April 21, 2016

Kidfluence: Children Wield Significant Influence Over What Moms' Purchase

April 19, 2016

Self Care Activities Help Moms Find Their Happy

April 15, 2016

Digital Content: Mom's Lifeline

April 12, 2016

71% of Millennial Moms Want Brands To Offer Useful, Exclusive, Or Expert Content

April 1, 2016

68% of Millennial Moms Share Content That Aligns With Their Passions

March 31, 2016

Becoming a Mom Means Less Time For Favorite Activites

March 28, 2016

98% of Moms Are Household Grocery Decision-Makers

March 25, 2016

1 in 3 Moms Spend Over $50 per Month on Personal Tech

March 24, 2016

Moms Need Help in Key Parenting Areas

March 23, 2016

9 in 10 Millennial Moms Regularly Use Facebook

March 14, 2016

#Momstaminia

May 20, 2016

Style Brands Use Influencers to Think Outside the Blog

May 16, 2016

The United States of Yoga

February 26, 2016

What Marketers Can Learn From Stand-Up Comics

December 1, 2015

Digital Content Fuels Human Happiness

June 26, 2015

Creating Evocative Digital Experiences via Visual Content

February 18, 2015

6 Things Brands Can Learn About Reaching Millennial Women

December 12, 2014

Fostering Winning Customer Relationships

November 17, 2014

Creating Relevant Messaging; Helping Her Be Her Best Self

November 5, 2014

Four Essential Insights For Marketing to Women

October 30, 2014

Taking Insights Above and Beyond

August 4, 2014

Where Women Buy Body and Skin Care Products

August 1, 2014

Where Women Buy Hair Care Products

July 31, 2014

Body and Skin Care Category Update

July 29, 2014

Cosmetics Category Update

July 28, 2014

Hair Care Category Update

July 25, 2014

76% of Women Consider Brand Loyalty an Influence on Shopping Behaviors

July 24, 2014

Where Women Purchase Cosmetics

July 23, 2014

59% of Women Spend Over $150 on Cosmetics Annually

July 21, 2014

Shopping Spree! What Women Would Buy With an Unlimited Budget

July 18, 2014

80% of Women Say Free Samples Drive Product Trial

July 17, 2014

79% of Women Are Open to Trying New Beauty Brands

July 16, 2014

73% of Women Find Product Reviews Valuable Content

July 14, 2014

54% of Women Consider Beauty Sites Most Inspirational

July 11, 2014

86% of Women Discover Beauty Trends on Endemic Sites and Blogs

July 10, 2014

79% of Women Strive to Look Their Best Daily

July 16, 2015

82% of Women Enjoy Branded Promotions on Blogs

July 15, 2015

92% of Women Have Positive Brand Associations

July 14, 2015

Blogs Spur 7 in 10 Women to Take Immediate Action

July 13, 2015

8 in 10 Women Seek Out Blogs For Shopping Advice

July 2, 2015

Blogs: An Essential Part of a Woman’s Shopping Journey

July 1, 2015

93% of Women Visit Blogs to Be Inspired

June 30, 2015

54% of Women Visit More Than 4 Blogs Regularly

October 7, 2015

77% of Women Want Brands To Offer Limited-Edition Products

October 6, 2015

30% of Women Enjoy Brands They Consider to Be Trendsetters

October 5, 2015

76% of Women Prefer to Follow Trends Than Be Trendsetter

October 2, 2015

4 in 10 Women Use Digital Content To Fuel Participation In Cultural Trends

October 1, 2015

Facebook Most Popular Social Platform for Discovering Trends

September 30, 2015

Women Choose Digital Content As Top Platform For Trendwatching

September 29, 2015

Women Look to Digital Content to Fuel Trend Discovery

September 25, 2015

Women Seek Out Trends That Provide Positive Benefits

September 24, 2015

Nearly 2 in 3 Women Cite “Popularity” as Key Characteristic of a Trend

September 23, 2015

Women Keep Up To Date With Trends In Order To Stay "In The Know"

September 22, 2015

Nearly 100% of Women Consider it Important to Keep Up With Trends

September 21, 2015

Over 2 in 3 Women Have Consumed Content Related to Coachella

September 18, 2015

Over 1 in 4 Women Seek Out Topical Experts for Cultural Event Content

September 17, 2015

Over Half of Women Enjoy Humorous Cultural Event Content

September 16, 2015

Nearly Half of Women Consume Event Content After Event Ends

August 28, 2015

Strong Visuals, Passion Points, and Humor are Key Drivers to Increase Consumption of Event Content by Women

