This is the in-depth presentation I did at UX Australia 2013 in Melbourne. It gives first an approach grounded in the theory of complexity and then expands on the two fundamentals to design social experiences.
The Rise of the DEO: Innovation Starts at the TopAutodesk
1. The document discusses the rise of the Designer Executive Officer (DEO), who combines the skills of a strategic business executive and creative problem solver.
2. It provides examples of successful DEOs and their approaches, such as putting people over machines, collaboration over individualism, and making work fun.
3. The document outlines a 7-step toolkit for building a creative leadership style and culture, including changing mindsets, soliciting feedback, and leading authentically.
Using LEGO bricks and metaphors, LEGO Serious Play is a 3D communication tool that can help organizations unlock their full potential. It allows everyone to contribute their knowledge and perspectives to generate shared solutions. By building models together, hidden knowledge surfaces and new solutions emerge that participants were not previously aware of. This leads to more informed and committed decisions and actions. The methodology harvests all the talent in an organization to improve performance through deeper discussions, innovative ideas, and envisioning strategies.
The document discusses social media and Twitter. It provides information on what Twitter is, how it works with tweets, hashtags, mentions and retweets. It offers tips on using Twitter like following friends, industry leaders and their friends. It also discusses tools for managing Twitter like TweetDeck and Hootsuite. Finally, it touches on developing a social media strategy and monitoring objectives.
The presentation discusses various psychological concepts that are relevant to web design, including:
- Gestalt principles of visual perception like similarity, continuity, closure, and anomaly that influence how users organize visual elements on a page.
- Attractiveness bias, where more aesthetically pleasing designs draw more initial attention from users.
- Operant conditioning and priming, where websites can encourage repeat behaviors from users through positive and negative reinforcement of actions.
- Selective disregard, where users often miss or ignore elements on a page that do not match their expectations or task at hand, such as banner ads or non-standard forms.
The presentation emphasizes that understanding human psychology and perception can help designers create more intuitive
Materials from "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014. http://2014.uxlondon.com/speakers/lane/#workshop
You can find the opportunity statement and persona 4x4 worksheets at bit.ly/uxl-worksheets, and the set of six UX Recipe Cards at bit.ly/ux-recipe
What Comes Next: Perspective From a Serial FounderDrift
David Cancel has founded or co-founded 5 companies and has been the CEO of 2 companies. Throughout his career, he has realized that the common thread between all of his ventures is a focus on the connection between businesses and customers. At his company Performable, he shifted to putting communication with customers at the center of the product development process. This customer-driven approach proved successful and produced high employee satisfaction. Cancel now advocates that all companies should put the customer at the center of their work by getting early customer feedback, talking to customers daily, and getting rid of predefined roadmaps in favor of adapting to customer needs.
LECTURE 2: Don Stanley's Design Class LSC 332 @UW MadisonDon Stanley
This is for Don Stanley's Course at the UW Madison. This class is about answering "What is Design?" and "Why Study Design?"
We also explore the strategic process for starting any communication project. What questions should you ask to get your project started?
I include the questions I believe you need to ask to get started.
The Rise of the DEO: Innovation Starts at the TopAutodesk
1. The document discusses the rise of the Designer Executive Officer (DEO), who combines the skills of a strategic business executive and creative problem solver.
2. It provides examples of successful DEOs and their approaches, such as putting people over machines, collaboration over individualism, and making work fun.
3. The document outlines a 7-step toolkit for building a creative leadership style and culture, including changing mindsets, soliciting feedback, and leading authentically.
Using LEGO bricks and metaphors, LEGO Serious Play is a 3D communication tool that can help organizations unlock their full potential. It allows everyone to contribute their knowledge and perspectives to generate shared solutions. By building models together, hidden knowledge surfaces and new solutions emerge that participants were not previously aware of. This leads to more informed and committed decisions and actions. The methodology harvests all the talent in an organization to improve performance through deeper discussions, innovative ideas, and envisioning strategies.
The document discusses social media and Twitter. It provides information on what Twitter is, how it works with tweets, hashtags, mentions and retweets. It offers tips on using Twitter like following friends, industry leaders and their friends. It also discusses tools for managing Twitter like TweetDeck and Hootsuite. Finally, it touches on developing a social media strategy and monitoring objectives.
The presentation discusses various psychological concepts that are relevant to web design, including:
- Gestalt principles of visual perception like similarity, continuity, closure, and anomaly that influence how users organize visual elements on a page.
- Attractiveness bias, where more aesthetically pleasing designs draw more initial attention from users.
- Operant conditioning and priming, where websites can encourage repeat behaviors from users through positive and negative reinforcement of actions.
- Selective disregard, where users often miss or ignore elements on a page that do not match their expectations or task at hand, such as banner ads or non-standard forms.
The presentation emphasizes that understanding human psychology and perception can help designers create more intuitive
Materials from "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014. http://2014.uxlondon.com/speakers/lane/#workshop
You can find the opportunity statement and persona 4x4 worksheets at bit.ly/uxl-worksheets, and the set of six UX Recipe Cards at bit.ly/ux-recipe
What Comes Next: Perspective From a Serial FounderDrift
David Cancel has founded or co-founded 5 companies and has been the CEO of 2 companies. Throughout his career, he has realized that the common thread between all of his ventures is a focus on the connection between businesses and customers. At his company Performable, he shifted to putting communication with customers at the center of the product development process. This customer-driven approach proved successful and produced high employee satisfaction. Cancel now advocates that all companies should put the customer at the center of their work by getting early customer feedback, talking to customers daily, and getting rid of predefined roadmaps in favor of adapting to customer needs.
