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Released to coincide with [[Bugs Bunny]]'s 50th birthday, the packages featured a [[Looney Tunes|''Looney Tunes'']] character on the front, and were marketed as coming with small prizes, including comic books, [[Trading card|trading cards]], and stickers.<ref>Blonz, Edward R., Ph.D., [https://pqasb.pqarchiver.com/baltsun/access/113681085.html?dids=113681085:113681085&FMT=ABS&FMTS=ABS:FT&type=current&date=Sep+25%2C+1991&author=Edward+R.+Blonz%2C+Ph.D.&pub=The+Sun&desc=Kids%27+TV+meals+require+scrutiny&pqatl=google Kids' TV meals require scrutiny], ''The Baltimore Sun'', September 25, 1991, page 1C. {{webarchive |url=https://web.archive.org/web/20140911133447/https://pqasb.pqarchiver.com/baltsun/access/113681085.html?dids=113681085:113681085&FMT=ABS&FMTS=ABS:FT&type=current&date=Sep+25%2C+1991&author=Edward+R.+Blonz%2C+Ph.D.&pub=The+Sun&desc=Kids%27+TV+meals+require+scrutiny&pqatl=google |date=September 11, 2014 }}. Retrieved September 8, 2016.</ref> They came in a tray divided into three sections; a main course, a side dish, and a dessert.<ref>Petkofsky, Andy, [https://pqasb.pqarchiver.com/timesdispatch/access/615392291.html?dids=615392291:615392291&FMT=ABS&FMTS=ABS:FT&type=current&date=Jul+18%2C+1990&author=Andy+Petkofsky&pub=Richmond+Times+-+Dispatch&desc=ZAP-A-MEAL&pqatl=google Zap-a-meal], ''Richmond Times-Dispatch'', July 18, 1990, page 27. Retrieved February 15, 2011{{dead link|date=September 2016}}</ref> The dinners were to be heated in the microwave oven for two minutes, rotated, heated for another one or two minutes, then allowed to stand for an additional two to three minutes, for a total prep time of five to seven minutes.<ref name=":1">Tipton, Tom, [http://articles.latimes.com/1990-06-28/food/fo-834_1_frozen-meals/2 KIDS IN THE KITCHEN : Time-Saving Meals Children Can Make : Trends: Frozen dinners are being marketed to young children in busy households], ''Los Angeles Times'', June 28, 1990. Retrieved February 15, 2011</ref> These meals were similar to the [[Libby's|Libbyland]] and [[Kid Cuisine]], other popular TV dinner brands from the time period.<ref>Webb, Densie, [https://www.nytimes.com/1990/02/14/garden/eating-well.html Eating well], ''The New York Times'', February 14, 1990. Retrieved February 15, 2011</ref>
The meals were introduced with a fifteen million dollar advertising campaign and
== Varieties ==
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