solution (What it is)
> Solution (How it works)
> Demo
> What makes Rewind unique?
> Why now?
> Ideal Customer Profile
> Who uses Rewind?
> How do they use Rewind?
> Go To Market Strategy
> Product-Led Growth
> Pricing
> Metrics: Conversion & Retention
> Huge Market
> Traction
> Unit Economics
> Capital Efficiency
> Roadmap
> Problem Recap
> How to Invest
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
How to make an investor pitch deck that really worksDeck Rooster
In sales, a well established principle is, before one starts pitching to a customer, one should listen to what the customer has to say. That is because if you listen carefully he will lay out his needs in front of you, letting you present your solution in a way that fits into his needs perfectly.
The principle should be equally useful while pitching to an investor while raising funds. I can’t see a reason why it won’t be. But no one seems to be suggesting “you should listen more and talk less during an investor pitch”. Probably it is assumed that we already know what investors look for in a business. Is it a rockstar team; or may be a huge market size or is it traction or a break-through technology? Or may be different investors look for different combination of those things.
Actually all of those are means towards an end. They help investors figure out something more specific and quantitative that all investors look for in a startup before investing. But what is it?
A 10x return on their investment. That is it.
That number may vary from an early stage investor to a growth stage one, but you get the point, right? Not everyone says it out loud, because it makes them look money hungry, but that is what an investor business is all about.
But, now with that knowledge, how do you tweak your pitch and your pitch deck to make an investor feel that you are offering him an investment opportunity that could deliver a 10x return? And more importantly, can your business even deliver 10x return?
The above presentation by Deck Rooster answers those questions and offers a structure (not a template) for an investor pitch deck for startups. Check it out.
The Best Pitch Deck Format To Attract InvestorsBryce North
**Validated by real investors!**
Based on the Guy Kawaski format, this pitch deck layout has been proven over and over again and has helped many companies raise their investment round.
If you are looking to raise your seed round, impress investors, and build a high-quality investment deck, then make sure you follow this format. This is the best pitch deck template available today.
Find more great resources here --> www.dontbealittlepitch.com
Fake startup presentation put together by Dave McClure (500 Hats) & Wayne Lambright (Tastyr.com) for SuperNova 2007. Altho this was a fake company, the slide outline may be useful for other startups.
A presentation on The Art of Pitching by Kashyap Pandya - Founder & Director of Syncoro Ventures Pvt Ltd. The presentation covers the key points to be included in your pitch deck while presenting it to the prospective investors.
Product Market Fit Presentation - May 2023 - Jeff BussgangJeffrey Bussgang
A systematic walk through of the journey to achieve product market fit by Jeff Bussgang, general partner at Flybridge Capital Partners and senior lecturer at Harvard Business School
The document provides guidance on creating an effective startup pitch deck for presenting to angels and venture capitalists (VCs). It outlines the key components to include in a pitch deck, such as the problem/solution, team, traction, financial projections, and ask. Additional slides cover the market opportunity, competition, business model, and exit strategy. The document emphasizes telling a clear story, demonstrating product-market fit, and focusing on the most pressing customer needs or problems.
As scout for the Exponential Creativity Fund at Fractured Atlas, I’m in the unique position of finding arts entrepreneurs to pitch to our impact investment fund, helping them prepare, and participating in the pitch sessions.
A strong pitch deck is an essential tool for those seeking investment. It facilitates informed and juicy dialogue around what really matters, and it empowers a potential investor to do the following:
Research your company before meeting with you in real time
Follow along during your pitch
Introduce you to others within their network by sharing your pitch deck
While most of the founders pitching to the Exponential Creativity Fund have strong pitch decks, there have been a few who have asked our advice on what to include. Recognizing that new entrepreneurs coming out of the arts & culture sector are likely more familiar with grant or marketing partnership proposals, and that an investment pitch deck is radically different, Fractured Atlas decided to create and share a pitch deck guide. Our intention is to help arts entrepreneurs think through and prepare to seek investment whether you are pitching to our fund, or elsewhere.
To learn more about how Fractured Atlas’ Exponential Creativity Fund, follow our journey here. https://blog.fracturedatlas.org/tagged/impact-investing
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund RaisingShibam Sarbswa 🚀
This fundraising pitch deck outlines the key components to include when pitching investors: the company purpose, the problem it solves for customers, the proposed solution, why the solution is needed now, the size of the target market, competitors, product details, business model, team, and financial projections. The presentation seeks funding to address a customer pain point and make their lives better through a new product or service.
A simple investor pitch deck template with examples designed to simplify the process for entrepreneurs develop their investor pitch deck's quickly and easily.
This is part of a series of presentations:
1. One pager
2. 12–15 slide pitch deck
3. 50–60 back-up slides
4. Due diligence
This document is focused on the second part of the series which is just the pitch deck itself.
Hera LABS is a business accelerator Helping Entrepreneurs Rapidly Accelerate through workshops, accountability groups, LABS (intense sessions of business launch & growth), and consulting. This pitch deck is a template entrepreneurs can use to prepare for angel investing meetings or general investor meetings. Every angel investor is a bit different in what they are looking for, but with this outline, you can be well prepared for those high level questions. Some angel groups require less or more information, so please check requirements before using this outline. This investor pitch deck is meant to guide entrepreneurs through the basics of a pitch, give real-life examples of companies (big and small) who do it / did it right in every topic of the pitch deck. Hope this is useful.
Zero to 100 - Part 4: Building a Sales Team - Stephanie SchatzDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
This document summarizes Mint, a personal finance management tool. It allows users to track spending, savings goals, and net worth. Mint makes money through referral fees when users switch financial products based on Mint's recommendations. The document outlines Mint's market size and opportunity, competitors, value proposition, user and partner acquisition strategies, business model, and projected financials. It expects rapid user and revenue growth as it acquires users through viral and partnership channels and converts them through intelligent suggestions.