LECTURE 2: Don Stanley's Design Class LSC 332 @UW MadisonDon Stanley
This is for Don Stanley's Course at the UW Madison. This class is about answering "What is Design?" and "Why Study Design?"
We also explore the strategic process for starting any communication project. What questions should you ask to get your project started?
I include the questions I believe you need to ask to get started.
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
1. The document discusses developing effective strategies for social change campaigns. It emphasizes focusing efforts, knowing your audience, and providing a clear call to action.
2. GET (Grab attention, Engage, Take action) is presented as a framework for campaign structure and messaging. Multiple channels should be used to engage audiences and funnel them to a single destination.
3. Examples are given of successful social campaigns that decreased meth use through targeted messaging and empowering community members to spread the campaign.
This document provides 6 tips for leveraging Facebook as a social media platform:
1) Use visual content like photos, GIFs, and memes to capture more attention than plain text.
2) Share audio and video content from third party apps to engage users beyond just images.
3) Leverage your existing community of advocates on Facebook to help promote your content and build your audience.
4) Ask your community for feedback on your content and creations rather than just telling them information.
5) Drive people from Facebook to take real-world actions by promoting offline events and opportunities.
6) Create content that users will feel compelled to share with others because it makes them feel good
CTA Design Builders, Inc. SWOT AnalysisMegan Lillick
This document provides a SWOT analysis for a design and architecture company. It identifies strengths such as an online presence on Facebook and being the first result for certain searches. Opportunities include expanding social media presence to platforms like Twitter, Pinterest, Google+, and YouTube. Weaknesses include not being in the top search results and an outdated logo and profile pictures. Threats include not being on all major social media sites and competition from other design/architecture firms. The document provides recommendations to address the weaknesses and opportunities.
This document is a guide to free resources for creating visually impressive presentations. It provides direct links to websites for free fonts, colors, icons, photos, backgrounds, charts, infographics, PSD/vector files, inspiration, and extras. The guide aims to provide creative people with everything they might need for their design process. It encourages using the resources to complement unique creativity and create designs for all to share.
Improving your site's usability - what users really wantleisa reichelt
Improving your site's usability by understanding what users want. The document discusses conducting user research through methods like usability testing, focus groups, and field research to understand user needs and design websites accordingly. User-centered design is highlighted as an approach that involves both strategic and tactical elements to understand why people use a site and how well they can use it. User research helps uncover real user requirements and avoid making assumptions about what users want.
The document discusses Leisa Reichelt's approach to prototyping, which involves quickly testing ideas through multiple prototypes rather than extensive documentation. She advocates forming a multidisciplinary team to create prototypes moving from sketches to HTML to test content and get early user feedback. Prototypes should be used to test both qualitative and functional aspects. Iterating quickly allows learning more. This approach can be used with startups, large conservative organizations, and governments to make new things less scary through experimentation.
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
Interface Design Concepts and Planning: 532 lecture 2Don Stanley
The document discusses web design and core design principles:
1. The lecture discusses design as problem solving and communication, with design defined as solving problems and making sense of information.
2. Key design principles are discussed including contrast, repetition, alignment, and proximity to guide the user's eye and connect related elements.
3. Users scan pages rather than read, so design must be optimized for scanning to reduce cognitive load on users.
Rashmi Sinha summarizes tips for running a scrappy startup with limited funding. Some key points include keeping costs low by having remote teams and outsourcing non-essential functions, bringing in outside experts as advisors rather than employees, focusing on building a great product before pursuing business deals, emphasizing speed in development and launches, and continually trying to double user traffic through experimentation and product improvements. The overall message is that with the right strategies, a startup can achieve growth and success even while operating frugally.
How to use SlideShare to promote your business (webinar)Rashmi Sinha
The document discusses using SlideShare as a business and marketing tool. It provides details on how businesses can use SlideShare to upload and share their marketing materials, host webinars, connect with influencers and customers, and advertise on the platform. Specific tactics recommended include using AdShare for targeted promotions, LeadShare to capture customer leads, and branded Channels for large-scale branding and content distribution on SlideShare.
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
The document discusses lean UX practices for software development, including collaborative user interviews. It recommends that teams plan interviews together by discussing goals and preparing questions. Both provisional and revised personas should be created to represent different types of users. During interviews, multiple people take notes, insights are synthesized as a group, and findings are shared visually. Continuous user engagement is important through methods like weekly interviews and prototypes tests. The overall approach emphasizes collaboration, visualization, and frequent customer feedback to guide an iterative development process.
This document summarizes a presentation on using social media for business purposes. It discusses why engagement in social media channels is important given that customers are actively using these platforms. It provides an overview of common social media tools for listening, including Google Alerts, RSS feeds, and search tools like SocialMention and Omgili. The presentation emphasizes starting with listening to understand conversations and then participating in a way that adds value through contributing and creating engaging content. Case studies and objections to social media are also addressed.
