This document provides summaries of presentations from a three-day design conference. Day One focuses on design strategy and organizations. Day Two covers product design. Day Three explores design practice and what's on the horizon for the field. The summaries discuss topics like using objectives and key results to accomplish goals, balancing data-driven and experience-driven product strategies, designing for physical and digital balance, and preparing for emerging technologies in web and voice interfaces.
The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
How to Accelerate Your Digital Transformation With Design Thinkingrivetlogic
Why are leading brands around the world including Apple, Google, Starbucks, Coca Cola, and Target adopting a Design Thinking approach? By thinking like a designer, these companies are transforming the way they develop products, services, processes and strategy.
Design thinking has become a key component of digital transformation success, providing a flexible approach to tackling the complex problems that digital transformation journeys present.
By approaching problem solving through a human centered mindset, design thinking allowing organizations to discover more innovative solutions that focus on the user’s needs.
This webinar discusses:
* Common pitfalls for project failure
* Why the design thinking approach works
* The five stages of Design Thinking
* Best practices for incorporating design thinking into your digital transformation strategy
Presented at UXIstanbul 2016.
When designing new services / products / experience, designers often start with the user needs or technical feasibilities. When designers ask “why are we doing this”, we often shy away from the business reasons. If we try to design with a holistic view of everything, shouldn’t we understand the business needs as well?
Taking a step away from the traditional design thinking, this session will dive into business design and stretch our design thinking muscle to business thinking. Business design brings in the commercial prospect to form a more complete approach to solving complex problems.
In this session, we will look at examples of hands-on case study of how to integrate commercial thinking into design projects. How to balance the different requirements and needs from all angles? What are the different toolkits that can be used for designers to start thinking about business more? And maybe most importantly, how can designers stop being scared of numbers.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
How To Fail: 25 Secrets Learned through FailureTaylor Davidson
25 Secrets Learned through Failure, by Taylor Davidson at Unstructured Ventures.
Visit the post on unstructuredventures.com/uv (short link to post: http://tinyurl.com/howtofail ) to add to the discussion, share your lessons learned from failure, and view more.
18 Expert Creative Leaders Share Best Practices for How to Get the Best Out of Your Creative Team.
With the generous support of Workfront, we have attempted to find the answer by posing the following question to 18 seasoned creative professionals:
Consistently and efficiently getting the best work out of your creative team can be tough. How have you created just enough process to enhance both creativity and productivity? Please share a personal story.
In reading the experts’ responses to this question, it’s clear that there are many ways to build and manage creative teams. Striking a balance between process and creativity is essential, and these experts provide valuable insights into ways they define and sustain that balance throughout a creative endeavor.I found their stories fascinating, and I’m sure anyone whose work depends on creative output will appreciate the experiences and wisdom of the creative professionals who have contributed to this e-book.
All the best,
David Rogelberg
A group of 7 people who attended the Service Design Network Global Conference 2014 in Stockholm on October 6,7,8 2014, have shared their experiences, take-aways and ideas in a Whatsapp group, during and after the conference.
This deck shares their findings with a wider audience, hoping to initiate a healthy debate in the service design community, on where we ant to go with our conferences. We hope to see you all next year, to share an even better experience together!
The document discusses various topics related to design and innovation including:
1. Three types of innovation - as a process, capability, and culture.
2. The challenges of discontinuous innovation and how a more flexible, interdisciplinary and concurrent workflow can help address these challenges.
3. The concept of convergence in areas like hardware/software and disciplines. How a convergent approach helped make the iPod successful.
4. The importance of both convergence and divergence in design and how marketing is shifting from a "push" to a "pull" model.
The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
How to Accelerate Your Digital Transformation With Design Thinkingrivetlogic
Why are leading brands around the world including Apple, Google, Starbucks, Coca Cola, and Target adopting a Design Thinking approach? By thinking like a designer, these companies are transforming the way they develop products, services, processes and strategy.
Design thinking has become a key component of digital transformation success, providing a flexible approach to tackling the complex problems that digital transformation journeys present.
By approaching problem solving through a human centered mindset, design thinking allowing organizations to discover more innovative solutions that focus on the user’s needs.
This webinar discusses:
* Common pitfalls for project failure
* Why the design thinking approach works
* The five stages of Design Thinking
* Best practices for incorporating design thinking into your digital transformation strategy
Presented at UXIstanbul 2016.
When designing new services / products / experience, designers often start with the user needs or technical feasibilities. When designers ask “why are we doing this”, we often shy away from the business reasons. If we try to design with a holistic view of everything, shouldn’t we understand the business needs as well?
Taking a step away from the traditional design thinking, this session will dive into business design and stretch our design thinking muscle to business thinking. Business design brings in the commercial prospect to form a more complete approach to solving complex problems.
In this session, we will look at examples of hands-on case study of how to integrate commercial thinking into design projects. How to balance the different requirements and needs from all angles? What are the different toolkits that can be used for designers to start thinking about business more? And maybe most importantly, how can designers stop being scared of numbers.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
How To Fail: 25 Secrets Learned through FailureTaylor Davidson
25 Secrets Learned through Failure, by Taylor Davidson at Unstructured Ventures.
Visit the post on unstructuredventures.com/uv (short link to post: http://tinyurl.com/howtofail ) to add to the discussion, share your lessons learned from failure, and view more.
18 Expert Creative Leaders Share Best Practices for How to Get the Best Out of Your Creative Team.
With the generous support of Workfront, we have attempted to find the answer by posing the following question to 18 seasoned creative professionals:
Consistently and efficiently getting the best work out of your creative team can be tough. How have you created just enough process to enhance both creativity and productivity? Please share a personal story.
In reading the experts’ responses to this question, it’s clear that there are many ways to build and manage creative teams. Striking a balance between process and creativity is essential, and these experts provide valuable insights into ways they define and sustain that balance throughout a creative endeavor.I found their stories fascinating, and I’m sure anyone whose work depends on creative output will appreciate the experiences and wisdom of the creative professionals who have contributed to this e-book.
