Modelling Farmer Decision Making for Natural
Resource Management Outcomes
B.A. Bryan, J. Ward, and N.D. Crossman
Policy and Economic Research Unit, CSIRO Land and Water
PMB 2 Glen Osmond, South Australia 5064
Abstract:
This paper presents a conceptual modelling and simulation methodology that incorporates
dryland farmer decision making into regional- and landscape-level natural resource management (NRM)
planning. Decision making for many NRM on ground actions is made at the farm level so it makes sense to
incorporate farmer behaviour into regional planning for meeting regional environmental objectives. Our
model applies multi-attribute farmer utility functions within an agent-based simulation environment to model
temporal change in land use and landscapes resulting from farmer implementation of on ground NRM
actions. Farmer decision profiles are characterized using a survey of over 500 farmers. Landscape futures
can also be assessed by modelling farmer responses to changes in both external drivers and policies. The
dominant external drivers of land use change are related to climate and societal change, commodity prices,
and technological advances. These drivers, in combination with natural resource management policy,
influence farmer decision making and willingness to undertake NRM actions, which in turn determines
whether or not specific regional NRM targets will be achieved under various future scenarios and provides
an assessment of the biophysical, economic and social impacts of NRM actions at the catchment scale.
Keywords: Multi-attribute Utility Theory, Scenario Planning, Decision Making, Agent-based Modelling,
Natural Resource Management
1
RESEARCH CONTEXT
This research forms a large part of the Lower
Murray Landscapes Futures (LMLF) project that
was conceived in recognition of the urgent need to
reverse the declining environmental state of the
region through better informed natural resource
management (NRM) planning, policy, and
decision making. The LMLF project is a multiorganisation and multi-region collaboration within
the lower Murray Darling Basin, Australia. This
research contributes to the second core aim of the
LMLF project - the assessment of the impact of
existing plans on NRM targets, and assessing the
economic and social impact under future
scenarios.
2
BACKGROUND
In many regions, agricultural development has
provided substantial private and public benefits.
However, these have come at a high public cost in
the form of environmental degradation. This has
often led to the erosion of natural capital and a
reduction in the supply of ecosystem goods and
services.
The Lower Murray region (Figure 1) covers an
area of 11.9 million ha and has been subject to
land clearance and agricultural development for
more than 80 years. Substantial areas of irrigated
agriculture and horticulture have been established
based on water from the River Murray and these
practices have had a distinct impact on the
environment. However, in this study we focus on
the dryland (non-floodplain, non-irrigated)
agricultural areas where the dominant land uses
include the cropping of cereals and legumes, and
the grazing of natural and modified pastures, and
of native vegetation by livestock, mainly sheep.
Farms in the Lower Murray tend to be large.
Typically, the size of cropping/grazing properties
is in the order of 1,000 ha in the higher rainfall
areas ranging through to large grazing properties
of many thousands of hectares in the drier parts.
The most serious impact of dryland agricultural
development in the Lower Murray is the clearance
of native vegetation and the resultant degradation
of biological diversity. The replacement of deep
rooted vegetation with shallow rooted annuals has
also led to increased dryland salinisation and salt
contribution to the River Murray through saline
groundwater intrusion. In addition, land clearance
has increased the exposure of soils to wind erosion
which has become a significant problem in the
region.
Figure 1 Location map and land use in Lower
Murray region in southern Australia.
NRM policy in Australia takes a strong
sustainability approach and is administered at the
regional level. This approach involves the setting
of thresholds or minimum standards formulated as
Resource Condition Targets (RCTs) and
articulated
in
regional
NRM/Catchment
Management plans. Targets are prescribed for a
variety of objectives including biodiversity,
salinity, wind erosion and soil health. Management
Action Targets (MATs) are also established which
aim to achieve the RCTs. Targets range from
highly specified quantitative levels to vague
aspirations. Whilst target setting and regional
planning signals are a strong beginning along the
path to sustainability in Australia’s agricultural
regions, the targets require substantial expansion
and enhancement in light of the current knowledge
about environmental management [Bryan et al.