5 Provocations for Boston University's Aspiring Planning Types, November 2013Ian Fitzpatrick
This document provides five provocations for aspiring planners at Boston University. The provocations are: 1) Take circuitous routes in your career path and experiences, 2) Fall in love with people to better understand their needs and context, 3) Design for networks and understand how their value increases exponentially with more users, 4) Deeply believe in principles to guide your work, and 5) Fuel new ways of working, not just new ways to sell things, and prepare for reinventing your career every 3-5 years. The document encourages embracing interests and gaining diverse experiences to become more interesting and knowledgeable.
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
This document outlines 10 proven strategies for driving traffic to a website:
1. Create amazing, share-worthy content.
2. Share content on social media platforms in the appropriate format for each platform.
3. Build an email list by offering valuable content in exchange for email addresses.
4. Get traffic from other sites by guest posting high-quality content on related blogs.
5. Participate actively in online forums and social media groups to build expertise and connections.
6. Reference other influencers and experts in your own content to add authority.
7. Collaborate with other content creators for mutual promotion and traffic benefits.
8. Advertise using platforms like Facebook and Google to
Hair Transplant Results including male, female, eyelash, eyebrow, scalp and s...Bauman Medical Group, P.A.
Hair Transplantation today is NOT 'your father's hair plugs.' Undetectable transplanted hairlines, minimally-invasive NeoGraft FUE leave no linear scars, Eyelash Transplants, Eyebrow Transplants, Scar Camouflage and more are possible. Comfortable, permanent, aesthetic and natural. Dr. Alan J. Bauman, MD is certified by the American and International Board of Hair Restoration Surgery, recommended by the American Hair Loss Association and accepted by the elite International Alliance of Hair Restoration Surgery. This portfolio is a brief introduction and overview to the breadth and depth of results achieved by Dr. Alan Bauman. Future presentations will focus on specific genders, procedures, techniques and adjunctive therapies used to enhance, maintain and restore your own living and growing hair.
My Amsterdam (presented at SDinGov 2017)Peter Boersma
This year, an online service called Mijn Amsterdam (My Amsterdam) will be launched to provide citizens of Amsterdam with up-to-date information about the status of any interactions they have with their local government. The collective statuses create an integrated customer view that will allow civil servants to make better decisions for individual citizens as well as for the collective population. The service aims to connect citizens and government, but also to connect many information systems and partial user profiles - creating the integrated customer view.
In the process of defining, designing, implementing and evaluating the service, the team - made up of designers and developers, a few civil servants responsible for citizen-facing contacts and supporters from all over the city - has learned many valuable lessons.
In this presentation, I'll share some of them - they will be interesting for all designers of interactive systems, and the session is aimed at a wide audience.
New ideas need new behaviors - a behavioral focus on innovationBig Spaceship
In this presentation, we take a look at how Big Spaceship organizes itself for new behaviors, how our approach focuses on behavior, and how behavior has affected work like Skittles, Star Wars, Google, and The Most Awesomest Thing Ever.
It originally appeared here http://spcshp.it/eatstrategy and then at eat:strategy - a strategy conference in Toronto in July 2012.
For more on Big Spaceship: http://www.bigspaceship.com
1. The document discusses developing effective strategies for social change campaigns. It emphasizes focusing efforts, knowing your audience, and providing a clear call to action.
2. GET (Grab attention, Engage, Take action) is presented as a framework for campaign structure and messaging. Multiple channels should be used to engage audiences and funnel them to a single destination.
3. Examples are given of successful social campaigns that decreased meth use through targeted messaging and empowering community members to spread the campaign.
This document provides 6 tips for leveraging Facebook as a social media platform:
1) Use visual content like photos, GIFs, and memes to capture more attention than plain text.
2) Share audio and video content from third party apps to engage users beyond just images.
3) Leverage your existing community of advocates on Facebook to help promote your content and build your audience.
4) Ask your community for feedback on your content and creations rather than just telling them information.
5) Drive people from Facebook to take real-world actions by promoting offline events and opportunities.
6) Create content that users will feel compelled to share with others because it makes them feel good
CTA Design Builders, Inc. SWOT AnalysisMegan Lillick
This document provides a SWOT analysis for a design and architecture company. It identifies strengths such as an online presence on Facebook and being the first result for certain searches. Opportunities include expanding social media presence to platforms like Twitter, Pinterest, Google+, and YouTube. Weaknesses include not being in the top search results and an outdated logo and profile pictures. Threats include not being on all major social media sites and competition from other design/architecture firms. The document provides recommendations to address the weaknesses and opportunities.
This document is a guide to free resources for creating visually impressive presentations. It provides direct links to websites for free fonts, colors, icons, photos, backgrounds, charts, infographics, PSD/vector files, inspiration, and extras. The guide aims to provide creative people with everything they might need for their design process. It encourages using the resources to complement unique creativity and create designs for all to share.
Improving your site's usability - what users really wantleisa reichelt
Improving your site's usability by understanding what users want. The document discusses conducting user research through methods like usability testing, focus groups, and field research to understand user needs and design websites accordingly. User-centered design is highlighted as an approach that involves both strategic and tactical elements to understand why people use a site and how well they can use it. User research helps uncover real user requirements and avoid making assumptions about what users want.
