Nick Yorchak, the founder of Big Footprint, had the privilege of speaking to an audience of Tech4Good members at a Denver Event about the principles of data driven website optimization. Tech4Good is a community of professionals interested in the use of technology in the nonprofit sector, so the topic was well received by those in attendance.
Nick’s presentation explained how non-profits can leverage free tools available within Google Analytics to measure digital campaigns and drive insights that can be leveraged for optimization and testing.
The webinar covered using Google Analytics to analyze website data. It discussed focusing on bounce rate, goals, entrance keywords, and site content. It also covered segmenting data by source/medium like direct, search, and social media traffic to identify trends. The presenter recommended not jumping to conclusions and using additional resources like YouTube and Google Analytics help for further research.
This document summarizes a training presentation about the Weichert Lead Network (WLN). It discusses that the WLN has three objectives: to teach something new, remind agents of things they may have forgotten, and validate what agents already know. It highlights that the WLN sources leads from the internet, including Weichert.com and partner websites. The presentation outlines success plans for both agents and managers to maximize leads from the WLN, including responding quickly to leads and tracking conversions. It emphasizes that internet leads are an important component of an effective marketing program.
Google Analytics 101 provides an overview of web analytics and how to use Google Analytics. It discusses the difference between web metrics and web analytics, how Google Analytics works and its key features. It also covers setting up an account, activating tracking, and navigating the reporting interface to analyze metrics and optimize a website. The webinar demonstrates how to implement tracking code and shows examples of reports.
Algolia @ProductTank Paris #13 - Dec 2014Gaëtan Gachet
The document discusses how Algolia can help companies build real-time search capabilities. It notes that even small increases in search latency can negatively impact key metrics like traffic and conversions. Algolia emphasizes that search speed leads to greater user engagement as evidenced by companies seeing increases in search depth, mobile sessions, returning visitors, and conversions after implementing Algolia. It positions itself as able to provide fast search through a distributed network and by balancing performance, relevance, and network latency.
Turning Analysis into Action with APIs - Superweek 2017Peter Meyer
Presentation given by Mark Edmondson and Peter Meyer at Superweek 2017 in Hungary. Includes three examples of using APIs in a tag management solution to give better data to make decisions and use predictions.
The SEO dashboard is a platform that allows users to monitor their SEO campaign progress. It provides visibility into completed actions, optimized keyword rankings over time, website analytics, and a breakdown of time spent on different SEO activities. Key features include tracking optimized keywords that are actively worked on versus those just being monitored, and viewing analytics to help inform SEO strategy and planning.
This document provides information about an SEO company's services and how SEO works. It discusses the company's website design, content creation, and social media strategy services. It then explains that SEO is not instant, but involves identifying keywords, getting backlinks, and measuring results over time to increase a business's online findability in a cost-effective way. The document provides tips for beginners on adding keywords, checking rankings, and seeing increased traffic within 10 minutes of starting SEO.
Raj Vysetty, Manager e-Commerce &Analytics at DYN presented on data driven marketing at MassTLC's sales and marketing session "Inside the Head of the Data Driven Marketer"
Content Marketing Guide: The Yin & Yang of Traffic and EngagementQzzr
There is no shortage of content on the web.
Your job is to create the kind of content that will engage the right people and turn them into raving fans. But how do you know what your best prospects are willing to engage with?
In this slide deck, Qzzr’s Owen Fuller and InboundWriter's Skip Besthoff explained:
*What types of content produce the most engagement and ROI
*How traffic dreams often contrast with traffic reality, and how to adapt
*How successful brands have seen insane results by cracking this code
*Actionable steps to produce traffic/engagement harmony
The document discusses how to make marketing decisions based on data. It outlines setting goals that align with business objectives. It also discusses tracking campaigns using Google UTM URLs and reporting on acquisition and campaign performance. Additionally, it covers slicing data using segments, conducting A/B tests of webpage variations, and creating dashboards and scheduled reports to share analytics insights.
