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HCD & Rapid Innovation

Human-Centred Solutions.

At Velvet Onion & Friends, we understand the pressures of tight deadlines and the need for lean, effective and implementable solutions.


Our approach is about people-first and rapid, practical innovation that aligns with your immediate business needs.

More than an agency

We’re a collective of innovators, creators, thinkers, and problem-solvers who believe in the power of innovation and human-centred design to transform businesses — and do so quickly.

Digital Strategy

The digital landscape can be overwhelming; we’re here to guide and support. We’ll help you create a product strategy that maximises your innovation-ability.

Human-centred Design

The magic is in the details; we thoughtfully design every touchpoint of your service to create customer experiences that are seamless, delightful, and memorable.

UX and
UI Design

A great design is beautiful and is about creating intuitive, accessible, and enjoyable experiences that people can’t help but fall in love with and recommend.

Full Stack Development

Ideas are great—we’re all about making them tangible. We’ll quickly turning ideas into real products, so we can launch, test, iterate, and refine as you grow.

Capability building

With Faster Zebra, our training programs are designed to grow your team’s skills and mindsets needed to innovate and stay competitive in an ever-evolving world.

AI & Emerging Technologies

The future is already here, and we’re excited to help you make the most of it. AI, blockchain, and other emerging technologies … we’ll help you stay ahead in the world.

At Velvet Onion & Friends, we’re more than just an agency. We’re your partner in innovation, and we can’t wait to see what we’ll create together.

Partners for Success

Collaborating with industry leaders and emerging innovators to drive meaningful and measurable change.

“Velvet Onion has been a valuable partner in our innovation journey for over a decade. Their ability to rapidly deliver high-quality projects and seamlessly integrate with our team has been a game-changer. We consider them an extension of our own team, bringing unparalleled creativity, professionalism, and strategic guidance to every initiative.”

Dave Abrahams

Executive General Manager, Data at IAG

“The team at Velvet Onion took us from an early stage concept to a fully fledged SaaS product. We loved their transparency and guidance throughout the whole project. It’s been a great process.”

Francesca De Michele

Marketing Director at Minerva Partners (including Vexpa)

“Working with Charbel and his team at Velvet Onion was an invaluable experience. Their experts designed a comprehensive program that led us through an incredibly innovative process, transforming many of our projects and guiding us into a promising future.”

Jackie Coates

Head of Telstra Foundation

Some of our clients

Beyond pixels

Human-Centred Solutions.

At Velvet Onion & Friends, we see digital product development as more than just lines of code or beautiful designs. For us, it’s about creating technology that resonates with customers, experiences that makes a positive difference in their lives. and solutions that keep you growing.


We believe that the most impactful innovations happen when we put your team and customers at the heart of the process.

We’re building worlds

We think, do, play and teach. The brands we’ve launched (and the brands we’re launching) and are part of our mission to improve all life.