2005]. The LMLF project aims to assist in this
process [Crossman and Bryan 2006].
However, there is a major impediment to reaching
RCTs in the Lower Murray region. Land tenure in
the Lower Murray region is predominately under
private ownership and management (78%). The
cost of the NRM actions required to meet regional
targets is prohibitively high and not likely to be
met under current levels of government funding
[Bryan et al. 2005]. Hence, if regional targets are
to be met, natural resource management actions
will need to be undertaken largely by private
individuals on private land. Without a market for
ecosystem services, landholders face substantial
costs from undertaking NRM actions including
establishment costs and opportunity costs from
foregone agricultural production. The benefits of
these actions are, however, largely public. Hence,
the widespread uptake of NRM is unlikely unless
benefits can be derived from NRM actions at a
sufficient level to offset the costs incurred.
An understanding of the impact of regional natural
resource management plans on reaching targets,
and of the economic and social impacts of these
plans is essential to guide future planning
iterations by regional NRM agencies. In this study
we describe a modelling framework designed to
simulate individual landholder decision making
with regard to undertaking natural resource
management actions in response to external drivers
and policy responses. The framework enables the
level of uptake of NRM actions to be estimated
and spatially extrapolated to the region. Simulated
NRM actions can then be assessed against regional
targets and the economic and social impacts
assessed.
The
framework
also
enables
visualization of landscape futures through mapbased outputs and levels of key indicators to
support decision making.
3
ECONOMIC BEHAVIOUR
Farming is predominantly a business enterprise in
the Lower Murray. Land management decisions by
farmers are dominated by expected economic
returns, tempered by attitudes to risk. Models of
farmer decision making are commonly used to
predict changes in agricultural production and
associated economic and environmental impacts.
These models are often based on the idea of
farmers as self-interested, rational economic actors
and utility maximisers who optimally respond to
available information. However, this normative
foundation of economic modelling has been under
increasing scrutiny for failing to predict key facets
of observed economic behaviour [Gintis 2000,
Kahneman and Sugden 2005].
Numerous endogenous and exogeneous factors
affect individual decision making within an
agricultural and natural resource management
context. These factors include heterogeneous risk
preferences, variable perceived loci of individual
decision making, pro-social and environmental
preferences, institutional transition, variable
capacity and willingness to innovate, the
proportion of the gains of trade relative to existing
farm income, and the influence of social norms
and tradition [Pannell 2004, Vanclay 2004, Cary et
al. 2002, Gintis 2000, Ostrom 1998]. The outcome
of this is often a deviation from the normative
predictions of traditional economic models. The
concept of bounded rationality has been proposed
to explain these deviations [Kahneman 2003]. We
propose a conceptual modeling framework that
considers many of these aspects of farmer decision
making with regard to NRM.
4
we focus on the farmer decision making module
which we formulate as an agent-based model
[Ligtenberg 2001, Parker et al. 2002] (see Actions
in Figure 2)
PROBLEM STRUCTURE
Most of the cleared areas and substantial areas of
remnant vegetation in the study area are privately
managed for agricultural production. Hence,
farmers play a key role in NRM. Catchment or
regional level Resource Condition Targets cannot
be achieved through top-down regulatory
approaches. Rather, achievement of regional
environmental targets depends upon the sum total
of diffuse agricultural production and land
management decisions made by individual
farmers.
Decisions made by farmers in the Lower Murray
affect the extent, intensity, and types of
agricultural production. They also determine the
extent and type of NRM actions undertaken
including vegetation management, revegetation,
the adoption of conservation farming techniques
(no till) and alternative farming systems (e.g.
agroforestry). The decisions by farmers to
undertake NRM actions can have many benefits
for multiple NRM objectives including
biodiversity, river and dryland salinity, wind
erosion potential, and soil health. In addition,
farmer decisions have economic impacts such as a
change in economic returns and subsequent
economic flow on effects, and social impacts such
as farm size expansion and out-migration,
demographic change, changes in employment,
labour markets, rural services, and social capital.
