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== History ==
Released to coincide with [[Bugs Bunny]]'s 50th birthday, the packages featured a [[Looney Tunes|''Looney Tunes'']] character on the front, and were marketed as coming with small prizes, including comic books, [[Trading card|trading cards]], and stickers.<ref>Blonz, Edward R., Ph.D., [https://pqasb.pqarchiver.com/baltsun/access/113681085.html?dids=113681085:113681085&FMT=ABS&FMTS=ABS:FT&type=current&date=Sep+25%2C+1991&author=Edward+R.+Blonz%2C+Ph.D.&pub=The+Sun&desc=Kids%27+TV+meals+require+scrutiny&pqatl=google Kids' TV meals require scrutiny], ''The Baltimore Sun'', September 25, 1991, page 1C. {{webarchive |url=https://web.archive.org/web/20140911133447/https://pqasb.pqarchiver.com/baltsun/access/113681085.html?dids=113681085:113681085&FMT=ABS&FMTS=ABS:FT&type=current&date=Sep+25%2C+1991&author=Edward+R.+Blonz%2C+Ph.D.&pub=The+Sun&desc=Kids%27+TV+meals+require+scrutiny&pqatl=google |date=September 11, 2014 }}. Retrieved September 8, 2016.</ref> They came in a tray divided into three sections; a main course, a side dish, and a dessert.<ref>Petkofsky, Andy, [https://pqasb.pqarchiver.com/timesdispatch/access/615392291.html?dids=615392291:615392291&FMT=ABS&FMTS=ABS:FT&type=current&date=Jul+18%2C+1990&author=Andy+Petkofsky&pub=Richmond+Times+-+Dispatch&desc=ZAP-A-MEAL&pqatl=google Zap-a-meal], ''Richmond Times-Dispatch'', July 18, 1990, page 27. Retrieved February 15, 2011{{dead link|date=September 2016}}</ref> The dinners were to be heated in the microwave oven for two minutes, rotated, heated for another one
The meals were introduced with a fifteen million dollar advertising campaign and a few commercials.<ref name=":0">[http://www.consumersunion.org/other/sellingkids/license.htm Selling America's kids: Commercial pressures on kids of the 90's. Licensing and cross-selling], ''Consumers Union''. {{webarchive|url=https://web.archive.org/web/20000118155650/http://www.consumersunion.org/other/sellingkids/license.htm|date=January 18, 2000}}. Retrieved September 8, 2016.</ref> However, there were concerns about the nutritional value of the meals, and they were criticized for using excess fat and salt, going against their claims of providing a healthy meal.<ref>Sagon, Carol, [http://nl.newsbank.com/nl-search/we/Archives?p_product=SL&p_theme=sl&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB04D92D0C31E64&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM Frozen far for the crayon crowd], ''St. Louis Post Dispatch'', March 2, 1992. Retrieved February 15, 2011 {{Webarchive|url=https://web.archive.org/web/20121024180647/http://nl.newsbank.com/nl-search/we/Archives?p_product=SL&p_theme=sl&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB04D92D0C31E64&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |date=October 24, 2012 }}</ref> Likely as a result of this and the '90s economic recession, sales began to decline, and production on the meals ceased in 1993.<ref>Dyslin, John [http://findarticles.com/p/articles/mi_m3289/is_n11_v162/ai_14605186/ Kids meal meltdown – demand for kid's frozen meals drops], ''Prepared Foods'', October, 1993. Retrieved February 15, 2011 {{Webarchive|url=https://web.archive.org/web/20080418181616/http://findarticles.com/p/articles/mi_m3289/is_n11_v162/ai_14605186 |date=April 18, 2008 }}</ref>
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