South America

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Media Olympic Games

Brazilian commercial broadcaster Globo is facing up to the prospect of having to renegotiate advertising deals worth a reported R$580m (€103.6m/$113.7
Sponsorship & Marketing Esports

Brazilian sports club Flamengo's esports team has been bolstered by the sponsorship of global computer and gaming equipment manufacturer, Redragon
Media Multi-Sport

Brazilian pay-television broadcaster ESPN has ceased all live programming amid the Covid-19 pandemic, stating the wellbeing of its employees is behind the decision
Media Football

The widely-criticised international broadcast rights sales process led by Argentina’s Superliga, the top-tier of domestic football in the South American country, has been scrapped.
Media Multi-Sport

BandSports, the pay-television channel operated by Brazilian media group Bandeirantes, is now being provided via the internet amid a broader opening up of broadcast services in the country due to Covid-19
Sponsorship & Marketing Football

Brazil's top-tier football division, the Campeonato Brasileiro Série A, has signed up online gambling firm Betcris as its latest sponsor.
Other Football

An International Olympic Committee spokesperson said yesterday "no solution will be ideal", regarding the impact of the coronavirus epidemic on Tokyo 2020
Finance & Money Football

The Brazilian Football Confederation (CBF) has hailed record revenues of R$957m (€169.9m/$185.9
Media Football

The Bolivian Football Federation (FBF) is to receive offers on Friday for broadcast rights to its top-tier División Profesional. The FBF has invited bids for the rights from 2021 to 2024.

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F1迈凯伦车队与巴西石油经协商后同意解除技术合作及赞助关系。
Football
Governance

The death of former Conmebol president Nicolás Leoz has brought South American football one step closer to closing the book on an era of corruption. As global agencies and investment funds are taking advantage of the power vacuum, Callum McCarthy examines the current landscape and asks if and when that book can be closed for good.
Multi-Sport

Eli Velazquez EVP for Sports at NBCUniversal Telemundo discusses how rights holders need to be creative with content development around their IP.
Football
Governance

The Campeonato Brasileiro Série A will be the only major football league in the world without international, local-language distribution in 2019. Callum McCarthy looks at why Brazilian club football lags behind its European counterparts.
Events Football

Uefa has today decided to postpone its 2020 European Championship by 12 months in a bid to help domestic competitions across Europe be completed
Media Football

Pay-television broadcaster Turner has consulted with its Argentinian arm to decide how best to respond to calls from the country’s president for top-tier Superliga football matches to be broadcast on f…
Sponsorship & Marketing Football

Botafogo has renewed its sponsorship deal with automotive battery brand Baterax, while fellow Campeonato Brasileiro Série A football club Fluminense has signed a new sponsor in the shape of Swiss chemicals …
Media Football

Social media platform Facebook has renewed a sublicensing agreement with pay-television broadcaster Fox Sports for coverage of the South American Football Confederation’s (Conmebol) Copa Libertadores c…
Governance Football

Mariano Elizondo has left his role as president of football’s Argentinian Superliga with immediate effect. Superliga vice-president Jorge Brito has also tendered his resignation.
Media Basketball

Brazil’s top women’s basketball league, the LBF, has secured a return to free-to-air television through a rights deal with TV Cultura.
Media Football

The Peruvian Football Federation (FPF) has issued a warning to clubs in the top-tier Liga 1 over the sale of broadcast rights to their matches
Media Football

Social media company Facebook has enhanced its position in the football market by agreeing content deals with 11 of the leading football clubs in Brazil
Media Football

A fourth company has submitted a proposal for international rights to Brazilian football’s Campeonato Brasileiro Série A from 2020 to 2024, SportBusiness understands.
Media Motorsport

Pay-television broadcaster Fox Sports Brasil has acquired exclusive rights to the forthcoming season of the MotoGP motorcycle-racing series
Industry Moves Multi-Sport

Eduardo Zebini, senior vice-president and chief content officer at pay-television broadcaster Fox Sports Brasil, has left his position and is set to take up another role in the sports media sector
Sponsorship & Marketing Football

Brazilian sports club São Paulo has added discount card specialists Cartão de Todos to its kit sponsorship portfolio.
Sponsorship & Marketing Football

The South American Football Federation (Conmebol) has added automotive manufacturer Ford as a sponsor of premier club tournament, the Copa Libertadores
Sponsorship & Marketing Football

The Brazilian Football Confederation (CBF) has renewed cooperative financial institution Sicredi's sponsorship of its premier cup competition, the Copa do Brasil
Sponsorship & Marketing Football

The South American Football Confederation (Conembol) has renewed global payments firm Mastercard's sponsorship of regional international tournament, the Copa América, for its next two editions.
Sponsorship & Marketing Football

Vasco da Gama has signed up Italian sportswear brand Kappa as its new kit supplier, while fellow Campeonato Brasileiro Série A football club Grêmio has agreed a shirt sponsorship deal with betting brand B…
Events Football

European football’s governing body, Uefa, has signed a renewed Memorandum of Understanding (MoU) with South American counterpart Conmebol which could lead to the resumption of intercontinental competitions b…
Sponsorship & Marketing Football

Superliga Argentina football club Independiente has renewed its kit supply agreement with global sportswear company Puma
Media Football

Live Portuguese-language streaming of matches from the Copa do Brasil is being offered internationally on a new OTT platform launched for the Brazilian club knockout tournament
Media Football

ESPN has widened its portfolio of Spanish football in Brazil by adding three cup competitions to its coverage
Sponsorship & Marketing Esports

Forex and commodities broker HotForex has signed a one-year title sponsorship deal with Santos e-Sports, the official esports division of Brazilian football club Santos
Media Basketball

Israel-based WSC Sports, a provider of artificial intelligence-supported sports video highlights, has made its first move into the South American market by agreeing a deal with Liga Nacional de Basquete,…
Media Esports

DAZN, the OTT subscription streaming service, has added esports to its offering in Brazil by agreeing a rights deal for the 2020 season of the Blast Premier global tournament series
Sponsorship & Marketing Football

The Argentine Football Association has signed a sponsorship deal with fast-food restaurant chain McDonald’s. The three-year deal will allow McDonald’s to sponsor all Argentine national teams.