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Like any great strategy, the devil is in the details, and without the proper equipment and planning, game day delight could quickly turn into game day dud.

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SAP is the world’s leading provider of business software – enterprise resource planning, business intelligence, and related applications and services that help companies of all sizes and in more than 25 industries run better. By extending the availability of...
SAP is the world’s leading provider of business software – enterprise resource planning, business intelligence, and related applications and services that help companies of all sizes and in more than 25 industries run better. By extending the availability of software across on-premise installations, on-demand deployments and mobile devices, SAP enables people at the office or in the field to work more efficiently and use business insight more effectively. We believe that the power of our people, products and our partners creates significant new value and unleashes sustainable growth – for our customers, SAP, and ultimately, entire industries and the economy at large.
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OUR CONTRIBUTORS
I am a former business and technology writer/editor and now a brand journalist for SAP, leading the company's native advertising strategy. 

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Lisa James is a product marketing manager at SAP. She develops suitable strategy, messaging and positioning to support respective business and pipeline objectives for SAP Customer Experience solutions. She is an expert and recognized thought leader and evangelist inside SAP, influencing internal solution innovations, core marketing strategies, and external company perception.

" data-homepage-link="https://www.forbes.com/sites/sap/people/jameslisa/">
Jennifer is a writer, editor, and content strategist, and is the Managing Editor of The Future of Customer Engagement & Commerce. She's worked with brands and organizations to provide copy writing, content marketing, technical writing, corporate communications, thought leadership, and grant writing for over fifteen years.

" data-homepage-link="https://www.forbes.com/sites/sap/people/jennvandezande/">
SAP is the world’s leading provider of business software – enterprise resource planning, business intelligence, and related applications and services that help companies of all sizes and in more than 25 industries run better. By extending the availability of software across on-premise installations, on-demand deployments and mobile devices, SAP enables people at the office or in the field to work more efficiently and use business insight more effectively. We believe that the power of our people, products and our partners creates significant new value and unleashes sustainable growth – for our customers, SAP, and ultimately, entire industries and the economy at large.

" data-homepage-link="https://www.forbes.com/sites/sap/people/sapguest/">
I'm a brand journalist for SAP. Before writing about the capital markets for Sybase, I was a reporter covering the financial exchanges in Chicago, European regulation in Dublin and banking legislation in Washington, D.C. My alma maters include the University of Michigan in Ann Arbor and Northwestern University in Evanston, Ill.

" data-homepage-link="https://www.forbes.com/sites/sap/people/derekklobucher/">
Jeanette Rohr is a brand journalist with the SAP News Center.

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Global Marketer | Content Strategist | Writer & Arts Advocate| Exploring digital and creative evolution via conversations with business leaders and rock stars

" data-homepage-link="https://www.forbes.com/sites/sap/people/aammann/">
As Solution Manager – Sustainability in Retail & Fashion at SAP Retail Industry Business Unit and PhD research student at Edinburgh Napier University, Carina guides retail and fashion ecosystems in its shared mission for a sustainable, circular economy.

" data-homepage-link="https://www.forbes.com/sites/sap/people/carinalegl1/">
Patrick McCarthy is Senior Vice President and General Manager of SAP Ariba and SAP Fieldglass. Follow him at @PJM_Iam or visit www.ariba.com and www.fieldglass.com.

" data-homepage-link="https://www.forbes.com/sites/sap/people/patrickmccarthy1/">

Ryan co-founded Qualtrics in 2002 with his father and brother. As CEO, he has grown the company from a basement startup to one of the fastest-growing technology companies in the world, with more than 10,500 customers, including 75 percent of the Fortune 100, and 99 of the top 100 business schools. In the private market, Qualtrics raised $400M in funding from Accel Partners, Sequoia Capital, and Insight Venture Partners. Three days before the company was scheduled to go public, Qualtrics was acquired by SAP in January 2019 for $8B in the largest private enterprise software acquisition of all time.

In 2016, Ryan co-founded 5 For The Fight, the campaign to eradicate cancer by supporting groundbreaking cancer research. 5 For The Fight is crowdfunding for cancer research, inviting everyone to give $5 for the fight against cancer.

Ryan was named to Fortune’s 2016 40 Under 40, a list of the most powerful, influential, and successful young people in business. He was listed as one of Forbes’ “America’s Most Promising CEOs Under 35” in 2013. He has been featured in Fortune, Forbes, Harvard Business Review, The Wall Street Journal, Fast Company, Inc., The New York Times, TechCrunch and USA Today, and has frequently appeared on CNBC, Bloomberg TV and FOX Business. Ryan is a frequent guest lecturer at Stanford University’s Graduate School of Business, Harvard Business School, and Brigham Young University’s Marriott School of Business." data-homepage-link="https://www.forbes.com/sites/sap/people/ryansmith1/">
Sean Thompson is Senior Vice President of Business Network and Ecosystem at SAP Ariba and SAP Fieldglass. Follow @seantho or visit www.ariba.com and www.fieldglass.com.

" data-homepage-link="https://www.forbes.com/sites/sap/people/seanthompson1/">
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