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Why Apple’s ‘Crush’ ad is so misguided

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Image Credits: Apple

Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news.

This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for the iPad Air, as well as Tandem OLED and a new M4 chip for the iPad Pro. But its ad for the new iPad Pro made the biggest waves from the event, for all the wrong reasons. For Apple completionists, we compiled all of the new announcements in case you missed it. 

In the world of EVs, the embattled Fisker Ocean is facing yet another federal safety probe. The National Highway Traffic Safety Administration (NHTSA) has opened a fourth investigation into the SUV surrounding claims of “inadvertent Automatic Emergency Braking.”

AI deepfakes took center stage at this year’s Met Gala. AI-generated images of Katy Perry and Rihanna, neither of whom attended the event, went viral on X. A good reminder that we can’t believe everything we see online.

It’s been a big week. Let’s get into it.

News

New updates from OpenAI: On Monday at 10 a.m. PT, OpenAI will demo new features for both ChatGPT and GPT-4. CEO Sam Altman denied reports that the company was preparing to announce a rival search engine product ahead of Google’s I/O conference. Read more

Say hello to the portal: A new, always-on video portal lets people in New York City and Dublin interact in real time. Portals.org, the organization behind the project, wants it to encourage people to interact with one another “above borders and prejudices.” Read More

OpenAI explores allowing AI porn: The company released a new NSFW policy intended to start a conversation about how it might allow explicit images and text in its AI products. But can we trust OpenAI — or any generative AI vendor — to do it right? Read More

Cops can’t use Microsoft’s AI tool: Microsoft has reaffirmed its ban on U.S. police departments from using generative AI for facial recognition through its enterprise-focused tool: Azure OpenAI Service. Read More

Dorsey says bye to Bluesky: Ex-Twitter CEO Jack Dorsey revealed on X that he is no longer on Bluesky’s board. In a statement, the company thanked Dorsey for his help funding Bluesky and said they are actively looking to replace his seat. Read More

Is Gen Z ditching Tinder for Hinge?: Match Group released its first-quarter earnings report, which shows a steady decline of Tinder’s paying user base. But Hinge is on track to become a “$1 billion revenue business,” in part due to its à la carte offerings for price-conscious Gen Zers. Read More

Spotify paywalls lyrics: The music streamer quietly confirmed that it has started moving its lyrics feature behind a paywall in an attempt to entice more users to migrate to its Premium subscription service, invoking the ire of users. Read More

Analysis

Apple’s “Crush” ad is disgusting: Devin Coldewey says Apple’s latest ad that crushes analog creative tools into an iPad Pro missed the mark. Apple has since apologized and canceled plans to televise it. Read More

How Newchip’s bankruptcy threatened thousands of startups: Mary Ann Azevedo and Christine Hall report on startup accelerator Newchip’s fall from grace and the ripple effects on its founders — including those who lost their companies in the fallout. Read More

Is rabbit’s R1 really that bad?: Much has been said about rabbit’s ambitious R1 AI assistant and it not living up to its promises. Devin argues that even though it likely shipped too early, an experimental device like this is a fun look at a possible future. Read More

More TechCrunch

The families of victims of the shooting at Robb Elementary School in Uvalde, Texas are suing Activision and Meta, as well as gun manufacturer Daniel Defense. The families bringing the…

Families of Uvalde shooting victims sue Activision and Meta

Like most Silicon Valley VCs, what Garry Tan sees is opportunities for new, huge, lucrative businesses.

Y Combinator’s Garry Tan supports some AI regulation but warns against AI monopolies

Everything in society can feel geared toward optimization – whether that’s standardized testing or artificial intelligence algorithms. We’re taught to know what outcome you want to achieve, and find the…

How Maven’s AI-run ‘serendipity network’ can make social media interesting again

Miriam Vogel, profiled as part of TechCrunch’s Women in AI series, is the CEO of the nonprofit responsible AI advocacy organization EqualAI.

Women in AI: Miriam Vogel stresses the need for responsible AI

Google has been taking heat for some of the inaccurate, funny, and downright weird answers that it’s been providing via AI Overviews in search. AI Overviews are the AI-generated search…

What are Google’s AI Overviews good for?

When it comes to the world of venture-backed startups, some issues are universal, and some are very dependent on where the startups and its backers are located. It’s something we…

The ups and downs of investing in Europe, with VCs Saul Klein and Raluca Ragab

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. OpenAI announced this week that…

Scarlett Johansson brought receipts to the OpenAI controversy

Accurate weather forecasts are critical to industries like agriculture, and they’re also important to help prevent and mitigate harm from inclement weather events or natural disasters. But getting forecasts right…

Deal Dive: Can blockchain make weather forecasts better? WeatherXM thinks so

pcTattletale’s website was briefly defaced and contained links containing files from the spyware maker’s servers, before going offline.