All the best,
David Rogelberg
A group of 7 people who attended the Service Design Network Global Conference 2014 in Stockholm on October 6,7,8 2014, have shared their experiences, take-aways and ideas in a Whatsapp group, during and after the conference.
This deck shares their findings with a wider audience, hoping to initiate a healthy debate in the service design community, on where we ant to go with our conferences. We hope to see you all next year, to share an even better experience together!
The document discusses various topics related to design and innovation including:
1. Three types of innovation - as a process, capability, and culture.
2. The challenges of discontinuous innovation and how a more flexible, interdisciplinary and concurrent workflow can help address these challenges.
3. The concept of convergence in areas like hardware/software and disciplines. How a convergent approach helped make the iPod successful.
4. The importance of both convergence and divergence in design and how marketing is shifting from a "push" to a "pull" model.
Design Thinking & HR - Caterina Sanders (SocialHRCamp Vancouver 2016)SocialHRCamp
Design thinking is not a new concept in many areas of business, but in HR it is beginning to gain serious ground. In a recent Deloitte report, of the 7000 respondents, 79% felt that design thinking was an important or very important issue for them this year, with HR professionals believing that they are ready for the journey of moving from “process developer” to an “experience architect”. (Deloitte Human Capital Trends 2016). This hands-on session will introduce you to the main tenets of design thinking and allow you time to try a couple of exercises as applied to the context of social technologies and HR. Participants will walk away with some tangible insights that they should be able to apply to their workplaces immediately.
This document provides guidance for design firms interested in doing social impact work. It discusses establishing focus by choosing intended areas of social impact, partner types, and project offerings. This will increase the likelihood of working on impactful projects and conserving resources. The document also emphasizes demonstrating value to unfamiliar clients, targeting transformational change, and addressing implementation gaps to maximize impact. Overall, it offers best practices for design firms to effectively engage in social impact work.
Shaping your Employee Experience through Design ThinkingSara Coene
We define employee experience as seeing the world through the eyes of our employees and staying connected to their wants and needs, so they are committed to the larger business goals and results.
As the war for talent heats up, many companies have appointed a Head of Employee Experience and are developing a strategy to create an employee experience which takes into account the physical environment employees work in, the tools and technologies that enable their productivity, and learning to achieve their best at work.
HR leaders are leading this effort by reaching outside of the HR function to partner with Marketing and Internal Communications in order to create one seamless employee and customer experience. Making the workplace an experience allows companies to embed their culture and values in the workplace and use this to recruit and retain top talent.
In this slideshare you learn about employee experience, why it is so important to put your people first and what the (new) role of HR is.
Sara Coene is Organisational Change Coach, Employee Experience Designer and Design Thinking Facilitator supporting organizations and leaders in their change, with strong focus on team dynamics and development, using co-creation, visual design tools and insights from behavioral science. She is currently working as strategy designer & managing partner at Bedenk, a Belgium based business creativity agency making organizations futureproof.
This document summarizes Cathy Wang's presentation on experience strategy. It discusses analyzing trends, aspiring to a future vision, planning a roadmap to achieve that vision, executing the plan through experience design and service design, and measuring outcomes for ongoing iteration. Key aspects of experience strategy are taking a holistic and systematic approach that considers the interconnected relationships between a business, its products/services, customers, and enabling factors across multiple screens over time.
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)ux singapore
This document provides an overview of a workshop on UX leadership. It includes exercises for participants to share background information and UX challenges. It discusses key skills for UX practitioners and leaders such as hard skills, soft skills, and tactics for using brain, eyes/ears, mouth, hands, and heart. Examples are provided on defining problems, stakeholder mapping, and fitting UX into development processes. The overall message is that UX leadership requires a combination of skills, engaging stakeholders, and building small successes.
The document discusses the drivers behind companies initiating workplace transformation projects. Experts note that companies are typically driven by desires to improve collaboration, attract and retain talent, emulate innovative tech campuses, and foster cultural change. Financial concerns around real estate efficiency are also a common driver. However, few companies truly understand how to transform workplaces in a way that influences behaviors and culture. Successful transformations are employee-driven and aim to create dynamic, productive work environments that support organizational goals and digital transformation.
From team-of-one to team-of-ten: growing a design team in a product-driven ...Franco Papeschi
This talk presents a series of challenges and opportunities that are emerging for design leaders, managers (and their teams) in a context where startups and established companies are changing their organisations to be lean, modular, product-driven and customer-centric.
It consolidates learnings both from my experience in creating a design team in a eduTech company, and from a collection of case studies and opinions gathered among other design managers in agencies and companies: culture, process, cross-team collaboration, accountability, impact on the company are some of the key topics of discussion.
This is a common slide deck from a series of different talks, at UX Scotland '15 and UXPA 2015.
are startup agencies like creature shaping the advertising world and is it fo...Dominic Barlow
Startup agencies like Creature are shaping the advertising world for the better by bringing a more flexible and collaborative approach. The founders of these agencies often have successful past experiences at larger agencies and bring high quality work. Smaller agencies allow for open communication across roles and more multi-functional teams. While large agencies can still provide value, especially for large global brands, the nimbleness of startups has enabled them to win major clients and shift perceptions in the industry.
The Business of Design Bootcamp - Session 1 of 2Lima Z
This deck narrates the creative agile process of turning creative ideas into businesses. In today's economy, creating a business is mostly dependent on having a strong team, a valid business problem, and the right tools to research, create, test, and iterate for market validation and user-centered design.
In service innovation projects complexities abound, both within the boundaries of the organization and outside of them: value chains have become value networks, target customers have contextual and situational preferences in their complex experience journeys, and interactions with the organization involve many channels and touch points. Customer centricity is a prerequisite but it requires various cross sections through the organization to cooperate smoothly.
In his keynote, Erik will discuss the glue that holds these complex processes together. On the basis of case studies from his service design consulting practice, and insights from his teaching at the Delft University of Technology, Erik will dive deeper into how to align various enterprise functions around a shared and actionable vision and towards a coherent and tangible end-result. He will show through analysis of these various cases that a shared, actionable, and congruent enterprise vision is of vital importance for innovation success, and can be steered and managed effectively.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
VIA DESIGN INVITES YOU AND YOUR COMPANY TO JOIN THE MOST TALENTED MINDS AT SUMMER SCHOOL 08-12. AUGUST 2016 IN AARHUS.
