This document summarizes the development of the 2040 Regional Transportation Plan for the Chattanooga region. Key aspects included establishing goals through public outreach, developing a three-tiered evaluation framework to balance regional and community needs, and conducting a performance-based project prioritization. This led to outcomes like doubling funding for biking/walking and system preservation, and identifying strategic road and transit expansion projects. The process aimed to provide a flexible, context-sensitive approach to better match solutions to needs across different geographic scales.