Educations.com - Recruiting your International students

By using Educations.com as a marketing channel you will be assisted in attracting new students worldwide.

Educations.com - Short Facts:

• Educations.com is operated by Studentum, which is the largest internet service for finding post secondary education in Scandinavia
• Educations.com has basic information on the best schools worldwide
• Educations.com lets you get into contact with potential students worldwide
• Assessment base - We provide a thorough presentation of statistics. You can see clear results from your cooperation.

Watch a short presentation of Educations.com and see what others have said about our service:

Services on Educations.com

Listing of your school and educational programs. 

Educations.com Basic Service 
Our basic service includes listing 1 to 60 of your educational programs in the worldwide search engine on
Educations.com. We list concise information about your school, programs, city/country, accommodation, qualifications, diplomas, examination, degree etc into our database. This system makes it easy to find the relevant
information and to compare different alternatives. Educations.com will submit all your courses / programs
according to your specification for a one-time fee, which will save you a lot of time and work.

Information Request Form
To enhance the communication between your organization and the students, each of "your" pages on educations.com includes an information request form. This enables potential students with an interest in your courses to easily send you their contact information and any comments or special requests that they may have.

Statistics
You will receive detailed information about the number of estimated visits, hits, unique visitors, length of
visit and number of visits to your program pages. You will also receive a user profile, showing distribution of
age, sex and geographical location. In addition you will receive a statistical report twice a year giving you an
insight in the development of Educations.com and the global education market in general.

Additional Services:

Student testimony/video presentation
A student testimony or video presentation gives you even better exposure on our websites, allowing you to
stand out from the crowd and demonstrate to potential future students that your educational programs are
amongst the best. This testimony or video will be shown together with each of your educational pages in our
search engine. This is a very powerful marketing tool and a service used by many of our present customers.
This service is also very much appreciated by our users; it is an effective way of providing the students with a
better basis for decision making.

Student Testimony:

• The Student Testimony will consist of an interview with a student from your school, aiming to give
  our visitors thorough information about things that they take an interest in.
• Besides this, the Student Testimony includes pictures of the schools interior/exterior, student activities and
  a picture of the interviewee.
•  The Student Testimony service also gives you a better exposure in the search results, as your courses are highlighted with the following icon:

Video presentation:

• The Video Presentation consists of one or more video clips of your choice, each up to 10 minutes long. This
  service gives you the opportunity to give our visitors a unique glimpse of the student experience waiting at
  your school.
• You can use a general video presentation for all programmes offered at your school, or connect a more
  specific video to one of the programmes you have listed on Educations.com.
• The video presentations will be shown in the right hand column when a student searches for a category,
  place or education type relevant to you, along with other videos on a random shuffle basis.
• The Video Presentation service also gives you a better exposure in the search results, as your courses are highlighted with the following icon:

Advertisement on the First Page - with or without video
An advertisement on the first page is a unique opportunity to reach the vast majority of our visitors directly. Your school and programs will be among the first thing seen by each of our visitors, greatly increasing the chances of them gaining an interest in what you have to offer.

The first page advertisement will always include a short editorial text about your school or a programme that you want to promote specifically. The regular first page advertisement includes a picture, but you can also choose to upgrade your first page advertisement by adding a video. There are 6 slots available for advertisements on the first page, and the adverts rotate on a regular basis.

Banners
There is a possibility for you to get extra exposure by having a banner. Banners are displayed on every page
on Educations.com. A banner on the website means that your brand will become stronger to our users, and
that your company will be shown in a context where higher education is promoted.

Sponsorship
Educations.com offers schools the opportunity to gain greater exposure in the search engine by reserving
“sponsor space” for education sections, categories and study places. Sponsoring a study place, category or type will provide you with exclusive space at the top of each relevant search result. Please find an example here.

Newsletter and Direct E-mail Shots
Educations.com offers effectively targeted direct e-mailing services where the content is always relevant to the recipients needs. Our lists of receivers only include international students that have registered an
interest in studying abroad. You can target a specific receiver group according to what and where they are interested in studying. This means that the quality of our recipients is very high – resulting in an equally high goal conversion rate. We work with leading e-mail marketing tools and have the in-house competency to provide you with a high quality service and the best possible results.

• Monthly Newsletter
  Every month, we send a newsletter to all our recently active members. This newsletter includes 4 spaces for editorial advertisements that our partnering schools can book. Each advertisement includes a heading (max. of 55 characters including spaces), a text (max. of 800 characters including spaces), one image (175x250 px) and one logo. The advertisement will link to your presentation and information request form on Educations.com.
• Direct E-mail Shots
  Educations.com offers Direct E-mail Shots targeting the member segment of your choice. You can for example target members that are interested in studying in a specific country or within a
  specific study area. The e-mail shot will be specifically designed by the Educations.com team according to your requirements. During the autumn of 2010, we will offer a limited number of direct e-mail shot, so make sure to book yours as soon as possible.
  The layout of the direct e-mail shot is rather flexible. You can use a total of 1200 characters (including spaces), one logo and all links will be directed to your presentation and information request form on Educations.com.

Social Media Services on Educations.com
Educations.com has integrated a number of Web 2.0 features to optimize the user experience and
interactivity. Just like other young internet users, our visitors tend to seek advice and information from their peers to prepare for their studies abroad. Read more about the different features to understand how you can optimize your presence.

• School Forum
  A specific school forum is connected to every institute presentation on Educations.com, where
  prospective students can post enquiries. These enquiries are forwarded to the institute which can then reply in the forum. This way, the information becomes available to all users and your presentation will include
  answers to the most common questions from interested students. The school forum is a great function where educators can truly communicate and integrate with their international student target groups and make use of the benefits of Web 2.0.
• School Reviews
  We offer a School Review function where past and present students can rate and comment on schools that they have attended. Our team approves all reviews before they are published. You can encourage your current students and alumni to review your institute on Educations.com, to make your presentation more dynamic and to give interested students more information to base their decision on. Check out school reviews here.
• Discussion Forums
  In addition to the institute specific school forum, Educations.com offers discussion forums for a wide variety of topics where students can interact with each other. Institutes can be present in the discussion forums by providing answers and advice to communicate a helpful image, although we do not allow for commercial messages. Explore the Educations.com forums here.
• Study Abroad Stories
  The study abroad story function allows students to share their experiences and inspire others to go abroad. By encouraging your current or past students to publish their study abroad story you can reach out to
  prospective ones. Read an example here.
• Blogs
  Is your institute looking for a way to connect with students on a long�term basis? Why not have one of your students blog on Educations.com? A blog is a great way for students to share their study abroad experience, no matter where or what they are studying, and to paint a more alive and personal picture of what it is like to study at your institute. See an example here.

Do you want to start utilizing the benefits of Educations.com’s Web 2.0 approach? Contact us today and we will guide you to through the process.

>> Read what our customers have to say

For more information, questions or thoughts about our services,
please contact:

Fredrik Söderlindh, CEO

Studentum AB
Hovslagargatan 3
111 48 Stockholm
Tel: +46 (8) 509 106 01
Fax: +46 (8) 509 106 99
» fredrik.soderlindh@studentum.se