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AIPMM Webinar Series

                 www.aipmm.com
© AIPMM 2013          @AIPMM          www.aipmm.com
© AIPMM 2013   @AIPMM   www.aipmm.com
Founded 1998
          Largest Product Management professional group
          Provides professional development and
            certification
               •   Certified Product Manager
               •   Certified Product Marketing Manager
               •   Agile Certified Product Manager
               •   Certified Innovation Leader


© AIPMM 2013                        @AIPMM               www.aipmm.com
Today’s Speakers
   Moderator:
       Cindy F. Solomon, CPM, CPMM
       Founder, Global Product Management Talk
       Producer, Startup Product Summit http://startupproduct.com
       @cindyfsolomon @ProdMgmtTalk @startupproduct


   Presenter:
      Hector Del Castillo, PMP, CPM, CPMM
       http://www.linkedin.com/in/hectordelcastillo
       @hmdelcastillo




© AIPMM 2013                                @AIPMM                  www.aipmm.com
Tweet!


        Hector:          @hmdelcastillo
        AIPMM:           @AIPMM
        ProdMgmtTalk:    @ProdMgmtTalk
        Hashtag          #prodmgmt




© AIPMM 2013             @AIPMM           www.aipmm.com
FEATURED PRESENTATION


© AIPMM 2013       @AIPMM     www.aipmm.com
Hector Del Castillo
   • Senior consultant with over 15 years of experience transforming
     products to profit for technology-based companies
   • AIPMM Body of Knowledge (ProdBOK®) Contributor
   • Established companies
        – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies
   • Small companies and startups
        – Nextone Communications, Smith Micro Software
   • Launched 27+ Products for global deployment
        – HW/SW, Telecom, Enterprise Mobility, Information Security Services,
          Professional Development
   • Certified PMP®, CPM® and CPMM®
   • University of California at Santa Barbara, MS EE
   • University of Texas at El Paso, MS EE, BS EE



© AIPMM 2013                                 @AIPMM                             www.aipmm.com
What We Will Discuss

   1. Common challenges
   2. Common responsibilities
   3. Key differences
   4. Framework comparison
   5. Key takeaways


© AIPMM 2013            @AIPMM        www.aipmm.com
Common Challenges
   • Few people understand the role
   • Roles and responsibilities can be very unclear
        – Get drawn into too much tactical coordination
   • Lack the authority to carry out their
     responsibilities
        – Little influence on corporate branding, channel
          selection, or advertising

         Source: Rajesh K. Tyagi, Mohanbir S. Sawhney, “High-Performance Product Management: The Impact of Structure, Process,
         Competencies, and Role Definition,” Journal of Product Innovation Management, Vol. 27, Issue 1, January 2010



© AIPMM 2013                                           @AIPMM                                             www.aipmm.com
Both roles align activities performed by
       cross-functional teams with strategic
       objectives.

© AIPMM 2013             @AIPMM             www.aipmm.com
Both roles require strong influential and
   collaborative skills to guide critical decisions.
© AIPMM 2013             @AIPMM              www.aipmm.com
Both roles orchestrate
    key activities and
    manage key deliverables.




© AIPMM 2013          @AIPMM   www.aipmm.com
Fortune’s Most Admired Companies
  Rank      Company                           Industry   Industry
                                              Rank
      1     Apple                                 1      Computers
      2     Google                                1      Internet Services & Retailing
      3     Amazon.com                            2      Internet Services & Retailing
      4     Coca-Cola                             1      Beverages
      5     IBM                                   1      IT Services
      6     FedEx                                 1      Delivery
      7     Berkshire Hathaway                    1      Property & Casualty
      8     Starbucks                             2      Food Services
      9     Procter & Gamble                      1      Soaps & Cosmetics
     10     Southwest Airlines                    1      Airlines
     Source: Fortune Magazine, Mar 19, 2012


© AIPMM 2013                                   @AIPMM                          www.aipmm.com
What is Project Management?
                   • Organizational function of planning,
               1     organizing, securing and managing
                     resources


               2   • Applies processes and knowledge
                     over time



               3   • Aligns cross-functional teams to
                     complete projects


© AIPMM 2013                   @AIPMM                   www.aipmm.com
What is the most important task for a
   Project Manager?
   A. Maximize revenue.
   B. Lead product development activities.
   C. Reduce development cost.
   D. Maximize profit.
   E. Deliver high quality.