1) The document discusses various ways to integrate Google Analytics data with other data sources. It describes using custom dimensions and metrics, data import, and measurement protocol to bring external data into Google Analytics.
2) Methods for extracting data from Google Analytics include reporting APIs and BigQuery, which allow querying aggregated Analytics data.
3) The goal is to connect web data from Google Analytics to other sources of data like CRM systems in order to provide a more complete view of customers and marketing performance. This can help illuminate the relationship between marketing, user behavior, and ROI.
The document discusses widening in Google Analytics and provides guidance on whether, how, when, and what to widen. It recommends widening by importing reasonable amounts of useful data and using consistent naming conventions while considering privacy, sustainability, and other factors. Widening provides benefits for analyzing, testing, learning, reporting and consuming data. It is best to start widening as soon as possible once data is available. There are some limitations around data import volumes and sampling.
Insider's Guide to Marketing & Selling with WordPress [#WCPHX]Joe Manna
From WordCamp Phoenix 2014, I shared a series of helpful tips for business-minded WordPress users so they can improve their marketing and sales performance with their WordPress sites.
AI: Beyond Bleeding Edge, Now Leading EdgeSergey Medved
No matter what your profession is, artificial intelligence is bringing a change to it, just like it subtly changed the ways we navigate cities, find what to watch on a Friday night, or what to buy online. In this session, you will learn how AI will help you sell better.
AI is already disrupting sales. Disrupting, but not replacing or eliminating it. In fact, Sergey argues that those sales and marketing professionals who embrace artificial intelligence will become more relevant, strategic, and effective in their jobs.
This session will focus on the value that AI will bring to your organization and you will walk away understanding:
What is AI anyway and why now?
What is AI for sales and why is it important?
What role data and privacy will play.
What is in it for you as a sales enablement professional.
Automation for SEO Reporting - Learn about Reporting tools: databox, klipfolio, and two different Google Data Studio reporting stacks built on Google Sheets and Google BigQuery.
These two stacks show how to connect your marketing data from the source to Google Data Studio.
The Google Sheets Stack Shows how to connect data via zapier, apis, and Supermetrics to Google Sheets that you can then use as a data source for Google Data Studio. It also shows our alerting / notification stack to help drive performance throughout the month.
The Google BigQuery Stack Shows how to connect data via Stitch, zapier, apis, and Supermetrics to Google BigQuery sheets that you can then use as a data source for Google Data Studio. It also shows our alerting / notification stack via Revere to help drive performance throughout the month.
This deck also includes SEO monitoring + alerting tools like Revere, Metrics Watch and Statsbot that notifiy you when metrics are out of range vis Slack, email, or push notifications.
Lastly, we look at Natural Language Generation tools, like Automated Insights, Narrative Science, Arraya Studio to see what the future looks like for automated reporting.
Using Analytics to Grow Your Business - Ramon RayRamon Ray
This document discusses using analytics to measure various digital marketing efforts and improve business performance. It explains that analytics can provide insights into what content and mediums resonate best with customers, whether advertising is effective, and how to optimize goals. Some specific metrics that can be analyzed include website traffic sources, user behavior, email campaign results, social media engagement, and online sales. The document emphasizes listening to data from these analytics and using the information to fine-tune strategies and better meet customer needs and goals.
Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-StepAct-On Software
The document discusses the importance of lead scoring, nurturing, and content marketing for marketing automation. It provides an overview of each topic, including key metrics on their impact and examples of best practices. The presentation aims to help marketers get started with an integrated approach to lead generation and management through the strategic use of scoring, nurturing campaigns, and educational content.
Be a Data Hero and Drive Business ResultsHala Saleh
The document discusses how to be an effective data analyst and hero. It emphasizes focusing on good metrics that provide useful business insights rather than just reporting data. Specifically, it recommends identifying the "one metric that matters" for each business stage and model in order to drive focus. Additionally, it advises shifting from just reporting data to asking business questions that lead to actions and decisions through data analysis.