This pitch deck outlines a business for an online presentation maker. It introduces the founding team and their qualifications. It describes key issues the product will address and its solution. The deck then outlines the products and services, key metrics, revenue model, competitors, competitive advantages, marketing strategy, financial plan, and contact details.
DocSend Fundraising Research: What we Learned from 200 Startups Who Raised $360MDocSend
Why do some startups get funded? What makes for the best pitch? How does the process work?
DocSend recently teamed up with Professor Tom Eisenmann from Harvard Business School. Together, we conducted research that gave us the answers to those questions. We studied the fundraising of 200 startup companies as they went through their Series Seed and Series A rounds. Altogether, these companies raised more than $360 million.
Why this data is awesome:
Fundraising is a historically opaque endeavor. There’s very little data available and most advice tends to be anecdotal. DocSend is in the unique position of being able to quantitatively analyze the interaction between founders and investors, and tie that to fundraising outcomes in a statistically meaningful way.
Why we built this report:
DocSend aims to help companies share documents in a smarter, safer, and more impactful way. We believe this research is in service of that mission and can help push the startup ecosystem forward as a whole.
Background on DocSend:
DocSend helps sales people track and control documents they send to clients. We’ve also become very popular amongst founders in the fundraising process. Hundreds of startups have used our platform to circulate pitch decks to investors.
Ready to ditch email attachments and put your pitch materials to work for you?
Sign up for a free plan at docsend.com
This document provides a template and guidelines for creating a startup pitch deck. It includes tips on focusing key messages, avoiding excessive text, demonstrating the solution, explaining the team, market opportunity, business model, competition, execution progress, and financial projections. Backup slides are recommended to address additional questions. The goal is to tell a clear story in 10-15 concise slides that will help raise funding.
How to define and position your VC brand to attract funding and dealflow.
* note: more recent updated version below:
https://www.slideshare.net/dmc500hats/branding-strategies-for-better-dealflow-and-fundraising-aka-the-helpful-vc
Lessons we learned from designing 30+ pitch decksVisual Hackers
This document provides lessons and recommendations for creating an effective pitch deck for seed funding. It recommends including key slides that tell the story of the startup, such as describing the problem being solved, product, market opportunity, competition, team, and traction. The pitch deck should clearly communicate the startup's vision through a compelling narrative rather than a disconnected set of slides. Details like fonts, images, and branding should be consistent to avoid distraction. The goal is to concisely yet memorably convey the startup story to investors.
A downloadable template created by VCs for founders looking to raise seed capital. Download here: https://www.dropbox.com/s/pxnyscz93dzjbv8/Nextview_startup_pitch_deck_template.pptx?dl=0
Zero to 100 - Part 1: Intro + First SectionDavid Skok
David Skok and Stephanie Friedman host the Zero to 100 podcast focused on helping B2B startups find predictable, repeatable, and profitable growth. The podcast covers topics like building a repeatable sales process, funnel design, sales operations, and turning theory into practice. The event agenda includes sessions on founder-led selling, building a sales organization, forecasting, and the role of the CEO in scaling a business. Attendees can ask questions using the Sli.do question system.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
The Best Pitch Deck Format To Attract InvestorsBryce North
**Validated by real investors!**
Based on the Guy Kawaski format, this pitch deck layout has been proven over and over again and has helped many companies raise their investment round.
If you are looking to raise your seed round, impress investors, and build a high-quality investment deck, then make sure you follow this format. This is the best pitch deck template available today.
Find more great resources here --> www.dontbealittlepitch.com
Fake startup presentation put together by Dave McClure (500 Hats) & Wayne Lambright (Tastyr.com) for SuperNova 2007. Altho this was a fake company, the slide outline may be useful for other startups.
A presentation on The Art of Pitching by Kashyap Pandya - Founder & Director of Syncoro Ventures Pvt Ltd. The presentation covers the key points to be included in your pitch deck while presenting it to the prospective investors.
Product Market Fit Presentation - May 2023 - Jeff BussgangJeffrey Bussgang
A systematic walk through of the journey to achieve product market fit by Jeff Bussgang, general partner at Flybridge Capital Partners and senior lecturer at Harvard Business School
The document provides guidance on creating an effective startup pitch deck for presenting to angels and venture capitalists (VCs). It outlines the key components to include in a pitch deck, such as the problem/solution, team, traction, financial projections, and ask. Additional slides cover the market opportunity, competition, business model, and exit strategy. The document emphasizes telling a clear story, demonstrating product-market fit, and focusing on the most pressing customer needs or problems.
As scout for the Exponential Creativity Fund at Fractured Atlas, I’m in the unique position of finding arts entrepreneurs to pitch to our impact investment fund, helping them prepare, and participating in the pitch sessions.
A strong pitch deck is an essential tool for those seeking investment. It facilitates informed and juicy dialogue around what really matters, and it empowers a potential investor to do the following:
Research your company before meeting with you in real time
Follow along during your pitch
Introduce you to others within their network by sharing your pitch deck
While most of the founders pitching to the Exponential Creativity Fund have strong pitch decks, there have been a few who have asked our advice on what to include. Recognizing that new entrepreneurs coming out of the arts & culture sector are likely more familiar with grant or marketing partnership proposals, and that an investment pitch deck is radically different, Fractured Atlas decided to create and share a pitch deck guide. Our intention is to help arts entrepreneurs think through and prepare to seek investment whether you are pitching to our fund, or elsewhere.
To learn more about how Fractured Atlas’ Exponential Creativity Fund, follow our journey here. https://blog.fracturedatlas.org/tagged/impact-investing
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund RaisingShibam Sarbswa 🚀
This fundraising pitch deck outlines the key components to include when pitching investors: the company purpose, the problem it solves for customers, the proposed solution, why the solution is needed now, the size of the target market, competitors, product details, business model, team, and financial projections. The presentation seeks funding to address a customer pain point and make their lives better through a new product or service.
A simple investor pitch deck template with examples designed to simplify the process for entrepreneurs develop their investor pitch deck's quickly and easily.