The document discusses Leisa Reichelt's approach to prototyping, which involves quickly testing ideas through multiple prototypes rather than extensive documentation. She advocates forming a multidisciplinary team to create prototypes moving from sketches to HTML to test content and get early user feedback. Prototypes should be used to test both qualitative and functional aspects. Iterating quickly allows learning more. This approach can be used with startups, large conservative organizations, and governments to make new things less scary through experimentation.
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
Interface Design Concepts and Planning: 532 lecture 2Don Stanley
The document discusses web design and core design principles:
1. The lecture discusses design as problem solving and communication, with design defined as solving problems and making sense of information.
2. Key design principles are discussed including contrast, repetition, alignment, and proximity to guide the user's eye and connect related elements.
3. Users scan pages rather than read, so design must be optimized for scanning to reduce cognitive load on users.
Rashmi Sinha summarizes tips for running a scrappy startup with limited funding. Some key points include keeping costs low by having remote teams and outsourcing non-essential functions, bringing in outside experts as advisors rather than employees, focusing on building a great product before pursuing business deals, emphasizing speed in development and launches, and continually trying to double user traffic through experimentation and product improvements. The overall message is that with the right strategies, a startup can achieve growth and success even while operating frugally.
How to use SlideShare to promote your business (webinar)Rashmi Sinha
The document discusses using SlideShare as a business and marketing tool. It provides details on how businesses can use SlideShare to upload and share their marketing materials, host webinars, connect with influencers and customers, and advertise on the platform. Specific tactics recommended include using AdShare for targeted promotions, LeadShare to capture customer leads, and branded Channels for large-scale branding and content distribution on SlideShare.
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
The document discusses lean UX practices for software development, including collaborative user interviews. It recommends that teams plan interviews together by discussing goals and preparing questions. Both provisional and revised personas should be created to represent different types of users. During interviews, multiple people take notes, insights are synthesized as a group, and findings are shared visually. Continuous user engagement is important through methods like weekly interviews and prototypes tests. The overall approach emphasizes collaboration, visualization, and frequent customer feedback to guide an iterative development process.
This document summarizes a presentation on using social media for business purposes. It discusses why engagement in social media channels is important given that customers are actively using these platforms. It provides an overview of common social media tools for listening, including Google Alerts, RSS feeds, and search tools like SocialMention and Omgili. The presentation emphasizes starting with listening to understand conversations and then participating in a way that adds value through contributing and creating engaging content. Case studies and objections to social media are also addressed.
5 Provocations for Boston University's Aspiring Planning Types, November 2013Ian Fitzpatrick
This document provides five provocations for aspiring planners at Boston University. The provocations are: 1) Take circuitous routes in your career path and experiences, 2) Fall in love with people to better understand their needs and context, 3) Design for networks and understand how their value increases exponentially with more users, 4) Deeply believe in principles to guide your work, and 5) Fuel new ways of working, not just new ways to sell things, and prepare for reinventing your career every 3-5 years. The document encourages embracing interests and gaining diverse experiences to become more interesting and knowledgeable.
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
This document outlines 10 proven strategies for driving traffic to a website:
1. Create amazing, share-worthy content.
2. Share content on social media platforms in the appropriate format for each platform.
3. Build an email list by offering valuable content in exchange for email addresses.
4. Get traffic from other sites by guest posting high-quality content on related blogs.
5. Participate actively in online forums and social media groups to build expertise and connections.
6. Reference other influencers and experts in your own content to add authority.
7. Collaborate with other content creators for mutual promotion and traffic benefits.
8. Advertise using platforms like Facebook and Google to
Hair Transplant Results including male, female, eyelash, eyebrow, scalp and s...Bauman Medical Group, P.A.
Hair Transplantation today is NOT 'your father's hair plugs.' Undetectable transplanted hairlines, minimally-invasive NeoGraft FUE leave no linear scars, Eyelash Transplants, Eyebrow Transplants, Scar Camouflage and more are possible. Comfortable, permanent, aesthetic and natural. Dr. Alan J. Bauman, MD is certified by the American and International Board of Hair Restoration Surgery, recommended by the American Hair Loss Association and accepted by the elite International Alliance of Hair Restoration Surgery. This portfolio is a brief introduction and overview to the breadth and depth of results achieved by Dr. Alan Bauman. Future presentations will focus on specific genders, procedures, techniques and adjunctive therapies used to enhance, maintain and restore your own living and growing hair.
My Amsterdam (presented at SDinGov 2017)Peter Boersma
This year, an online service called Mijn Amsterdam (My Amsterdam) will be launched to provide citizens of Amsterdam with up-to-date information about the status of any interactions they have with their local government. The collective statuses create an integrated customer view that will allow civil servants to make better decisions for individual citizens as well as for the collective population. The service aims to connect citizens and government, but also to connect many information systems and partial user profiles - creating the integrated customer view.
In the process of defining, designing, implementing and evaluating the service, the team - made up of designers and developers, a few civil servants responsible for citizen-facing contacts and supporters from all over the city - has learned many valuable lessons.