© AIPMM 2013          @AIPMM               www.aipmm.com
What is Product Management?

               1   • Organizational function
                     throughout product lifecycle


               2   • Proactive planning of products

                   • Aligns cross-functional teams to
               3     create and support a product


© AIPMM 2013                  @AIPMM                  www.aipmm.com
What is the most important task for a
   Product Manager?
   A. Maximize revenue.
   B. Lead product development activities.
   C. Reduce development cost.
   D. Maximize profit.
   E. Deliver high quality.



© AIPMM 2013          @AIPMM               www.aipmm.com
ROLES & RESPONSIBILITIES


© AIPMM 2013        @AIPMM       www.aipmm.com
Project Management
  triple constraint focuses on
  maximizing quality.              Scope



                                   Quality



                            Cost             Schedule



© AIPMM 2013           @AIPMM                    www.aipmm.com
Source: H. Del Castillo, AIPMM, © 1998-2013, All Rights Reserved.
  Product Management
  triple constraint focuses on
  maximizing value.                  Customer


                                     Product
                                      (Value)


                          Business              Market



© AIPMM 2013           @AIPMM                      www.aipmm.com
Work Environment
                                   Externally
                                    Focused




                                   Functional
               Tactical                         Strategic
                                    Manager




                                   Internally
                                    Focused


© AIPMM 2013              @AIPMM                www.aipmm.com
Both roles get drawn into tactical
activities.
                                   Externally
                                    Focused




                                   Functional
               Tactical             Manager
                                                Strategic




                                   Internally
                                    Focused


© AIPMM 2013              @AIPMM                www.aipmm.com
Both roles need to stay focused on
strategic objectives.
                                   Externally
                                    Focused




                                   Functional
               Tactical
                                    Manager     Strategic



                                   Internally
                                    Focused


© AIPMM 2013              @AIPMM                 www.aipmm.com
Project Managers are mostly internally
focused.
                                   Externally
                                    Focused




                                   Functional
               Tactical                         Strategic
                                    Manager




                              Internally
                               Focused
© AIPMM 2013              @AIPMM                www.aipmm.com
Product Managers are mostly externally
focused.
                              Externally
                               Focused



                                   Functional
               Tactical                         Strategic
                                    Manager




                                   Internally
                                    Focused


© AIPMM 2013              @AIPMM                www.aipmm.com
Both roles bring different                                               perspectives.
  Project Management                                                   Product Management




  Source: S.T.O.P. The Project Management Survival Plan© by            Source: Take Charge Product Management© by Greg
  Steven Starke. All rights reserved.                                  Geracie. All rights reserved.


© AIPMM 2013                                                  @AIPMM                                      www.aipmm.com
Project Managers guide key
    decisions to maximize
    quality and minimize risk.




© AIPMM 2013          @AIPMM     www.aipmm.com
Product Managers guide key
 decisions to maximize
 value and create new
 revenue streams.




© AIPMM 2013        @AIPMM    www.aipmm.com
FRAMEWORK COMPARISON


© AIPMM 2013     @AIPMM      www.aipmm.com
Typical Project Life Cycle




                                                                         Source: PMI PMBOK v5
        These are stages that projects go through from initiation
        to closing

© AIPMM 2013                    @AIPMM                   www.aipmm.com
Project Management Framework
                                                     Monitor/
                     Initiate   Plan     Execute                Close
                                                     Control
                                        Integrate
                                          Scope
   Knowledge Areas




                                          Time
                                          Cost




                                                                                    Source: PMI PMBOK v5
                                         Quality
                                           HR
                                       Communicate
                                          Risk
                                         Procure

© AIPMM 2013                              @AIPMM                    www.aipmm.com
Typical Product Life Cycle




        These are stages that products go through from
        introduction to withdrawal from the market

© AIPMM 2013                  @AIPMM                     www.aipmm.com
Seven Phase Product Life Cycle




                     Source: AIPMM ProdBOK, © 1998-2012, All Rights Reserved.