This is part of a series of presentations:
1. One pager
2. 12–15 slide pitch deck
3. 50–60 back-up slides
4. Due diligence
This document is focused on the second part of the series which is just the pitch deck itself.
Hera LABS is a business accelerator Helping Entrepreneurs Rapidly Accelerate through workshops, accountability groups, LABS (intense sessions of business launch & growth), and consulting. This pitch deck is a template entrepreneurs can use to prepare for angel investing meetings or general investor meetings. Every angel investor is a bit different in what they are looking for, but with this outline, you can be well prepared for those high level questions. Some angel groups require less or more information, so please check requirements before using this outline. This investor pitch deck is meant to guide entrepreneurs through the basics of a pitch, give real-life examples of companies (big and small) who do it / did it right in every topic of the pitch deck. Hope this is useful.
Zero to 100 - Part 4: Building a Sales Team - Stephanie SchatzDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
This document summarizes Mint, a personal finance management tool. It allows users to track spending, savings goals, and net worth. Mint makes money through referral fees when users switch financial products based on Mint's recommendations. The document outlines Mint's market size and opportunity, competitors, value proposition, user and partner acquisition strategies, business model, and projected financials. It expects rapid user and revenue growth as it acquires users through viral and partnership channels and converts them through intelligent suggestions.
This pitch deck outlines a business for an online presentation maker. It introduces the founding team and their qualifications. It describes key issues the product will address and its solution. The deck then outlines the products and services, key metrics, revenue model, competitors, competitive advantages, marketing strategy, financial plan, and contact details.
DocSend Fundraising Research: What we Learned from 200 Startups Who Raised $360MDocSend
Why do some startups get funded? What makes for the best pitch? How does the process work?
DocSend recently teamed up with Professor Tom Eisenmann from Harvard Business School. Together, we conducted research that gave us the answers to those questions. We studied the fundraising of 200 startup companies as they went through their Series Seed and Series A rounds. Altogether, these companies raised more than $360 million.
Why this data is awesome:
Fundraising is a historically opaque endeavor. There’s very little data available and most advice tends to be anecdotal. DocSend is in the unique position of being able to quantitatively analyze the interaction between founders and investors, and tie that to fundraising outcomes in a statistically meaningful way.
Why we built this report:
DocSend aims to help companies share documents in a smarter, safer, and more impactful way. We believe this research is in service of that mission and can help push the startup ecosystem forward as a whole.
Background on DocSend:
DocSend helps sales people track and control documents they send to clients. We’ve also become very popular amongst founders in the fundraising process. Hundreds of startups have used our platform to circulate pitch decks to investors.
Ready to ditch email attachments and put your pitch materials to work for you?
Sign up for a free plan at docsend.com
This document provides a template and guidelines for creating a startup pitch deck. It includes tips on focusing key messages, avoiding excessive text, demonstrating the solution, explaining the team, market opportunity, business model, competition, execution progress, and financial projections. Backup slides are recommended to address additional questions. The goal is to tell a clear story in 10-15 concise slides that will help raise funding.
How to define and position your VC brand to attract funding and dealflow.
* note: more recent updated version below:
https://www.slideshare.net/dmc500hats/branding-strategies-for-better-dealflow-and-fundraising-aka-the-helpful-vc
Lessons we learned from designing 30+ pitch decksVisual Hackers
This document provides lessons and recommendations for creating an effective pitch deck for seed funding. It recommends including key slides that tell the story of the startup, such as describing the problem being solved, product, market opportunity, competition, team, and traction. The pitch deck should clearly communicate the startup's vision through a compelling narrative rather than a disconnected set of slides. Details like fonts, images, and branding should be consistent to avoid distraction. The goal is to concisely yet memorably convey the startup story to investors.
A downloadable template created by VCs for founders looking to raise seed capital. Download here: https://www.dropbox.com/s/pxnyscz93dzjbv8/Nextview_startup_pitch_deck_template.pptx?dl=0
Zero to 100 - Part 1: Intro + First SectionDavid Skok
David Skok and Stephanie Friedman host the Zero to 100 podcast focused on helping B2B startups find predictable, repeatable, and profitable growth. The podcast covers topics like building a repeatable sales process, funnel design, sales operations, and turning theory into practice. The event agenda includes sessions on founder-led selling, building a sales organization, forecasting, and the role of the CEO in scaling a business. Attendees can ask questions using the Sli.do question system.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
This is theoriginal AirBnB pitch deck. Airbnb founders use this pitch deck to raise $600K from VCs and angel investors in 2008.
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The document describes Launchrock, a startup that helps other startups and companies acquire users and understand them. Some key points:
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Manpacks is a startup that provides monthly subscriptions for men's underwear. It aims to solve problems men have obtaining and maintaining their underwear supply. The founders have relevant experience in retail operations, web design and development. They are currently raising $500k on AngelList and 70% is already committed. The website and social media promote the company's limited time offers and discovery of new products to help men.
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
The investor presentation we used to raise 2 million dollarsMikael Cho
The investor presentation we used to raise 2 million dollars for ooomf.com (now pickcrew.com)
View the online version here: https://pickcrew.com/investors/
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The document provides guidance on creating an effective startup pitch deck, including:
- A suggested outline of 15-30 slides covering key areas like the problem, solution, team, traction, finances, and ask.
- Guidelines for each slide, such as keeping it simple with 1-5 bullet points and big images rather than long paragraphs of text.
- Tips for presenting the pitch deck effectively to investors, such as showing results rather than just stating them, and asking for the next steps at the end of the meeting.
The document provides guidelines for creating an effective startup pitch deck to present to angels and venture capitalists. It outlines the core components that should be included in the deck, such as the elevator pitch, team, solution, traction, competition, business model, financials, and ask. The guidelines recommend keeping the deck concise with clean slides, showing results instead of just telling about them, and practicing the pitch. It also provides tips for preparing for the pitch meeting, such as researching the investors and checking fit beforehand.