August 27, 2015

36% of Women Comment on A Friend’s Event Post

August 26, 2015

Photos and Videos Most Popular Way to Document Event Experiences

August 24, 2015

39% of Women Comment on a Social Post While Watching Events on TV

August 21, 2015

60% of Women Watch Videos to Stay Connected to Cultural Events

August 20, 2015

Women Rely on Facebook to Keep Them up to Date on Cultural Events

August 19, 2015

Discovery Drives Women to Watch Cultural Events on TV

August 14, 2015

55% of Women Follow Music Award Shows Via Digital Content or Social Media

August 13, 2015

1 in 5 Women Have Attended a Sporting Event in Person

August 12, 2015

62% of Women Watch Film Award Shows on TV

August 11, 2015

49% of Women Follow Cultural Events Online to Stay up to Date

August 10, 2015

50% of Women Seek Out Once-in-a-Lifetime Cultural Experiences

August 7, 2015

62% of Women Follow Music Festivals and Award Shows Via Digital Content

August 6, 2015

70% of Women Interested in Attending Music Festivals

August 5, 2015

64% of Women Are Interested in Watching Music Awards Programming

August 4, 2015

Over 1 in 3 Women Prefer to Consume Entertainment Content Via Their Smartphone

April 24, 2015

Best Practices For Visual Content

April 21, 2015

68% of Women More Likely to Buy Brands That Use High-Quality Visual Content

April 20, 2015

69% of Women Prefer Native Advertising

April 17, 2015

Women Love to Laugh: Insights on the Content Women Want

April 15, 2015

Women Enjoy Sharing High-Quality Visual Content

April 9, 2015

How Women Define “High-Quality” Visual Content

April 8, 2015

87% of Women Prefer "Great Visual Content"

April 6, 2015

Welcome to the Age of the "Evocative Web"

April 3, 2015

54% of Women Grocery Shop at a Combination of Stores

April 2, 2015

35% of Women Spend $100+ Per Week on Groceries

April 1, 2015

A Profile of Female Grocery Shopper Behavior

March 31, 2015

74% of Women Are Open to Trying New Food Brands If Current Favorite Disappoints

March 30, 2015

8 in 10 Women Seek Out Quality Products

March 27, 2015

What Groceries Women Purchase Weekly

March 26, 2015

Nearly Half of Women Entertain at Home Every Month

March 25, 2015

What Women Eat: Dinner

March 24, 2015

81% of Women Love Food Content With Text and Photos

March 23, 2015

6 in 10 Women Grocery Shop on Weekdays

March 20, 2015

What Women Eat: Lunch

March 19, 2015

What Women Eat: Breakfast

March 18, 2015

Over 60% of Women Discover New Recipes Via Endemic Content

March 17, 2015

9 Out of 10 Women Go Online to Discover New Recipes

March 16, 2015

Women Love “Fast and Easy” and “Everyday” Recipe Content

March 13, 2015

Taste and Product Quality Are Key When Women Choose Food Brands

March 11, 2015

60% of New-Food-Brand Trial Driven by Ingredients or Impulse

March 10, 2015

63% of Women Try New Foods Often

March 9, 2015

The Joy of Cooking

March 6, 2015

65% of Women Enjoy Cooking

March 5, 2015

43% of Women Self-Identify as “Foodies”

March 4, 2015

77% of Women Seek Recipe Content on Weekdays

March 3, 2015

93% of Women Head Online to Seek Inspiration For the Next Grocery Trip

March 2, 2015

85% of Women Prefer to Plan Ahead For Grocery Trips

February 26, 2015

97% of Women Have an Active Role in Grocery-Decision-Making Process

June 9, 2016

93% of Millennial Women Interested in Universal Checkout

June 8, 2016

67% of Millennial Women Want Shoppable Content

June 6, 2016

Millennial Women Want Faster Delivery & Universal Checkout

May 24, 2016

77% of Millennial Women Buy Apparel For Upcoming Events

May 23, 2016

76% of Millennial Women Say Trends Influence The Products They Buy

May 19, 2016

49% of Millennial Women Want More DIY Style Content

May 17, 2016

1 in 3 Millennial Women Want Brands To Inspire Them Via Content

May 13, 2016

1/2 of Millennial Women Say Content Enhances Their Shopping Experience

May 10, 2016

Millennial Women Follow Retail Brands via Social To Learn About Sales, Promotions, and Product Releases