© AIPMM 2013         @AIPMM                                 www.aipmm.com
Product Management Framework

                   Conceive   Plan   Develop      Qualify      Launch        Deliver      Retire



                                          Organization
 Knowledge Areas




                                             Market
                                            Business
                                           Customer
                                            Product

                                               Source: AIPMM ProdBOK, © 1998-2012, All Rights Reserved.


© AIPMM 2013                                   @AIPMM                                  www.aipmm.com
Framework Comparison
   Product Management

       Conceive     Plan          Develop    Qualify     Launch   Deliver      Retire




   Project Management

                                                       Monitor/
         Initiate          Plan         Execute                    Close
                                                       Control



© AIPMM 2013                                @AIPMM                          www.aipmm.com
Framework Integration




               Initiate

                Plan

                  Execute

                    Monitor

                       Close

                                  Source: AIPMM ProdBOK, © 1998-2013, All Rights Reserved.

© AIPMM 2013                       @AIPMM                                www.aipmm.com
Framework Integration




                   Initiate

                    Plan

                      Execute

                        Monitor

                           Close

                                   Source: AIPMM ProdBOK, © 1998-2013, All Rights Reserved.

© AIPMM 2013                       @AIPMM                                 www.aipmm.com
Framework Integration




                            Initiate

                             Plan

                               Execute

                                 Monitor

                                    Close

                        Source: AIPMM ProdBOK, © 1998-2011, All Rights Reserved.

© AIPMM 2013            @AIPMM                                 www.aipmm.com
Framework Integration




                                              Initiate

                                               Plan

                                                 Execute

                                                   Monitor

                                                      Close

                       Source: AIPMM ProdBOK, © 1998-2013, All Rights Reserved.

© AIPMM 2013            @AIPMM                                www.aipmm.com
Framework Integration




                                                            Initiate

                                                             Plan

                                                               Execute

                                                                 Monitor

                                                                    Close

                       Source: AIPMM ProdBOK, © 1998-2013, All Rights Reserved.

© AIPMM 2013            @AIPMM                                 www.aipmm.com
Comparison of Key Deliverables
   Project Management                      Product Management

     •   Project Knowledge Base                •   Product Knowledge Base
     •   Project Portfolio Analysis            •   Competitive Analysis
     •   Project Charter                       •   Product Portfolio Analysis
     •   Project Management Plan               •   Market Strategy Plan
     •   Work Breakdown Structure              •   Market Requirements Document
     •   Earned Value Analysis                 •   Product Requirements Document
     •   Feasibility Study                     •   Product Business Case
     •   Communications Plan                   •   Product Roadmap
     •   Procurement Plan                      •   Technology Roadmap
     •   Quality Assurance Plan                •   Beta Plan
     •   Risk Management Plan                  •   Launch Plan
     •   Status Reports                        •   Marketing Plan
     •   Lessons Learned                       •   End Of Life Plan



© AIPMM 2013                          @AIPMM                            www.aipmm.com
Key Takeaways
        1      • Both roles guide key activities and decisions


        2      • Both roles impact profit and loss


        3      • Project Managers minimize loss and risk


        4      • Product Managers maximize value and profit


        5      • Both roles collaborate to deliver quality & value


© AIPMM 2013                    @AIPMM                      www.aipmm.com
Upcoming Courses
  Course & Location                        Dates              Days    Time
  ACPM® Certification Prep Course & Exam
  McLean, VA                               Feb 25, 2013       M       8:30 am – 5 pm
  Seattle, WA                              Mar 11, 2013
  CPM® Certification Prep Course & Exam
  McLean, VA                               Feb 26-27, 2013    T, W    8:30 am – 5 pm
  Seattle, WA                              Mar 12-13, 2013
  CPMM® Certification Prep Course & Exam
  McLean, VA                               Feb 28-Mar 1, 2013 Th, F   8:30 am – 5 pm
  Seattle, WA                              Mar 14-15, 2013
  CIL® Certification Prep Course & Exam
  McLean, VA                               May 22-23, 2013    W, Th 8:30 am – 5 pm