This document outlines best practices for creating an effective startup pitch deck. It recommends including core slides that introduce the problem, solution, team, traction, business model, financials, and capital request. Additional slides can provide more details on the market, competition, marketing strategy and financial projections. Key advice includes showing qualitative and quantitative validation, telling a clear story, addressing the big problem and opportunity, and focusing on the essential information. The goal is to grab attention, prove fit and potential, and get to the next meeting.
The document provides guidance on creating an effective investor pitch deck. It outlines key sections to include such as an elevator pitch, market problem, solution, team, traction, financial projections, and capital raise. Sections should be concise and tell a clear story. The document emphasizes showing customer pain points and value proposition. It also stresses having traction through paying customers or pilots to demonstrate market fit.
The document provides an outline for an investor pitch deck, including recommended slide content and order. It suggests beginning with slides on the company overview, market opportunity, solution, traction, competition, revenue model, and financial projections. Optional slides include the team, advisors, competitive advantages, and exit strategy. It also offers potential appendix slides with more detailed information. The goal is to concisely convey the problem being solved, solution, market fit, business model, team and traction in the core deck, tailored based on the length.
This document provides guidelines for creating an effective startup pitch deck, including recommendations on slide content and structure. It outlines the core components that investors look for, such as the problem/solution, team, traction, business model, financials, and ask. Additional tips include keeping slides concise, demonstrating results, practicing delivery, and tailoring the pitch to the investors' focus areas. The goal is to concisely communicate the opportunity and convey why the company and solution are compelling within the limited time of a pitch presentation.
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What is in a pitch deck? How do you get to the point where you actually need one? What things do people do wrong when creating their pitch deck? Well! Here's the thousandth pitch deck describing what is in a pitch deck!
To connect with Travis Lindsay, professor and investor and manager at the CSUF Center for Entrepreneurship, send him an email at tlindsay@fullerton.edu.
Getting funded sometimes seems like a career itself (and indeed it is a big part of the CEO’s responsibilities). In order to succeed, need to understand both the rules of the game and the equipment – without these you may squander some of your most valuable resources - time and relationships. Two keys communication tools are the Executive Summary and the PowerPoint Presentation (Pitch Deck). This forum will help you understand how these tools are used to generate a face-to-face meeting, make a persuasive and memorable presentation, and then follow through with the details needed for investors to begin their due diligence process.
This document outlines the agenda for a class on presentation skills and successful pitches. Session 6 will focus on presentation skills and successful pitches. It provides information on past class topics such as creativity, passion, business plans, and financials. It includes links to videos on marketing plans and pitching for startups. The class will include an exercise where students introduce their startup idea, components of their business plan, and demo their prototype. An appendix includes a sample startup business plan template adapted from Guy Kawasaki's 10/20/30 principle of 10 slides, 20 minutes, and 30 point font.
This document provides guidance on creating an effective pitch presentation for investors. It recommends that the pitch be no more than 16 slides and 8-15 minutes. Key elements to include are: (1) introducing the problem and solution, (2) describing the business model and sales strategy, and (3) presenting financial projections tied to milestones. The pitch should tell a story to help investors visualize the solution and market opportunity. Presenters should rehearse extensively and be prepared to answer questions about the competition, risks, team, and exit strategy.
What goes into a pitch deck? Jeremy Halpern of Nutter McClennen and Fish tells us. Want to learn more? Check out the October 24 Fast Track: http://www.thecapitalnetwork.org/programs/venture-fast-track/
This is the handout from a presentation that I made at a startups workshop in Jakarta, Indonesia. I was amazed at the lack of clarity that most of the participants had in their "pitches" and the lack of understanding of the need to tailor your pitch to the audience, as well as your own objectives.
Of course, the actual presentation was less wordy, and adhered to Guy Kawasaki's 30/20/10 rule as well as the 7 x7 mode of slide presentation
DocSend studied over 200 pitch decks from startups that raised $360 million total to identify best practices for graduating from bootstrapped to seed funding or angels to a Series A. They found that decks should tell a clear story, be visual, and have 10-13 concise slides covering the company introduction, problem, solution, market opportunity, product, business model, marketing strategy, team, traction, financials, and investment ask. Startup Studio Monterrey is an innovation studio that supports Mexican entrepreneurs through an accelerator program, mentorship, and connections to transform ideas into market-ready products and services.
This document outlines the key sections and information to include in a business pitch presentation. It includes sections to introduce the business and problem being solved, describe the solution, opportunity and competitive advantages, go-to-market strategy, financial projections, team, and status updates. The goal is to concisely explain the business, problem, solution, market opportunity, competitive advantages, financials, and team to potential investors in order to raise funding.
The document outlines an 8-week entrepreneurship program covering topics such as creativity, business plans, pitching, and financials. Session 6 focuses on presentation skills for successful pitches and examples of ideas that received funding. The program also includes weekly recaps of content from prior sessions and exercises where attendees introduce their startup idea and component of their business plan to the class.
This document provides guidance on creating an effective pitch deck and presentation. It recommends including the following key elements in no more than 10 slides: 1) Lead with the venture name and compelling headline, 2) Briefly describe the product/service and how it creates value for customers, 3) Quantify the addressable market and provide proof of concept, 4) Explain how customers will pay and the operations to deliver the product/service, 5) Introduce the founding team and their relevant experience, 6) State the funding request and how funds will be used, and 7) Summarize the venture's strengths to sell its potential for success. The pitch should convince the audience of the venture's value proposition, differentiation from competitors,
This presentation was delivered to a group of 40 Founders/CEO's and a few salespeople who want to know what they should be thinking about before they hire salespeople.
Broad address of the prevailing thought processes, techniques and methodologies for early adopter sales.
Similar to The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Capitalists (20)
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This is an evaluation sheet for a company pitch and can be used by investors or judges of pitch competitions. I used this regularly in first round meetings with companies as well. It is also a great resource for entrepreneurs to review to see if their pitch covers everything needed to sway an investor. This evaluation sheet is based on the "The 'Best' Startup Investor Pitch Deck": http://www.slideshare.net/Sky7777/the-best-startup-pitch-deck-how-to-present-to-angels-v-cs
This deck outlines how venture capital works from the venture capital perspective from investment criteria, investment strategy, how deal flow works, and deal flow management.