May 9, 2016

71% of Millennial Women Have Shared A Photo While Shopping for Apparel

May 6, 2016

63% of Millennial Women Rely on Influencers More Than Ever When Shopping for Apparel

May 5, 2016

88% of Millennial Women Purchase Apparel Based on Influencer Recommendations

May 4, 2016

Millennial Women See Themselves As Style Icons

May 3, 2016

Millennial Women Seek Out Discounts & Free Shipping When Shopping Online

April 29, 2016

4 in 10 Millennial Women Frequently Use Their Mobile Device While Shopping

April 28, 2016

78% of Millennial Women Have Purchased Apparel in the Past Month

December 1, 2015

Digital Content Fuels Human Happiness

June 25, 2015

63% of Women Say Looking Good Makes Them Happy

June 24, 2015

What Makes Women Happy When Clothes Shopping

June 23, 2015

78% of Women Say Trust in Relationships Makes Them Happy

June 22, 2015

Lifestyle Content Trends — Food

June 19, 2015

Lifestyle Content Trends by Device Type

June 18, 2015

Lifestyle Content Trends — Fitness

June 17, 2015

Lifestyle Content Trends — Fashion

June 16, 2015

56% of Moms Seek Out Expert Advice

June 15, 2015

4 in 10 Women Share Content to Stay Connected

June 12, 2015

80% of Younger Millennial Women Believe Technology Makes Them Happy

June 11, 2015

Wearables, Smart Devices, and Women — Ownership and Shopping Preferences

June 10, 2015

Her Connected Life: How Women Use Technology to Find Happiness

June 9, 2015

Female Social Sharing Trends

June 8, 2015

57% of Women Spend Their “Me Time” Shopping Online

June 5, 2015

Social Media Most Influential Source of Lifestyle Content For Women

June 3, 2015

76% of Women Say Personal Connections Make Them Happy

June 2, 2015

What Makes Women Happiest in Tech

May 29, 2015

The Benefits of Wearables, Smart Devices, and Happiness

May 28, 2015

62% of Women Say Easily Finding Info Makes Them Happy With Technology

May 26, 2015

Stress, Money, Confidence — Women Share What Keeps Them From Feeling Happy

May 22, 2015

What Makes Women Happiest in Entertainment (TV and Movies)

May 21, 2015

85% of Women Put Their Children’s Happiness First

May 20, 2015

Nearly 7 in 10 Women Feel They Have a “Really Good Life”

May 19, 2015

9 in 10 Women Say Experiences Makes Them Happy

May 15, 2015

86% of Women Are Happy With Their Role as Parents

May 14, 2015

What Makes Women Happy in Exercise and Fitness

May 12, 2015

What Makes Women Happy in Food and Beverages

May 11, 2015

Stress Zones: The Roadblocks Women Face on the Road to Happiness

May 7, 2015

What Makes Women Happy in Fashion and Style

May 6, 2015

4 in 10 Women Consider Happiness a State of Being

April 21, 2014

43% of Women Will Celebrate Summer With New Outfit

April 18, 2014

66% of Women Plan to Work Out More This Summer

April 17, 2014

The Rise of Charity Driven Gyms

April 16, 2014

85% of Women Stuck to Their 2014 New Year’s Health Resolutions

April 15, 2014

69% of Women Made New Year’s Health Resolutions in 2014

March 24, 2014

Why Grains Are Unhealthy

March 20, 2014

The Raw Food Diet

March 19, 2014

Cash Incentives Can Help Women Achieve Their Fitness Goals

March 12, 2014

10 Best Resistance-Band Strengthening Exercises

March 11, 2014

60% of Personal Goals Are Health & Fitness Related

March 10, 2014

5 Exercises to Reverse Your Posture and Feel Better Today

March 6, 2014

In Her Words: What Does Healthy Living Mean to Women?