VIA Design offers two tracks:
Strategic Design Practice and Design for Change
Take part in VIA Design’s summer school for talented individuals and gain knowledge and tools to work your company's Wicked Problems.
Contact Information: ANNQ@via.dk
11 Experts on Using the Content Lifecycle to Maximize Content ROI Mighty Guides, Inc.
This document discusses how to effectively generate and prioritize content ideas. It introduces the concept of focusing on content before format during the ideation stage. Several experts provide advice, including allowing time for unstructured ideation without expectations of output, recognizing that not all ideation needs to be collaborative, and measuring success by testing ideas or content performance in the market. The document explores how to create the strongest initial content ideas.
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
“The hardest part of building any software system is determining precisely what to build.” – Fredrick Brooks.
Discovering exactly what customers, stakeholders, and sponsors want to create is often the most difficult part of product development. Getting everyone aligned can be fraught with misunderstanding and misinterpretation. Scrum starts with a product backlog, but how do you know that the development of the product supports the growth of your company?
Getting off on the right foot when starting an agile initiative can set you up for success. This presentation will outline a basic flow of light touch Discovery workshops as a way to start your agile product development engine.
This document provides summaries of articles in a PR magazine. It discusses how design thinking processes can be applied to PR to foster innovation. It also discusses how thinking like an entrepreneur can help PR embrace opportunities. Additionally, it provides tips on using video in PR to engage audiences, such as through storytelling and testimonials. The magazine issue also previews an upcoming PR festival and provides an overview of the annual West End Festival in Scotland.
This document provides an overview of design thinking and its growing importance for businesses. It discusses how design thinking helps organizations solve problems and create solutions in a customer-centric way. While some see design thinking as misunderstood or undervalued, others credit it with helping transform organizations like Deloitte. The document explores questions around how design thinking can be implemented, whether it is best situated within the marketing function, and why both large traditional companies and startups are increasingly adopting it. It aims to define design thinking and show how taking a design thinking approach can provide benefits such as exploring a range of solutions to present and future problems.
Design Thinking Bootcamp - General Assembly - Mike BiggsMike Biggs GAICD
In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by a design thinking professional that lives and breathes in this space.
This two-part workshop series will introduce the fundamentals of human-centered design and how this approach can help develop innovative solutions for the complex challenges we face as businesspeople, creatives and entrepreneurs.
During the fast paced sessions, you will be introduced to user centred design principles at the research, ideation and idea synthesis stage of the the design thinking process.
We'll cover the theory then workshop through the practical aspects of each of the stages the the core Design Thinking process. Learn how to conduct simple user research studies and how to implement research-driven insights to help make better decisions and product improvements. Also covering the concept of convergent/divergent thinking, rapid problem solving and prototyping, and collaborative design. Students will also be introduced to key practical tools which are integral in the process such as research collection tools, distributed design collaboration, web based prototyping, and testing/measuring.
Outcomes
- Understand how to apply human-centered design principles to tackle complex challenges.
- Identify new ways to serve and support people by uncovering latent needs, behaviours, and desires.
- Learn specific techniques and tools to improve research, ideation, and prototyping.
This document provides information about internship and graduate opportunities at Microsoft in the UK. It discusses the various roles and teams interns and graduates can work in such as software development, marketing, finance, and sales. It promotes Microsoft's internship program which provides real work experience and stretch projects. It also describes Microsoft's MACH graduate program which includes training, coaching, and the opportunity to work in technical roles, project management, or sales. The document emphasizes Microsoft's focus on developing skills and providing opportunities to have impact and contribute to shaping the future of technology.
This document contains the transcript from a presentation on UX in South Africa. It discusses:
1) The current state of UX in South Africa, with some organizations not understanding user needs or how to handle complexity.
2) How companies that use design strategically grow faster, and the need for growth in South Africa.
3) How the 684 attendees can help drive positive change through understanding what UX is and what needs to change.
4) Various aspects of UX like vision, strategy, interaction design and more. It emphasizes the importance of user research, prototyping and getting products in front of users.
Design Thinking & HR - Caterina Sanders (SocialHRCamp Vancouver 2016)SocialHRCamp
Design thinking is not a new concept in many areas of business, but in HR it is beginning to gain serious ground. In a recent Deloitte report, of the 7000 respondents, 79% felt that design thinking was an important or very important issue for them this year, with HR professionals believing that they are ready for the journey of moving from “process developer” to an “experience architect”. (Deloitte Human Capital Trends 2016). This hands-on session will introduce you to the main tenets of design thinking and allow you time to try a couple of exercises as applied to the context of social technologies and HR. Participants will walk away with some tangible insights that they should be able to apply to their workplaces immediately.
This document provides guidance for design firms interested in doing social impact work. It discusses establishing focus by choosing intended areas of social impact, partner types, and project offerings. This will increase the likelihood of working on impactful projects and conserving resources. The document also emphasizes demonstrating value to unfamiliar clients, targeting transformational change, and addressing implementation gaps to maximize impact. Overall, it offers best practices for design firms to effectively engage in social impact work.
Shaping your Employee Experience through Design ThinkingSara Coene
We define employee experience as seeing the world through the eyes of our employees and staying connected to their wants and needs, so they are committed to the larger business goals and results.
As the war for talent heats up, many companies have appointed a Head of Employee Experience and are developing a strategy to create an employee experience which takes into account the physical environment employees work in, the tools and technologies that enable their productivity, and learning to achieve their best at work.
HR leaders are leading this effort by reaching outside of the HR function to partner with Marketing and Internal Communications in order to create one seamless employee and customer experience. Making the workplace an experience allows companies to embed their culture and values in the workplace and use this to recruit and retain top talent.
In this slideshare you learn about employee experience, why it is so important to put your people first and what the (new) role of HR is.