Africa on the Rise - The Evolution of Innovation on the ContinentJ. Skyler Fernandes
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Inside The Mind Of The Venture Capitalist: An Introduction to Venture CapitalJ. Skyler Fernandes
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The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Capitalists
1. The “Best” Startup Pitch Deck
& How to Present to Investors
By: J. Skyler Fernandes
#1 Startup Pitch Deck
Viewed & Downloaded Over 500,000+ Times!
2. Content
• The “Best” Pitch Deck Template
– What slides to include. Scalable: 5-30 slide deck options.
• Potential Appendix Slides
• The “Best” Pitch Deck
– What to include on each slide
• Top Pitch Deck Guidelines
• Before The Pitch
• How To Pitch Effectively
• Top Investor Questions
• Words Of Wisdom
2
3. The “Best” Investor Pitch Deck Outline
0) Cover Slide
1) Elevator Pitch
2) Market Problem & Current Solutions
3) Market Opportunity: Define Market, Target Customer, & Target Market Size
4) Your Solution (1-5 Slides)
5) Team (If really impressive, potentially move slide after “Elevator Pitch” slide)
6) Board Members & Advisers (Optional, or combine w/ Team slide)
7) Traction & Awards (Optional if no real traction yet, otherwise 1-3 slides)
8) Market Fit / Competition (Optional, can also be explained in slides 2 & 3 above)
9) Competitive Advantages (Optional, can be explained in slide 4 above)
10) Revenue Model: Key Revenue Streams & Business Model
11) Expense Model: Key Expenses, Time Efforts & Strategy
12) Financial Projections
13) Exit Strategy (Optional)
14) The Ask: Capital Raise & $ Uses
15) Closing Slide: Questions? Contact Details
3
Various Deck Size Options & Content:
5 Slide Deck: 1, combine: 2 + 3, combine: 4 + 7, 5,
combine: 10 + 12 + 14.
10 Slide Deck: Don’t include optional slides
15-30 Slide Deck: Slides 1-15 + add’l slides: Your
Solution (1-5), Traction (1-3), Explain: LTV vs. CAC
4. Potential Appendix Slides
• VC Favorite Slide: Life-time Value of Customer (LTV) vs. Cost to Acquire Customer (CAC)
• Timeline: History, Milestones & Prior Investment Rounds
• Detailed Value Proposition to Clients / Users / Partners
• Additional Screen Shots from Demo
• Average Revenue Per User or Customer (ARPU)?
• Pipeline of potential clients, % likelihood of closing, revenue potential from pipeline
• Churn rate by cohort analysis
• Detailed Financial Breakdown: Revenue % by type, expense % by type
• Cash Runway (# months @ $ burn rate)
• Breakeven Analysis: # Clients / $ Revenue needed to match $ expenses per month
• Head Count Projections (# Employees) / Type of Key Hires Needed
• Partnership Agreements / Structures
• Proprietary aspects not discussed in core deck
• Additional Strategy Slides: Ex. Architecture, How to avoid/limit circumvention, Funnel system of
business operations, Growth strategy
• Capital Structure: Ownership of founders & current investors
• List of Competitor’s Capital Raises & Investors
• Summary Slide: Why We’ll Be Successful (Add if deck > 15 slides, otherwise too redundant)
4
5. The “Best” Startup Pitch Deck
What’s Included In This Deck?:
Aggregated Wisdom: Wisdom and advice from some of the best and
brightest investors and founders in the startup world
Personal Wisdom: My experience as a venture capitalist in receiving and
reviewing pitches over 9+yrs and pitching investors as an entrepreneur
Pitch Deck Resources: Consolidated information from the top pitch
decks available online all in one deck! I’ve included many of best points
from the best pitches so you don’t have to review all of them!
Note: This deck has the “best” content, it’s not designed to be pretty!
5
6. Take The “Best” Pitch Deck
Video Course On
Save 50%! Use Link: $50 vs. $100
6
• Over 3.5+ hrs of video content
• Step by step walk through each part of the investor pitch,
with personal stories and advice
• Download this deck template on Slideshare
• Use template to make your “best” investor pitch deck
TinyURL.com/LearnToPitch
7. Who Am I? I’m Sky.
• Ranked as a Powerlist100 VC
• Managing Director of Investments at Cleveland Avenue, a PE / VC
fund focused on restaurants, food and beverage brands, and
related technology, co-founded with former CEO of McDonald’s
• Founded & led Simon Venture Group, a Top 5 Corporate VC,
alongside Google Ventures, Intel Capital, and Comcast Ventures.
SVG is the venture arm of Simon, an S&P 100 company and
largest retail real estate company in the world, investing in retail
tech, brands and Internet of Things
• Angel investor and founder of One Match Ventures, a seed fund
and provides resources for entrepreneurs
• Gave first TEDx Talk on Venture Capital: Innovating the Financing
of Innovation
• Adjunct professor at NYU, teaching Venture Capital Intensive.
Frequent speaker on Entrepreneurship, Venture Capital, and The
Future of Retail at Universities, MBA programs, and VC / Startup
Conferences
7
8. Startup / VC Board Game: The Next Big Thing
8
www.NextBigThingBoardGame.com
Creator of the #1 Startup & VC Board Game,
“The Next Big Thing: The Game Of Entrepreneurship”
Backed by and includes over
25 of the top accelerators,
angel groups, seed funds,
venture capital funds, and
corporate venture groups
9. Cover Slide
• Logo / Name of Company
• Purpose of Presentation: “Investor Presentation”
• Date: Optional - if you send a deck with an old
date, you look outdated (is it taking you a while to
raise the round, mmm that’s odd, why’s that?), I
suggest never using a date!
• Other Potential Additions:
• Logos of accelerator, awards, publications featuring company
• Slogan
• Name of Presenter / CEO
9
10. Elevator Pitch Slide
Create a brief one liner that describes:
• What’s the service / product?
