Undertone (advertising company): Difference between revisions

'''Undertone''' is a 20+ year old digital advertising company known for high-impact advertising experiences across all platforms. Founded as a subsidiary of [[Intercept Interactive]], a digital media buying company, in 2002. Undertone maintains a leadership position in online marketing, releasing new products ahead of industry changes. Undertone introduced its first full page high impact display products between 2010 and 2012 and has followed with innovative TV and CTV offerings. In both 2021 and 2022 it won a Crain's Business Publications award for Best Places to Work.

In 2008, Undertone raised millions to buy up competing companies.(3) It became an independent entity in 2012, after the launch of the proprietary high impact display units PageGrabber and PageSkin. At the time, Undertone's clients included AccuWeather and Britannica.(2) In 2015 it became part of Perion Network, after an acquisition for $180 million cash. Since then, Undertone has become part of Perion's plan to become a global media industry holding company.{{Citation needed|date=November 2022}}