Sara Coene is Organisational Change Coach, Employee Experience Designer and Design Thinking Facilitator supporting organizations and leaders in their change, with strong focus on team dynamics and development, using co-creation, visual design tools and insights from behavioral science. She is currently working as strategy designer & managing partner at Bedenk, a Belgium based business creativity agency making organizations futureproof.
This document summarizes Cathy Wang's presentation on experience strategy. It discusses analyzing trends, aspiring to a future vision, planning a roadmap to achieve that vision, executing the plan through experience design and service design, and measuring outcomes for ongoing iteration. Key aspects of experience strategy are taking a holistic and systematic approach that considers the interconnected relationships between a business, its products/services, customers, and enabling factors across multiple screens over time.
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)ux singapore
This document provides an overview of a workshop on UX leadership. It includes exercises for participants to share background information and UX challenges. It discusses key skills for UX practitioners and leaders such as hard skills, soft skills, and tactics for using brain, eyes/ears, mouth, hands, and heart. Examples are provided on defining problems, stakeholder mapping, and fitting UX into development processes. The overall message is that UX leadership requires a combination of skills, engaging stakeholders, and building small successes.
The document discusses the drivers behind companies initiating workplace transformation projects. Experts note that companies are typically driven by desires to improve collaboration, attract and retain talent, emulate innovative tech campuses, and foster cultural change. Financial concerns around real estate efficiency are also a common driver. However, few companies truly understand how to transform workplaces in a way that influences behaviors and culture. Successful transformations are employee-driven and aim to create dynamic, productive work environments that support organizational goals and digital transformation.
From team-of-one to team-of-ten: growing a design team in a product-driven ...Franco Papeschi
This talk presents a series of challenges and opportunities that are emerging for design leaders, managers (and their teams) in a context where startups and established companies are changing their organisations to be lean, modular, product-driven and customer-centric.
It consolidates learnings both from my experience in creating a design team in a eduTech company, and from a collection of case studies and opinions gathered among other design managers in agencies and companies: culture, process, cross-team collaboration, accountability, impact on the company are some of the key topics of discussion.
This is a common slide deck from a series of different talks, at UX Scotland '15 and UXPA 2015.
are startup agencies like creature shaping the advertising world and is it fo...Dominic Barlow
Startup agencies like Creature are shaping the advertising world for the better by bringing a more flexible and collaborative approach. The founders of these agencies often have successful past experiences at larger agencies and bring high quality work. Smaller agencies allow for open communication across roles and more multi-functional teams. While large agencies can still provide value, especially for large global brands, the nimbleness of startups has enabled them to win major clients and shift perceptions in the industry.
The Business of Design Bootcamp - Session 1 of 2Lima Z
This deck narrates the creative agile process of turning creative ideas into businesses. In today's economy, creating a business is mostly dependent on having a strong team, a valid business problem, and the right tools to research, create, test, and iterate for market validation and user-centered design.
In service innovation projects complexities abound, both within the boundaries of the organization and outside of them: value chains have become value networks, target customers have contextual and situational preferences in their complex experience journeys, and interactions with the organization involve many channels and touch points. Customer centricity is a prerequisite but it requires various cross sections through the organization to cooperate smoothly.
In his keynote, Erik will discuss the glue that holds these complex processes together. On the basis of case studies from his service design consulting practice, and insights from his teaching at the Delft University of Technology, Erik will dive deeper into how to align various enterprise functions around a shared and actionable vision and towards a coherent and tangible end-result. He will show through analysis of these various cases that a shared, actionable, and congruent enterprise vision is of vital importance for innovation success, and can be steered and managed effectively.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
VIA DESIGN INVITES YOU AND YOUR COMPANY TO JOIN THE MOST TALENTED MINDS AT SUMMER SCHOOL 08-12. AUGUST 2016 IN AARHUS.
VIA Design offers two tracks:
Strategic Design Practice and Design for Change
Take part in VIA Design’s summer school for talented individuals and gain knowledge and tools to work your company's Wicked Problems.
Contact Information: ANNQ@via.dk
11 Experts on Using the Content Lifecycle to Maximize Content ROI Mighty Guides, Inc.
This document discusses how to effectively generate and prioritize content ideas. It introduces the concept of focusing on content before format during the ideation stage. Several experts provide advice, including allowing time for unstructured ideation without expectations of output, recognizing that not all ideation needs to be collaborative, and measuring success by testing ideas or content performance in the market. The document explores how to create the strongest initial content ideas.
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
“The hardest part of building any software system is determining precisely what to build.” – Fredrick Brooks.
Discovering exactly what customers, stakeholders, and sponsors want to create is often the most difficult part of product development. Getting everyone aligned can be fraught with misunderstanding and misinterpretation. Scrum starts with a product backlog, but how do you know that the development of the product supports the growth of your company?
Getting off on the right foot when starting an agile initiative can set you up for success. This presentation will outline a basic flow of light touch Discovery workshops as a way to start your agile product development engine.
This document provides summaries of articles in a PR magazine. It discusses how design thinking processes can be applied to PR to foster innovation. It also discusses how thinking like an entrepreneur can help PR embrace opportunities. Additionally, it provides tips on using video in PR to engage audiences, such as through storytelling and testimonials. The magazine issue also previews an upcoming PR festival and provides an overview of the annual West End Festival in Scotland.
This document provides an overview of design thinking and its growing importance for businesses. It discusses how design thinking helps organizations solve problems and create solutions in a customer-centric way. While some see design thinking as misunderstood or undervalued, others credit it with helping transform organizations like Deloitte. The document explores questions around how design thinking can be implemented, whether it is best situated within the marketing function, and why both large traditional companies and startups are increasingly adopting it. It aims to define design thinking and show how taking a design thinking approach can provide benefits such as exploring a range of solutions to present and future problems.
Design Thinking Bootcamp - General Assembly - Mike BiggsMike Biggs GAICD
In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by a design thinking professional that lives and breathes in this space.
This two-part workshop series will introduce the fundamentals of human-centered design and how this approach can help develop innovative solutions for the complex challenges we face as businesspeople, creatives and entrepreneurs.