• What’s the core problem (describe pain) or need
that you’re solving?
• What’s your big vision?
• Graphically show all of this if possible (and use
less words than on this slide!)
10
11. Market Problem / Current Solutions
• What’s the problem or unmet need you’re solving?
• Clearly show the pain of the problem or convey the strong need that is
currently unfulfilled. Don’t just say it!
• You can’t create demand (usually only market leaders can)
• Current Solutions = Current Problems and/or Significant Inefficiencies?
• Biggest competition = Status quo, changing customers behavior, even if
old systems are inferior, they exist everywhere, you don’t
• “Solve your clients' number-one problem“, Cyrus Massoumi, CEO of
ZocDoc. Not their 4th or 10th problem. What keeps them up at night or
really really bothers them?
11
12. Market Opportunity
• What is the Total Addressable Market (TAM)?
• What’s your real target market size? The sub-sector of the General Market?
• Example: Total sales of mid-priced women’s shoes online (TAM)
vs. Total online retail sales (Genera Market)
• Name it. Size it: in Units and/or Revenue. Growth rate % & projections.
• Define Target Client? Key characteristics?
• Ex. Consumers vs. Enterprises, Demographic target vs. Type of business
(small vs. large), examples of ideal individuals or clients
• Current demands and unique needs?
• Describe any important market evolutions and why we’re now at an
inflection point
12
13. Your Solution / Demo
• Show > Tell: ~1-5 slides of your product / service
• Show screen shots of key parts of business
• If you have time in a meeting, show a live demo (but not
when pitching on stage)
• Don’t show a video, it can fail to play and takes away from
your precious time
• Tell a story of a future client or an example of current client
• Show the core value proposition to a client
– Better, Faster, Cheaper (More Economical)
13
14. Team
• Core Team: The Founders & Chiefs
• Photos (Optional)
• Relevant Experiences / Successes (Exits?) / Failures
(Good war stories?)
• Leadership Experience
• Education
• Don’t write sentences, do 1-3 brief bullets per person, or
even better do 1 key bullet per person
“We are the right team who can execute
this business plan because...”
14
15. Board & Advisors
• Board of Directors? (Wait until after Series A round to
establish a board!)
• Board of Advisors? (Give 0.1%-1% to advisors, no more!)
• How can they help, other than being a big name?
• Are they investing? Big points if “Yes”!
– If “No”, be careful. Your big fancy named advisors will go from
being a positive to a negative. If they are successful and have
capital, they should invest, otherwise it shows lack of real support.
Have a good reason for why not if asked.
15
16. Traction / Performance / Awards
• Timeline / Key Milestones
• Soft Traction: See other people think we’re awesome!
• Accelerator programs (we graduated!)
• Awards: #1 Best Startup / # 1 Best DEMO
• Lots of articles about us: TechCrunch / Forbes / CNN / FOX
• Hard Traction: We’re growing fast! Lots of clients and making money!
– Brand name clients or strong volume in pilot phase and/or paying
– A growing pipeline that will generate lots of $
– We’re performing amazing for clients, look at these results!
– See our key business metrics, see we’re doing great!
• Show increasing # customers, increasing total revenues, increasing
revenue per customer, decreasing cost to acquire a customer. Show
LTV > CAC! In the end, this is all that matters!
16
17. Market Fit / Competition
• Show how you fit into the Market Landscape
• Direct Competitors vs. Indirect Competitors?
– How much capital raised? Which Investors? Revenues? Key stats?
– Why won’t indirect become direct if they see what you’re doing works?
• Your biggest competitor is the status quo! Why will customers switch
to you vs. the incumbent?
• Are you changing customer behavior?
• Types of Diagrams/Charts:
• Market Landscape: X / Y axis charts or venn diagrams (often used, easy to
make, easy to understand)
• Feature List Comparison (often weaker looking, more confusing, takes
longer to understand)
Pitch why you’re 10x better, not just 3x better!
17
18. Market Landscape (Example 1)
18
Quality
Economical
Your
Logo
Co. A
Co. B Co. C
Co. D
Quality Economical
HighLow
Expensive Discounted
Your
Logo
Co. A
Co. B Co. C
Co. D
Put your company in the top right corner!
19. Market Landscape (Example 2)
19
Industry
Segment 3
Industry
Segment 2
Industry Segment 4
Industry Segment 1
Your Logo
Indirect
Competitor
Logos
Indirect
Competitor
Logos
Indirect
Competitor
Logos
Indirect
Competitor
Logos
Direct
Competitor
Logos
Direct
Competitor
Logos
Direct
Competitor
Logos
Direct
Competitor
Logos
Competitor
Logos
Competitor
Logos
20. Feature List Comparison
20
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Feature 7 Total
Your Company 7
Competitor A 4
Competitor B 4
Competitor C 3
Competitor D 2
Competitor E 2
Indirect Competitor A 2
Indirect Competitor B 3
Indirect Competitor C 3
Indirect Competitor D 3
Indirect Competitor E 3
This often makes you look 2-3x better,
not 10x better, so maybe only have as
an appendix slide
21. Competitive Advantages
• Current Competitive Advantages?
• Sustainable Competitive Advantages?
• Unfair Competitive Advantages?
• Patents?
• Key Relationships / Partnerships?
• Barriers to Entry for New Players?
• Money, Time, Expertise, Relationships, Patents
• Competitor’s Competitive Advantages / Weaknesses?
21
22. Revenue Model
• How do you make money? Key revenue streams?
• Pricing? Flat fee or %? Why that rate?
• Recurring revenue frequency?
• Is there a big difference between Gross vs. Net Revenue?
• High Volume vs. Low Volume Business?
• Example showing basic math:
• 100 Clients x A Units x B Fee = $C Revenue
• Easy to apply multiples: 10x, 100x clients
• Cash collections: Immediately? 30-90 Days?
• Expected conversion rate to get a paid client?
• Expected ARPU (Average Revenue Per User)?
