Slides from my service design talk & one day workshop @ Clarice Technologies, Pune, India.
- Why Service Design ? Todays Customers Trends ?
- Service Design Benefits ?
- Basic Process, Tools & Methods
- One day Workshop
This document provides a summary of key concepts in service design, including service concept, value proposition, customer roles, performance attributes, cost, scenario, stories, personas, and service visualization. It defines these terms and discusses how they are used in service design to develop a holistic understanding of services from the customer perspective.
This document provides an overview of design thinking. It discusses how design thinking balances what is desirable, intuitive, technologically feasible, and viable from a business perspective. The document outlines the key principles of design thinking, including empathy, reframing problems, collaboration, exploration, tolerating failure and ambiguity. It also describes the core stages of the design thinking process as research, ideation, prototyping, and testing. Finally, the document shares success stories from GE Healthcare and P&G that demonstrate how they have applied design thinking.
5 Things I Wish I Knew – A Service Design JourneyJamin Hegeman
The document discusses the key lessons learned from the speaker's journey in service design over many years. The five main lessons are: 1) Service design needs to consider the experiences of both customers and employees; 2) There is ambiguity in service design and you won't always know what you're doing; 3) Storytelling is important for conveying service experiences; 4) Ideas are not as important as executing and sustaining ideas over time; 5) Service design requires collaboration between different stakeholders.
To hear a recording of Richard's presentation please visit https://attendee.gototraining.com/r/9217597784540753409.
Richard Ekelman, Founder of the Service Experience Academy will lead this 1-hour talk. He will explore what service design is a discipline and toolkit when building understanding, co-creating innovation, and evolving organizational culture. Service design is uniquely equipped to handle the complexities and pitfalls of innovation, and this talk will cover not only the core thinking and principles but how those principles have practical application in any organization. Additionally, Rich discusses the overlaps and distinctions between service design and other disciplines such as six sigma, user experience, customer experience, and product design. The goal of this webinare was to provide participants with a foundational understanding of service design that will enable them to build confidence in their ability to discuss and experiment with service design in their own work.
To hear a recording of Richard's presentation please visit https://attendee.gototraining.com/r/9217597784540753409.
Design thinking is a process that uses four foundational practices: empathy, ethnography, abductive thinking, and iterative user testing. It involves comprehending user needs through observation and testing prototypes with users to iteratively design solutions that are user-centered. The stages of design thinking are comprehension, definition, ideation, prototyping, and evaluation.
Talk on the importance of Service Design Thinking, how Design and business have evolved to embrace Service Design Thinking, as well as an overview of Service Design Thinking process and key artifacts.
Service design is an interdisciplinary approach that combines tools from various disciplines to create well-designed experiences. It focuses on defining services through requirements analysis, understanding user needs, discovering opportunities through co-creation, designing service concepts, and implementing solutions through prototyping. The goal is to innovate or improve existing services to make them more useful, usable, and desirable for end users.
The document summarizes IDEO's Human Centered Design Toolkit, which is an open-source resource provided for free to help organizations better understand community needs and develop innovative solutions. The toolkit consists of a 3 step process - Hear, Create, Deliver - to conduct field research, gain insights, and create and test prototypes. It is intended to be flexible and allow for customization based on each user's situation. The toolkit is currently in its second version and is being improved based on user feedback.
The document summarizes a design thinking workshop that uses an iterative process to solve problems. It includes the following steps:
1. Empathy - Learn about user needs through questions, research, and personas.
2. Define - Redefine the problem based on research and identify user needs and motivations.
3. Ideate - Brainstorm many possible solutions through techniques like mind mapping.
4. Prototype - Build representations of ideas to show others and get feedback to refine concepts.
5. Test/Feedback - Seek input from end users to evaluate if solutions meet goals and determine ways to improve.
This is Service Design in 25 useful toolsTijs Wilbrink
This document provides an overview of 25 tools that can be used during different phases of a service design process. It describes tools for exploration, such as stakeholder mapping and customer journeys, tools for creating and reflecting like idea generation and prototyping, and tools for implementation including storytelling and service blueprints. The document encourages the reader to select the most appropriate tools based on their specific problem or opportunity and get started applying service design.
The document discusses materials from a design thinking course and workshop hosted by Touch360 on front-end innovation and human-centered design, including topics around understanding users, integrating human factors into product development, and communicating between humans and machines. The presentation covers strategies for innovating products and experiences through a human-centered design approach focused on understanding user needs. It provides examples of how understanding human cognition and emotions can be applied to optimize products and interactions between humans, machines, and integrated systems.