In this presentation, I'll share some of them - they will be interesting for all designers of interactive systems, and the session is aimed at a wide audience.
The document discusses principles and practices for strategic planning and design. It advocates for planning that is social, involving stakeholders; tangible, getting ideas out of the mind through modeling and prototyping; agile, embracing change through iterative planning; and reflective, questioning assumptions. Key aspects of planning covered include framing problems and goals, imagining possibilities, narrowing options, deciding on a course of action, executing plans, and reflecting on results to continuously improve planning. The document provides examples of techniques for each stage, such as planning poker for estimating, and emphasizes adapting plans in response to new information and disruptions.
Maslow's hierarchy of needs proposes that human motivation is based on fulfilling basic needs in a hierarchical order. Physiological needs like food, water, sleep must be met first before safety, love, esteem and self-actualization needs. The theory suggests that lower level needs must be satisfied before higher level needs can be pursued. Maslow's work focused on understanding positive human development and potential rather than mental illness. His hierarchy of needs is still widely used in marketing and management to understand what drives human behavior and decision making.
This document summarizes Mint, a personal finance management tool. It allows users to track spending, savings goals, and net worth. Mint makes money through referral fees when users switch financial products based on Mint's recommendations. The document outlines Mint's market size and opportunity, competitors, value proposition, user and partner acquisition strategies, business model, and projected financials. It expects rapid user and revenue growth as it acquires users through viral and partnership channels and converts them through intelligent suggestions.
What is Artificial Intelligence | Artificial Intelligence Tutorial For Beginn...Edureka!
** Machine Learning Engineer Masters Program: https://www.edureka.co/masters-program/machine-learning-engineer-training **
This tutorial on Artificial Intelligence gives you a brief introduction to AI discussing how it can be a threat as well as useful. This tutorial covers the following topics:
1. AI as a threat
2. What is AI?
3. History of AI
4. Machine Learning & Deep Learning examples
5. Dependency on AI
6.Applications of AI
7. AI Course at Edureka - https://goo.gl/VWNeAu
For more information, please write back to us at sales@edureka.co
Call us at IN: 9606058406 / US: 18338555775
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
What is machine learning? Is UX relevant in the age of artificial intelligence (AI)? How can I take advantage of cognitive computing? Get answers to these questions and learn about the implications for your work in this session. Carol will help you understand at a basic level how these systems are built and what is required to get insights from them. Carol will present examples of how machine learning is already being used and explore the ethical challenges inherent in creating AI. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.
Davide Casali, "Social Experience Design: Shifting The Focus Where Really Mat...WebVisions
Too much focus on external metrics will harm in the long term the effectiveness of your social strategy as well as your company as a whole. Changing the focus to deal properly with social dynamics requires a deep understanding of a few critical factors. This talk will show a hands-on social experience design method to deal with this complexity and achieve the change projects need, plus some supporting use-cases supporting them. It will provide you a grounding in how to manage projects with social dynamics, how to properly use motivation and how to design for it.
From Davide's presentatation at WebVisions Barcelona 2013.
Social Experience Design: one method, two tools, three business tips (2012)Erin 'Folletto' Casali
One method, two tools, three business tips. Or in other words: theory of complexity, Dot Loop, Feedback, Relational Motivation, Social Usability, in-the-flow design, double-pyramid of social businesses.
This is the speech I prepared for UX Conference 2011 (Lugano) and part of the workshop I did at Digital Accademia (Venice).
Davide 'Folletto' Casali is a social experience designer who focuses on hybrid professional roles including user experience designer, social experience researcher, and startup design advisor. He founded the Baker Framework for designing social experiences and motivations. The document discusses relational motivations, tools for understanding them and designing social usability, and tips for building a social business including focusing on in-the-flow social experiences, having a double-pyramid structure with top-down and bottom-up elements, and maintaining an authentic social values.
The workshop will show a great tool to do Social Experience Design: Social Usability and its associated checklist. After a brief introduction a hands-on tool will be proposed, the Social Usability Checklist, and direct experimentation will be conducted with open discussions and independent sketching.
Social Usability, like usability, is a quality attribute that assesses how easy social interactions are to make. The term “social usability” also refers to the methods for improving the ease of human-computer-human interactions during the design process. Social Usability is defined by four properties (RICE): relations, identity, communication, emergence of groups.
In this workshop we introduce the concept of Social Usability and we will make people use a very hands-on way to use it to design and analyse systems, not necessarily digital.
This is the workshop we did at LIFT13 on Feb 8th.
20130207 cross media management luc galoppinLuc Galoppin
1. The document discusses various social media platforms and community development strategies. It provides an overview of the general structures of LinkedIn, Facebook, and Twitter.
2. It outlines a 5-step strategy for community development: presence, conversation, co-creation, collaboration, and integration. For each step, it describes what actions to take, potential challenges, and outcomes.
3. The document also discusses using social media for community building and engagement. It provides examples of ambassador roles and questions to consider for strategic mission and platform selection.
