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In November 2023, ahead of the 2024 season, the NLL launched an initiative known as "NLL Unboxed" (stylized as "NLL unBOXed"). It is designed to help promote the sport of lacrosse via youth and school programs in strategic markets that do not currently have NLL franchises, and build interest in the sport in the lead-up to [[Lacrosse at the Summer Olympics|lacrosse]] at the [[2028 Summer Olympics]]. Each market in the program receives a team brand as a "lacrosse community", which is used as part of promotion for the program and related activities.<ref>{{Cite news |last=Genetti |first=Dominic |title=St. Louis Rhythm could be a reality if NLL's youth initiative works |url=https://www.theintelligencer.com/news/article/st-louis-rhythm-lacrosse-league-unboxed-18488389.php |access-date=2024-05-23 |work=The Edwardsville Intelligencer |language=en}}</ref>
As part of the program, the league began to hold "NLL Unboxed Series" games in the 2024 season, which are played in the market of one of the lacrosse communities in the program. The first of these games was hosted by Castors de Montréal in February 2024, with the Toronto Rock playing the
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