The document provides an overview of customer journey mapping. It discusses the origins and evolution of customer journey mapping, including early concepts like market myopia and jobs-to-be-done theory. It then defines customer journey mapping, explaining that it is a tool used to capture, visualize, and structure data into a story. The document also discusses how customer journey mapping is used, including for research, design, and measuring continuous learning. It emphasizes that customer journey mapping helps align teams, creates a common language, and allows for both internal and external perspectives.
Student will be able to learn the basic concepts of deign thinking along with 5 phases of Design Thinking Process. This PPT covers the following topics: Introduction to design thinking, Need for design thinking, Design and Business, The Design Process, Design Brief, Visualization, Four Questions & Ten Tools, Explore
STEEP Analysis, Strategic Priorities, Activity System, Stakeholder Mapping, Opportunity Framing.
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
This document summarizes a half-day service design workshop that was inspired by and partially derived from an Adaptive Path workshop. The workshop covers the key aspects of the service design process including defining the service, mapping the customer journey, creating service blueprints, and iterating on the design. The game plan outlines exercises on landscape mapping, customer journey mapping, concept sketching touchpoints, and service blueprints. The document provides background on service design and discusses applying the process to current work.
The fourth way: design thinking meets futures thinking | anna roumiantseva | ...Naveen Srivatsav
The document discusses how design thinking and futures thinking methodologies can be combined to create more future-proof products and services. While design thinking focuses on solving current problems, futures thinking involves envisioning potential future scenarios to better prepare for uncertainties. The author proposes integrating some futures thinking exercises, like looking at past trends and signals of change, into the design thinking process to generate ideas that will remain relevant as user needs evolve over time. This blended approach could result in designing offerings with longer-lasting relationships with users.
Design thinking is a process that emphasizes empathy, collaboration, iteration, and testing to solve problems. It involves four key pillars: empathizing with users' needs, collaborating across disciplines, including every idea for evaluation, and repeating and testing solutions. The design thinking process moves from defining a problem space to developing solutions in an iterative fashion. Various organizations describe design thinking using similar steps such as empathize, define, ideate, prototype, and test.
How do you make an entire service visible? And align frontstage customer experience with backstage business processes? April’s Service Design Drinks in Berlin gave an introduction to one of the most central delivery tools and artefact in service design. A comprehensive input was followed by a related hands-on session.
Design thinking follows four pillars: empathy, collaboration across disciplines, including every idea for evaluation, and repeating/iterating solutions while focusing on human needs. It involves empathizing with people's needs, collaborating with others from different backgrounds, including all ideas for consideration, and repeatedly testing solutions to refine them with user needs in mind. The design thinking process moves from defining a challenge to developing a solution in an iterative cycle between problem space and solution space. Various organizations approach design thinking through similar stages of empathizing, ideating, prototyping, and testing, while employing methods and tools to gather insights and generate ideas.
The Future of Corporate Learning - Ten Disruptive TrendsJosh Bersin
The corporate learning market is exploding with change, growth, and disruption. This detailed presentation discusses our findings and perspectives on all the changes taking place.
A slidedeck Marc Stickdorn and Jakob Schneider use for presentations on Service Design Thinking in 2013. It uses some examples from the field of tourism to explain the basic concepts, process, methods and tools of service design. Have a look at our websites to learn more on what we're doing or get in touch with us:
The book "This is Service Design Thinking": www.tisdt.com
The software "smaply": www.smaply.com
The mobile ethnography software "myServiceFellow": www.myservicefellow.com
Presentation by Marc Stickdorn & Jakob Schneider.
Graphic design by Jakob Schneider. Like his style? Check his agency: http://kd1.com
The slides from my keynote at Nuremberg's first service design drinks, 21 January 2016. A rather general introduction of service design... :)
Our software for service design:
Smaply: www.smaply.com
ExperienceFellow: www.experiencefellow.com
Books, talks and workshops:
Our book "This is Service Design Thinking": www.thisisservicedesignthinking.com
Our workshops "This is Service Design Doing": www.thisisservicedesigndoing.com
My talks: www.marcstickdorn.com
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Service design thinking involves understanding users and involving them in the design process to create seamless product and service experiences. It is important to understand users' goals, motivations and desires by having them participate in co-design and participatory design processes. This ensures the experiences delivered through products and services are personal, memorable and emotional.
How about improving your skills in visual thinking and drawing? Berlin’s first Service Design Drinks in 2013 covered the why, when and how of being visual and helped unleashing hidden abilities with 3 exercises. The meet-up took place at Café Nest in Berlin-Kreuzberg with more than 60 attendees. Here is the input and exercise part in a slide deck.