How TracksGiving can help you implement your campaigning software up quicker ...Ritvvij Parrikh
It is cheaper, holistic and more effective to build the software needed for your cause marketing campaign as an app on TracksGiving than build from scratch.
There are a few truths that we need to start recognizing when designing, framing, and writing our websites.
With case studies, statistics and real-world examples that prove each point (and a quote to drive it home), this presentation gives you The 7 Principles of Website Optimization you need to be focusing on.
- By the Wishpond content team
This is the deck from an American Marketing Association webinar featuring Justin Kistner, Social Media Evangelist for Webtrends, and Nick O'Neill, founder of AllFacebook.com.
Getting the most important section when you present the digital marketing agency company.
With this presentation you can learn how to make the excellence presentation of digital marketing agency.
The Art of Visual Content and the Science That Makes it Convert Uberflip
The document discusses using visual content and Uberflip to create engaging content experiences. It promotes Visual.ly and Uberflip, highlighting how Visual.ly uses Uberflip to create killer content experiences through discoverable and shareable content, calls-to-action, and lead generation. The document encourages attendees to ask questions and talks to them about starting their next content project.
Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.memzy.com/ and http://kasanoff.com/
Secrets to building an actionable audienceMark Schaefer
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
Inspired by the the work of Alex Noriega (http://www.snotm.com/) and Banksy's take on advertising (http://banksy.co.uk/) some random thoughts about brands and facebook. Images are from all over the Internet. If you see one that is yours and you want me to take it down let me know :-) http://thecuriousbrain.com/
if you want a copy pls sent me an email at thecuriousbrain (at)gmail.com
http://www.paywithapost.de/pay?id=e773e772-db3a-4677-8d99-ed0f53769cd6
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
Choosing easier. How businesses can improve the experience of choosing.TED Talks
Less is more. One of the biggest problems in today's world is choice overload. We all want customized experiences and products — but when faced with 700 options, consumers freeze up. Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
1) The document is satire providing purposely bad marketing advice.
2) It suggests outdated practices like cold-calling customers, spamming emails, and not tracking results.
3) The goal is to humorously convince the reader that their marketing may suck if relying on these outdated tactics.
How to Write, Test and Optimise Effective AdWords Ad CopiesCrealytics
A great AdWords ad is the doorstep to your online shop. They should be outstanding and relevant in order to perfectly reflect the search query and wow the users. To achieve this, Andreas Reiffen, CEO of crealytics, presents several options. Amongst others are value propositions, call-to-actions and promotions.
The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation describes the capabilities and the organization needed to be successful in 2020.
This document discusses how SEO has changed and tactics that used to work no longer do. It provides 6 key points:
1. SEO must be strategic rather than tactical. It involves understanding audiences, amplification opportunities, and marketing funnels.
2. Building a powerful brand may be more important than optimizing a site, as brands have invested in SEO and benefit from changes in Google's algorithm.
3. Choosing keywords is more complex and involves considering opportunity, features, and intent overlap rather than just volume and value.
4. Links should be earned like a publicist rather than manually built, as scalable strategies like great content are more effective than manipulative tactics.
5
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
This document provides a summary of the top 10 most remarkable marketing campaigns ever. It describes each campaign in 1-2 sentences, highlighting what made them remarkable. Some of the campaigns featured include Burger King's "Whopper Sacrifice" Facebook app, HBO's alternate reality game for True Blood, Pepsi's crowd-sourced philanthropy campaign "The Refresh Project", and Barack Obama's use of social media in his 2008 presidential campaign. The document encourages the reader to learn from these innovative campaigns and find new ways to make their own marketing remarkable.
