the strategist 100

The Strategist Drugstore 100

One hundred carefully considered, fully vetted essentials.

Photo-Illustration: Joe Lingeman; Styling by Stephanie Yeh
Photo-Illustration: Joe Lingeman; Styling by Stephanie Yeh
Photo-Illustration: Joe Lingeman; Styling by Stephanie Yeh

Navigating the congested aisles of a CVS is a daunting exercise even for the most seasoned of shoppers. Should you get heavy-duty Band-Aids or regular? What’s the difference between the generic and name-brand pain reliever? Will any antacids actually effectively relieve indigestion? And which toilet paper won’t leave you clutching a handful of limp shreds?

Over the years, our writers and editors have surfaced hundreds upon hundreds of best-in-class drugstore items, including toe spacers that tackle bunions, a kit that tames unruly nose hairs, a doodad that takes the pain out of shots, and even an accordion plunger that will save you from embarrassment. But no run-of-the-mill Rite Aid or even high-end apothecary carries it all — which is why we decided to create our own drugstore at The Strategist.

Below, we’ve pieced together the inventory of our dream drugstore, featuring recommendations from doctors, dermatologists, dental hygienists, frequent travelers, authors, celebrities, and our own staff writers, among (many) others. (Of course, you should always consult your doctor before taking a new medication.) Some of the products are straight from the shelves of actual drugstores (like a pregnancy test or B.J. Novak’s favorite tub of Noxzema), while others are ones we wish were on the shelves of actual drugstores (like reusable Swedish dishcloths). Some are everyday items (like hydrating shampoo or itch-relieving moisturizer). Others are more niche (like a solution to gently remove bandage adhesive and the throat lozenges Bernie Sanders relies on for campaign tours). And, importantly, most of these items cost about as much as any counterparts you might find at your local pharmacy (a few worth-it exceptions notwithstanding).

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

The Strategist Drugstore 100