Spyware app pcTattletale was hacked and its website defaced

Featured Article

Synapse, backed by a16z, has collapsed, and 10 million consumers could be hurt

Synapse’s bankruptcy shows just how treacherous things are for the often-interdependent fintech world when one key player hits trouble. 

1 day ago
Synapse, backed by a16z, has collapsed, and 10 million consumers could be hurt

Sarah Myers West, profiled as part of TechCrunch’s Women in AI series, is managing director at the AI Now institute.

Women in AI: Sarah Myers West says we should ask, ‘Why build AI at all?’

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI and publishers are partners of convenience

Evan, a high school sophomore from Houston, was stuck on a calculus problem. He pulled up Answer AI on his iPhone, snapped a photo of the problem from his Advanced…

AI tutors are quietly changing how kids in the US study, and the leading apps are from China

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Well,…

Startups Weekly: Drama at Techstars. Drama in AI. Drama everywhere.

Last year’s investor dreams of a strong 2024 IPO pipeline have faded, if not fully disappeared, as we approach the halfway point of the year. 2024 delivered four venture-backed tech…

From Plaid to Figma, here are the startups that are likely — or definitely — not having IPOs this year

Federal safety regulators have discovered nine more incidents that raise questions about the safety of Waymo’s self-driving vehicles operating in Phoenix and San Francisco.  The National Highway Traffic Safety Administration…

Feds add nine more incidents to Waymo robotaxi investigation

Terra One’s pitch deck has a few wins, but also a few misses. Here’s how to fix that.

Pitch Deck Teardown: Terra One’s $7.5M Seed deck

Chinasa T. Okolo researches AI policy and governance in the Global South.

Women in AI: Chinasa T. Okolo researches AI’s impact on the Global South

TechCrunch Disrupt takes place on October 28–30 in San Francisco. While the event is a few months away, the deadline to secure your early-bird tickets and save up to $800…

Disrupt 2024 early-bird tickets fly away next Friday

Another week, and another round of crazy cash injections and valuations emerged from the AI realm. DeepL, an AI language translation startup, raised $300 million on a $2 billion valuation;…

Big tech companies are plowing money into AI startups, which could help them dodge antitrust concerns

If raised, this new fund, the firm’s third, would be its largest to date.

Harlem Capital is raising a $150 million fund

About half a million patients have been notified so far, but the number of affected individuals is likely far higher.

US pharma giant Cencora says Americans’ health information stolen in data breach

Attention, tech enthusiasts and startup supporters! The final countdown is here: Today is the last day to cast your vote for the TechCrunch Disrupt 2024 Audience Choice program. Voting closes…

Last day to vote for TC Disrupt 2024 Audience Choice program

Featured Article

Signal’s Meredith Whittaker on the Telegram security clash and the ‘edge lords’ at OpenAI 

Among other things, Whittaker is concerned about the concentration of power in the five main social media platforms.

2 days ago
Signal’s Meredith Whittaker on the Telegram security clash and the ‘edge lords’ at OpenAI 

Lucid Motors is laying off about 400 employees, or roughly 6% of its workforce, as part of a restructuring ahead of the launch of its first electric SUV later this…

Lucid Motors slashes 400 jobs ahead of crucial SUV launch

Google is investing nearly $350 million in Flipkart, becoming the latest high-profile name to back the Walmart-owned Indian e-commerce startup. The Android-maker will also provide Flipkart with cloud offerings as…

Google invests $350 million in Indian e-commerce giant Flipkart

A Jio Financial unit plans to purchase customer premises equipment and telecom gear worth $4.32 billion from Reliance Retail.

Jio Financial unit to buy $4.32B of telecom gear from Reliance Retail

Foursquare, the location-focused outfit that in 2020 merged with Factual, another location-focused outfit, is joining the parade of companies to make cuts to one of its biggest cost centers –…

Foursquare just laid off 105 employees

“Running with scissors is a cardio exercise that can increase your heart rate and require concentration and focus,” says Google’s new AI search feature. “Some say it can also improve…

Using memes, social media users have become red teams for half-baked AI features

The European Space Agency selected two companies on Wednesday to advance designs of a cargo spacecraft that could establish the continent’s first sovereign access to space.  The two awardees, major…

ESA prepares for the post-ISS era, selects The Exploration Company, Thales Alenia to develop cargo spacecraft