This workshop was part of the Social Media Tract for Coalitions at CADCA's Mid Year Training Institute, July 2011. For more information on CADCA go to http://www.cadca.org and for more on the beginning discussion about the workshop see http://technologyinprevention.blogspot.com/2011/07/power-of-presence.html
This document provides an agenda and overview for a masterclass on tourism and diplomacy. The agenda includes discussions on the attention economy, a history of social media, social media storytelling, and how to use platforms like Facebook, YouTube, LinkedIn and Twitter for research, academia, and analyzing social media accounts like @DenmarkinUK. Tools for social media analysis like Blue Nod, Followerwonk, Buzzsumo and Nuzzle are also mentioned.
Facilitating Communities of Practice in the Network EraNancy Wright White
This is the set of slides used for the morning workshop on facilitating communities, along with two other sets of slides that might be useful later to participants, but which we did not conver/talk about. So be forewarned!
This document summarizes an agenda for an online briefing about non-profit organizations' use of social media. The agenda includes discussions of topics like the benefits of blogging, social networking analysis, building online communities, social objects for marketing, benchmark studies of NFPs' use of Facebook and Twitter, launching a social network service, engaging in online conversations, and how social media helps disabled youth.
The document outlines the structure and content of a book about learning in 3D environments. The book is divided into four parts that explore the possibilities of 3D learning, building a blueprint for 3D learning design, breaking new ground by moving beyond traditional instructional design models, and considering the future of 3D learning. Each part contains multiple chapters that delve deeper into topics like immersive learning experiences, instructional design for 3D environments, and adoption strategies for enterprise implementation.
The document outlines the structure and content of a book about learning in 3D environments called "Learning in 3D". The book is divided into four parts that explore the possibilities of 3D learning, build a blueprint for designing 3D learning experiences, discuss breaking new ground by moving beyond traditional instructional design models, and consider the future of 3D learning. Each part contains multiple chapters that delve deeper into topics like immersive learning technologies, designing learning experiences through different archetypes, and best practices for adopting enterprise 3D learning solutions.
The document discusses social interaction design and provides advice from various experts. It discusses understanding user needs, rapid prototyping and iteration, balancing simplicity and complexity, and the importance of usability, pleasure and beauty in design. Key aspects are understanding functional and relational user motivations, enabling social connections and group formation, and designing for circadian activity flows. Experts quoted emphasize criticism, self-improvement, releasing early and often to get fast feedback, and simplifying rather than overcomplicating designs.
Developing a social media plan for your non-profit org. Consider the user and the platform. Presented to Impact100 in Baldwin County AL and at ALLA2011.
CanadaHelps is a charitable foundation that provides affordable online fundraising tools for both donors and charities. For charities, it offers a cost-effective way to raise funds online. For donors, it acts as a one-stop shop for giving. MyCharityConnects, an initiative of CanadaHelps, helps non-profits leverage social media like Facebook to strengthen their online presence and engage supporters. The Stratford Shakespeare Festival case study demonstrates how the festival used Facebook to build community and share compelling content, driving engagement and fundraising success.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
Building the Instructional Designer's Relevance in 2012Aaron Silvers
This document discusses how to stay relevant in organizational learning and development. It recommends:
1) Understanding trends outside of L&D, like user experience and performance improvement, to establish how L&D adds value.
2) Serving the people in your organization by understanding their perspectives and needs.
3) Embracing social business models where information is shared transparently across boundaries to connect people.
4) Disrupting yourself before other changes disrupt you, such as by taking on new perspectives, improving knowledge transfer, and embracing complexity over simplification.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
The document discusses using social media for social good. It outlines how social media is changing communication by allowing people to connect and share information online. Examples are given of non-profits successfully using social media to raise funds and awareness. The document proposes creating an online network to enable collaboration between social entrepreneurs and drive solutions in developing countries.
Similar to Social Experience Design @ UX Australia 2013 (20)
Video: http://bit.ly/fol-fdbk
Feedback is commonly perceived as something that everyone is able to do – who doesn’t have an opinion? However, it’s also very easy to give bad feedback: we all know it when we are on the receiving end. This gets more and more evident when the team grows from two people to a whole company.
Feedback thus becomes a critical skill that can be learned, improved, and mastered. Good feedback skills can improve the quality of the teamwork and the result by a large margin, while bad feedback can grind any team to a halt with confusion if not worse.
This talk will give insights, challenge myths, and provide practical ideas. How can we improve ourselves? How can we plan good feedback in groups?
Working remotely has many benefits but also some obvious and non-obvious challenges. Discussions about remote work also often tend to be generic, however each discipline require its own kind of variations, and design isn’t different.
A lot of the tools available to designers are meant to be used in person, but what if we happen to work remotely, or we want to switch a product team to being remote? How to build trust, gather feedback and craft a unified vision? This talk takes inspiration from some of the practices of Automattic’s teams to overcome some of the unique challenges of remote working.
These solutions will also be beneficial to any designer who desires to engage with open source projects, as they are by definition remote.
This talk was done the first time at WordCamp Brighton 2017.
We know about chat bots since 1992 in IRC chats, where they were used to automate activities for a few hundred users at time. Today, through social media and messengers, they can reach about 14% of the world population.
We are still at the early stages, and many product teams working all around the globe are rediscovering independently the same foundations. This talk tries to present a simple high level model for designing chat bots, so we can start having a common language and a common approach to discuss and move the conversation forward.