March 5, 2014

Topic of Interest: The Everyday Exercise Movement

March 4, 2014

Topic of Interest: The Living Clean Movement

March 3, 2014

Topics of Interest: Laughing, Sleeping, and Eating

February 27, 2014

Get Involved: How Women Connect to Causes

February 25, 2014

Editor For a Day: Healthy Living Content by Women For Women

February 24, 2014

Going Mobile: How Brands Can Connect With Mobile Women

February 21, 2014

Why Women Set Goals & How Brands Can Inform and Inspire

February 20, 2014

Now We Are 3: How Moms Can Achieve Balance

February 19, 2014

Only 1/2 of Women Are Happy With Their Exercise Routines

February 18, 2014

Keeping It Fresh: 62% of Women Seek Fitness Inspiration

February 17, 2014

MediaPost: Brands Can Help Women Achieve A 'Nourished Life'

February 17, 2014

Winner’s Mindset

February 14, 2014

Why February Is The Most Important Month For Your Health

February 13, 2014

Women Share Areas Where They’d Love Professional Help

February 12, 2014

75% of Women Have Taken Vitamin Supplements

February 11, 2014

Why Women Exercise: Motivations and Benefits

February 10, 2014

Fine Tuning: 11 Tips To Take Your Workouts to the Next Level

February 10, 2014

68% of Women Admit to Overeating When They Feel Stressed

February 7, 2014

Dinner For Two: Women Dish on Best Parts of Relationships

February 7, 2014

Do You Want Instant Health?

February 5, 2014

Women Share Keys to A Successful Relationship

February 5, 2014

To Work Out, Or Not to Work Out: That is the Question

February 3, 2014

The Trend to Gluten Free

January 31, 2014

What Women Look for in a Brand

January 30, 2014

The POPSUGAR Insights Healthy Living Handbook

January 30, 2014

77% of Women See Financial Security as Indicator of Success

January 30, 2014

Lifestyle Intervention Beats Diet for Weight Loss: 6 Simple Changes to Make Today

January 29, 2014

Healthy Foods, Beauty Products Drive Women to Spend

January 28, 2014

Give Me a Break: Only 1% of Women Aren't Stressed Out

January 28, 2014

Total Body Tune-Up: Top 5 Reasons Your Body Loves a Detox

January 18, 2014

Stretching with Susi May, POPSUGAR Fitness Director

January 18, 2014

4 Factors Driving The Female Fitness Revolution

January 18, 2014

Female Band Training: Training Tips and Recommendations

January 18, 2014

Hanging with Rebecca Gruber, POPSUGAR Moms Editor

January 18, 2014

What's Cooking with Susannah Chen, POPSUGAR Food EDITOR

January 18, 2014

Lifehacking with Emily Co, Editor of POPSUGAR Smart Living

January 18, 2014

10 Simple Fit Female Nutrition Rules

January 18, 2014

Do You Have Your New Years Resolutions All Set?

