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Article
Publication date: 6 October 2020

Peter Merdian, Philipp Piroth, Edith Rueger-Muck and Gerhard Raab

The purpose of this study is to find out how unconscious perception and conscious reactions differ when it comes to evaluate wine bottles in a shopping shelf. It was evaluated how…

Abstract

Purpose

The purpose of this study is to find out how unconscious perception and conscious reactions differ when it comes to evaluate wine bottles in a shopping shelf. It was evaluated how attention is related to subjective evaluations of interest and value in the perception of wine bottle design choices.

Design/methodology/approach

The experiment combined implicit eye-tracking observations and a quantitative measurement on the assessment on wine bottle designs. In total, 37 participants rated eight different wine bottle designs based on their interest and assumed value, without any given information about the wines’ original price classification.

Findings

There is a significant difference between the perception of wine bottle designs. Eye-catchy designs do not automatically transform into a higher perception of value and interest towards the product. The unconscious perception of bottles and the conscious reaction differentiate.

Research limitations/implications

The greatest limitation, as with many other implicit studies, is the limited number of subjects and the associated limited validity. In addition, eight bottles in four categories were studied, which is adequate, but does not fully reflect the complexity of the wine market supply.

Practical implications

Manufacturers and wine label designers should challenge existing pre-disposition towards certain wine bottle design choices.

Originality/value

To the best of the authors’ knowledge, this is the first German consumer study that focusses on unconscious perception (measured by implicit eye movement behaviour) and conscious reactions in the context of explicit value and interest evaluation.

Details

International Journal of Wine Business Research, vol. 33 no. 1
Type: Research Article
ISSN: 1751-1062

Keywords

Open Access
Article
Publication date: 28 February 2023

Elena Barbierato, Danio Berti, Silvia Ranfagni, Luis Hernández-Álvarez and Iacopo Bernetti

The main purpose of this study is to analyze how consumers’ visual attention to wine label design correlates with their preferences. Accordingly, this study uses quantitative…

3424

Abstract

Purpose

The main purpose of this study is to analyze how consumers’ visual attention to wine label design correlates with their preferences. Accordingly, this study uses quantitative eye-tracking metrics to understand which design proposal has greater visual salience. A more specific objective was to assess which design proposal was preferred to be marketed.

Design/methodology/approach

The experiment involved evaluating of three different labeling proposals of an Italian winery. Infrared eye-tracking was used to measure implicit eye movements on the three bottles displayed, simultaneously, on a computer screen. A generalized linear model was used to test how consumers' visual attention to wine label design correlated with their preferences.

Findings

The design proposals were evaluated significantly differently, with one set being preferred. In general, a strong positive relationship was found between pausing to peruse a specific design proposal and making an explicit choice of the same bottle.

Research limitations/implications

The main limitation of the experiment concerns the sample interviewed. As the sample is homogeneous, the results may not be generalizable to other segments. Furthermore, the addition of electroencephalographic devices that monitor brain activity could provide crucial information for understanding consumer behavior during the purchase decision-making process.

Practical implications

Eye-tracking methods could be useful for designers and wine producers during the evaluation process of design projects.

Originality/value

The use of eye-tracking for evaluating design proposals before placing a product on the market is relatively novel. This method provides objective, quantitative and predictive information on consumer preferences contributing guidelines to designers and marketers during the product conception phase.

Details

International Journal of Wine Business Research, vol. 35 no. 3
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 12 December 2017

Catherine Garrington, Peter Chamberlain, Debra Rickwood and Douglas P. Boer

The purpose of this paper is to summarise the available risk and assessment tools for child abuse material (CAM) offenders. Noting the rise of internet-based offences surrounding…

Abstract

Purpose

The purpose of this paper is to summarise the available risk and assessment tools for child abuse material (CAM) offenders. Noting the rise of internet-based offences surrounding CAM, it has been proposed that there may be substantial differences between internet only (IO) offenders, contact only and mixed profile sexual offenders.

Design/methodology/approach

Through online searches, risk assessment tools for sexual offenders were identified. Scoring manuals were consulted for applicability to IO offenders.

Findings

Nine risk assessment tools for sexual offenders were included. Risk assessment tools for sexual offenders use cautionary language regarding the application of sexual offence risk assessment tools to IO offenders. An additional five tools were identified specifically addressing IO offenders. Three of these tools address risk assessment and two assess cognitions and behaviours.

Research limitations/implications

Limitations include the identification of static and dynamic risk factors and the application of structured professional judgement.

Practical implications

By drawing together existing tools and recommendations for use with the IO offender population, a gap is identified for CAM specific risk assessment tools.

Originality/value

Appropriate risk assessment, case planning and treatment will contribute to the appropriate management and treatment of the IO offender population.

Details

Journal of Criminal Psychology, vol. 8 no. 2
Type: Research Article
ISSN: 2009-3829

Keywords

Article
Publication date: 23 October 2009

Markus J. Milne, Helen Tregidga and Sara Walton

Through an analysis of corporate sustainable development reporting, this paper seeks to examine critically language use and other visual (re)presentations of sustainable…

9265

Abstract

Purpose

Through an analysis of corporate sustainable development reporting, this paper seeks to examine critically language use and other visual (re)presentations of sustainable development within the business context. It aims to provide a framework to interpret and tease out business representations of sustainable development. Such representations are argued to be constitutive of the way that business has come to “know” and “do” sustainable development and, therefore, to constrain and enable particular actions and developments.

Design/methodology/approach

The study uses a mix of synthesis, interpretive and discourse analysis to locate, interpret and critically analyse a corpus of written and presentational texts produced by a New Zealand business association and eight of its founding members' early triple bottom line reports.

Findings

The business association and its members' reports are shown to present a pragmatic and middle‐way discourse on business and the environment. Through the use of rhetorical claims to pragmatism and action, this discourse suggests that businesses are “doing” sustainability. But critical analysis and interpretation within a wider framework reveal a narrow, largely economic and instrumental approach to the natural environment.

Originality/value

This paper offers a diagrammatic synthesis of the contested “middle ground” of the sustainable development debate, and thereby provides a frame of reference for further interpretational work on organisations and sustainable development.

Details

Accounting, Auditing & Accountability Journal, vol. 22 no. 8
Type: Research Article
ISSN: 0951-3574

Keywords

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