Learn step-by-step how you can dramatically increase your audience of subscribers, leads, customers and fans by adding a few simple (and free) types of marketing strategies to the mix.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Using Analytics To Solve The Right ProblemsHiten Shah
The challenge for designers is how to measure their design work to ensure that it’s solving the right problems—before the designs are implemented. Analytics are a powerful tool. But if you don’t understand the “why” behind the data, it’s not going to do you any good. This presentation is a crash course in how to measure the success of your work. You’ll learn how to think like a scientist, using a hypothesis-driven approach to design, and creating successful tests to help you improve your work through focused iteration.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
This document discusses using Google Analytics to measure website analytics. It provides definitions of key analytics terms and explains how to set up tagging for campaign tracking. The main sections of Google Analytics are outlined for analyzing acquisition sources, user behavior, and conversions. The importance of comparing metrics over time and drilling down into dimensions to understand why certain interactions are occurring is emphasized. Proper tagging of campaigns and setting up goals is highlighted as crucial for attribution and proving return on investment from marketing efforts.
Content Jam Measure What Matters 06/14/12Tim Frick
Good content marketing efforts are for naught if you can’t measure their effectiveness and plan accordingly. In this presentation I will share an in-depth look at measuring the metrics that define online success for your business or organization. Learn how to measure website visitor interactions, track how social media and content sharing efforts affect site performance, and make informed decisions regarding where to focus efforts moving forward.
Learn more about Google Analytics, how to create a google analytics account, how to read google analytics metrics, how to navigate the google analytics console. Reference is the Google Analytics Demo Account. Google Analytics is a free analytical tool for measuring the performance of a website, blog, mobile app, or an e-commerce site.
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
This document provides information about Google Analytics, including how it works, how to set it up, and its benefits. Google Analytics is a free web analytics tool from Google that allows users to track and report on website traffic using JavaScript code. It provides key metrics like audience demographics, traffic sources, and behavior. To use it, one creates a Google Analytics account, gets the tracking ID, and inserts the tracking code into website pages. Google Analytics is valuable for online businesses as it provides critical traffic data and insights without any costs.
Topic: Secrets to Successful Data-Driven Marketing
As a marketer, you know the important role data plays when it comes to targeting and reaching new customers. But the truth is that most marketers see data as an obstacle. They find digging for data to be a chore—or even a bore. Sure, it's important, but where do you even begin? We'll explore how marketers can maximize business value from data about customers and prospects. We'll look at how to keep data clean and fresh, and look how we can apply what the data is telling us.
Is your company a third party interactive marketing solution or interactive marketing agency? Do your clients need Google Analytics services? Contact Vertical Nerve so we can discuss our Google Analytics agency model that includes commission re-seller and service provider (white labeling) opportunities!
This document provides an introduction and overview of Google Analytics. It begins with introductions from the presenter and explains why learning Google Analytics is important. The rest of the document dives into key topics such as how Google Analytics works, how to install it, the different types of web data and traffic sources it can track, and how to navigate and customize the various reports and features within Google Analytics. Resources for further learning about Google Analytics and obtaining certification are also provided.
Content Marketing Retreat: Using Google AnalyticsTim Frick
This presentation addresses how Google’s flagship measurement app can help you glean actionable insights from your website’s content performance. It also covers how to track engagement and conversions using goals and funnels as well as several use cases for why you should customize it to meet specific needs, such as tracking video playback, email campaign performance, and so on.
Struggling to understand google analytics? It can be overwhelming, it's such a large platform. In this presentation, you will learn the basics of Google Analytics for your small business.
We will cover:
Set Up
Audiences
Aquisition
Behavior
Goals
& More.
This document discusses using Google Analytics reports to optimize a website and digital marketing strategies. It provides an overview of the main reporting sections in Google Analytics, including Audience, Acquisition, Behavior, and Conversions. It recommends seven specific reports that every marketer should check, such as conversion rates between mobile and desktop, identifying ways to improve paths through the site, finding low-hanging fruit pages to improve search rankings, and monitoring page load times. The overall message is that Google Analytics can provide actionable data to assess marketing campaigns and drive improvements to the website user experience and performance.