• Life-time Value of Customer (LTV)?
22
23. Expense Model
• Key Expenses / Time-Efforts Needed To Generate Revenue?
• Channels: How to reach / market to customers?
• Strategy: How to convert, acquire or close clients?
• Unique Strategic Relationships / Partnerships?
• Potential for leverage or scalability to grow fast economically?
• How long is sales cycle to get a client?
• Average Cost to Acquire a Customer (CAC)?
• Cost to Maintain a Customer & Build Recurring Sales?
• Monthly burn rate, now vs. after funding?
VC Favorite: Show your LTV / CAC multiple (higher the better) and
explain how you plan to increase LTV and decrease CAC overtime.
Every great company is a machine where you put money in on one side
(expenses) and more money comes out the other side (revenues), to
become profitable, scalable, and sustainable.
23
24. Financial Projections
• # Years Projected:
• Early-mid stage: 1-2yr historicals, 3-5yr projections
• Pre-revenue (angel / seed stage): May show 6yr projections (accounts for ~6 mos to
1yr to build technology before generating revenues)
• Target Market Size vs. Acquired Clients:
• Show total # potential clients in target market per year. Show growing market size.
• # Free Users vs. # Revenue Generating Users
• Show total # clients per year and % market penetration
• Shows entrepreneur’s sanity: Growing from 0% to 1%-5%+ penetration is usually sane and
conservative, acquiring 50%-100% of the target market is insanity
• High Level Financials:
• Main line items: Revenue, COGS, Gross Profit, Operating Expenses, EBITDA
• Optional: Break out key revenue streams, Gross vs. Net Revenue
• Optional: Break out key expenses (Ex. # Employees)
24
25. 25
• Sanity check model: % of target market penetration reasonable? Gross
margins and EBITDA margins reasonable given your business model?
• Compare public companies and acquisitions in the industry, compare gross
margins and EBITDA margins and valuation multiples (i.e. ~3x Revenues =
$150M Exit Value, ~20x EBITDA = $140M)
• VC’s look for $100M-$1B+ exits to achieve 10x-100x return multiple on capital
– Initially investing at $10M-$100M post-$ valuations
Year 1 (Actual) Year 2 (Est) Year 3 (Est) Year 4 (Est) Year 5 (Est)
Target Market 14,000,000 14,140,000 14,281,400 14,424,000 14,568,456
Total Users 47,542 180,000 450,000 850,000 1,300,000
Paying Customers, After Churn 3,450 15,500 37,000 64000 125,000
% Market Penetration 0.02% 0.11% 0.26% 0.44% 0.86%
Gross Revenue 800,000$ 4,000,000$ 12,000,000$ 25,000,000$ 50,000,000$
Net Revenue 720,000$ 3,400,000$ 10,200,000$ 21,250,000$ 42,500,000$
% Net Revenue 90% 85% 85% 85% 85%
COGS 1,070,000$ 2,900,000$ 7,700,000$ 13,750,000$ 25,500,000$
Gross Profit (350,000)$ 500,000$ 2,500,000$ 7,500,000$ 17,000,000$
Gross Margin -49% 15% 25% 35% 40%
Operating Expenses 1,500,000$ $3,000,000 4,000,000$ 6,000,000$ 10,000,000$
EBITDA (1,850,000)$ (2,500,000)$ (1,500,000)$ 1,500,000$ 7,000,000$
EBITDA Margin -257% -74% -15% 7% 16%
Financial Projections
26. Exit Strategy
26
• Acquisition: Most likely exit option for companies
• Name potential companies (any unique relationships with them?)
• Name types / categories of companies that could acquire you
• Why would they acquire you, how do you fit into their strategy?
• Why won’t they try to build it themselves?
• Financial Buyer: Will your company generate excess cash flow that could
make it attractive to financial buyers to generate a return? Often buys for
lower multiples (not as high exits), as no strategic value, may flip company
and sell it in a few years
• IPO: The least likely exit for a company, but a possibility. Often not
preferred to founders or investors compared to top two choices, due to
required holding period (~6 months) after IPO and volatility. Preferred exit
strategy if you’re building a really big stand alone company (instead of a
bolt on business that’s easier to acquire) and no good acquirers exist that
could pay enough to acquire it (as future value is far greater)
– Note: ~80% of VC exits are via acquisition, only ~20% IPO
27. Capital Raise & Use of Proceeds
• The Ask: How much capital are you looking to raise?
• Capital Raise:
• Stage / Size? Example: Seed Round: up to $500K, Series A: $2M-$3M
• Investment Terms:
• Preferred Equity (convertible into common) @ $X Pre-Money Valuation
• Convertible Note @ $X Valuation Cap, Y% discount into next round, Z% interest
rate, W months to maturity, 1.5x premium (if acquired while note is outstanding)
• Investors in Round: Previous investors? New investors? Founders? Key angels or
strategics?
• Avg. Monthly Expenses? / How long will new $ last (runway)?
• Prior Investment Rounds: Size? Investors? Valuation? Key Terms?
• Use of Proceeds: (Name It / $ Amount)
• Sales & marketing, Hire key employees, Founders salaries (Don’t be greedy!!!)
• Build out / further develop technology, File patents
• Achieve key milestones: 1st Client? Get to Breakeven? 3x Rev Growth?
27
28. Closing Slide
• Your Logo (Big & in Middle) / Link to site
• Any Questions?
• Contact Info: Name / E-mail / Phone
After all questions have been asked by the investor, ask
“What’s the next step in the process?”
Remember:
Goal of Meeting =
Get the Next Meeting
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29. Top Pitch Deck Guidelines
• Suggested Core Slide Deck: 15-30 slides (See “The “Best” Pitch Deck Outline”)
• There are no correct # of slides, only key pieces that need to be covered
• Typical Deck Variations: 2 min (5 slides), 5 min (10 slides), 10-20 min (15-30 slides)
• Keep slides clean, no clutter: ~1-5 bullets/slide, ~5-10 words/bullet and big clear images
• Show, Don’t Tell: Don’t be cocky/braggy/hyperbolic, show AWESOME/AMAZING results!