Futures analysis involves the perturbation of levels
of external drivers and the modeled development,
implementation and adoption of economic and
NRM policy in response to these changes.
External drivers include climate change,
commodity prices, technology, and societal
changes. Policy options include market-based
instruments, information and extension, the
development of biomass-based industries such as
renewable energy generation, and impediment free
access to a carbon market. The model captures
farmer responses to changes in levels of these
external drivers and policies.
A number of modelling tools and techniques are
combined to analyse this complex problem
including Geographic Information Systems,
Benefit-Cost Analysis, Input-Output modeling,
and Multi-Criteria Decision Analysis. In this paper
Figure 2 General problem structure. External
drivers and institutions influence the level of
uptake of natural resource management actions
and land use change by landholders. The degree of
achievement of NRM targets is then assessed and
the social and economic impact of land use change
is quantified.
5
LAND USE AND NRM DECISIONS
For the purposes of this model, dryland farming
areas are dichotomised into either cleared land
uses or remnant native vegetation. Cleared areas
support farming systems characterized by
cropping/grazing rotation which varies over the
study area depending on biophysical and other
constraints. All remnant native vegetation on
private land is considered to be grazed by
livestock to some degree.
The decisions presented to our farmer agents
include whether to undertake an NRM action,
what action to take, and where to take it on their
farm. The actions available at each grid cell
depend on the land cover/use of the cell (Table 1).
For areas of remnant vegetation, farmers have only
one land management decision to make – whether
to take no action (i.e. continue grazing) or
undertake vegetation management (i.e. reduce
stock, control weeds, restore and enhance remnant
vegetation etc.). On the cleared areas of their farm
five management actions are available to farmers.
Farmers can elect to take no action (i.e. continue
farming using traditional techniques), adopt
conservation farming techniques, revegetate for
biodiversity, plant deep rooted perennial fodder
crops for livestock grazing, or plant trees for
agroforestry (i.e. biomass, woodchip, timber,
pulpwood).
On-Farm Land Cover
Remnant Vegetation
Cleared Areas
NRM Actions
Take No Action
Vegetation Management
Take No Action
Conservation Farming
Revegetation
Perennial Fodder
Agroforestry
Table 1 Natural resource management decisions
available to farmers.
6
DECISION MAKING UNITS
The fundamental decision making unit of the
agent-based model is the farm property. Individual
farmers are charged with the land use and
management decisions and these decisions are
applied over the geographical area of farm
properties. We use a raster data structure in this
model based on 1ha grid cells.
Farms were identified using the SA digital
cadastral database (DCDB) and the VicMap
Property GIS database. Properties were identified
by aggregating land parcels belonging to the same
land title reference in SA. For Victoria, land
parcels belonging to the same land title were
already aggregated in the VicMap Property GIS
database. In this study we define the dryland areas
as all privately managed non-floodplain areas with
a mapped land use of cereal cropping or grazing.
Farms were identified by overlaying the properties
data with areas mapped as dryland agriculture in a
land use database.
There are over 142,000 individual property titles
across the Lower Murray region, including urban
areas. The number of individual privately owned
and managed properties identified engaged in
dryland agriculture is 31,977. Farm properties
identified in the GIS range in size from 1 ha to
236,000 ha. All properties with an area smaller
than 350 acres (approximately the size of the old
“block” unit) were considered unlikely to be
managed as a stand alone farm. Hence, properties
smaller than 350 acres were considered to be
leased or share-farmed and added to the title of the
nearest farm property > 350 acres. The spatial
distribution of dryland farming properties is
presented in Figure 3.
Figure 3 Example of farm properties as spatial
decision making units in part of the north-western
Wimmera. Dark grey areas are remnant vegetation,
irrigated agriculture, and other non-dryland
agriculture land uses.
7
MULTI-ATTRIBUTE UTILITY
The farmer decision model determines which grid
cells on each farm are subjected to which NRM
actions based on multi-attribute utility theory.
Elements of farmer utility are dominated by
economic considerations such as income from
agricultural production and opportunity costs.
