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January 19, 2021
Clubhouse The New Social Media App People Are Talking AboutAs many of us know, audio is a very special medium. And, here comes Clubhouse, a voice-only, “drop-in or join in on audio conversations” app. What makes this app even more fantastic: no camera! We don’t have to worry about what we look like! I was able to join Clubhouse after Jimmy Steal, VP Brand & Content WTMX/WSHE Hubbard/Chicago invited me. Clubhouse, for now, is invitation (and iPhone) only – so when you get invited, tap the invite text off your iPhone. Don’t waste the invite. Once you’re in – you’ll see the “hallway” – this is Clubhouse’s News Feed.
In the “hallway,” you’ll see “rooms” you can join and listen to/talk about specific topics.
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January 4, 2021
Seven Social Media Trends For 2021A New Year should always bring optimism for how we want to be better versions of ourselves, and an even more meaningful brand for consumers. Especially so after this past year. In the social space, it takes strategic consistency to capture and convert; building on ...
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November 10, 2020
Five Ways Social Media Fuels Bottom Line GrowthSprout Social’s 2020 social media index report offers new insights about how brands and consumers are interacting (or not) on social platforms. This is a great “to do” list for every social strategy. Social Media Fuels Bottom Line Growth 9 in 10 consumers say ...
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November 2, 2020
Navigating Social Media During Election2020As we enter “Election Week,” VP, Social + Innovation with Lori Lewis Media, Alyssa Page serves a reminder for us all to choose our words wisely. Your screen time may have gone way up throughout 2020. No judgement, scrolling through Twitter has taken up much of ...
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October 27, 2020
Groups Can Help Build, Grow, Scale and Connect With Super FansFacebook recently commissioned a survey of people who are currently members of online and in-person communities to learn more about Groups and how to best manage and support them. The research revealed online communities (Groups) have taken on new roles, especially ...
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October 13, 2020
The Technology That Connects Us And Controls UsFacebook recently issued its disapproval over the trending Netflix documentary, “The Social Dilemma.” If you haven’t yet streamed the documentary-drama – it looks at what they call “the dangerous human impact of social networking, with tech experts sounding ...
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September 22, 2020
Infographic: Increasing Instagram InteractionTo generate impact in the social space isn't always easy - but when we put the appropriate fundamentals in play; paying attention to audience signals - what triggers reaction, and equally what does not, we get closer to building on; strengthening the overall goals of ...
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A couple of recent reports shed light on the increased importance of social media to the long term health of a brand. It starts with The Center for Marketing Research, University of Massachusetts, Dartmouth, finding while the fastest-growing companies in America credit ...
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Benztown syndicated radio host and XHRM and XHTZ Director of Programming, Randy "R Dub!" Williams, has released his second industry book, Go Syndicate Yourself! As R Dub’s! book description reads on Amazon, “The option of syndication makes sense both as a pathway ...
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August 11, 2020
INFOGRAPHIC: For Greater Fan EngagementContent we create should reflect what matters to the audience in order to sustain an active fan base. One way we help show the audience our relevancy (why we even fit into their lives) is by paying attention to audience signals. And audience signals (what triggers ...