UX design, service design and design thinkingSylvain Cottong
User experience design (UX) aims to enhance user satisfaction and productivity by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. UX design uses techniques from human-centered design and information architecture to understand users and specify program requirements from the early stages of product development. Service design applies similar human-centered principles to the design of services to improve customer experience. Key benefits of UX and service design include higher conversion rates, reduced costs, improved customer satisfaction and loyalty, and a competitive advantage.
The document discusses the balance between "High Design" and "High Delivery" in design. High Design focuses on artistic vision with little regard for client needs, while High Delivery only meets basic needs without deeper inspiration. A Design Thinking approach rejects this dichotomy, seeking to understand root client needs and provide intuitive solutions through collaboration rather than isolation. Examples of both successful and unsuccessful designs are provided to show the importance of this balance, such as Frank Lloyd Wright's leaky but iconic buildings. The document advocates an approach like KSA's "Best in the World" methodology using empathy, understanding, and putting the client's interests first.
Service design is a multi-disciplinary approach that draws concepts from ITIL V3, Six Sigma, and other design disciplines. It involves applying established design processes and skills to develop both new and improved services. Key aspects of service design include developing a customer journey map, creating a service blueprint to map the customer experience, and conducting various design tasks like concepting, designing touchpoints, and implementing services. It aims to help organizations innovate and improve services to make them more useful, usable, and effective.
Using Service Design Thinking to Make Awesome Productsnotrevol
Service design focuses on creating integrated ecosystems and facilitating value co-creation rather than discrete transactions. It uses tools like customer journey maps, personas, and storyboards to design services from the user's perspective. The goal is to simplify complex services and make them more useful by engaging stakeholders across the organization.
the slides for the masterclass Design Thinking/ Service Design that DesignThinkers and Zilver organise. See also http://www.mastersofdesignthinking.com/
The document discusses improving the patient experience at a neurosurgery clinic through service design. It suggests rearranging seating, creating better communication artifacts between doctors and patients, and designing an interactive engagement system. It then discusses key concepts of service design including seeing services as experiences orchestrated through interactions, products, culture and other elements. It outlines a process for service design from research to piloting changes. Throughout it uses visualizations and examples to illustrate service design concepts and opportunities to improve experiences.
This document provides an introduction to service design. It discusses how service design emerged from product design and interaction design to become a more user-centric practice. It defines what constitutes a service, including the interactions, actions, and objects that make up the touchpoints through which customers interact with the service. The document outlines the key steps in designing services, including designing the experience, mapping customer activities, and defining interactions. It also discusses how service design requires collaboration across different departments and takes a holistic approach with the customer at the center.
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
This is Service Design Thinking @ UXCamp CPH 4-2014Jakob Schneider
This is the keynote presentation I gave at the UXCamp Copenhagen in April 2014. It is a modified version of the deck @MrStickdorn and I (@jakoblies) use. Thank you for having me and for that brilliantly organized event.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
This document discusses the need for companies to change their perspective on customers and customer relationships. It argues that currently companies focus too much on pushing products and messages to customers through one-to-one interactions, rather than supporting customers' value creation processes. Companies should map how customers pull resources from their networks to get jobs done, and help facilitate those connections. The focus needs to shift from transactions to helping customers succeed in their goals with minimum effort.
The Most Influential Leader in Mortgage Industry- 2023.pdfInsightsSuccess4
This edition features a handful of Mortgage Industry business leaders across several sectors that are at the forefront of leading us into a digital future.
The Digital Customer Experience: Why the Future of the Communications Industr...Brian Solis
Brian Solis and amdocs explore the impact of connected customers on the traditional funnel and the need for designing digital customer experiences (DCX). Today’s customers don’t think in terms of channels nor do they see departments. Digital customers simply want to interact with service providers in a consistent manner — wherever, whenever, and via whatever device they’re using. Even though the customer is changing, business models and approaches aren’t keeping up. Operators are not fully equipped technologically or philosophically to personalize customer touchpoints based on behaviors.
The document provides guidance on developing a successful startup idea and business model. It discusses 10 key questions startup founders should ask themselves, including how to identify the right problem to solve, align with customer motivations, prototype ideas quickly, and position offerings versus competition. It then explains the 9 building blocks of a business model canvas - customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The document emphasizes the importance of validating assumptions with customers through frequent iteration and experimentation.
By delving deeply into customer experience, business process design and operating model change, organizations can more effectively move from 'doing' digital to 'being’ digital.
A talk on how to use customer insights to guide your digital transformation programmes, presented by @chudders at eCommerceSW at the Paintworks in Bristol on 19th October, 2017.