Content Marketing Retreat: Measurement with Google Analytics Mightybytes
This document summarizes a content marketing retreat focused on using Google Analytics to measure content marketing efforts. The retreat covers measuring key metrics, establishing benchmarks, determining important metrics to track, iterating measurement based on insights, and new Google Analytics features for social media analytics, custom dashboards, and multi-channel attribution. Attendees are encouraged to ask questions about how their efforts are affecting customer behavior and business objectives in order to continuously improve performance.
This document provides an overview of Google Analytics and how to use it to analyze website traffic and marketing initiatives. It discusses setting up Google Analytics tracking, reviewing key reports on audience, traffic sources, popular content, and goals/conversions. It also covers more advanced features like conversion funnels, multi-channel attribution, and real-time analytics. The overall goal is to help users understand their website data and take action to optimize performance.
This document provides high-level strategies for maximizing SEO growth with a small team and limited budget. It discusses focusing on revenue-generating keywords and landing pages, understanding search demand and modeling revenue opportunities, prioritizing high-growth tactics like content marketing, technical SEO, and link building, and integrating SEO practices into product development to drive business alignment and compound growth over time. The overall message is that SEO requires a strategic, data-driven approach centered on continuous improvement and compound weekly or monthly growth targets.
This document provides an overview of Google Analytics and how it can be used to understand website traffic and visitor behavior. It discusses tracking key metrics like sessions, users, pageviews, bounce rate, and goals. It also explains how to segment data and analyze acquisition sources, site content, and multi-channel funnels. The document emphasizes that analytics is most useful when the data is acted on to continually improve the user experience and drive conversions.
This document provides an overview of Google Analytics 101. It discusses why analytics are important, how to set up goals to define desired outcomes, and how to analyze data on acquisition sources, user behavior, conversions and more. The goal is to understand how visitors interact with a website and drive continual improvement through data-driven decisions.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch will be presenting a seminar on Google Analytics on March 13th, 2014 from 10am to 12pm. Matt has over 20 years of experience in information technology and online marketing, specializing in search engine optimization. During the seminar, Matt will provide an overview of Google Analytics and how it can be used to gain insights into website traffic patterns, most effective marketing initiatives, valuable customer segments, and more. Attendees will learn how to set up Google Analytics tracking and analyze the data to optimize their websites and online marketing efforts.
Similar to Data Driven Website Optimization - Big Footprint Tech4Good Presentation (20)
1. **Team Strength**:
- Seasoned discoverers with mineral finds of >$1Bn (silver), >42Mozs (gold), >12Blbs (copper)
- $8.75M recently raised for aggressive exploration
- 30% management ownership aligns interests
2. **High-Grade Discovery**:
- 2021 re-discovery: 75Moz at 980g/t AgEq (silver-zinc-lead)
- Objective: Prove continuity between high-grade discovery and existing gold-silver mine
- Potential for a gigantic, continuous deposit
3. **Proven Production Area**:
- Site of one of Alaska's first open-pit gold mines
- Existing 43-101 resource: ~500,000 oz AuEq, mostly indicated
4. **Carbonate Replacement Deposit (CRD) Advantages**:
- High grades, low mining costs
- Metallurgically simple, minimal environmental impact
- Strategic metals (Zn, Ga) could expedite permitting
5. **Massive Potential**:
- Two polymetallic deposits potentially linked
- Extensive mineralization corridor to be confirmed by drilling
Key Takeaway: High-grade discovery with potential for a giant, continuous CRD deposit, backed by a proven team and existing resources in a mining-friendly jurisdiction.
