The following are third-party cookies you may come across on the NHS Choices website and associated services:
Crazy Egg
Name: __utmx
Domain: crazyegg.com
Lifespan: Indefinite
Purpose: NHS Choices uses analytics code from Crazy Egg to generate visual 'heatmaps' showing how visitors navigate around particular pages and which links are most commonly clicked. This enables us to improve the design of pages and positioning of key links. Crazy Egg uses a cookie that does not collect any personal information. For more details see the Crazy Egg privacy policy.
DoubleClick (Google)
Name: id
Domain: *.doubleclick.net
Lifespan: Up to six months
Purpose: adserver tags from DoubleClick are used to understand how people engage with government digital media campaigns. This functionality allows NHS Choices to track clicks on adverts, such as the ‘sponsored links’ found when you search for a subject on Google. These cookies are in use only on smokefree.nhs.uk
Facebook
Name: datr
Domain: facebook.com
Lifespan: indefinite
Purpose: used for Facebook integration within the Change4Life Fun Generator. For more details see the Facebook privacy policy.
GroupM
Name: NSC_fo1efm_qppm_iuuq
Domain: uk.gmads.net
Lifespan: session
Purpose: the Change4Life campaign uses a GroupM analytics cookie to record information about which pages you have landed on and how you have navigated through the site. This data enables us to understand:
- which pages people visit on the site
- which internet browsers are being used
- what is popular
- which interactive tools are used
Map of Medicine
Name: __utma
Domain: healthguides.mapofmedicine.com
Lifespan: Up to six months
Purpose: A cookie is used to record whether or not the terms of use have been accepted for the Map of Medicine. By disabling this cookie you may not be able to use some or all of the functionality of this part of NHS Choices.
MIG
Name: id, mdata, OAX, NSC_fo1efm_qppm_iuuq
Domain: *.mookie1.com
Lifespan: Up to six months
Purpose: the Smokefree and Change4Life campaigns use MIG analytics cookies to record information about which pages you have landed on and how you have navigated through the site. This data enables us to understand:
- which pages people visit on the site
- which internet browsers are being used
- what is popular
- which interactive tools are used
Quantcast
Name: d, qoo
Domain: quantserve.com
Lifespan: permanent (1 year)
Purpose: The Change4Life campaign uses these cookies to record information about which pages you have landed on and how you have navigated through the site. This data enables the Department of Health to improve future campaigns by understanding:
- which pages people visit on the site
- which internet browsers are being used
- what is popular
- which interactive tools are used
Please see the Quantcast privacy policy for more information, and to learn how to opt out of this tracking.
Moxie Software
Name: __utma
Domain: moxiesoft.com
Lifespan: Up to six months
Purpose: This cookie is on the Carers Direct webchat. It is used to help recognise returning visitors to webchat. This remains on your computer and stores the date and time you last used the service. It does not gather any personal information about you.
TubeMogul, Brightcove
Name: _tmid
Domain: tubemogul.com; brightcove.com; llnwd.net
Lifespan: session
Purpose: Videos viewed on NHS Choices are hosted and supplied (streamed) to users by a third party company named Brightcove. A product called TubeMogul is used by Brightcove to record how much of a video is watched. It uses an anonymous tracking cookie and stores no personal data. For more information, see the Brightcove privacy policy, the TubeMogul privacy policy.
Webtrends
Name: ACOOKIE
Domain: *.webtrendslive.com
Lifespan: Up to six months
Purpose: NHS Choices uses a variety of providers for analytics, including Webtrends, to record information about which pages you have landed on and how you have navigated. This data enables us to understand:
- which pages people visit on the site
- which internet browsers are being used
- what pages or features are popular
- which interactive tools are used
For more information read the Webtrends privacy policy.