In 2021, a record number of women ran Fortune 500 companies, including an increasingly diverse field of women. There’s no doubt that women leaders are powerful proponents of customer-centricity and innovation.
Salesforce has always been a company constantly innovating on the topic of Purpose and with the launch of their new Citizen Philanthropy program, they are re-imagining their approach around empowering employees to find new ways to create impact in their communities.
"People sometimes say that they’ll hit a wall with creativity, and I say what do you do then? You don’t just go chill on a couch. Find inspiration, or go to a popping city. Keep challenging yourself with a crazy discipline. I lose sleep over whether I’m going to be boring or a little crazy."
The divide between clients and their agencies seems to grow bigger, as then do the challenges of getting to great work. This is the second part of our conversation with agency execs about what it takes to be a great client.
There’s no one way to be an inclusive brand. Just like there’s no one way to decorate a house, style your hair, or make a pizza.
That’s why before you get too deep on the path of engaging in inclusive marketing, it is helpful to pause and consider what type of inclusive brand you’ll be.
Manchester United, FC Schalke 04 and an American F1 team have cut or minimized affiliations, but recent deals between Russian brands and U.S. companies like the NHL and HP are still in question.
The chairman of the U.S. Senate Intelligence Committee sent letters to Alphabet, Meta, Reddit, Telegram, TikTok and Twitter as Russian officials limit access to Facebook