A Complete Guide of Dubai Freelance Visa and Permit in 2024Dubiz
Dubai warmly welcomes professionals from every field, including freelancers. The city’s strong economy provides a fertile ground for freelancers to thrive and succeed. With the rise of digitalization and changes in employment trends, many people are choosing freelance careers for the independence and flexibility they offer. And where better to start your freelancing journey than in Dubai? However, to begin your journey, you will first need to get a freelance permit and a freelance visa Dubai.
Let’s begin by exploring the opportunities for freelancers in Dubai and learn how to obtain the necessary visa and permit, including associated requirements and costs.
How Do Flange Adapters Work and Why Are They Essential?Texas Flange
Discover how flange adapters work and why they are essential for seamless pipe connections. Enhance efficiency and ensure leak-free operations with top-quality flange adapters.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢2024 GROUNDBREAKING CEREMONY OF SK LEAVEO PLANT
➢2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢2024 CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
➢ Daewon Pharm Year End Party
➢ Giant Lantern Festival in Ha Noi with Gamuda Land
➢ Light Festival 2019 in HCMC with Phu My Hung Corp
(etc)
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Qatar Airways Kuwait Office serves as a crucial hub for travelers in Kuwait seeking premium air travel services. Located conveniently in the heart of Kuwait City, the office offers a range of services including flight bookings, ticketing, and assistance with itinerary planning. Dedicated staff are available to provide personalized support, ensuring a seamless travel experience. The office also offers information on Qatar Airways' extensive network, luxury amenities, and special offers. Known for its exceptional customer service, the Qatar Airways Kuwait Office is committed to delivering a high standard of service and addressing any travel-related inquiries promptly. For business and leisure travelers alike, it’s the gateway to exploring global destinations with ease.
A complete step-by-step guide on how to start,scale and monetize YouTube channels to start earning decent money online. This guide gives brief information on everything you need to know to get started with YouTube automation and scale it up as soon as possible.
Network Observability – 5 Best Platforms for ObservabilityGauriKale30
Constant changes in network traffic and configurations require understanding the IT network for reliability. Network observability with telemetry, AI/ML, and AIOps gathers and analyzes data, predicts issues, and automates responses
The Matatag Curriculum of the Philippines for the School Year 2024-2025
The Matatag Curriculum is designed to strengthen and enhance the educational system in the Philippines, aiming to address existing challenges and better prepare students for the future. "Matatag" means "strong" or "resilient" in Filipino, reflecting the curriculum's focus on building a solid and adaptable foundation for students.
The curriculum is structured for elementary (Grades 1-6), junior high (Grades 7-10), and senior high school (Grades 11-12) levels, with a focus on foundational skills, specialized tracks, and real-world learning experiences. Overseen by the Department of Education (DepEd), the Matatag Curriculum aims to improve academic performance, equip students with 21st-century skills, and foster responsible citizenship.
The Matatag Curriculum of the Philippines for the School Year 2024-2025 focuses on strengthening and enhancing the educational system with the following key features:
Holistic Development: Addresses intellectual, emotional, social, and physical growth.
Learner-Centered Approach: Promotes active learning, critical thinking, and problem-solving skills.
Revised Content and Competencies: Updates subject matter to align with global standards.
Technology Integration: Incorporates digital literacy and technology in education.
Sustainability and Global Citizenship: Introduces environmental sustainability and responsible citizenship concepts.
Indigenous Knowledge and Culture: Integrates and respects indigenous practices.
Teacher Training and Development: Provides continuous professional development for educators.
Assessment and Evaluation: Utilizes various assessment methods to measure student progress.
As the world spins on its axis, the constant ebb and flow of current events, technological advancements, and social trends shape our daily lives. Here are the top five predictions for today that are set to influence various facets of our global society:
1. AI Integration in Daily Life
Artificial Intelligence (AI) continues to embed itself deeper into our everyday routines. Today, expect to see more AI-driven solutions in sectors like healthcare, finance, and education. Personalized learning experiences powered by AI algorithms are becoming mainstream, while in healthcare, AI is aiding in early diagnosis and personalized treatment plans. Financial institutions are increasingly relying on AI for fraud detection and customer service automation.