© AIPMM 2013                          @AIPMM                            www.aipmm.com
For More Information About
   • AIPMM membership benefits
   • Certification courses in your area
   • How to prepare to take a certification exam
   • Defining the right product strategy & process
     to grow your business
   • Aligning your business model with your
     product strategy

© AIPMM 2013              @AIPMM             www.aipmm.com
Hector Del Castillo, PMP, CPM, CPMM
               Transforming products to profit for technology-based organizations.TM
               Product Marketing Director
                  Connect: linkd.in/hdelcastillo
                   Follow:       @hmdelcastillo
                   Contact: hmdelcastillo@aipmm.com


© AIPMM 2013                          @AIPMM                           www.aipmm.com
Please Join Us Again!
                       AIPMM Webinar Series: Friday Feb   22
               Pricing For A More Profitable Product Portfolio
                         http://aipmm.com/aipmm_webinars/

                    Global Product Management Talk: Monday Feb 25
      Lean Product Development Methodologies with Poornima Vijayashanker,
                      Founder Of BizeeBee And Femgineer
                      http://www.blogtalkradio.com/prodmgmttalk


   Stay Informed!
   Newsletter:       http://www.aipmm.com/subscribe
   LinkedIn:         http://www.linkedin.com/company/aipmm
   Membership:       http://www.aipmm.com/join.php
   Certification:    http://aipmm.com/html/certification/

© AIPMM 2013                           @AIPMM                       www.aipmm.com

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Differences Between Project and Product Management - H. Del Castillo, AIPMM Webcast