January 18, 2014

Top 3 Trends in Fitness for 2014

January 8, 2014

92% of Women Would Exercise Daily to Live 10 Years Longer

January 8, 2014

Friends, Family & Trial Drive Healthy Living Product Adoption

January 8, 2014

Women Prefer Personal Trainers over Other Luxuries

January 8, 2014

96% of Women Say Trust is Important When Considering A Brand

January 8, 2014

Women Expect Brands to Support Their Healthy Lifestyle

January 8, 2014

71% of Women Say Coupons Most Effective Marketing Strategy

January 8, 2014

Influencers: Women Value Topical Expertise over Celebrity

January 8, 2014

Time Well Spent: Healthy Living Content Consumption Patterns

January 8, 2014

Device Preferences for Consuming Healthy Living Content

January 8, 2014

Check This Out: 55% of Women Share Meaningful Content

January 7, 2014

Trust Matters: 94% of Women Prefer to Purchase Honest Brands

January 7, 2014

I "Like" This: Social Media Influences Sales

January 7, 2014

Prime Time: Women Expect to Feel Their Best at 50+

January 7, 2014

Mirror Mirror: What Women Obsess about Most

January 7, 2014

Under the Knife? Women's Views on Plastic Surgery

January 7, 2014

What Women Want: 5 Most Important Desires

January 7, 2014

State of the Union: 83% of Women Say They Have A Great Life

January 7, 2014

Time & Energy: Women Share Roadblocks to Living Healthy

January 7, 2014

I Will Survive: Songs of Inspiration for Living Healthy

January 6, 2014

"A Nourished Life": POPSUGAR Insights 2014 Healthy Living Report

February 11, 2014

ShopStyle Releases 2013 Insights Report

December 23, 2013

Couch Commerce Goes Primetime: Holiday Retail Roundup

December 23, 2013

Fewer Tricks, More Treats for Holiday Shoppers This Year

November 20, 2013

'Tis the Season to Shop: 2013 Holiday Shopping Report

November 19, 2013

Catching Fire: Where Women Find Holiday Inspiration

November 19, 2013

Joy to the World: 71% of Women Love Holiday Shopping

November 19, 2013

70% of Women Want Shopping Notifications This Holiday

November 19, 2013

The Comforts of Home: Over 80% of Women Shop From Home

November 19, 2013

Merry Xmas to Me: 80% of Women Self-Gifting This Year

November 19, 2013

62% of Women Don't Know What to Buy for Their Parents

November 11, 2013

42% of Women Begin Holiday Shopping on or Before Halloween

November 8, 2013

90% of Women Plan to Buy More or Same Amount of Gifts

November 8, 2013

Follow My Lead: 79% of Women Are Holiday Gift Influencers

March 11, 2016

Latinas 24% More Likely To Watch Videos on Social Media and Share Content To Stay Connected

March 10, 2016

Latina Moms Love Facebook, Latina Millennials Prefer Snapchat

March 9, 2016

Q&A with Deborah Cruz from The Truth

March 8, 2016

Q&A with Tania Luviano from Latina Mom TV

March 4, 2016

Q&A with Mar Yvette from Marpop

February 25, 2016

Q&A with Mari Hernandez-Tuten from Inspired by Familia

February 22, 2016

Q&A with Naty Michele from A Love Affair With Fashion

February 18, 2016

Q&A With Daniela Ramirez from NanysKlozet

February 10, 2016

Q&A With Daily Baez from DailyCurlz

December 23, 2015

Over Half of Latinas Influenced by Topic Experts

December 21, 2015

Latinas Are Hyperinfluencers

December 16, 2015

How Culture Influences Trust for Latinas

December 4, 2015

Q&A with Miguel Ferrer

December 1, 2015

The Positives and Negatives of Being A Latina In The United States

November 18, 2015

14 Things Brands Need to Know About Millennial Latinas

November 17, 2015

Q&A with Amy Dubois Barnett

November 6, 2015

Q&A with Lucia Ballas-Traynor

September 28, 2015

Hypercultural Latinas

August 25, 2014

An Interview With Bryan Noguchi - SVP, Media Director for R2C Group

August 6, 2014

How Brands Can Spark an Emotional Connection With Women Via Video

July 30, 2014

An Interview With Lin Dai, CMO of Keek

July 22, 2014

To Succeed With Millennials, Content Marketing Must Be Authentic, Personal & Inspired