During the fast paced sessions, you will be introduced to user centred design principles at the research, ideation and idea synthesis stage of the the design thinking process.
We'll cover the theory then workshop through the practical aspects of each of the stages the the core Design Thinking process. Learn how to conduct simple user research studies and how to implement research-driven insights to help make better decisions and product improvements. Also covering the concept of convergent/divergent thinking, rapid problem solving and prototyping, and collaborative design. Students will also be introduced to key practical tools which are integral in the process such as research collection tools, distributed design collaboration, web based prototyping, and testing/measuring.
Outcomes
- Understand how to apply human-centered design principles to tackle complex challenges.
- Identify new ways to serve and support people by uncovering latent needs, behaviours, and desires.
- Learn specific techniques and tools to improve research, ideation, and prototyping.
This document provides information about internship and graduate opportunities at Microsoft in the UK. It discusses the various roles and teams interns and graduates can work in such as software development, marketing, finance, and sales. It promotes Microsoft's internship program which provides real work experience and stretch projects. It also describes Microsoft's MACH graduate program which includes training, coaching, and the opportunity to work in technical roles, project management, or sales. The document emphasizes Microsoft's focus on developing skills and providing opportunities to have impact and contribute to shaping the future of technology.
This document contains the transcript from a presentation on UX in South Africa. It discusses:
1) The current state of UX in South Africa, with some organizations not understanding user needs or how to handle complexity.
2) How companies that use design strategically grow faster, and the need for growth in South Africa.
3) How the 684 attendees can help drive positive change through understanding what UX is and what needs to change.
4) Various aspects of UX like vision, strategy, interaction design and more. It emphasizes the importance of user research, prototyping and getting products in front of users.
Ascesis playbook - everything you want to know about AscesisAscesis
Ascesis Media is a digital marketing agency that offers services such as website development, graphic design, digital marketing, and video production. They use an agile, objective-based development process focused on continuous feedback and iteration. Clients are involved throughout the process and work closely with Ascesis' team to achieve their goals in a flexible manner. Ascesis aims to form partnerships with clients and help them succeed through innovative digital strategies.
The Difference Engine 2014 - An Insight-Driven Product Strategy CompanyThe Difference Engine
We are an insight-driven product strategy company that helps businesses understand customers, test assumptions, and build customer intimacy into a tangible asset. We believe in looking at problems from all angles, going directly to customers, and focusing on creating value rather than just extracting value. We provide strategy, research, and training services to help clients understand customer needs, explore new opportunities, and build products using a test-and-learn approach.
Design Thinking Certification - MIT ID InnovationPankaj Deshpande
The document discusses design thinking certification courses offered by MIT Innovation Design. It explains that design thinking is a human-centered problem solving approach that focuses on understanding user needs. Companies that use design thinking see higher revenues and returns. The certification course covers concept development, creativity, prototyping and experimentation. Design thinking helps develop problem solving and boosts collaboration and innovation. It helps identify the right problems and creates roadmaps for the future. Companies are seeking design thinking skills for creativity and innovation.
This edition of The SoDA Report On… explores the creative agency’s perspective on the state of agency workflow management, processes and tools. Created in partnership with Deltek, the findings of the research highlight key issues that agencies face, the challenges they need to address, and delivers valuable insight into the current state of workflow management. In addition to the research component, the Report includes original articles by the industry's finest minds.
The document discusses new challenges for interface design as devices converge touch and traditional interfaces. With devices like Microsoft Surface that can be used for both touch and traditional input, interfaces need to be optimized for both. Responsive design alone does not address differences in user behavior and ergonomics between touch and traditional interfaces. Navigations work better placed at the bottom for touch. The best approach is to focus on the most significant devices for one's audience currently and in the future, and be transparent about limitations on less common devices.
This edition of The SoDA Report On… explores project management challenges and successes that agencies are facing in 2016 and how best practices can help with margin predictions, managing client expectations, nurturing the agency’s creative team, and much more. This Report includes original articles by the industry’s finest minds.
Design is the New Management ConsultingKatie Lukas
Katie Lukas gave a talk about how design is emerging as the new management consulting. Some key points:
- Management consulting historically focused on operations and strategy but now also emphasizes design, UX, CX and innovation. However, consultants are very expensive.
- Applying design principles like listening to customers, prototyping, and iterating can help organizations navigate uncertainty, reduce risk, and drive innovation in a cost-effective way.
- Organizations are increasingly recognizing the value of a design approach to gain insights into customer needs and wants in order to develop the right solutions. This helps structure teams and strategy around customer experiences.
This document contains a mix of technical formulas, text, and figures with no clear overall topic. The text sections discuss building successful digital product teams and improving an organization's digital capabilities. It notes that clients increasingly ask agencies to help upskill their digital teams. The document provides perspectives on developing digital products, including choosing the right agency partner, understanding an organization's strengths, and bringing an agency mindset in-house. It emphasizes that there is no single solution and the best approach depends on an organization's unique characteristics.
Design Thinking Comes of AgeThe approach, once.docxdonaldp2
This document summarizes how design thinking has evolved from primarily being used in product design to now infusing corporate culture more broadly. It describes how large organizations are putting design closer to the center of their enterprises to help deal with increasing technological and business complexity. Design thinking principles like empathy, prototyping, and tolerating failure are being applied more widely. The challenges of transitioning to a more design-centric culture are also discussed.
Design Thinking Comes of AgeThe approach, once.docxcuddietheresa
Design
Thinking
Comes
of Age
The approach, once
used primarily in product
design, is now infusing
corporate culture.
by Jon Kolko
ARTWORK The Office for Creative Research
(Noa Younse), Band, Preliminary VisualizationSPOTLIGHT
66 Harvard Business Review September 2015
SPOTLIGHT ON THE EVOLUTION OF DESIGN THINKING
HBR.ORG
There’s a shift under way
in large organizations,
one that puts design
much closer to the
center of the enterprise.
