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How-Tos

How to Pull Off a Successful Live Webcast

Hold your next large-scale event online. Here are the tips and tricks you need to know for stress-free corporate webcasting.

How to Create Google+ Hangouts On Air: A Step-by-Step Guide

Hangouts On Air let marketers personally engage with customers, while creating useful product videos that thousands more can watch on-demand. Here’s everything a Google+ host needs to know to create great online experiences.

How to Create Chapter Points in YouTube Videos

When presenting long informational videos online, it’s a good idea to let viewers jump directly to the sections they want to see. Here’s how to create the needed links.

How to Use Calls to Action When Driving Viewer Engagement

Your customer relationship shouldn’t end when the video does. Use a call to action to tell viewers what step they should take next.

Older Videos Can Bring in Big Traffic: Here’s How

It’s all about context. If you’ve got a library of older videos online, don’t wait for people to find them. Instead, find ways to make those videos relevant.

How to Increase Video SEO: Strategies for Search Engine Results

Search engine optimization is an art and a science. Here’s how to make your video content attractive to Google and Bing, so that they do the work of bringing viewers to you.

How to Repurpose Corporate Video

While the video team shot the footage, there’s no reason it can’t be used by everyone at the company. Learn how to create a simple system that lets other departments access and use in-house video.