Talk done at IxDA Meetup London.
Delegating is hard. It's even harder when we keep anchoring ourselves to old ideas of what management is and what skills requires, without realizing how different is the job of a manager. And then, we become managers ourselves. One of the hurdles that every manager has to overcome at some point in their career, often very early, is the ability to delegate and manage this delegation. This talk will look into the various delegation issues, and how we can revise the idea of management in a new light to acquire new tools to succeed.
Talk done at WEBdeLDN.
Video → https://youtu.be/eYZoN_HqARc
The TEDx idea worth sharing? Break the ego wall.
One of the greatest illusions in our society is about the individual genius. If we break this myth, we find instead how the best ideas are born out of collaborations: with a partner, with a team, with the business, with society as a whole. Why then our culture has this obsession for the individual? The trouble can be easily found in us. More precisely, our ego, and how that conflicts with others' ego.
This talk was presented first at TEDxBologna 2016.
Open source spirit is inclusive by definition: we share to benefit everyone as a whole. Inclusion and diversity is thus at the very center of open source, acknowledging it is key to create communities that are able to grow, stand the test of time, and truly support everyone, everywhere in the world.
This talks borrows from the direct experience of the two speakers, Davide Casali and Tammie Lister across multiple open source projects: WordPress, BuddyPress, Calypso, Baker Framework, Linux, Mozilla, and more.
This talk was prepared for COSCUP Taiwan 2016.
In this talk you'll see how one of Automattic's team, Hyperion, worked to bring to life the first version of the Theme Showcase for the Calypso modern infrastructure — open-sourced in 2015.
This document describes Davide Casali's experience leading remote teams at Automattic to develop projects like Calypso and the WordPress.com Theme Showcase. It discusses how the teams prioritized face-to-face meetings, clear communication, transparency, focusing on one feature at a time, and testing with internal and external groups. The document also outlines Casali's work on UX for Good projects that apply design to social issues and his principles for effective remote and local teamwork which include balancing remote and in-person work and ensuring all work is useful.
In this talk I'll outline how Hyperion, one of the Automattic teams working on WordPress.com, tackled one of the milestones that made the new design and framework Calypso possible.
Automattic is a fully distributed company, so you'll get insights on how it works and some principles you can borrow to make your own remote or distributed teams work.
This talk was presented at Culturevist (London) and World IA Day (Rome).
More about Calypso:
https://developer.wordpress.com/calypso/
This is the updated version of my successful Interaction 14 talk: http://www.slideshare.net/folletto/the-shift-ux-designers-as-business-consultants
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
This document discusses social brand experiences and strategies. It argues that brands are inherently social as they naturally form communities of people with shared beliefs and lifestyles. However, using social platforms alone does not make a brand social; the brand must foster implicit word-of-mouth sharing and a viral community. The document also examines different relational motivations like competition, curiosity, excellence and affection that drive socialization dynamics for brands. It emphasizes starting with motivating employees and advocates internally before focusing on external communications. Overall it provides a framework for identifying a brand's current position and defining a strategy from the inside-out to authentically engage communities in a simplified manner.
This document provides an introduction to building wireframes. It discusses what wireframes are, different levels of detail in wireframes, and how to approach the wireframing process iteratively. Key points covered include:
- A wireframe is a visual guide that represents the skeletal framework of a website. They allow for rapid, low-cost design iterations.
- Wireframes can vary in level of detail from high-level box structures to individual page elements. The appropriate level depends on communication needs.
- An iterative approach to wireframing involves testing designs with users at each step and refining solutions collaboratively over multiple iterations. Both long-term project planning and short sprint cycles can employ this iterative process.
-
How can focus help our business, our teams, ourselves? This presentation disassembles the difficulty we have in achieving various kinds of focus (vision, goal, users, pragmatism, attention, calm) and gives practical tips on how to approach and improve each of them.
This talk was originally prepared for ThemeConf (themeconf.com) and From the Front (2015.fromthefront.it).
How to activate people for change? UX for Good is an initiative born in 2011 to use designer to create meaningful change tackling social challenges.
In 2014 the project tackled Rwanda's Genocide and from the research extracted the Inzovu Curve, a model to leverage emotions to create action.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
The knowledge of craft and processes does little to help in the day-to-day relationship with teams and clients. That's because the actual practical skills are just part of the game: there are competences that go beyond that: soft skills, sensibility, empathy, relational abilities, proactivity, etc. All of these are rarely highlighted or taught, and even less often they are used in specific tasks such as team growth or hiring.
The Hybrid Traits is an effective model to frame these additional skills, allowing us to focus on them and embed them in our professional life. It's not easy however, because everything starts from the individual's desire to practice introspection.
This is an excerpt from the talk and workshop done at UXHK 2015.
This document discusses meditation and the natural process of the mind. When meditating, one focuses the mind until reaching a state of ideal focus, which slowly fades as thoughts start rushing in and the mind jumps between thoughts. This breaks the meditation, so the person refocuses their mind and reaches the focus point again. This process of focusing the mind and having thoughts interrupt is natural and meditation serves to train the mind to break the thought patterns and strengthen focus.
WordCamp SF 2014 talk on the foundational principles of personas in design and development and a simple way to setup a WordPress site to support their diffusion.
