Golf
Latest Features
Golf course operators discuss impact of Covid-19 pandemic
Women’s golf embraces South Korean dominance as a positive force in Asia and worldwide
New US Open marketing effort part of broader USGA revamp
M. James Ward | Is lift-off likely for the Premier Golf League?
Golf industry searches for path forward amid uncertainty at merchandise show
Woods, Mickelson set for potential head-to-head rematch involving Manning and Brady
PGA Tour to help players, caddies in financial need
US Open now in doubt after Winged Foot is closed indefinitely
PGA Tour commissioner Monahan to forgo salary during Covid-19 pandemic
Features
Golf equipment business stands at key inflection point
“We can no longer rely on the Ryder Cup, and in this cycle we will not” | Keith Pelley, European Tour
‘Tournament ready’ Adare Manor primed to showcase Ryder Cup credentials
PGA Tour Superstore revolutionizes sports retail sector as Home Depot of golf
Kyle Nelson Co–Founder & Chief Marketing Officer MVPindex at SDMS Miami
IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks
PGA Championship revels in new relevance and commercial uplift following move to May
Masters comeback creates another image of Tiger Woods
Marketing lessons from Augusta
Ryder Cup learns to embrace the mobile phone with HPE partnership
‘The Match’ shows the same spirit of format innovation that saved the Ryder Cup
Inauthenticity of ‘The Match’ shows why marketers should leave the Ryder Cup alone
US Digest | Tiger effect lifts PGA Championship TV ratings
US Digest | Woods-Mickelson showdown set for Thanksgiving weekend
China Digest | Sports betting set to be legalised in Hainan
In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas
China Digest | Sinobo wins Beijing 2022 Olympic village contract
In this week's China sports industry round-up: Sinobo wins Beijing 2022 Olympic village contract; Chinese-owned Aston Villa in trouble after playoff defeat; and reforms make Hainan province golfing destination
China Digest | New fears over AC Milan ownership
In this week's China sports industry round-up: New revelations raise concerns over Chinese ownership of AC Milan; Trump comments extend UCLA 3 saga; and German tour disrupted by Tibet protest
China Digest | Golf drive marked by milestone
In this week's China sports industry round-up: Chinese golfer hits top spot; Alisports supports university sport; and Pac-12 China Game hits headlines for wrong reasons.
China Digest | CCTV underlines importance with Fifa renewal
In this week's China sports industry round-up: CCTV signs Fifa rights renewal; New investment guidelines have $300m benchmark; and League of Legends showpiece leaves ticket-less fans disappointed.