GA UX Design Guest Talk. Stuff You Might Want To Know...
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I'm a regular guest speaker at General Assembly's User Experience Design immersive (UXDi) course. I share some of my experience in the design industry, and encourage the students to use design for good and social impact.
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GA UX Design Guest Talk. Stuff You Might Want To Know...
- 1. General Assembly UX Design Immersive (UXDi21) Stuff You Might Want To Know… 28 May 2018 Design & Innovation Director. Startup Founder Ben Pecotich
- 2. • I’m a designer, innovation consultant, and startup/social enterprise founder • 25 years of business strategy, design, technology, and consulting – focused on delivering strategic change • 22 years in financial services in Australia, NZ, UK and Europe • 24 years working on startups, social enterprises, and small businesses • Founder / Design & Innovation Director at Dynamic4, a 16 year old purpose-driven design & innovation company A bit about me Ben Pecotich
- 3. Dynamic4 is a purpose-driven design & innovation company and certified B Corp. We use our business to be a force for good by collaborating with people to design and build ideas for more equal, inclusive, and sustainable communities.
- 4. • B Corp certification is to business, what Fair Trade certification is to coffee. We’ve been audited and certified that our business, including our supply chain, operates in an ethical and sustainable way • We take a triple bottom line approach. We measure our success in outcomes for people, our planet, and profit • B Corporations are a global movement using the power of business to create a positive impact on the world and generate a shared and durable prosperity for all
- 5. To collect some wisdom from a few friends who are some of the most experienced designers and design leaders in Australia… I posed this question on Facebook: Hire or work with new UX designers? What do you wish they knew or did differently? Designers, what do you wish you knew when you were starting out? Thanks to Katja Forbes, Anthony Quinn, James Breeze, Ash Donaldson, Matt Gardan, Stephen Cox, Lisa Railey, Dave Mallam, Joe Ortenzi, Steve Baty, Morgane Borzee, Erin McIlroy, Rache Jayne and Vince Ryan for their input! Let’s chat about some stuff I, and many other designers wish we knew when we were starting out… Some wise words
- 6. Empathy Create great experiences for users, clients & your team
- 7. Get to know your work style preferences and how to work with the different workstyles others may have. Anthony Quinn @AnthonyQuinnArt
- 8. Your Design Process Know it deeply, and know why. Understand the principles so you can adapt to an agency's or client's
- 9. Design is a process, trust in it and you'll always get great results, force it and you get frustrated. Matt Gardan @mattigee
- 10. More Than Screens Design experiences across a variety of contexts and touchpoints
- 11. Always Be Learning Expose yourself to different contexts, cultures and sources of inspiration
- 12. Having travelled a whole lot really helps build a staff member's empathy for other cultures. This is also important for the diversity of culture we have in Australia. James Breeze @jamesbreeze Article: Beyond your resume - What I look for in a great recruit
- 13. Do Good Use design for positive change. Don’t get mixed up in dark patterns and unethical businesses
- 14. Every design decision we make is a judgement on what we think people could/should/can be doing. As UX'ers we have responsibility to not only creating what is possible but also how people might feel during those interactions. Stephen Cox @S_Cox
- 15. Job Hunting Can Be Tough Budget and hiring approvals take time. Time passes quicker for the person hiring than the person looking
- 16. Important they value their previous experience and bring it into play in their new role. Katja Forbes @luckykat
- 17. Community Be part of the design community & network – not just when you’re job hunting
- 18. 1. How do you like to work, with who, and in what kind of environment? 2. Where in the UX design lifecycle do you want to specialise, or do you want to work full lifecycle? 3. What’s your purpose, your value system and ethics? Where’s your line that you won’t compromise? 4. What’s your story? How do you relate your previous skills and experience to the world of UX design? Reflection
- 19. Design & Innovation Director, Dynamic4 ben@dynamic4.com | dynamic4.com linkedin.com/in/benpecotich @benpecotich Ben Pecotich Good luck kicking off your UX design careers!
Editor's Notes
- Acknowledgement of Country What have you covered so far? What have you enjoyed? Aha moments? What backgrounds/skills do people have? Why do the course? What happens next? New job vs going back to existing?
- Who knows about B Corps?
- A great discussion with plenty of wise words followed. I’ll share some key quotes.
- Ability to work with stakeholders is just as important as your design skills Emotional connection, not just intellectual Not the golden rule or sympathy Empathy doesn’t mean agreeing or endorsing someone’s actions
- Design is a problem solving process Work with people to create solutions they want for their problems You’re not designing for yourself – this is design not art Double diamond as your anchor There are always trade-offs Be clear on your own design process Q: can anyone describe their design process at a high-level?
- Full lifecycle All touchpoints that make up the experience Don’t neglect the staff experience Q: should UX designers be able to code? Architect example VR/AR/MR – spatial design and story telling
- Q: where do you get inspiration? Q: when have you felt the most open? Get outside of your bubble Build empathy Value diversity
- Get in touch if you want to know how to get involved
- Get specific. UX can mean different things to different people Big org = specialised. Small org = full lifecycle Keep busy, don’t let job hunting be a full time job Q: What are the specific areas of the design process you love and are focussing on?
- Relate your previous experience and skills to UX Take some time to reflect on your journey, and how you’ll tell your story
- SydDT, IxDA, UX Australia, UX Bookclub, Product Bookclub Share and learn – all levels of experience have value to share. Different perspectives Be free with your gratitude. People notice and remember