Focus on users’ experiences, especially
their emotional ones. To build empathy with
users, a design-centric organization empowers em-
ployees to observe behavior and draw conclusions
about what people want and need. Those conclu-
sions are tremendously hard to express in quanti-
tative language. Instead, organizations that “get”
design use emotional language (words that concern
desires, aspirations, engagement, and experience)
to describe products and users. Team members
discuss the emotional resonance of a value propo-
sition as much as they discuss utility and product
requirements.
A traditional value proposition is a promise of
utility: If you buy a Lexus, the automaker promises
that you will receive safe and comfortable trans-
portation in a well-designed high-performance ve-
hicle. An emotional value proposition is a promise
of feeling: If you buy a Lexus, the automaker prom-
ises that you will feel pampered, luxurious, and af-
fluent. In design-centric organizations, emotion-
ally charged language isn’t denigrated as thin, silly,
or biased. Strategic conversations in those compa-
nies frequently address how a business decision or
a market trajectory will positively influence users’
experiences and often acknowledge only implicitly
that well-designed offerings contribute to financial
success.
The focus on great experiences isn’t limited to
product designers, marketers, and strategists—it
infuses every customer-facing function. Take
finance. Typically, its only contact with users is
through invoices and payment systems, which are
designed for internal business optimization or pre-
determined “customer requirements.” But those
systems are touch points that shape a customer’s
impression of the company. In a culture focused
on customer experience, financial touch points are
designed around users’ needs rather than internal
operational efficiencies.
Create models to examine complex prob-
lems. Design thinking, first used to make physical
objects, is increasingly being applied to complex, in-
tangible issues, such as how a customer experiences
a service. Regardless of the context, design thinkers
tend to use physical models, also known as design
artifacts, to explore, define, and communicate.
Those models—primarily diagrams and sketches—
supplement and in some cases replace the spread-
sheets, specifications, and other documents that
SPOTLIGHT ON THE EVOLUTION OF DESIGN THINKING
But the shift isn’t about aesthetics. It’s about apply-
in ...
Eight Petals is an innovative marketing agency based in Ahmedabad, India. They provide a wide range of marketing services including brand management, communication and design, digital marketing, web development, exhibition and space design, event management, architecture and interior design, and film and photography. Their team comprises talented professionals with experience across various functions to deliver successful marketing campaigns for their clients.
This thinking might help your ad agency or brand to increase strategic value and find the unexpected opportunities.
The good news is that it's simpler to fix than everyone thinks.
Here is my attempt that not only fix the flawed business model of advertising, but reinvent it.
Rock Paper Scissors - Design Position AgreementAmanda Sutt
Rock Paper Scissors is a creative agency that has been in business since 1986. They provide branding, web development, and marketing services to help clients grow their businesses. The agency aims to build long-term partnerships with clients and help them increase their visibility and profits through creative solutions. They also focus on continual learning and growth for themselves and their clients.
The Difference Engine has relaunched with a new team, and renewed focus on helping companies improve their existing products, services, and customer experiences, and on helping companies identify opportunities for innovation and organizational change.
As a designer I have witnessed first hand the incredible growth of the importance of design. Innovative designs have had a profound and positive impact on our lives, and the thinking process has been repurposed by organizations such as P&G, GE, and Apple as an effective instrument towards change. I have noted through numerous successful design assignments the powerful affect an iterative visual process has on companies, allowing their leadership the ability to envision with clarity a new perspective to a challenging problem.
The Corporate Profile for And All.
And All is a media, publishing and content outfit, run by Devangini M Chauhan.
Check us out on facebook: www.facebook.com/studioandall
Our Website: www.studioandall.com
Riding the creative storm with Ruckus _ Top Interactive Agencies _ Best Digit...genycaloisi
The document discusses an interview with Josh Wood, CEO of the digital agency Ruckus. Some key points:
- Ruckus believes creativity needs to be process-driven and resonate with consumers. They have proprietary strategies and focus on measurable results.
- Their culture emphasizes finding a balance between creativity and practicality. They encourage an open environment and team brainstorming.
- Wood says their biggest challenge is balancing input from many stakeholders with what experts know will work best. Maintaining fun and refreshment through company outings also helps cultivate their culture.
Whitepaper: Journey Mapping in Banking and FinanceUXPressia
This whitepaper examines the specifics of doing customer journey mapping in banking in finance. It covers challenges and provides expert tips on how to solve them.
Inside the whitepaper, you will also find examples of financial journey maps and advice for mappers who build their banking or financial journeys in UXPressia.
Download the full whitepaper at https://uxpressia.com/blog/whitepaper-journey-mapping-in-finance
Value based approach to heritae conservation -.docxJIT KUMAR GUPTA
Text defines the role, importance and relevance of value based approach in identification, preservation and conservation of heritage to make it more productive and community centric.
In human communication, explanations serve to increase understanding, overcome communication barriers, and build trust. They are, in most cases, dialogues. In computer science, AI explanations (“XAI”) map how an AI system expresses underlying logic, algorithmic processing, and data sources that make up its outputs. One-way communication.
How do we craft designs that "explain" concepts and respond to users’ intent? Can AI identify, elicit and apply relevant user contexts, to help us understand AI outputs? How do explanations become two-way?
We must create experiences with systems that will be required to respect user needs and dynamically explain logic and seek understanding. This is a significant challenge that, at its heart, needs UX leadership. The safety, trust, and understandability of systems we design hinge on the way we craft models for explanation.
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORTdeekshithmaroli666
World trade center live proposal in kerala.
Future of our nation is looking towards kerala..?
Yes, because the biggest sludge less port is going to open in kerala soon and also about the hidden massing growth of tourism, it , business sector
2. Trinity Laban, Greenwich London
Great truck-food, superb coffee served with a huge smile, Interactive Games (arcade goes laser)
3. Day One - Design Strategy
Intersection of Design Thinking and Business Strategy. Inspirations by
leaders and strategic thinkers who are tackling big problems and
delivering meaningful experiences at scale.
4. Org Design for Design Orgs
PETER MERHOLZ
Experience Design & Product Consultant, Co-
founder of Adaptive Path
Companies are establishing and growing in-
house design teams like never before. But
they're not getting the most out of them,
because it turns out design should not be
treated like other functions. Drawing on
personal experience and interviews with
industry leaders, Peter will reveal the qualities
that make for the most effective design teams,
and unorthodox strategies for shaping such
organisations. When you take care of the team,
the output takes care of itself.
