Color
Philosophy
Color is an important component of how a brand is perceived. The university color system corresponds to and complements our personality attributes and offers options that allow for dynamic expression. The final palette stems from an exploration of colors on our many campuses, as well as from existing color palettes belonging to our divisions.
Neutral colors
Our 10 neutral colors lay the foundation for our creative products and provide a canvas for the addition of more powerful and expressive color combinations.
Full palette
Our university color palette is broad to allow for the appropriate expression of our brand personality. This does not mean all colors should be used at once. In fact, such usage is not recommended. Use good design sense and work with the personality attributes in mind.