The Power of Visual Storytelling: Promoting Content With Stories
Jun 29th, 2022 by Kendal RodgersWelcome to the Issuu Feature Series, where we’re releasing a series of blogs aimed at helping you learn more about digital publishing and content marketing. We’ll spend time highlighting unique Issuu features and teaching you how to take advantage of these dynamic tools. Last week we covered the digital content revolution and how to create and embed dynamic flipbooks. This is the second blog in our series, which will look at the power of visual storytelling and how you can better promote your content with Articles.
Whether you’re a content creator, digital marketing manager, or business owner wearing many hats, creating and publishing meaningful content is critical to the growth of your brand. Let's look at why Articles can help you increase your reach and how you can quickly repurpose existing publications into exciting Social Posts.
Content is Still King — And it Lives Online
There's an old saying in the world of marketing that "content is king." This sentiment remains true today, and content creation is a continual (and important) process for businesses in any industry. Content helps attract new audiences, engage with existing customers, and increase the reach of your brand.
We know that today people primarily consume information online, so content marketing should lie at the heart of your business's overall digital transformation strategy. Here are three ways that online content can grow your business:
Content continues to play a vital role in your business' online rankings. Search engines and social media platforms favor brands that provide fresh, unique content on an ongoing basis. From blog posts to social stories, your content helps increase the number of customers interacting with your brand. Period.
Customers are consuming it. In fact, according to recent data, the average time spent consuming content has reached nearly 7 hours per day. (Have you checked the screen time analytics on your phone recently?) With customers spending so much time browsing endless content from the palms of their hands, your brand needs to create a powerful digital voice to ensure you’re not left behind.
Stories compel people. Content is about more than simply promoting your brand. It’s about forging customer connections and showcasing your brand's unique values to build a long-term loyal customer base. And with attention spans shorter than ever, you have mere seconds to capture a potential reader’s attention. Stories can convey your entire message without all the words.
Capture Your Audience’s Attention with Articles
Take your content online in minutes by transforming all of your documents, eBooks, and other marketing collateral into flipbooks with Issuu’s digital publishing platform. Simply by uploading a PDF or other supported file type, you can turn existing content into an engaging digital format that readers will love. From magazines to newsletters to brochures, flipbooks make it easy for you to publish and distribute digital content faster and more efficiently. Not only that, but you can even embed content within your flipbook, turning static content into an interactive masterpiece.
Once you've created your flipbook, you can repurpose the content as Articles for sharing and promoting across all channels. There are many reasons why Articles are beneficial, but in case you’re not convinced, here are just a few:
Articles take an existing publication and transform the section of your choosing into a professional story format. Rather than spending time creating a whole new piece of content, Articles allow you to repurpose existing content in a new, engaging way.
Your Articles will automatically be optimized for Google AMP (Accelerated Mobile Pages). Since the Articles you create will be built using an AMP framework, the content loads lightning-fast, specifically optimized for mobile devices.
Articles are designed to be engaging, allowing you to individually share specific articles from a magazine or chapters from a book. You can take your current content and turn it into multiple pieces of article-style content ready to be promoted across digital channels.
Learn more about creating and sharing Articles! And watch our tutorial video to see this feature in action:
Set Channels Into Motion with Social Posts
Similar to Articles, our Social Posts feature turns your Issuu publications into highly shareable assets that are particularly critical for boosting social media engagement. With our easy-to-use tool, your existing flipbooks are deconstructed into individual bits so you can design social posts already optimized for Facebook, Instagram, and Snapchat story formats. Here are a few reasons why you should turn your content into Social Posts with our intuitive builder:
With pre-made templates, flipbook images, and text options, you can create Social Posts that grab the attention of social media followers and readers. Think about it like this: Would you be more likely to pay attention to a brand that posts a dull image on social media, or would you be more compelled by an on-brand, well-designed social post?
Our Social Posts feature has built-in templates that allow your content to speak for itself. Through imagery, viewers can connect with your brand on a deeper level. A picture is worth a thousand words, and the right post can take this concept to the next level.
When creating new social media content, Social Posts makes it easier for you to produce a continual flow of compelling content quickly. Rather than taking the time to build out content for each channel, our Social Posts tool makes it easy for you to repurpose content in a new way.
Social Posts already fit size and formatting guidelines for most social channels. Turn around on promoting your latest publication is fast and allows you to invest in brand reach without cumbersome amounts of work.
Learn more about our Social Posts feature. And watch our tutorial video to see how to create them yourself:
Stay Tuned
Check back next week as we release another blog sharing valuable insights into how Issuu's tools can help you effectively enhance your digital content publishing and marketing process. Our goal is to help designers, content creators, marketers, business owners, and everyone in between simplify the creation and distribution of compelling content. With Issuu, bringing digital content to life has never been easier.
Stay tuned — there's more to come!