5.
6.
7. The Modern Design Organisation
LEAH BULEY
Analyst at Forrester Research
Companies from IBM to GE and Capital One are
finally making serious investments in design as
a strategic differentiator. Does that mean we’re
done? Has UX finally arrived? If only it were
that simple. With the ascent of UX comes new
questions. Today, companies struggle to
understand the relationship between user
experience, customer experience, service
design, and innovation—what Jesse James
Garrett called “the great convergence.” The
reality is that many UX teams are still stymied
by questions about what experience design
professionals are empowered to do, and
what’s somebody else’s job. In this talk, Leah
Buley will share her research into the
differences between a ho hum UX organisation,
and world class one. She’ll also discuss what
work still remains to be done for all user
experience professionals to step up to the
opportunity that’s now in front of them.
8. Radical Focus: Using OKRs to
Accomplish Your Most Important
Goals
CHRISTINA WODTKE
Start-up coach and author of the forthcoming
'Radical Focus'
Christina Wodtke has devoted her career to
tackling monumental tasks. She’s helped grow
companies like LinkedIn, Yahoo, and the New
York Times. Nowadays she works with startups
and entrepreneurs, sharing her strategies for
success and inspiring them to pursue big goals
and outlandish dreams.
Christina knows how to inspire diverse teams
to work together, going all out in pursuit of a
single, ultra-challenging goal. Hint: It’s not
about to-do lists and accountability charts.
How do you get your team to commit to bold
goals? How do you stay motivated despite
setbacks and disappointments? And is failure
ever a viable option?
Christina Wodtke will demonstrate how she
uses _objectives and key results_ to help teams
tackle and realize big goals in a methodical
way, leaving nothing to chance. You’ll learn the
beauty of a good fail and how regular check-ins
can keep you on track to success.
9. Redesigning Government for the
21st Century
LOUISE DOWNE
Head of Design for the UK Government,
GDS
Public services account for approximately
1/5th of UK GDP. That's about 80% of the
cost of central government. Of that though,
up to 60% is spent on the cost of service
failure - calls and casework that could be
avoided by better designed services.
Since the founding of GDS, we’ve created
and built one consistent user experience
for government, saving £1.7 billion pounds
for the UK taxpayer, and beating the
Olympic cauldron to the Designs of the
Year award with a ‘black and white website’
that means users don’t need to know how
government works to make it work for
them.
But our work has only just started. The
Autumn spending review announced £1.8
billion of spending on making digital
services better (and cheaper to deliver)
over the next 4 years. But how do we make
sure that these changes meet the needs of
users? and how do we scale user centred
design in the UK's largest single
organisation?
10. A frontier for designers: cultures
of creativity
MARC RETTIG
Managing Principal at Fit Associates
It’s one thing to hire more designers, but
how do we put in place the conditions
necessary for the design process to come
to life in our teams and organisations? It’s
one thing to be a good designer, but how
do we equip ourselves to affect the way
our organisation sees and conducts its
work? Do we need design-driven
organisations, or profoundly creative
organisations? What’s the difference? To
shed light on these questions and invite
you to consider how they relate to your
work and your career, Marc Rettig will draw
on current efforts in large companies,
trends in social innovation and leadership,
and return to an old and profoundly deep
view of the creative process.
11. Design Thinking for Innovation
CHRISTINA WODTKE
Design is transforming business, powering
new companies like Nest and AirBnB, and
revitalising older ones like Google and
Intuit. Design thinking and practices are
tapped as a font of innovation by startups
in particular. But how can you adopt this
new approach effectively? Christina
Wodtke, Adjunct Professor at CCA and
Stanford Continuing Education, will take
you through the science behind design
thinking. In this workshop, participants will
apply six key design techniques to creating
a business. You will learn how to discover
hidden insights in data, sketch out
concepts, and co-create with customers an
early MVP. As well, we’ll use design thinking
to rapidly iterate on the business model
canvas to assure your business is viable.
12.
13. Day Two - Product Design
The product world. As the network becomes more and more embedded
in our daily lives, learn how the worlds most progressive product teams
are facing the increasing complexity of design challenges.
14. Balanced Product Strategy
CENNYDD BOWLES
Digital Product Designer
Data rules with an iron fist. Every company
is unique in adopting the Lean Startup
philosophy; nothing’s going in that backlog
until it’s fully hypothesis-tested. The world
belongs to the numerate, and product
strategies are becoming evidence-based,
conservative, and sometimes plain robotic.
Designers know there's got to be more to it
than this. We know numbers are powerful
advisers but tyrannical masters. How can
we convince leaders of the limits of data-
driven decisions? How can we make the
case for product strategies that invest in
the intangibles — trust, loyalty, love — that
design engenders so well? How can we
reintroduce some humanity to the future
of our companies and products?
15. Three Star Product Experiences
MELISSA PERRI
Product Manager, UX Designer, CEO of
ProdUX Labs
El Bulli, Frantzen, Alinea, Aquavit - some of
the best restaurants in the world. They
didn’t achieve their Michelin Stars by doing
the same thing as everyone else. Let’s take
a cue from restaurants on how to take our
software products from good to great. We
need to forgo traditional methods of
building products and turn to product
management practices that deliver
exceptional value to the user. Focusing on
user experience, product experiments,
teamwork, and solving problems will get us
there.
16. Physical and Digital: finding the
balance that makes the ordinary
extraordinary
CLARA GAGGERO WESTAWAY
Co-founder and Creative Director, Special
Projects
Digital interfaces open up possibilities of
ubiquitous access and information sharing,
physical objects feel natural to people and
give them something tangible to relate to.
Today’s products can fuse both the
analogue and the digital to create a
frictionless and delightful experience for
people.
In this session, Clara will share her journey
in pursuing the perfect balance of analogue
and digital when designing a calendar, a
paper manual for smartphones and other
IoT devices.