  • 1. AIPMM Webinar Series www.aipmm.com © AIPMM 2013 @AIPMM www.aipmm.com
  • 2. © AIPMM 2013 @AIPMM www.aipmm.com
  • 3. Founded 1998 Largest Product Management professional group Provides professional development and certification • Certified Product Manager • Certified Product Marketing Manager • Agile Certified Product Manager • Certified Innovation Leader © AIPMM 2013 @AIPMM www.aipmm.com
  • 4. Today’s Speakers Moderator: Cindy F. Solomon, CPM, CPMM Founder, Global Product Management Talk Producer, Startup Product Summit http://startupproduct.com @cindyfsolomon @ProdMgmtTalk @startupproduct Presenter: Hector Del Castillo, PMP, CPM, CPMM http://www.linkedin.com/in/hectordelcastillo @hmdelcastillo © AIPMM 2013 @AIPMM www.aipmm.com
  • 5. Tweet! Hector: @hmdelcastillo AIPMM: @AIPMM ProdMgmtTalk: @ProdMgmtTalk Hashtag #prodmgmt © AIPMM 2013 @AIPMM www.aipmm.com
  • 6. FEATURED PRESENTATION © AIPMM 2013 @AIPMM www.aipmm.com
  • 7. Hector Del Castillo • Senior consultant with over 15 years of experience transforming products to profit for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 27+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE © AIPMM 2013 @AIPMM www.aipmm.com
  • 8. What We Will Discuss 1. Common challenges 2. Common responsibilities 3. Key differences 4. Framework comparison 5. Key takeaways © AIPMM 2013 @AIPMM www.aipmm.com
  • 9. Common Challenges • Few people understand the role • Roles and responsibilities can be very unclear – Get drawn into too much tactical coordination • Lack the authority to carry out their responsibilities – Little influence on corporate branding, channel selection, or advertising Source: Rajesh K. Tyagi, Mohanbir S. Sawhney, “High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition,” Journal of Product Innovation Management, Vol. 27, Issue 1, January 2010 © AIPMM 2013 @AIPMM www.aipmm.com
  • 10. Both roles align activities performed by cross-functional teams with strategic objectives. © AIPMM 2013 @AIPMM www.aipmm.com
  • 11. Both roles require strong influential and collaborative skills to guide critical decisions. © AIPMM 2013 @AIPMM www.aipmm.com
  • 12. Both roles orchestrate key activities and manage key deliverables. © AIPMM 2013 @AIPMM www.aipmm.com
  • 13. Fortune’s Most Admired Companies Rank Company Industry Industry Rank 1 Apple 1 Computers 2 Google 1 Internet Services & Retailing 3 Amazon.com 2 Internet Services & Retailing 4 Coca-Cola 1 Beverages 5 IBM 1 IT Services 6 FedEx 1 Delivery 7 Berkshire Hathaway 1 Property & Casualty 8 Starbucks 2 Food Services 9 Procter & Gamble 1 Soaps & Cosmetics 10 Southwest Airlines 1 Airlines Source: Fortune Magazine, Mar 19, 2012 © AIPMM 2013 @AIPMM www.aipmm.com
  • 14. What is Project Management? • Organizational function of planning, 1 organizing, securing and managing resources 2 • Applies processes and knowledge over time 3 • Aligns cross-functional teams to complete projects © AIPMM 2013 @AIPMM www.aipmm.com
  • 15. What is the most important task for a Project Manager? A. Maximize revenue. B. Lead product development activities. C. Reduce development cost. D. Maximize profit. E. Deliver high quality. © AIPMM 2013 @AIPMM www.aipmm.com
  • 16. What is Product Management? 1 • Organizational function throughout product lifecycle 2 • Proactive planning of products • Aligns cross-functional teams to 3 create and support a product © AIPMM 2013 @AIPMM www.aipmm.com
  • 17. What is the most important task for a Product Manager? A. Maximize revenue. B. Lead product development activities. C. Reduce development cost. D. Maximize profit. E. Deliver high quality. © AIPMM 2013 @AIPMM www.aipmm.com
  • 18. ROLES & RESPONSIBILITIES © AIPMM 2013 @AIPMM www.aipmm.com
  • 19. Project Management triple constraint focuses on maximizing quality. Scope Quality Cost Schedule © AIPMM 2013 @AIPMM www.aipmm.com
  • 20. Source: H. Del Castillo, AIPMM, © 1998-2013, All Rights Reserved. Product Management triple constraint focuses on maximizing value. Customer Product (Value) Business Market © AIPMM 2013 @AIPMM www.aipmm.com
  • 21. Work Environment Externally Focused Functional Tactical Strategic Manager Internally Focused © AIPMM 2013 @AIPMM www.aipmm.com
  • 22. Both roles get drawn into tactical activities. Externally Focused Functional Tactical Manager Strategic Internally Focused © AIPMM 2013 @AIPMM www.aipmm.com
  • 23. Both roles need to stay focused on strategic objectives. Externally Focused Functional Tactical Manager Strategic Internally Focused © AIPMM 2013 @AIPMM www.aipmm.com
  • 24. Project Managers are mostly internally focused. Externally Focused Functional Tactical Strategic Manager Internally Focused © AIPMM 2013 @AIPMM www.aipmm.com
  • 25. Product Managers are mostly externally focused. Externally Focused Functional Tactical Strategic Manager Internally Focused © AIPMM 2013 @AIPMM www.aipmm.com