July 15, 2014

An Interview With Marc Simons, Cofounder of Giant Spoon

July 8, 2014

Inspiring to Try and Buy: Custom Video For Women

July 7, 2014

An Interview With Corey Moss

June 30, 2014

Using Video to Connect With Women

June 25, 2014

When The Blogger Comes Alive

June 23, 2014

When Women Watch Lifestyle Video

June 19, 2014

Highlights From The POPSUGAR Insights Video Lab

June 17, 2014

Lifestyle Video — It’s Watched Everywhere

June 16, 2014

Women Watch Lifestyle Video While Relaxing & Multitasking

June 9, 2014

Lifestyle Category Enthusiasts Viewing Habits by Device Type

June 5, 2014

Social Media Usage of Women Who Consume Lifestyle Videos

June 4, 2014

Video Helps Women Connect With Lifestyle Passion Points

June 3, 2014

49% of Women Want “How-To” Instructions in Video Content

June 2, 2014

50% of Avid Lifestyle Video Viewers Have Visited Site or Store

May 30, 2014

Lifestyle Videos Help Brands Increase Favorability

May 29, 2014

Women Are Open to Ads — Just Don’t Interrupt Her Experience

May 28, 2014

Viewing Experience Drives Emotional Connection For Lifestyle Video

May 27, 2014

Lifestyle Sites Surpass Social For Endemic Video Discovery

May 23, 2014

66% of Women Seek Out Additional Info After Watching Lifestyle Videos

May 22, 2014

Women Seek Content That Entertains, Informs and Inspires

May 21, 2014

Content and Peer Recommendations Motivate Women to Watch Lifestyle Videos

May 20, 2014

50% of Avid Lifestyle Streamers Have Downloaded a Video App

May 19, 2014

84% of Young Millennial Women Watch Lifestyle Videos in Bedroom

May 16, 2014

58% of Women Say Accessibility Drives Video Device Choice

May 15, 2014

52% of Women Watch Longer-Form Lifestyle Content During Evening

May 14, 2014

Long-Form Lifestyle Content Best For Lean-Back Devices

May 13, 2014

52% of Women Stream Lifestyle Video Via Their Smartphone

April 24, 2014

"Sight, Sound & Emotion": 2014 Lifestyle Video Study

October 27, 2014

75% of Women Prefer Using Laptop or Desktop to Shop and Purchase Holiday Gifts

October 21, 2014

Over 1/3 of Women Visit an Apparel-Brand or Product Website First

October 20, 2014

Women Find Holiday Shopping Inspiration From Brick-and-Mortar Stores

October 17, 2014

43% of Women Plan to Spend Over Half Their Holiday Apparel Spending Online

October 16, 2014

9 in 10 Women Purchase Apparel or Accessory Holiday Gifts For Others

October 15, 2014

1/4 of Women Begin Their Holiday Shopping on or Around Black Friday

October 14, 2014

32% of Women Purchase Apparel For Spouses

October 13, 2014

76% of Women Plan to Spend More or About the Same For Holiday 2014

October 10, 2014

If Asked to Choose, Nearly 1/2 of Women Would Prefer to Shop at a Department Store

October 9, 2014

Women Would Purchase Shoes and Handbags If They Won a $500 Shopping Spree

October 8, 2014

29% of Women Would Pick Nordstrom If They Won a $5,000 Shopping Spree

October 7, 2014

84% of Women Purchased Apparel or Accessories For Their Last Special Occasion

October 6, 2014

The Best of British Brands Have the World at Their Feet

October 6, 2014

Majority of Women Satisfied With Their Experiences at Nordstrom and Target

October 3, 2014

Over 1/3 of Women Have Purchased Apparel or Accessories Online From Target or Nordstrom

October 2, 2014

Domestic or Foreign? Fashion, Brand, and Product Preferences in Russia

October 1, 2014

Promotions & Sales Drive Women To Connect Socially With Apparel Brands

September 29, 2014

How Retailers Must Adapt to Changing Shopping Patterns

September 26, 2014

Women Spend More on Apparel and Accessories in Back Half of the Year

September 25, 2014

Selling Online in a Borderless World

September 24, 2014

Over 60% of Women Typically Purchase Apparel and Accessories From Brick-and-Mortar Stores

September 23, 2014

Online Shopping Trends in Japan

September 22, 2014

Price Matters, Even With Impulse Purchases

September 19, 2014

61% of Women Buy New Shoes Every Few Months

September 18, 2014

Challenges and Opportunities in Global Fashion Discovery and Shopping

September 17, 2014

70% of Women Spend Over $300 Per Year on Apparel and Accessories

September 16, 2014

What Online Retailers Need to Know About South Korea

September 15, 2014

Content Sites Inspire Women to Shop Online For Apparel and Accessories

September 12, 2014

The Globalization of Fashion: Online and Offline

September 11, 2014

Nearly 1/2 of Women Shop Online For Apparel at Work

September 10, 2014

EU Shopping Behaviour During Sale Periods

September 10, 2014

Nearly 60% of Women Shop Online Because of an Upcoming Event

September 9, 2014

Taking Advantage of the Chinese Ecommerce Explosion

September 8, 2014

Apparel Shopping Is a Daily Obsession For 1 in 4 Women

September 5, 2014

5 Key Global Fashion Trends

September 5, 2014

Four Common Mistakes Retailers Can Avoid When Launching Websites in Other Languages

September 4, 2014

Over 1 in 4 Women Describe Themselves as “Stylish”

September 3, 2014

94% of Women Want To Look Their Best Every Day

September 2, 2014

A Daily Obsession: Q3 2014 Retail-Apparel Report