• Show “super simple” images, graphics and diagrams (that need little to no explanation)
• Key Takeaways: Concisely summarize main points at the top or bottom of slides
• Deck should be simple / clear enough to explain itself and not need you to present it
• When presenting have add’l info/insight to share with each slide = Your “added value”
• Check for typos / math errors or internal inconsistencies (# widgets on slide A vs. slide B)
• Consistent Formatting: Caps vs. lowercase, colors, font type, font size, spacing, etc.
• Font Type: Arial (No odd looking letters = Easy to read)
• Font Size: Only use size 20 or larger (Otherwise too hard to read from a distance)
• Don’t use dashes “-” as bullets, they look negative, use other styled bullets
• Add page numbers (Bottom right of page)
• Dark backgrounds with light text colors project well (kills printer ink, but who prints?)
• You can also use white backgrounds with black/dark color font
29
30. Before The Pitch
30
• Get introduced to an Angel or VC, they don’t respond well to random calls/e-mails
• Review portfolio companies of Angels / VCs before sending them your investor deck
• Investors don’t invest in companies that compete directly with a portfolio company (shocking!)
• If you send your deck to an investor with a competing portfolio company, it will be shared with them
• If there are strategic companies in their portfolio, they can make introductions to them even if they
don’t invest, such as potential clients, strategic partners, future acquirers, etc.
• Review investment criteria of Angels / VCs before sending investor deck
• Make sure you fit their industry focus (ex. Energy) or business type focus (Ex. B2B / B2C)
• Check the size of capital they invest ($250K? $1M? $3M+), the company stage (Startup/Early
Stage/Growth Stage, etc.), or required financial metrics (Ex. Min of $1M in Revenue or EBITDA)
• Review investor backgrounds to find useful overlaps or who best to speak with at fund
• Practice, Practice, Practice! Nail down flow, slide transitions, timing, clarity of concepts,
key mental frameworks, stories, answers to likely questions, etc.
• Arrival: Arrive 10 minutes early to set up computer, projector, get access to Wi-Fi, etc.
• Attire: Business casual is fine, no need to wear a suit, unless you want to
• Ask investors in meeting to be introduced, provide a quick background on themselves,
and the fund (you may just learn something and people love talking about themselves!)
31. • Open by saying your name, title/role, and company name (Allows audience to get familiar
with your voice before you start pitching, and it’s just polite!)
• The Quick Hook: Grab the emotional attention of the audience within the first 1 minute
• Pitch your vision, not just what you currently have or are
• Tell a story: Take your audience on an exciting upward journey with smooth transitions
• Reference things people know / understand, don’t make people think or question you
• Show real validators to prove your points, supported by strong emotional validators
• The Right Opportunity: Clearly convey a Big Market + Big Problem + The Right Solution
• The Right Team: Qualities - Integrity, Credibility, Passion, Experienced, Knowledgeable,
Skilled, Leadership, Confidence, Commitment, Visionary, Realist, Coachable, Doers
• One Joke: Make audience laugh at least once, but don’t do a comedy routine
• <10 min presentations – Only one person presents, the CEO who can sell
• Don’t read slides or stare at projector screen! Look forward / connect with your audience
• Don’t speak too fast, people listen better when you speak slower and you sound wiser!
• Don’t use industry acronyms / terminology, or reference companies they won’t know
• Don’t show a video, do show a quick DEMO or screen shots (pictures fail less often)
31
How to Pitch Effectively
32. Various PDF’s / 1 PPT
• Prepare various presentations (PDF’s) using 1 PPT file
with all core slides and appendix slides
• 1) 1st Meeting PDF: Send Core Slide Deck (No Appendix
Slides), when presenting use PPT so you can access
appendix slides during Q&A if needed
• 2) Follow-up Meeting PDF: Additional slides (VC’s may
have requested you to create a few) and some appendix
slides
• 3) Full Due Diligence PDF: All slides and all appendix
slides (possibly requiring NDA) (This is usually once the
VC has drafted a term sheet)
32
33. Top Investor Questions
Company Questions:
• What’s the history of the company? When did you start operating?
• Why did you create this company?
• How did you meet/find your team members? Why are you / team right people to execute this business?
• What’s your target market size? What’s your projected market penetration in year five?
• What’s your traction to date? (MVP done?, user/revenue growth?, key milestones?
• Why will you fail? What are your biggest challenges to succeed?
• Why will you succeed? What are your unfair / sustainable competitive advantages?
• Are you a starter or finisher?
• Show me how you achieve the magic ratio: Life-time Value > Cost to Acquire & Maintain a Customer
Capital Raising Questions:
• What’s the capital raising history of the company? How much and on what terms?
• When did you start raising this round? What investors have hard committed vs. soft committed?
• Have you invested any of your own money?
• Are your advisors or board members investing?
• What’s your valuation? Terms?
• How much cash is in the bank? What’s your monthly burn rate (expenses not covered by operating cash flow
from revenues)? What’s your runway (how many months do you have before you run out of cash?) given cash
in the bank and after this next round? Will it get you to profitability?
• What are your use of proceeds (how are you planning to spend the capital?) and expected results/milestones?
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34. Words of Wisdom
• There are no right number of slides, only critical points you need to cover!
• Be 10x better (at one thing vs. doing 10x more things). Being 2-3x better isn’t
good enough!
• Focus on your customers #1 problem, not 10th problem
• Prepare yourself for rejection, ask why and learn (don’t take it personally)
• There are lots of great ideas, but few can execute them
• Time is your biggest enemy! Build quick and cheap, and iterate, iterate,
iterate…pivot when needed
• Biggest competition to raising capital: Companies with equally great (or better)
ideas and teams, but more traction at your stage (If you were a VC, which
would you pick?)
• Best Opportunity: A big growing market, with a big problem, and an elegant
solution, where you can achieve LTV > CAC
• You don’t know, the market does! Ask often.
34
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