  • 26. Both roles bring different perspectives. Project Management Product Management Source: S.T.O.P. The Project Management Survival Plan© by Source: Take Charge Product Management© by Greg Steven Starke. All rights reserved. Geracie. All rights reserved. © AIPMM 2013 @AIPMM www.aipmm.com
  • 27. Project Managers guide key decisions to maximize quality and minimize risk. © AIPMM 2013 @AIPMM www.aipmm.com
  • 28. Product Managers guide key decisions to maximize value and create new revenue streams. © AIPMM 2013 @AIPMM www.aipmm.com
  • 29. FRAMEWORK COMPARISON © AIPMM 2013 @AIPMM www.aipmm.com
  • 30. Typical Project Life Cycle Source: PMI PMBOK v5 These are stages that projects go through from initiation to closing © AIPMM 2013 @AIPMM www.aipmm.com
  • 31. Project Management Framework Monitor/ Initiate Plan Execute Close Control Integrate Scope Knowledge Areas Time Cost Source: PMI PMBOK v5 Quality HR Communicate Risk Procure © AIPMM 2013 @AIPMM www.aipmm.com
  • 32. Typical Product Life Cycle These are stages that products go through from introduction to withdrawal from the market © AIPMM 2013 @AIPMM www.aipmm.com
  • 33. Seven Phase Product Life Cycle Source: AIPMM ProdBOK, © 1998-2012, All Rights Reserved. © AIPMM 2013 @AIPMM www.aipmm.com
  • 34. Product Management Framework Conceive Plan Develop Qualify Launch Deliver Retire Organization Knowledge Areas Market Business Customer Product Source: AIPMM ProdBOK, © 1998-2012, All Rights Reserved. © AIPMM 2013 @AIPMM www.aipmm.com
  • 35. Framework Comparison Product Management Conceive Plan Develop Qualify Launch Deliver Retire Project Management Monitor/ Initiate Plan Execute Close Control © AIPMM 2013 @AIPMM www.aipmm.com
  • 36. Framework Integration Initiate Plan Execute Monitor Close Source: AIPMM ProdBOK, © 1998-2013, All Rights Reserved. © AIPMM 2013 @AIPMM www.aipmm.com
  • 37. Framework Integration Initiate Plan Execute Monitor Close Source: AIPMM ProdBOK, © 1998-2013, All Rights Reserved. © AIPMM 2013 @AIPMM www.aipmm.com
  • 38. Framework Integration Initiate Plan Execute Monitor Close Source: AIPMM ProdBOK, © 1998-2011, All Rights Reserved. © AIPMM 2013 @AIPMM www.aipmm.com
  • 39. Framework Integration Initiate Plan Execute Monitor Close Source: AIPMM ProdBOK, © 1998-2013, All Rights Reserved. © AIPMM 2013 @AIPMM www.aipmm.com
  • 40. Framework Integration Initiate Plan Execute Monitor Close Source: AIPMM ProdBOK, © 1998-2013, All Rights Reserved. © AIPMM 2013 @AIPMM www.aipmm.com
  • 41. Comparison of Key Deliverables Project Management Product Management • Project Knowledge Base • Product Knowledge Base • Project Portfolio Analysis • Competitive Analysis • Project Charter • Product Portfolio Analysis • Project Management Plan • Market Strategy Plan • Work Breakdown Structure • Market Requirements Document • Earned Value Analysis • Product Requirements Document • Feasibility Study • Product Business Case • Communications Plan • Product Roadmap • Procurement Plan • Technology Roadmap • Quality Assurance Plan • Beta Plan • Risk Management Plan • Launch Plan • Status Reports • Marketing Plan • Lessons Learned • End Of Life Plan © AIPMM 2013 @AIPMM www.aipmm.com
  • 42. Key Takeaways 1 • Both roles guide key activities and decisions 2 • Both roles impact profit and loss 3 • Project Managers minimize loss and risk 4 • Product Managers maximize value and profit 5 • Both roles collaborate to deliver quality & value © AIPMM 2013 @AIPMM www.aipmm.com
  • 43. Upcoming Courses Course & Location Dates Days Time ACPM® Certification Prep Course & Exam McLean, VA Feb 25, 2013 M 8:30 am – 5 pm Seattle, WA Mar 11, 2013 CPM® Certification Prep Course & Exam McLean, VA Feb 26-27, 2013 T, W 8:30 am – 5 pm Seattle, WA Mar 12-13, 2013 CPMM® Certification Prep Course & Exam McLean, VA Feb 28-Mar 1, 2013 Th, F 8:30 am – 5 pm Seattle, WA Mar 14-15, 2013 CIL® Certification Prep Course & Exam McLean, VA May 22-23, 2013 W, Th 8:30 am – 5 pm © AIPMM 2013 @AIPMM www.aipmm.com
  • 44. For More Information About • AIPMM membership benefits • Certification courses in your area • How to prepare to take a certification exam • Defining the right product strategy & process to grow your business • Aligning your business model with your product strategy © AIPMM 2013 @AIPMM www.aipmm.com
  • 45. Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Contact: hmdelcastillo@aipmm.com © AIPMM 2013 @AIPMM www.aipmm.com
  • 46. Please Join Us Again! AIPMM Webinar Series: Friday Feb 22 Pricing For A More Profitable Product Portfolio http://aipmm.com/aipmm_webinars/ Global Product Management Talk: Monday Feb 25 Lean Product Development Methodologies with Poornima Vijayashanker, Founder Of BizeeBee And Femgineer http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Newsletter: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/ © AIPMM 2013 @AIPMM www.aipmm.com