2. Stock Market Fluctuations Amid Economic Uncertainty
The stock market remains a rollercoaster, reflecting global economic uncertainties. Inflation concerns, geopolitical tensions, and shifting monetary policies are likely to cause significant fluctuations. Investors should brace for a volatile day as markets react to new economic data and policy announcements. Keep an eye on tech stocks, which are particularly sensitive to changes in interest rates and investor sentiment.
3. Climate Action and Environmental Policies
With climate change becoming an ever-pressing issue, today's headlines will likely feature significant climate action. Governments and organizations are set to announce new policies and initiatives aimed at reducing carbon footprints and promoting sustainable practices. From renewable energy investments to stricter emission regulations, these efforts are critical in the global fight against climate change.
4. Breakthroughs in Medical Research
The field of medical research is on the cusp of several groundbreaking discoveries. Today, we anticipate announcements of advancements in treatments for chronic diseases such as cancer, diabetes, and neurodegenerative disorders. Innovative therapies, including gene editing and personalized medicine, are set to offer new hope for patients worldwide. These breakthroughs not only promise to improve health outcomes but also to revolutionize medical practices.
5. Social Media Trends and Digital Influences
Social media platforms continue to shape public opinion and cultural trends. Today, expect new viral challenges, influencer endorsements, and social justice movements gaining traction online. With platforms like TikTok and Instagram driving much of the digital conversation, brands and public figures will leverage these channels to connect with audiences and promote their messages. Be prepared for a flood of new content that could spark debates and inspire collective action.
As these predictions unfold, they will undoubtedly impact various aspects of our lives. Staying informed and adaptable is key to navigating the rapid changes in today's dynamic world.
2. :: BEFORE WE GET STARTED…
• What organizations in the room are using Google
Analytics (or another tracking tool)?
• Who is tracking goals or conversions within Google
Analytics?
3. :: OPENING THE BOX
• Google Analytics data can be powerful “right out of the box.”
• Still, in order to fully leverage the power of this data to optimize
your website, you need to be tracking goals and/or conversions.
• Analytics data should drive business insights.
• Let’s talk about that.
4. :: WHAT ARE GOALS/CONVERSIONS?
• A goal or a conversion is any desired action you want your user
to take.
• Goals can come in many forms depending on your organization.
• The most effective optimizers are tracking both “hard” and
“soft” conversions to gather data and insights.
5. :: WHAT CAN YOU TRACK?
HARD CONVERSIONS
• DONATE
• BUY TICKETS TO AN EVENT
• SUBSCRIBE TO NEWSLETTER
• ASSET DOWNLOADS
SOFT CONVERSIONS
• ENGAGED VISITS (time on
site, visit depth, etc.)
• SOCIAL CHANNEL CLICKS
• VIDEO VIEWS
6. :: WHAT CAN YOU TRACK?
• Every website’s tracking goals and KPIs will be as different as
your data. Examples abound, but see a few below.
• Focus on what matters to your organization.
• Your goal is to use comprehensive analytics, audience insights,
and eco-system orchestration to achieve performance growth.
7. :: CORE METRICS TO MONITOR
CORE METRICS
• Visits by channel/source
• Depth of visit
• Length of visit
• Bounce Rate
• Visit/Device Type
• Even if you don’t have conversion tracking fully implemented,
you can make inferences about traffic quality with available data
in Google Analytics.
8. :: SETTING IT ALL UP
• Every website’s tracking implementation
could be different depending on your
content management system (CMS), URL
structure, etc.
• Unless you are familiar with web
development, leverage IT resources or your
webmaster.
• To get started, click “Conversions” in left
hand navigation of Google Analytics to
expand that sub-menu.
9. :: SETTING IT ALL UP
• Click “Goals” to configure your
tracking with a number of pre-
loaded templates.
