Basketball
Latest Features
Soundtracking the NBA – UnitedMasters & the NBA
This Bud’s for 3 (Dwyane Wade’s Last Swap) – Budweiser & the NBPA
Total Health Forum – Kaiser Permanente & the NBA
You Seeing This? – ESPN & the NBA
NCAA Men’s Final Four Sponsorship – Coca-Cola & the National Collegiate Athletic Association
Real Madrid signs Palladium as basketball club jersey sponsor
ALDImobile extends NBL backing
Nissan steps up NCAA partnership with basketball deal
Fiba and Wanda Group extend wide-ranging sponsorship deal to 2031
Features
Endeavor Global Marketing targets growth in new markets
Sina Golden League reaches new high with Dongfeng Qichen deal
FREE | Sponsorship in basketball, 2018-19
Klinc by Zurich taps into NBA Spain’s millennial fanbase
Sponsorship in basketball, 2018-19
MGM moved fastest for NBA, NHL and MLB sportsbook rights
HBSE cashes in on NJ sportsbook legislation, more deals to come
Title sponsorship across Europe, 2018
Lottery.com fills EuroLeague Premium Partner berth
Revenue and performance drive Boston Celtics’ deal-making
American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.
Sponsorship in basketball, 2017-18
Sports Sponsorship Insider has undertaken research into 139 properties and 846 different brands across the top leagues and competitions in basketball.
Alibaba builds college culture around Pac-12 China Game
Chinese e-commerce giant Alibaba has renewed as the Presenting Sponsor of the annual Pac-12 China Game for four years from 2017 to 2020.
Rakuten: Spending big with prestige global partners
Rakuten adds Warriors to small, best-in-class portfolio
Japanese e-commerce brand Rakuten is almost certain to have paid the highest fee in the first sales round of NBA team jersey patch rights under its deal with NBA champions the Golden State Warriors, from 2017-18 to 2019-20.
American Express: Building brand loyalty and customer acquisition through sport
The world’s fourth-largest general-purpose card network uses sponsorship of major sports properties in the US to provide its card members with ticket offers and money-can’t-buy experiences.
American Express signs second NBA extension
Payment services brand American Express has signed an extension to its marketing partnership with the National Basketball Association (NBA), continuing as the Official Card of the NBA, WNBA and the NBA G League, the official minor league organisation, from 2017-18.
Geico: Brand visibility key to digital sales strategy
Geico is the largest media buyer in the car insurance sector, spending $1bn (€937m) on advertising in 2016.
IBM: Opportunities to collaborate crucial to decision-making
Fiba sees Nike deal as game-changer in global push
US sporting goods manufacturer Nike last month became the fifth Global Partner of the International Basketball Federation (Fiba). As part of the deal, Nike also becomes Fiba’s exclusive partner in the sports apparel and sports shoe product categories and the Title Partner of Fiba’s World Ranking.