However, farmer multi-attribute utility functions
also include consideration of the biodiversity,
salinity, and wind erosion benefits of NRM
actions. Decisions to undertake NRM actions at
each cell are based on expected gains in marginal
utility calculated using a multi-attribute utility
function, where:
EU ij = ∑ f ( wk p k u k )
n
k =1
for i = 1, 2, ..., l, j = 1, 2, ..., m
where l = number of grid cells in farm
m = number of NRM actions
n = number of attributes of utility
wk = weighting for utility attribute k
pk = probabilistic risk of utility attribute k
uk = utility score for attribute k
Farmers have multiple (n) attributes of utility.
Farmers then decide whether or not to adopt NRM
actions at locations of their farm according to the
marginal increase in EU. Farmers with different
decision profiles have different weights associated
with the various elements of utility. Factors
driving this heterogeneity include those mentioned
in Section 3 that have been postulated to cause
deviation from rational, profit maximizing, self
interested behaviour. In summary, the makeup of
utility functions changes in line with differences in
financial situation, information, knowledge, and
the preferences and attitudes of individual farmers
towards risk, the environment, and the community,
amongst other things.
Extending the concept of multi-attribute utility in
farmer decision making is the concept of
diminishing marginal utility. This concept captures
the preference of farmers for a heterogeneous
landscape over single land uses and the desirability
of having at least some natural capital on farm.
Diminishing marginal utility is state-dependent
and refers to the marginal utility of the next
hectare of NRM action decreasing as a function of
the amount already undertaken. The concept is
particularly relevant to revegetation. As an
example, farmers with little or no remnant
vegetation on their farm may be much more likely
to engage in revegetation actions than farmers with
a substantial proportion of their farm under
remnant vegetation (Figure 3).
return envelopes, hand signed letters, and a
monetary incentive for participation. A high
response rate of 54% has provided a data set of
sufficient statistical power to conduct a
comprehensive factor and cluster analysis, used to
develop the farmer decision models.
The initial factor analysis (using principle
components) has identified nine attitudinal
constructs, including innovation levels, business
priorities, level of tradition, perceived locus of
decision making, social norms, capacity and
willingness to learn, environmental attitude, and
time and capital constraints. All constructs are
characterized by factor loadings of > 0.4.
Preliminary hierarchical cluster analysis has
identified 5 discrete farmer decision profiles,
characterized by between segment mean
Eigenvalue distances of 3.125 – 10.174. These
decision profiles can be described as:
Marginal Utility
1. Time rich environmental innovators
2. Community influenced traditional farmers
3. Enterprise focused, individual decision makers
4. Capital and time constrained long term farmers
5. Socially motivated non-farmers
% of farm vegetated
Figure 3 Example of diminishing marginal utility
for revegetation.
8.
CHARACTERISING
DECISION PROFILES
FARMER
To provide an empirical basis for the multiattribute utility functions underpinning in the
farmer decision models a survey of dryland
farmers was conducted. A census approach,
surveying all 1,156 dryland farmers (with
properties >10 ha) in the SA MDB has been
completed. Using a mail-out questionnaire, the
objective of the survey was to characterise the
different types of farmer decision profiles [Solano
et al. 2006] according to their attitudes and likely
behaviours with respect to agricultural production,
land and natural resource management, innovation,
education, risk, and the environment.
The questionnaire was initially developed and pretested in a field application of a market based
approach to manage high levels of river salinity.
The mail survey was administered using a
modified Dillman method. This method includes
an introductory letter, questionnaire, a reminder
post card, re-sending of questionnaire to nonrespondents, plus the use of real stamps on the
The characteristics of farmer decision profiles
were described in terms of elicited behavioural and
demographic characteristics and including farming
practices, environmental participation, computing
skills and business acumen and practice. Identified
farmer decision profiles and their variation in
economic and land management decision making,
behavioural response to market information, likely
participation rates, levels of risk behaviour, and
the influence of social norms will be formally
established using field based experimental
economics techniques.
