At 7.30pm on
Wednesday 1 June 1960, a switch was flicked in a building in
Shortland Street in central Auckland and New Zealand's first
official television transmission began. New Zealand was a latecomer
to the television age. Britain had led the way when the BBC started
the world's first public service in 1936; three years later NBC
began broadcasting in the United States of America and Australia
had its first stations operating by 1956.
A Government
committee had been studying the new medium since 1949 - and
experimental broadcasts had been allowed from 1951 (as long as they
included nothing that could be classed as 'entertainment'). The
green light for television was finally granted in November 1959
with an announcement from the then Prime Minister of New Zealand,
Sir Walter Nash.
Television
broadcasts had limited coverage when they first commenced. The
first night's programming lasted just three hours and was only
received in Auckland.
Transmission
began in Christchurch a year later on 1 June 1961 and Wellington
followed four weeks later. The people of Dunedin would have to wait
until 31 July 1962 for their turn with the remainder of the country
following in successive years.
Television
licences were introduced in August 1960 at a cost of four pounds
and by 1965 more than 300,000 of these had been issued. 1961 saw
the introduction of television advertising. In 1965, the four
stations were broadcasting seven nights a week - a total of 50
hours - but this was before the days of a national network. Each
centre saw its own local programmes - and overseas shows were flown
from centre to centre - playing in different cities in successive
weeks.
New Zealanders'
enthusiasm for local and international news during the 1960's
presented many problems for the delivery of up to the minute
information as the lack of a network meant newscasts had to be
delivered to each centre and then transmitted. It wasn't until 1969
that the first Network News bulletin was read by Dougal Stevenson
and received simultaneously around the country. |