How Does Mobile Advergaming Work
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There are four main options for in-game advertising: 1) inserting a brand into an existing game, which has a lower cost but less control; 2) creating a branded game, which tightly integrates the brand but costs over €20-30k; 3) using ad-funded games where ads are shown to players, providing an inexpensive solution but potentially annoying ads; 4) giving away mobile games for free through partnerships, allowing branding through the partnership but not within the game itself. Each option has advantages of cost and brand integration but also disadvantages like lack of control and potential player annoyance from ads.
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How Does Mobile Advergaming Work
- 1. How does in-game advertising work?
- 3. Insertion in an existing game Option #1
- 4. Insertion in an existing game Option #1 Advantages and disadvantages: Might be hard to find a game where to incorporate the specific brand Price is lower then making one You still have to distribute it on your own
- 5. Creating a branded game Option #2
- 6. Advantages and disadvantages: Very costly to create a custom game – might be over 20 - 30 k € It is specific to a brand – so very well tied in You still have to distribute it on your own Creating a branded game Option #2
- 7. Ad-funded gaming Option #3 Games are free but people download ads in the game* (*requires internet connection)
- 8. Advantages and disadvantages: Very cheap solution Advertising might be annoying to people, and the brand is not that tied in together with and during the game You have an existing network where you can start immediately Ad-funded gaming Option #3
- 9. Giving mobile games away for free Option #4 Giving mobile games away for free. Making a deal with someone and paying him per download.
- 10. Advantages and disadvantages: Can be reasonably set to a campaign limitation and size - always Can be used even with small budget The section is branded There is no branding in the games Giving mobile games away for free Option #4