• You can create up to 20.
• Follow the instructions to
create engagement based
conversions.
10. :: BUILD A DASHBOARD
• Create a custom
dashboard of your own,
or use pre-loaded
templates to make
accessing your data
quick and easy.
11. :: PLUG IT ALL IN
• It is critical to remember that we need the full picture before
making data-driven optimization or testing decisions.
• Don’t forget to connect your Google Analytics data with the
following:
• Google Webmaster tools
• Google AdWords
12. :: I HAVE THE DATA – NOW WHAT?
• Once your goal or a conversion tracking is implemented, you
can begin the data-driven website optimization process.
• First and foremost, focus on CHANNEL ATTRIBUTION.
• Ask yourself, which channels or traffic sources drive the
greatest amount of conversions?
13. :: CONVERSION ATTRIBUTION
• Identify the top performing channels and build upon them.
• Test and measure new initiatives.
14. :: OPTIMIZING YOUR WEBSITE
• In order to optimize you have
to know what’s working.
• Leverage the data and
insights your are generating
with conversion tracking to
improve your website.
• Start by building conversion-
driven landing pages that
focus on a single action that
impacts your organization.
15. • By defining and measuring clear conversion goals, your
organization can gather the data you need to improve your
website and drive impact.
• Remember, conversion optimization is a PROCESS, not an event.
• Don’t test too many things at once.
• Reduce friction with a clear call to action.
• Address the USER THOUGHT PROCESS.
:: OPTIMIZATION PROCESS
16. • Address the USER THOUGHT PROCESS.
• Optimize Thoughts, Not Design.
• Utilize usability testing tools (which you have).
:: OPTIMIZATION PROCESS
User’s Thought Process
• Where Am I?
• What Can I Do?
• Why Do I Care?
• What About… ?
• Why Your Organization?
17. :: OPTIMIZING YOUR WEBSITE
• Optimize on BOTH sides of
the click.
• Pre Click vs Post Click
optimization.
• Drive better quality traffic to
pages built to convert.
19. • Data-driven website optimization should be ACTIVE.
• By developing the 5 Active Optimization Habits, your digital
presence and website will drive results.
:: ACTIVE OPTIMIZATION PROCESS
20. • Five Active Optimization Habits to Develop:
1) Go beyond the basic metrics and traffic analytics
• Stop worrying about visit volume – focus on quality but more importantly,
focus on CONVERSION and ATTRIBUTION
2) Go beyond channels
• Understand your digital ecosystem (paid+earned+owned) and how it
impacts your results with assisted conversions
3) Go beyond groundhog keyword strategy
• Keyword research becomes multi-dimensional – across all assets/channels
:: ACTIVE OPTIMIZATION PROCESS
21. • Five Active Optimization Habits to Develop:
4) Go beyond retro-active optimization
• Strategy, Data, and Insights drive new content generation and testing
5) Celebrate the enlightenment of Integrated Analytics
• Measure impact by contribution
Remember, performance measurement is prioritization logic
• What are the Top 5 items for you to focus on right now?
:: ACTIVE OPTIMIZATION PROCESS
25. :: WHO WE ARE
ZACH RANDALL
! 8 Years Experience
! Strategist & Analytics Expert
! Managed $40 million+ in Media Spend
! Enterprise & Startup Level Experience
! Landing Page Testing Lead
NICK YORCHAK
! Founder & Lead SEO
! Speaker at Industry Events
! Features in NY Times for SEO Expertise
! Enterprise Level SEO Experience
! 8 Years Experience
CARLO RITSCHL
! 5 Years Experience
! Manager Digital Content & Social Media
! Link Earning/Social/ Content Generation
! BMA Young Professionals Board Member
! Builder of Digital Footprints
JAKE HAVENRIDGE
! 5 Years Experience
! Lead Paid Search Manager
! Landing Pages + Keyword Research
! Google AdWords and Analytics
Certified