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
The document discusses how companies can take advantage of opportunities presented by Web 2.0. It notes that Web 2.0 focuses on participation and relationships rather than just information. It recommends that companies involve customers and partners in product development and marketing. Companies should also use internal social media tools to share knowledge and attract talented employees. Overall, the document encourages companies to embrace more open and social approaches online to build relationships and learn from their audiences.
Enabling Leadership across UX, User Research, and Product ManagementVladislav Korobov
This document discusses the growing importance and investment in user experience (UX) design. It notes that UX and user research activities are happening in more departments as companies aim to be more "customer centric". However, with more people bringing direct customer feedback, product prioritization may become more drawn out and vulnerable to politics. The document emphasizes that leadership in product, UX, and design is important to ensure the business is protected from bad ideas that sound good based on limited customer feedback. It provides guidance on defining clear roles and ownership, having vision to optimize but not be limited by analytics, and building trust between UX, product, and other teams.
The document outlines a 7-step process for developing a digital strategy, addressing common barriers along the way. It begins with identifying external market forces and competitors driving the need for change. Next, it involves securing commitment from leadership and cross-functional teams. Formulating alternatives requires confronting truths, prioritizing opportunities, and ensuring technical readiness. The best strategies synthesize ideas into a coherent direction with governance and metrics. Finally, the vision must be socialized across the organization to gain support for execution. The process emphasizes collaboration, cultural change, and using data to inform strategic choices.
Features of form builder: Here you will get to know features of form builder their benefits. Power your data collection with customizable templates that do not require any coding.
Driving Conversions Through Deep PersonalizationAcquia
This document discusses driving conversions through deep personalization. It begins with an agenda for the event speakers. The first speaker discusses how consumers are empowered and the buying cycle has changed, requiring marketers to win in customers' moments. Data shows gaps between personalization goals and outcomes. The next sections provide steps for personalization strategies: define goals using the customer journey; assemble a data foundation; and accelerate with technology. It emphasizes testing and learning. The next speaker discusses Acquia's customer data platform for unified customer data and insights across interactions. It provides a single customer view. The final speaker discusses improving engagement for epilepsy.com through matching user intent and curated data. It outlines a strategy from initial information to a personalized journey
The webinar covered digital strategies for retail leadership during COVID, including focusing on positive customer experiences, being responsive to feedback, and breaking down silos between marketing channels. Presenters recommended prioritizing what matters most to customers, using data to personalize experiences, and listening to solve human problems. New rules for marketing include embracing diversity and weaponizing insights. The webinar also discussed using reviews and ratings to improve, and how AR/VR could remix the in-store retail experience.
Adapting Your Pipeline to Marketing’s New DynamicsScott Salkin
Scott Salkin, President of BMA Phoenix and Founder/CEO of a B2B marketing firm, as he shares data and insight behind dramatic shifts taking place in the IT sales cycle as customers are literally becoming the ‘hunter’ and sales organizations the ‘hunted.' Learn how to react to this revolution in the sales cycle, as opportunities are still abundant, and how Avnet can continue to help you drive demand in this ever changing marketplace.
You know that word of mouth is the most effective form of marketing. 70% of your customers trust a recommendation from a friend, but only 10% trust advertising.
For years marketers have tried to get their customers to recommend their products and services with little success….now Shuttlerock has broken through with an effective solution.
Shuttlerock is the new way to get your customers to actively promote your business to their friends. It’s the global leader in ‘crowd marketing’.
We’ve developed a platform that is embedded onto your website. It provides incentives for customers to upload photos onto your website and to share with their friends using social networks. Importantly you control and own the content on your site.
So why do you need Shuttlerock?
You will get more people to your website AND they will come with an endorsement because their friends sent them there.
It’s better than traditional advertising because that endorsement creates visitors who are more inclined to trust you (because their friend bought from you).
More qualified visitors and more time on your site leads to more conversions.
Shuttlerock also helps drive your search engine rankings with fresh content and more social activity.
And it creates a high quality photo gallery containing real images from your customers - not only is it more authentic it also looks fantastic and it allows for way more engagement.
Finally you will be able to gather your customers and friends email addresses which has up until now been challenging.
Shuttlerock uses crowd marketing to drive your customer and their friends to your website.
for more information contact support@shuttlerock.com
Client Training: How to Recruit New Grads and Millennials Glassdoor
The document discusses a webinar on recruiting new graduates and millennials. It includes an agenda for the webinar that covers what new graduates and millennials want from jobs, how companies can attract top candidates, and lowering the cost-per-hire. There are also brief biographies of two featured speakers from Glassdoor and Triage Consulting Group. The webinar will provide tips and research on engaging millennials and maintaining a culture that appeals to new candidates.
