Color Palette

Identity Questions

If you have any questions about the identity contact Grant Schexnider, University creative director and identity manager, at identity@uchicago.edu or 773.702.8159.

Additional Identities

Learn more about other affiliate or program identities around campus.

Color Palette

One of the most important recognition factors is our color palette. Incorporating colors outside of this palette can confuse our audiences and weaken our objectives for visual recognition of the brand.

Our signature color is a maroon that matches Pantone® 202.

It is supported by two grays—a dark gray (Pantone® Warm Gray 11) and a light gray (Pantone® Cool Gray 3).

We also have a secondary color palette consisting of six spectral hues that complement our signature colors. This family of secondary colors skews towards a warm, nature-based palette rather than excessively bright and artificial colors or overly dark or muddy colors. The secondary palette reflects the University’s immediate, park-like setting and its broader geographic location in a Midwestern city on the shores of Lake Michigan.

Use of a color outside of the secondary color palette is strongly discouraged. If it becomes necessary, however, please keep in mind the intentions stated above.

LOCAL COLOR

It is sometimes preferable to use colors that relate to specific artwork (photographs). In these instances, colors selected should still preferably reflect our color palette.

Primary Color Palette

Maroon

PRINT

Pantone® 202
CMYK:
C-0 / M-100 / Y-70 / K-50

DIGITAL

RGB: R-128 / G-0 / B-0
HEX: #800000

Dark Gray

PRINT

Pantone® Warm Gray 11
CMYK:
C-0 / M-5 / Y-10 / K-60

DIGITAL

RGB: R-118 / G-118 / B-118
HEX: #767676

Light Gray

PRINT

Pantone® Cool Gray 3
CMYK:
C-0/M-0/Y-5/K-20

DIGITAL

RGB: R-214 / G-214 / B-206
HEX: #D6D6CE

Secondary Color Palette

Core hues, tints, and shades.

Yellow

PRINT

Pantone® 124
CMYK:
C-0/M-40/Y-100/K-0
Pantone® Metallic: 8962

DIGITAL

RGB: R-248 / G-164 / B-41
HEX: #FFA319

 

PRINT

Pantone® 7405
CMYK:
C-0/M-30/Y-80/K-0

DIGITAL

RGB: R-249 / G-182 / B-78
HEX: #FFB547

 

PRINT

Pantone® 153
CMYK:
C-15 / M-50 / Y-100 / K-9

DIGITAL

RGB: R-198 / G-130 / B-32
HEX: #CC8214

Orange

PRINT

Pantone® 138
CMYK:
C-10/M-55/Y-95/K-5
Pantone® Metallic: 8961

DIGITAL

RGB: R-193 / G-102 / B-34
HEX: #C16622

 

PRINT

Pantone® 7412
CMYK:
C-16/M-45/Y-67/K-0

DIGITAL

RGB: R-211 / G-147 / B-99
HEX: #D49464

 

PRINT

Pantone® 1675
CMYK:
C-29 / M-72 / Y-100 / K-21

DIGITAL

RGB: R-154 / G-83 / B-36
HEX: #9A5324

Red

PRINT

Pantone® 174
CMYK:
C-30 / M-90 / Y-80 / K-20
Pantone® Metallic: 876

DIGITAL

RGB: R-143 / G-57 / B-49
HEX: #8F3931

 

PRINT

Pantone® 7523
CMYK:
C-29/M-59/Y-50/K-0

DIGITAL

RGB: R-186 / G-123 / B-118
HEX: #B1746F

 

PRINT

Pantone® 1817
CMYK:
C-35 / M-80 / Y-80 / K-45

DIGITAL

RGB: R-109 / G-50 / B-39
HEX: #642822

Light Green

PRINT

Pantone® 577
CMYK:
C-45/M-15/Y-80/K-5
Pantone® Metallic: 8700

DIGITAL

RGB: R-145 / G-171 / B-90
HEX: #8A9045

 

PRINT

Pantone® 5845
CMYK:
C-35/M-22/Y-60/K-0

DIGITAL

RGB: R-174 / G-177 / B-126
HEX: #ADB17D

 

PRINT

Pantone® 574
CMYK:
C-58 / M-40 / Y-95 / K-25

DIGITAL

RGB: R-101 / G-109 / B-51
HEX: #616530

Dark Green

PRINT

Pantone® 5743
CMYK:
C-50 / M-40 / Y-70 / K-45
Pantone® Metallic: 8522

DIGITAL

RGB: R-88 / G-89 / B-63
HEX: #58593F

 

PRINT

Pantone® 417
CMYK:
C-47/M-35/Y-50/K-5

DIGITAL

RGB: R-140 / G-144 / B-127
HEX: #8A8B79

 

PRINT

Pantone® 553
CMYK:
C-60 / M-50 / Y-75 / K-50

DIGITAL

RGB: R-70 / G-72 / B-51
HEX: #3E3E23

Blue

PRINT

Pantone® 633
CMYK:
C-80/M-40/Y-30/K-5
Pantone® Metallic: 8763

DIGITAL

RGB: R-21 / G-95 / B-131
HEX: #155F83

 

PRINT

Pantone® 549
CMYK:
C-67/M-30/Y-25/K-0

DIGITAL

RGB: R-91 / G-150 / B-173
HEX: #5B8FA8

 

PRINT

Pantone® 303
CMYK:
C-95 / M-70 / Y-40 / K-30

DIGITAL

RGB: R-21 / G-67 / B-95
HEX: #0F425C

Violet

PRINT

Pantone® 7449
CMYK:
C-55 / M-80 / Y-55 / K-65
Pantone® Metallic: 8780

DIGITAL

RGB: R-53 / G-14 / B-32
HEX: #350E20

 

PRINT

Pantone® 5205
CMYK:
C-50 / M-65 / Y-45 / K-20

DIGITAL

RGB: R-114 / G-86 / B-99
HEX: #725663

 

Violator Colors

We also use the following two colors to highlight certain information, such as warnings, URLs, or notations.

Cyan

PRINT

CMYK: C-100

DIGITAL

RGB: R-44 / G-170 / B-226
HEX: #47B5FF

Magenta

PRINT

CMYK: M-100

DIGITAL

RGB: R-236 / G-0 / B-140
HEX: #FF3399

 

 

Color Swatches

Download the UChicago color swatches and use with Adobe Illustrator, InDesign, and PhotoShop.

Downloads

Instantly download the logo, shield, and other visual elements.

Identity Guidelines Book

Download the Identity Guidlines
Download the Identity Guidelines PDF.

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Find best practices for the use of our logo, typeface, color palette, and editorial style within our visual identity.

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