Multi-Sport
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Airbnb deal falls short of $500m mark, brings wider benefits for IOC
Record Olympic deal puts Coca-Cola and Mengniu on TOP for digital
Nike to strike first in LA 2028’s top tier
Huge opportunity for Paralympic sports from IOC deal, says Parsons
Allianz eyes business opportunity from Olympic partnership
Retail sponsorship in sport, 2018
China Unicom: Brand positioning as a leader in smart tech
Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.
China Unicom outbids domestic rivals for Beijing 2022
Chinese telco China Unicom has become the Official Telecommunication Services Partner of the Beijing 2022 Olympic and Paralympic Winter Games in deal valued in the high tens of millions of dollars.
Alibaba: Multiple objectives behind sports investment drive
Intel’s TOP deal puts IOC in reach of two-cycle sales target
The International Olympic Committee (IOC) is generating record income from its TOP sponsorship programme for the 2017-2020 cycle following a deal with technology company Intel, announced last month.
Deutsche Telekom: Emphasis on brand image and showcasing services
Petronas steps in to help SEA Games hit modest target
Malaysian government-owned oil and gas company Petronas has become the fifth Platinum Sponsor of the 2017 Southeast Asian Games and ASEAN Para Games and moved the organising committee within striking distance of its revenue target.
Liberty Mutual Insurance: Big five provider builds brand with Olympic sports
Sponsorship of international federations and national governing bodies
For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.
Toyota picks European market giants for NOC deals
Japanese carmaker Toyota last month added major National Olympic Committee (NOC) sponsorship properties in support of its record-breaking Olympic Global Partner agreement.
Rival French banks make plays for Paris 2024 OCOG rights
Toshiba makes AEG arena deals in three markets
Japanese conglomerate Toshiba will pay millions of dollars to venue owner and operator Anschutz Entertainment Group (AEG) for marketing rights and preferred supplier status with three major sports and entertainment arenas in the US, UK and Germany.
Iberdrola: Helping women and society in the Spanish market
Intel: Creating content from sports technology
Petrobras deal highlights Rio 2016 marketing reverse
State-controlled Brazilian oil company Petroleo Brasileiro (Petrobras) became an Official Sponsor of the Rio 2016 Paralympic Games last month in a deal worth around one per cent of the offer it tabled five years ago to become a tier one domestic sponsor of the 2016 Summer Games.
Bridgestone tests power of Olympic Channel platform
Japanese tyre and rubber company Bridgestone paid a “significant additional investment” to its Worldwide Olympic Partner deal to become the first Founding Partner of the Olympic Channel, the new year-round, over-the-top digital channel, launched on August 21.
Energy drink sector trends: Interview with Mike Sundet, Momentum Worldwide
Mike Sundet, VP sports and entertainment marketing for the US-based Momentum Worldwide agency speaks about the structure of the energy drink sector, its values and its attitude towards mainstream sports.
From Samba to Super Mario – a look ahead to Tokyo 2020
Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020