Editions

05/05/24: Cynopsis Jobs

shake hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 05/03/24: “Blue Bloods” to end with season 14

"Blue Bloods" to end with season 14

Friday May 3, 2024 Today’s Premieres HGTV: Zillow Gone Wild at 10:30p. History: The UnXplained: Mysteries of the Universe at 9p. Netflix: Postcards, John Mulaney Presents: Everybody’s in LA Today’s Finale ABC: Shark Tank at 8p Saturday’s Premieres Netflix: The Atypical Family OWN: Love & Marriage Huntsville at 8p Sunday’s Premieres Bravo: The Real Housewives […]

Defying the Odds with Justice

A CYNOPSIS MESSAGE FROM REELZ Thursday May 2, 2024 REELZ: Real Justice. Real Success. By E.B. Moss In an era where media conglomerates dominate the landscape while land grabbing for streaming, one independent network is defying the odds and finding remarkable success by leaning into its independent status and live content. REELZ, the […]

A+E: Cultivating Advertising Growth Across a Unified Footprint

A CYNOPSIS MESSAGE FROM A+E Networks Wednesday May 1, 2024 A+E’s “Community Garden” Blooms with Multiplatform Innovation By E.B. Moss There’s a maxim that to reach the consumer in our fragmented media environment content has to be available everywhere. Many media companies have attempted that by making costly investments in dedicated streaming platforms […]

05/01/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 05/01/24: Spotify digital ads target NewFronts crowd; Ad Council aims to educate with “Never Happens” campaign

Wednesday May 1, 2024 Today, National Heatstroke Prevention Day, the Ad Council, the National Highway Traffic Safety Administration (NHTSA), and Chemistry are launching new PSAs to educate parents and caretakers on the deadly dangers of hot cars – and DOOH is an integral part of the “Never Happens” effort. “For this campaign, OOH is a […]

Cynopsis 05/01/24: Cox stations back on Dish

Cox stations back on Dish

Wednesday May 1, 2024 Today’s Premieres ABC: Jeopardy! Masters at 8p Apple TV+: Acapulco Food Network: Supermarket Stakeout at 9p Hulu: Shardlake Lifetime: Dance Moms: Epic Showdowns at 10p Netflix: Heeramandi: The Diamond; Frankly Speaking Paramount+: Behind the Music Finale Syfy: Chucky at 10p IN THE NEWS Fubo issued a statement yesterday afternoon saying it […]

What You Need to Know to Make the NewFronts Work for You

A CYNOPSIS MESSAGE FROM KARGO Tuesday April 30, 2024 Five Critical Advertiser Strategies For Making the Most of The NewFronts Every media company approaches the TV Upfronts season and the IAB NewFronts a bit differently in an attempt to stand out to advertisers. Digital companies like YouTube and Netflix have joined the Upfronts, […]

04/29/24: Cynopsis Media Tech Update

internet tech

Monday April 29, 2024 The FCC voted last week to adopt an order that would restore net neutrality rules adopted in 2015, then overturned in 2017 by the Trump administration, that reclassifies broadband as a telecommunications service and gives the FCC regulatory oversight of internet providers. “Broadband is now an essential service. Essential services — […]

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