Similar to Service Design Thinking - Designing services that people fall in love with (20)
The Death of Slim Shady HatThe Death of Slim Shady HatTeeFusion
Calling all Eminem stans! Get ready to rep your love for Slim Shady (or mourn his demise, depending on your interpretation) with the official "The Death of Slim Shady" hat. This limited-edition drop coincides with Eminem's latest album of the same name, making it a must-have for any die-hard fan.
https://dribbble.com/shots/24509277-The-Death-of-Slim-Shady-Hat
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Elevate Your Interiors: Danielle Ferrazzano's Essential Design Tipsdanielleferrazzanous
Join Danielle Ferrazzano, a renowned interior designer from Palm Beach, as she unveils her five essential tips for transforming any space. This presentation covers key aspects such as balancing function and aesthetics, mixing textures, and personalizing your decor to reflect your unique style.
Product And Design Portfolio - Hemant Nagwekar 2024Hemant Nagwekar
I am a seasoned professional with over 23 years of rich experience in Product & UX skills, specializing in consulting and innovation for Ed-tech customers across various verticals and global regions.
Exhibited excellence in grasping the big picture, conceptualizing, developing and implementing solutions, partnering closely with Business Leaders & Stakeholders to achieve higher levels of efficiency & effectiveness
Skilled in all aspects of User Experience with rich experience in interaction design, usability, user research and content development; applied principles to drive the design of products that fully support end-user needs while also achieving the business vision & profitability.
Rich exposure in devising & implementing product development & management plans after studying current consumer insights & technology trends and effectuating the same for different consumer segments.
Participated in various phases of product lifecycle right from information architecture, requirement gathering & analysis, effort estimation, wireframes, styles guides, look-and-feel, final layout and redlines for maintaining quality.
The built environment plays a crucial role in shaping a child's visual identity.Mostafa Abd Elrahman
The built environment plays a crucial role in shaping a child's visual identity.
From the vibrant colors and playful designs of playgrounds to the textures
and layouts of schools, the spaces around children can profoundly influence
their cognitive, emotional, and social development
Stress Analysis of Maraging Steel Differential Gear using ANSYSRam Krishna Singh
The main purpose of this project paper is to focus on stress analysis of differential gear. For power transmitted from
the engine to the rear wheels the differential gear is used. In a Vehicles, the differential gear provides equal power to all drive
wheels while allowing each driving wheel to turn at a different angle and different velocity. Basically, while turning around
corners, wheels of an automobile spin at differing velocity. Differential gears fails when tooth tension exceeds its safety limit.
Therefore, the maximum capacity at the specified load should be determined. Gears analysis is done to minimize stress on gear
teeth and prevents the gear to failure. The purpose of this project is to compare the results obtained on different materials (i.e.,
Maraging steel, aluminium alloy, cast steel) and achieve a suitable material for Differential Gear without any failure using
ANSYS and Solid Works software.
Keywords: Differential Gear, Stress Analysis, ANSYS, Maraging Steel, Solid Works.
16. Service Design is a
holistic approach
that considers the
end-to-end service
experience across
all channels and
touch points from a
customer and
organisation
perspective.
What is Service Design ?
28. Business Model - The Empathy Map
Designed for: Designed by:
Customer Perspective:
What does she
THINK and FEEL?what really counts
major preoccupations
worries & aspirations
What does she
SEE?environment
friends
what the markets offers
What does she
HEAR?what friends say
what boss says
what influences say
What does she
SAY and DO ?attitude in public
appearance
behavior towards others
GAIN
“wants”/needs, measures of success, obstacles
PAIN
fears, frustrations, obstacles
Date:
Interation:
Adapted from XPLANE. XPlane.com
www.XPLANE.com
29. Develop
Develop initial
brief in to
product or
service for
implementation
Design service
component in
detail & as part
of holistic
experience
Iteratively test
concept with
end users
34. Welcome
Service Design Intro
Stakeholder Mapping
LUNCH
Value Network Mapping
Personas
Customer Journey Mapping
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
Welcome
Business Model Canvas
LUNCH
Service Blueprint
Customer Journey Mapping
Basics Intermediate
Intros
Service Design
LUNCH
Acting as Prototype
Business Model Canvas
Advance
Customer Journey
Service Blueprint
Schedule
One-Day Workshop
35. References & Credits
Ramakant Gawande
Experience and Service Design Specialist
Pune, India
ramakantg@gmail.com
http:// in.linkedin.com/in/ramakantg/en
This presentation is available FREE of cost. Images used under a Creative Commons license but can be removed on objection