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What Makes an Online Video Ad Go Viral? The New Formula for 2014

Look at the top viral brand hits for 2013 to understand what will work in 2014. There are many ways to connect with viewers and many reasons viewers choose to share a video.

News

It’s Official: Facebook Rules for Social Network Video Marketing
On December 20, 2013

Where should video marketers invest their time when working with social networks? Facebook, Facebook, and Facebook. Here's why.

Schneider Offers Lenses for iPad, iPhone, and Galaxy
On December 18, 2013

The flexible iPro lens system turns smartphones and tablets into high-quality video cameras, and can be expanded as needed.

Olloclip’s New Lenses Let iPhone Videographers Get Creative
On December 13, 2013

Get a fun fisheye view or zoom in ultra close. It's all possible with lenses so compact they fit in a pocket, yet still deliver amazing results.

WeVideo Adds Multi-Select Tool, Easier Clip Management
On December 2, 2013

As its user base grows, online editor WeVideo creates tools for working with large clip and image libraries, and improves overall performance.

Octoly Points the Way to Turning YouTubers Into Brand Ambassadors
On November 22, 2013

There's a lot more earned media on YouTube than owned media. A ranking of 1,000 brands shows the top earned media YouTube creators for each.

Watchitoo Updates StreamingPro Platform, Focuses on Engagement
On November 20, 2013

Create interactive video sessions where you can see and talk to customers. StreamingPro is now easier and works with on-demand video clips.

New YouTube Feature Offers to Find Fans for You
On November 16, 2013

Talk about a good deal: YouTube is letting channel owners run video ads for free, ads that are targeted to potential new fans.

Video Succeeds in Email Marketing: 6 Out of 10 Marketers Use It
On November 12, 2013

Not only do 60 percent of marketing pros use videos in campaigns, but 60 percent believe it leads to higher sales from the recipients.

On-Location? Animation? How Marketers Are Creating Online Video
On November 9, 2013

In this second look at the Web Video Marketing Council's recent report, we examine how marketers create online videos and where they use them.

Study Reveals How Online Video Is Being Used by Marketers
On November 8, 2013

Video isn't niche for marketers, anymore. Nearly all the respondents of a national survey said they included online video in their toolsets.

Fullscreen Launches Channel+ to Help Brands Succeed on YouTube
On October 31, 2013

Nowadays, building a dedicated and engaged community of viewers on YouTube is critical for brands. Fullscreen's new division is a secret weapon for YouTube success.