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Insurer Progressive Had Most National and Local Ad Impressions, AdImpact Reports
By Jon Lafayette published
New platform measures broadcast, cable and CTV delivery across all markets
Total TV Ad Impressions Down 3.73% in First Half: iSpot Report
By Jon Lafayette published
Broadcast networks saw gains in primetime
Brian Lesser Returns To GroupM as Global CEO
By Jon Lafayette published
Executive had headed AT&T’s Xandr, InfoSum
Paramount Advertising Launches Self-Service Platform for Smaller Businesses
By Jon Lafayette published
Paramount Ads Manager provides tools to create streaming video commercials
CTV Commercials Deliver More Attention Than Other Digital Video Formats: Research
By Jon Lafayette published
Yahoo, Omnicom, Amplified Intelligence team up for study
Mirriad’s Virtual Product-Placement Campaigns Deliver for Hallmark
By Jon Lafayette published
Big boosts seen in brand awareness and consideration
Hulu’s ‘The Bear’ Fires Its Way to Top of TVision Power Score Rankings
By Jon Lafayette published
Netflix places 10 shows in Top 20
Olympians and Athletes Set To Cover Paris Games for Telemundo
By Jon Lafayette published
Soccer fans will hear Andres Cantor’s ‘gooooool’ calls
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