“Of all of my social media accounts, Twitter offers the most well-rounded view of myself,” says Ashley Brown, a PR consultant with Jones-Dilworth who has spent the past few years immersing herself in social media to advise her tech startup clients. read »
A social analytics startup claims it can isolate tweets that are potential sales leads. read »
It’s no secret that all businesses have been rocked over the past few years by the economic asteroid that hit us. And like when an asteroid hits Earth, our environment has changed for a long time to come. read »
Marketing is under a microscope like never before. Every decision is scrutinized. Every line item is analyzed. We’re all doing more with less. And naturally, that means every one of us must be accountable. read »
There simply can't be too many smart articles that aim to help entrepreneurs allocate their precious capital. This post, from Mark Suster, an entrepreneur cum venture capitalist, clearly addresses one fundamental issue that Forbes has tackled before, and will keep tackling (see columns by our own Robert Wynne). read »
Paul Carr's unflinching commentary on Ken Auletta's recent piece in The New Yorker about AOL's foray into journalism (or "piffle," in Auletta's estimation) is painfully on target. Carr, writing for TechCruch, now owned by AOL, offers this ominous conclusion: We'll forever be up to our eyes in "linkbait" fluff online because, well, that's what gets clicks and brings in enough ad revenue to support more thoughtful and serious editorial pursuits. read »
With the 10 billionth app downloaded from Apple’s App Store and Android developers doing their best to catch up, app makers have to be creative in positioning themselves. Better yet, what they really need to do is identify an entirely new mobile buying constituency like 1-800 Flowers did a few years ago (more on that in a moment). So kudos to AOL on its campaign for its forthcoming Editions app with its, umm, catchy slogan. With one low-key YouTube video it has managed to accomplish both. read »
As I've previously written on my company's blog, news releases, in most cases, are a worthless bother. read »