17. Beyond Measure
ERIKA HALL
Co founder of Mule Design and author of
'Just Enough Research'
Site analytics. The quantified self. Big data.
We can track, measure, and store more
than ever before. This is naturally exciting
to designers and technologists who want to
make better informed decisions. But more
data doesn’t necessarily create more
meaning, and might even make it harder to
see what matters. Human experience does
not reduce to an engineering problem and
what we can’t count still counts in an
increasingly quantified world.
18. What Good Means
DAN KLYN
Information Architect
Designers are expected to do so many
things; the baseline expectation is that we
make products or services better as the
result of our work.
You don't even need to know what "good"
means in order to be working and
measuring in terms of "better." Simply take
some measurements now, then design and
launch some things, then re-measure.
When the numbers go up, you're doing
better than you did before.
"Better" is the tune that business calls
when it pays the UX piper to do his or her
work. And as you may remember, the piper
story has a funny ending.
Is there a way for UX designers to know
that we're doing it right that's not about
being "better?" Dan Klyn is certain there is,
and will share what he's learned about
what good means and a different model for
what it might mean, drawn from more than
nineteen years of professional practice.
19. Sketching with confidence,
clarity and imagination
EVA-LOTTA LAMM
User Experience Designer and Illustrator
Being able to sketch is like speaking an
additional language that enables you to
structure and express your thoughts and
ideas more clearly, quickly and in an
engaging way. For anyone working in UX,
design and product development in
general, sketching is a valuable technique
to feel comfortable with. Thinking through
complex problems on your own,
spontaneously pitching a design idea at the
whiteboard, bringing a user scenario to life
in a storyboard or creating sketchnotes
during a research interview: the ability to
sketch is as versatile and useful as the
ability to write. And like writing, it’s
daunting to learn at first, but with a bit of
instruction and a lot of practice it can
become second nature.
20.
21. Day Three - Design Practice
Exploration of the constantly evolving field of design to see what's on
the horizon. Double-down on fundamentals of our craft, leaving you
armed with a powerful new set of tools and techniques.
22. How to Make Sense of Any Mess
ABBY COVERT
Information Architect
In a world where everything is getting more
complex and we are all experiencing personal
information overload, there is a growing need
to understand the tools and processes that are
used to make sense of complex subjects and
situations. These tools aren’t hard to learn or
even tough to implement but they are also not
part of many people’s education. Information
Architecture is a practice of making sense. A
set of principles, lessons and tools to help
anyone make sense of anything. Whether you
are – a student or professional, a designer,
technologist or small business owner, an intern
or executive – learn how information
architecture can help you make sense of your
next endeavour.
23.
24. The Principles of UX
Choreography
GLEN KEANE
Animator
REBECCA USSAI
Experience Design Director at R/GA
The Principles of UX Choreography is a new
paradigm developed by Rebecca Ussai of
R/GA and Legendary Animator, Glen Keane.
Influenced by Disney’s 12 Principles of
Animation and the most important
communication points of user experience
design, UX Choreography helps designers
think about how to design with motion in
order to craft experiences that are more
intuitive, realistic, emotional, and
enjoyable. Together, Rebecca and Glen will
illustrate these principles and help the
audience find a deeper story in all of their
work.
25.
26. The Future of the Web: And How
to Prepare for it Now
PETER SMART
Director of UX and Strategy at Fantasy.co
Do you remember your first moment on the
web? The internet, as we know it, is less than
9,000 days old. What do the next 9,000 days
have in store?
Peter Smart, global director of user experience
at Fantasy Interactive, will offer insights into
some of the most astonishing developments at
the frontiers of our industry. Together, we’ll
explore how breakthroughs at the edge of
technology, science and design will transform
the way the web affects our daily lives – from
invisible interfaces, touchable websites and
adaptive ecosystems.
Drawing on leading research and experiments
across our industry, join us on a tour of the
next 9,000 days on the web – and how we can
prepare for them today.
27. Open the pod bay doors,
designer
BEN SAUER
Senior User Experience Designer at
Clearleft
Right now voice UIs like Siri are, well…. hit
and miss. But all the big players are heavily
investing in voice UI, let’s suppose it will be
much smarter, soon. What does that mean
for us designers? Will screen UI even be
required? Should we be changing our
workflow now? In this talk, Ben will look at
the current capabilities of Voice UIs, how
the APIs are connecting to apps, what’s
next, and how this might change our
design process and products.
28. Wicked Ambiguity and User
Experience
JONATHON COLMAN
Product UX & Content Strategy at Facebook
How do you solve the world’s hardest
problems? And how would you respond if
they’re unsolvable? As user experience
professionals, we’re focused on people who
live and work in the here and now. We dive
into research, define the problem, break down
silos, and focus on people’s intent to create
solutions.
But how does our UX work change when a
project lasts not for one year, or even 10 years,
but for 10,000 years or more? Enter the
“Wicked Problem,” or situations with so much
ambiguity, complexity, and interdependencies
that—by definition—they can’t be solved.
Using real-world examples from NASA’s
Voyager program, the Yucca Mountain Nuclear
Waste Repository, and other long-term UX
efforts, we’ll talk about the challenges of
creating solutions for people whom we’ll never
know in our lifetimes.
The ways we grapple with ambiguity give us a
new perspective on our work and on what it
means to build experiences that last.
29. Storytelling for multi-device design
ANNA DAHLSTRÖM
UX designer
As the number of devices we use on a daily basis
grows, considering each device's role at different
times, situations and contexts is becoming
increasingly important to ensure that we deliver
good experiences and stand out from the
competition. Our ability to control where a user is
coming from and how they get around the
experiences we design is fading. Yet our need to
ensure we understand where they are in their
journey, so that we can deliver the right content
and interactions at the right time, and on the right
device, is ever more important.
Drawing on tried and tested storytelling principles
from film, fiction, and music and applying them to
the context of UX design and business, this
workshop gives a practical walk through of why
storytelling matters. It further provides you with
hands on tools for how you can apply it to your
multi-device design projects and to your
organisation, to ensure we create better multi-
device experiences for our users and healthier
bottom lines for our businesses.