Following verification, farmer decision models
will then be built. The agent-based simulation
model of the Lower Murray will be populated with
typical hypothetical farmers with control over
individual farms as decision making units. Rules
will be constructed regarding the likely NRM
decisions of farmers based on the derived decision
profiles and this will be extrapolated over the
study area. Landscape futures will then be
assessed as the collective simulated NRM
responses of individual farmers to changes in
external drivers and policies. The aggregate NRM
outcomes of NRM policies under various external
drivers can then be assessed against stated targets.
10.
CONCLUSION
This paper presents background conceptual design
of a farmer decision making model for simulating
natural resource management actions over the
Lower Murray region in southern Australia.
Achievement of regional NRM targets in the
region is dependent upon large scale land use
change and adoption of natural resource
management actions by farmers. The decision
making models derived in this study are based on
farms as a fundamental spatial unit over which
farmer agents have control. Land management and
NRM decisions are made based on multiple
attributes of utility and are subject to diminishing
marginal utility. Farmers were also characterized
according to various social, economic and
environmental factors using a survey and cluster
analysis revealed 5 major types. This information
will be used to parameterize and populate a
spatially explicit regional simulation of landscape
futures under various states of external drivers and
policy environments. Regional scale assessment
can then be used to assess the achievement of
NRM targets. This kind of modelling provides an
alternative to traditional economic modelling for
understanding landscape futures.
11.
ACKNOWLEDGEMENTS
This research is funded by the National Action
Plan for Salinity and Water Quality via both the
SA Centre for Natural Resource Management and
the Victorian NAP/NHT Office. The project also
receives substantial in-kind co-investment through
the CSIRO Water for a Healthy Country Flagship.
12.
Kahneman, D. Maps of bounded rationality:
psychology for behavioural economics.
American Economic Review, 93(5), 92351. 2003.
Kahneman, D. and Sugden, R. Experienced utility
as a standard of policy evaluation.
Environmental and Resource Economics,
32, 161-181. 2005.
Ligtenberg, A., Bregt, A.K. and van Lammeren, R.
Multi-actor-based land use modelling:
spatial planning using agents. Landscape
and Urban Planning 56, 21-33. 2001.
Ostrom, E. A behavioural approach to the rational
choice theory of collective action.
American Political Science Review, 92 (1),
1-22. 1998.
Pannell, D.J. Economics, Extension and the
Adoption
of
Land
Conservation
Innovations in Agriculture, International
Journal of Social Economics¸ 26(7/8/9),
999 – 1012. 1999.
Parker, D.C., Berger, T. and Manson, S.M (eds.).
Agent-based models of land-use and landcover change. Report and review of and
international workshop October 4-7, 2001,
Irvine, California, USA. LUCC. 2002.
REFERENCES
Bryan, B., Crossman, N., Schultz, T., Connor, J.
and Ward J. Systematic regional planning
for multiple objective natural resource
management. CSIRO 2005.
Cary, J., Webb, T., Barr, N. Understanding
Landholders’ Capacity to Change to
Sustainable Practices. Insights about
Practice Adoption and Social Capacity for
Change, Canberra: Bureau of Rural
Sciences, 2002.
Crossman, N.D. and Bryan, B.A. Challenges
encountered during integrated modelling
across multiple catchments. IEMSs. 2006.
Etienne, M., Le Page, C. and Cohen, M. A step by
step approach to building land management
scenarios based on multiple viewpoints on
multi agent system simulations. Journal of
Artificial Societies and Social Simulation
6(2), 2003.
Gintis, H. Beyond Homo Economicus: evidence
from experimental economics. Ecological
Economics 35, 311-22, 2000.
Solano, C., Leon, H., Perez, E., Tole, L., Fawcett,
R.H., and Herrero, M. Using farmer
decision-making profiles and managerial
capacity as predictors of farm management
and performance in Costa Rican dairy
farms. Agricultural Systems, 88, 395-428.
2006.
Vanclay, F. Social principles for agricultural
extension to assist in the promotion of
natural resource management, Australian
Journal of Experimental Agriculture, 44,
213-22. 2004.