Extended version of the WordCamp Europe and BetterSoftware 2014 talk. This presentation highlights some foundational principles that helps cross-disciplinary teams of designers and developers to communicate better.
This is the deck of my presentation at Interaction 14.
Here's the video: https://vimeo.com/86495316
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...SirmaDuztepeliler
"Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey Toward Sustainability"
The booklet of my master’s thesis at the Department of Architecture and Civil Engineering at Chalmers University of Technology. (Gothenburg, Sweden)
This thesis explores the transformation of the vacated (2023) IKEA store in Kållered, Sweden, into a "Reuse Hub" addressing various user types. The project aims to create a model for circular and sustainable economic practices that promote resource efficiency, waste reduction, and a shift in societal overconsumption patterns.
Reuse, though crucial in the circular economy, is one of the least studied areas. Most materials with reuse potential, especially in the construction sector, are recycled (downcycled), causing a greater loss of resources and energy. My project addresses barriers to reuse, such as difficult access to materials, storage, and logistics issues.
Aims:
• Enhancing Access to Reclaimed Materials: Creating a hub for reclaimed construction materials for both institutional and individual needs.
• Promoting Circular Economy: Showcasing the potential and variety of reusable materials and how they can drive a circular economy.
• Fostering Community Engagement: Developing spaces for social interaction around reuse-focused stores and workshops.
• Raising Awareness: Transforming a former consumerist symbol into a center for circular practices.
Highlights:
• The project emphasizes cross-sector collaboration with producers and wholesalers to repurpose surplus materials before they enter the recycling phase.
• This project can serve as a prototype for reusing many idle commercial buildings in different scales and sizes.
• The findings indicate that transforming large vacant properties can support sustainable practices and present an economically attractive business model with high social returns at the same time.
• It highlights the potential of how sustainable practices in the construction sector can drive societal change.
22. ?Raise your hand if you know the main
steps of the ISO 13407 UCD process
23. 6 STEPS, ITERATING
Understand &
specify the
context of use
Specify the
user &
organizational
requirements
Produce
design
solutions
Evaluate
design
against
requirements
Identify need of user
centered design
System meets specified functional,
user & organizational requirements
USER CENTERED DESIGN: ISO 13407 (1999)
24. Stephanie Gioia (2011) http://www.visualmba.info.
XPLANE Discover Concept DoDesign
CHESKIN Envision Explore InspireCreate Express
CONIFER Research Catalog Synthesis Insights
COOPER Research Modeling, Scenarios DesignFramework Communicate
IDEO Inspiration Ideation Implementation
FROG Discover Design Deliver
FITCH Discover Define DoDesign
N MELVILLE Explore Discover Implement & AssessConcept & Design
DIFFERENT APPROACHES?
25. “
”
Jared Spool
The great teams never talked about process.
If you’re getting something,
you’ve got some kind of process.
When you formalize that process, that’s a methodology.
When that hardens, you’ve got a dogma.
26. Dave Gray (2008) 3D: http://www.davegrayinfo.com/2008/03/31/3d-a-model-for-learning-and-improvement/
3D METHOD
32. Identify a
DOT Loop
Think about the latest
social project you did.
Try identifying which
DOT Loop you worked
to enable for the client.
1.
Think
Do
Observe
82. RELATIONS
In Friendfeed there’s an
excellent feature that
shows you the messages
where your friend
answered or liked.
This works on the
Curiosity motivation.
83. RELATIONS
The Like button has a
very clever design that
highlight your
relationships: wherever
you are on the web,
seeing the face of a
friend of yours there is
incredibly reassuring.
This works on the
Affection motivation.
84. IDENTITY
Might be surprising, but
the old MySpace
excelled in something:
identity.
The high degree of
customization, allowed by
a workaround, triggered
an incredible level of self-
expression (with all its
consequences).
This works on the
Excellence motivation.
85. IDENTITY
Twitter has one of the
best identity expression
feature around for
simplicity and efficiency:
the custom background
changes completely the
page look and feel.
This works on the
Excellence motivation.
86. IDENTITY
Many games put a lot of
emphasis on identity,
think for example about
World of Warcraft and
Second Life.
This works on the
Excellence motivation.
87. COMMUNICATION
Another strong element
of Twitter is its focus on
communication, in
particular broadcast
communication.
This works on the
Curiosity motivation.
88. COMMUNICATION
Often ignored, instant
messaging systems are
incredibly powerful social
networks focused on
communication. Skype is
an excellent example of
this, allowing multiple
types of communication
in one.
This works on the
Curiosity motivation.
89. EMERGENCE OF GROUPS
Another feature of Skype
that is so simple it’s
almost not noticed is it’s
ability to create groups
on the fly. You need to
talk with a couple of
friend right now? Create
a chat ad hoc with a
couple of clicks, done!
This works on the
Affection motivation.
90. EMERGENCE OF GROUPS
The king here today is
Google+, even if with the
Circles concept it has a
very specific
interpretation of group.
This works on the
Affection motivation.
91. EMERGENCE OF GROUPS
Facebook has
introduced a very
interesting feature as
well: dynamic groups.
This works on the
Affection motivation.